Partner with Eaton to expand your business and gain a competitive advantage.

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Partner with Eaton to

expand your business and

gain a competitive advantage.

At a Glance

Eaton’s PowerAdvantage partner program is designed to help you grow your business through Power Quality and UPS solutions. Unlike other vendor programs in the power quality market, our program was designed by you and reflects your ultimate goal – increased revenue and margins.

Uninterruptible growth Reliable support Continuous rewards

What is required from you Authorized:

Have established IT reseller business Complete on-line registration Agree to terms and conditions

Certified:

In program for 6+ months Successfully complete certified Practice Area Training (on-line and class)

Annual business development plan Sell two or more categories of Eaton products

Drive at least 20% of Power Quality revenue through Eaton

Participate in two or more co-marketing campaigns Benefits to you Authorized Certified

Margin Benefits

Instant Rewards Rebate Program 5% 9%

Special Pricing Program 3 3

Business Development

Lead Generation Limited 3

Deal Registration 3 3

Training Program Web Based Classroom Dedicated Channel

Development Manager 3 3

Marketing and Sales Benefits Co-Marketing Materials, Sales

Guides & tools 3 3

Online Partner Portal 3 3

Demo Units / Try & Buy 3 3

Partner Logo Usage Authorized Certified Marketing Development Funds By Request 3 Included in On-line Partner Locator 3 3

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complexity. invest in building expertise in

that area. All partners will enter the program as an Authorized Partner.

expertise. Initially, Eaton will offer two certification paths: • Power Quality Design

Consultant • Power Efficiency

Consultant

“We set ourselves apart from competitors because we

are dedicated to helping you build and/or supplement

your expertise. In addition, we help you build and

manage your business with up front rebates.”

Brooke Lang, Sr. Channel Marketing Manager, Eaton

Program Feature Eaton PowerAdvantage Approach Other UPS Providers Approach

Business Development Eaton works to help you build your proficiency in power quality to build a new revenue stream through:

• Competency training (on-line & class) • Field support – technical and sales • Best practice sharing

They measure your proficiency – leaving it up to you to develop your UPS business and competency.

Rebates Eaton provides aggressive up-front rebates

that are easy to plan and leverage to win new business.

They provide back-end rebates using complex matrices. These programs make it harder to manage your business and can leave you in a bind if they don’t come through. Sales Support Eaton assigns a dedicated sales support

resource to every partner giving you access no matter the size of the opportunity.

They have so many partners that they must limit support to only large top tier partners or those huge deals.

Deal Registration Eaton has a documented and fair deal registration program that you can be assured we will never take the deal direct.

They have been known to take deals direct making deal registration risky. They also limit deal registration to top tier partners and deals. Demand Generation

• MDF • Leads • Try & Buy

Eaton makes available key tools and resources to all our partners to help build their power quality / ups revenue stream. Giving you the opportunity to grow your business.

They limit tools and resources to only the top tier partners.

* You must demonstrate your commitment to the program and selling Eaton Power Quality solutions for six months prior to applying for certification.

For more information, contact your local Eaton Sales Manager.

Eaton's Channel Development Team

1.877.233.8519

poweradvantage@eaton.com

Register now at:

www.poweradvantage.eaton.com

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Eaton invests in your success.

Eaton Market Development Funds (MDF) Program

Eaton wants to help you grow your business. That’s why we have developed a program to help you generate demand. The Eaton PowerAdvantage partner program provides you access to Market Develop-ment Funds (MDF). These discretionary funds are avail-able for the exclusive use of marketing and promoting your Eaton power quality practice. Partners are able to request marketing support through the Eaton PowerAdvantage partner portal. Requests will be reviewed by Eaton and you will be notified of the projects status.

There are no required revenue targets to access these funds, nor do you earn a percent of revenue back in cooperative marketing (co-op) funds. Eaton prefers to take a custom ap-proach and work with our part-ners to put together marketing tactics which will provide the best results.

Talk to your Channel Develop-ment Manager for more details on maximizing these funds to support marketing initiatives de-signed to increase your revenue of Eaton products and solutions.

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For more information, contact your local Eaton Sales Manager. Eaton's Channel Development Team 1.877.233.8519 poweradvantage@eaton.com

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Protect your deals and

get greater margins.

Eaton’s fast, automated Deal Registration Program makes it easier than ever for PowerAdvantage partners to get price protection and discounts.

The Deal Registration Program earns you additional discounts that can advance your profit goals and make your quote pricing even more attractive.

Now Eaton makes it easier than ever to take advantage of this program, with a fast, simple online registration system. It’s easy, it’s free, and it applies to any order of $10,000 or more of Eaton products and services.

Take action and protect your Eaton deals in four quick steps: 1. Use the Deal Registration link which is available on the

PowerAdvantage Partner Portal www.poweradvantage.eaton.com

2. Enter the details of your specific customer opportunity, such as the estimated order date, product description(s) and the probability of winning the order.

3. You will receive an e-mail from an Eaton authorized sales manager confirming the eligibility of this potential sale for the Deal Registration Program.

4. When you are ready to place the order with an IT Distributor of choice, work with your Channel Development Manager or other Eaton Sales Representatives to ensure the extra discount is set-up with the distributor, in addition to your standard discount.

The benefit of Deal Registration through the Eaton PowerAdvantage Program is a win-win for you and your customers. Take advantage today! Full details of the program are available on the PowerAdvantage Partner Portal.

Eaton's Channel Development Team

1.877.233.8519

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A global leader in

power management.

Eaton Fast Facts

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Eaton is a leader in the electrical industry and the UPS (Uninter-ruptible Power Supply) market.

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For UPS systems, Eaton is the leading OEM Provider in the IT sector.

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poweradvantage@eaton.com

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