®
Continue to gather and expand your lists.
Produce email content that will target each of the segments you have built. Modify your segments based on January Open/ Click learnings.
Begin planning and sending email campaigns for Valentine’s Day. Think about special offers, coupons, etc., that you could offer your customers. Continue to gather and
expand your lists.
Produce email content that will target each of the segments you have built. Modify your segments based on December Open/ Click learnings.
Send an email promoting post-holiday sales items,
overstock, or leverage best-selling items. Continue to gather and
expand your lists.
Attend Dec 4th webinar
on “Campaigner® Reporting”
Continue to gather and expand your lists. Review data from your HTML sign up form. Add to multiple pages or reposition on your website.
Attend Nov 6th Webinar
on “How to Generate Holiday Revenue”
Gather all of your contacts from all sources.
Outlook, • Shopping cart • Business cards • Forms •
Add an HTML sign up form to your website.
Prepare a Holiday
campaign plan or timeline. Offers/Deals
•
Free shipping •
How many campaigns •
you will send
Best time of day to send •
your campaign Review your contact attributes and begin creating segments for your campaigns.
OCTOBER
2013 Holiday Email Marketing Calendar
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
With the Holidays just around the corner, it’s time to jump start your planning. Campaigner® has created a calendar to help you get your Holiday planning under wraps this season.
Produce email content that will target each of the segments you have built. Modify your segments based on October Open/ Click learnings.
Send a few PRE-Black Friday sale emailsto let people preview what you’ll be offering and encourage that they share it.
Follow with another email to be sent on Thanksgiving/ Black Friday.
Produce email content that will target each of the segments you have built. Modify your segments based on November Open/ Click learnings.
Send an email promoting sales on items that are selling well and items that you want to sell more of. Plan 3-5 mailings to each segment depending on your audience. Create emails that pull your customers in and keep them engaged.
If shipping is required, inform your customers when the last dates for standard and overnight shipping opportunities end.
Monitor your open and click rates to determine if your subjects and content were relevant.
Ex: Multi prods, which got clicked, Keep/replace accordingly
Leverage social sharing within Campaignerto encourage your contacts to share your email with their friends.
Post your campaign URL on all your social media channels to share with your followers.
Look back at any historic Holiday campaign metrics to POSSIBLY give yourself a starting point of what worked and what didn’t. Improve your email template to better represent your brand identity and spice it up with holiday themes.
Keep mobile devices in mind.
Send a PRE-HOLIDAY salesemail to engage early Holiday shoppers.
OCTOBER
NOVEMBER
DECEMBER
JANUARY
FEBRUARY
© 2013. All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.
®
Monitor your open and click ratesto determine if your subjects and content were relevant.
Ex: Multi prods, which got clicked, Keep/replace accordingly
Leverage social sharing within Campaignerto encourage your contacts to share your email with their friends.
Post your campaign URL on all your social media channels to share with your followers.
Monitor your open and click ratesto determine if your subjects and content were relevant.
Ex: Multi prods, which got clicked, Keep/replace accordingly
Leverage social sharing within Campaignerto encourage your contacts to share your email with their friends.
Post your campaign URL on all your social media channels to share with your followers.
Monitor your open and click ratesto determine if your subjects and content were relevant.
Ex: Multi prods, which got clicked, Keep/replace accordingly
Leverage social sharing within Campaignerto encourage your contacts to share your email with their friends.
Post your campaign URL on all your social media channels to share with your followers.
TM
HOLIDAY
MARKETING TIPS
10
The holidays are quickly approaching, and we know busy business owners like
you are working hard to make the most of it. Simply putting together an email
marketing campaign offers a practical, affordable solution that can yield good
results. We’ve put together some of our favorite holiday tips that will guide you
through developing and sending an effective holiday email marketing campaign.
TM
Take Out the Box of Ornaments
and Show Them Off
Dust off the Decor - Spruce up your email template with snowflakes, red-nosed reindeer or candy canes! Once you’re comfortable with adding images to your email campaigns, be careful not to over-do it. You don’t want your email to appear cluttered or disjointed. Add a festive graphic and a few photos of popular gift items
or a discount coupon, making sure whatever you choose is hyperlinked to your website, which will give your readers easy access to your items.
Put Yourself in Santa’s Shoes - Develop a
Targeted Approach
Take a step back and first think through what you would like to accomplish this holiday season. The best way to do this is to see things through your customers’ eyes - what’s on their list for Santa to place under the tree this year? For instance.
Do your customers generally want the latest “must have” items?
If that’s the case, in your email marketing campaign you can remind them of this year’s hot holiday items that need to be purchased early before inventory runs out.
Would they want coupons, special offers or promotions? Or would they rather receive a newsletter that has valuable info and gift-giving ideas for co-workers or friends?
TM
Design a Festive Holiday Landing Page
Getting customers to make a purchase is yourtrue goal. Website landing pages should be designed to encourage a sale, and must make it very easy for the customer to complete their purchase. Just like your emails, landing pages should be direct and focus on the product linked from the email.
“You’re Special”
Offering deals exclusively to your mailing list over the holidays will make your customers feel like they are a part of a special member list. Offer free holiday shipping, a discount, or even a coupon towards their next purchase.
Offering your loyal customers something your competitors are not can definitely have a positive effect on your business. The smallest offer can entice your customers to buy from you and keep coming back.
Be Social
It’s important to engage customers through all of your social media channels, including Pinterest. It’s been said that Pinterest is proven to drive online sales. You can create holiday boards to promote your products. You should also post your campaign URL on all your social media channels to share with your followers.
TM
We Miss You!
Create a “We miss you” campaign to pull in old customers who haven’t purchased from you in awhile. This type of campaign is a great way to re-engage customers who have been hanging on by a tread. Pull them back onto the sleigh by offering them something special if they continue to purchase from you.
Get Personal
Your email campaign has to differentiate your company from every other company sending out holiday emails. Start by keeping your emails positive – it’s the holiday season! Connect with customers by including personal touches.
Tell them how you are celebrating as a company or send them a picture of your holiday party. You should also include some personalization by adding a merge field; nothing warms a customer’s heart more than seeing an email that says ‘Dear Joshua, or “Merry Christmas Alexis”.
Grow Your Lists
The holidays are the best time of the year to increase your mailing list; more people are visiting your website for their holiday shopping.
Create a beautiful holiday sign up form and have it placed on your homepage or include one on the check-out page. This will provide your visitors the opportunity to register to receive mailings from you! It’s a great way to build your contact list!
Campaigner® email marketing gives beginners the simplicity they need to
start sending emails today, and online professionals the robust features they
need to automate and segment their strategic drip marketing campaigns.
Ready to try Campaigner? Take a free trial today!
© 2012. All rights reserved. Campaigner is a registered trademark of j2 Global Canada, Inc.
TM
CPDS1012
Transform January White Sales into Green
Customers have come to expect all-year-round deals and promotions. Don’t shut down your holiday email program when you take down your festive lighting. To everyone who bought something from you over the lasttwo months, send them a thank-you email note that includes a discount coupon or promotional code. You should still wish people who didn’t buy a happy New Year and let them know about your January specials.
Santa Segments His Lists and so Should You
Take some time to look at your email marketing reports.You have collected valuable information about your subscribers and can use it to segment your lists. For the contacts that opened or clicked a link in one of your emails, make them a priority, as they represent your most engaged subscribers. You may want to offer special deals or incentives to shop with you in 2013.
January
