Planning
for the
future
YMCa of MetroPolitan lansing
2011 - 2015 strategic Plan goals
ymcaoflansing.org
future foCus
The YMCA’s future is built upon goals and objectives that position the organization to better serve the community. They encompass an integrated network of services that people need, making the YMCA even more vital to the cities, towns and neighborhoods throughout the tri-county area.
The YMCA’s goals and objectives set a direction for the future as identified by community stakeholders who care about every community in the region. They are your co-workers, neighbors, friends and business associates who want to improve the quality of life for everyone.
The plans established by the YMCA are organized around six areas of emphasis: Community, People, Membership, Programs, Fixed Assets and Financial Resources. The goals and objectives are broad enough to allow flexibility within each YMCA branch as it addresses the needs of the communities being served.
The YMCA’s goals and objectives drive the annual business plans that are developed by the staff, shaped by each committee and approved by the Board of Directors. They are the foundation for every program that is delivered and the basis for keeping the YMCA’s mission at the core of every new initiative.
The YMCA, through its strategic planning process, has established these goals and objectives to reinforce its commitment to the region. It has the talent, resources and determination to continue its role as a leader in services to the community and a partner in the success of every individual.
The YMCA of Metropolitan Lansing builds strong kids, strong families and strong communities. It always has and always will.
for
CoMMunitY
The YMCA will respond to changing demographics, seek opportunities to enhance public awareness of its mission and programs, and strengthen its community collaborations.
To achieve this goal, the YMCA's focus will be:
1. Build partnering relationships designed to make the YMCA more engaged and visible in the community.
2. Improve the health and wellness of children, teens, older adults, and families in the community by focusing on prevention.
3. Identify the needs of, and provide assistance to, underserved neighborhoods and populations in the community.
affordable
for all
The YMCA will provide affordable access to programs that promote healthy living to all people.
To achieve this goal, the YMCA's focus will be:
1. Reach out to other community service organizations to create collaborative programs that improve community health and well-being.
2. Provide opportunities for youth to engage in activities that promote positive behavior, responsible leadership and life-long health.
3. Enable older adults to live independently by providing them social opportunities, healthy activities, and disease awareness and prevention.
4. Provide experiences that encourage an appreciation for the environment and offer activities that take place in natural settings.
future foCus
better
together
The YMCA will expand its membership throughout the community and
increase awareness of the social, spiritual, educational and health benefits of YMCA membership.
To achieve this goal, the YMCA's focus will be:
1. Provide affordable access to facilities while offering the greatest value to each member.
2. Build partnerships with community groups and organizations to promote the benefits of YMCA membership to those they serve.
3. Promote the benefits of YMCA membership to diverse groups within the community and adapt programs to meet their needs.
friends
for life
The YMCA will develop the skills of knowledgeable and compassionate staff and volunteers who are committed to serving the community.
To achieve this goal, the YMCA's focus will be:
1. Provide educational opportunities for staff and volunteers that strengthen their commitment to the YMCA’s mission.
2. Identify and recruit caring individuals who desire to work in a healthy environment and serve a diverse community.
3. Retain staff and volunteers who are accepting of all people and embrace the core values of the YMCA.
strengthening
the CoMMunitY
The YMCA will provide facilities and equipment to people of all ages that are safe, accessible, and relevant to the needs of the community.
To achieve this goal, the YMCA's focus will be:
1. Expand the reach of programs and services through facilities that extend beyond the YMCA’s branches.
2. Apply current technology to serve youth, families and senior populations and promote healthy living.
3. Develop and improve facilities in support of and in response to the needs of the community.
finanCiallY
fit
The YMCA will expand its financial resources to insure the organization’s financial viability and create opportunities for the community to support its charitable mission.
To achieve this goal, the YMCA's focus will be:
1. Increase the community’s awareness of the YMCA’s charitable programs, activities, and campaigns by building relationships and communicating effectively with
stakeholders.
2. Connect members and program participants to the YMCA’s mission through education and volunteer opportunities.
3. Build partnering relationships with businesses and allied organizations to expand assistance to all individuals in need throughout the community.
