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Top Discounts, Top Investments, Top Service

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Financial Discounts Direct was established in 1996 by father and son, Alan and

Paul Penny who, between them, have over 50 years experience in the financial

services industry. We provide a high quality discount dealing and information

service to private investors who wish to make their own investment choices

and purchase financial products on favourable terms. The business has grown

rapidly and is now one of the leading Discounts Brokers in the UK with over

£400 million invested on behalf of more than 30,000 clients.

Our aim is simple and straightforward - to provide top discounts across

the widest range of financial products, backed by a first class service. This

approach has led to an enviable reputation amongst clients and product

providers alike for our friendly and efficient service.

Financial Discounts Direct provides a high quality service to

those who wish to purchase financial products on discounted

terms. We also provide a library of generic, product and

investment performance data to enable informed decisions

to be taken. The service is specifically tailored for those

who seek to make their own choices without any third

party advice.

Paul Penny

Managing Director

ABOUT US

Many people assume that by investing directly with the product provider it would be cheaper as there is no introducer to whom commission would be paid. This however is not the case, as the charges remain the same irrespective

of how the business is introduced. If you go direct to the product provider they retain this introductory commission and it is they who benefit not you the investor. We make no charge to you for our services.

THE BEST WAY TO OBTAIN A DISCOUNT IS TO INVEST THROUGH A DISCOUNT BROKER.

HOW CAN WE DO THIS?

Simple! We deal in volume and we do NOT give any client specific advice. Therefore, although our margins are low so are our costs and we pass these savings on to you. We make our money from a share of the normal annual management fee that you pay to the product provider. You pay this fee whether you go direct or invest through us so there is no additional cost involved for you.

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WE OFFER DISCOUNTS ON:

To qualify for our discounts you must send your application via Financial Discounts Direct. If you go direct you will not receive your commission discount.

All of the above products carry an Initial Charge or entry cost. Within this initial charge is a provision to pay introductory commission to an independent financial adviser. If you invest through us we will pass on a share of this commission to you thereby reducing your entry cost. The amount varies from

70% to 100% depending on the product you are buying. You should refer to our product brochures for further details. In addition to our commission discounts, we frequently negotiate further discounts from product providers, which we also pass on to you.

ISN’T IT CHEAPER TO GO DIRECT?

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Access to Financial Express factsheets giving details of individual funds

and their performance.

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We can provide a technical description and/or product brochure and application form

for any of the products included in the Discount Service.

PREMIUM COMPARISON SERVICE

Our Premium Comparison Service for Life Assurance Policies reviews the market and

provides a personalised computerised listing of the most competitive rates from

leading insurance companies.

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ADDING VALUE

WEBSITE

We have a fully functional website at www. financialdiscounts.com It gives access to information about funds and the discounts we offer as well as allowing you to invest online and manage your investments 24 hours a day, 7 days a week.

THE INVESTOR

All our clients receive a copy of The Investor, our regular newsletter. This is designed to keep you up to date with current developments in the financial markets and bring to your attention the latest products and offers from the major product providers. At the end of the ‘ISA Season’ we publish a list of the most popular funds chosen by our clients over the previous year and this has proved to be a popular feature.

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To help clients monitor the progress of their investments, every 6 months we publish Fundwatch, which contains exclusive individual investment manager commentaries on the most popular funds, held by our clients. We invite each manager to comment on the performance of their fund during the previous 6 months period and to include reference to any relevant issues, place this performance in the context of the longer term and give us their expectations for the future. All clients automatically receive a personal copy of Fundwatch in January and July each year.

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Membership of our Premier Club is available at no extra cost for those clients who hold a minimum level of investment with us on the Cofunds platform. Investments can comprise any unitised holdings that are available on the platform. Existing investments not already on the Cofunds platform, whether made through FDD or not, can easily be transferred or re-registered and we will count spouse’s holdings as one to determine whether your holdings meet the qualifying minimum.

All new investors will automatically receive further details of the benefits and an invitation to take up free membership of this added value service. Benefits include an introductory evaluation of your holdings against funds in the same sectors, an asset allocation assessment measured against our own risk rated specimen asset allocations and individual fund choices. We also make Portfolio valuations available 24 hours a day, seven days a week on our website and by request over the phone or by email during normal office hours. Other facilities, include access to daily financial news and up to date performance information.

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Call direct on0500 498477 or visit us atwww.financialdiscounts.com

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“ I am appreciative of the service given in this matter, which has been far greater than your trading title might suggest! I shall continue to recommend FDD.” Mr G, Salop

“ I am pleased to say that the transactions worked very smoothly and I would have no hesitation in proceeding with you on a similar transaction and recommending your services to other friends.” Mr W, Beccles

“ My first transaction through your Company, having been impressed by your Roadshow presentation in Leeds in January.”

Mr S, York

“ I am just ringing to congratulate you on your speedy and efficient service. I only rang after 5.30 last night and the information arrived next morning – Just as you said it would.”

Mr H, Fleet

“ Thank you for your letter. I appreciate your comments and very positive actions on my behalf. M&G have already sent me a cheque for £125. I am most impressed with your attention and action - you are obviously ‘a company that really does the business’. I am sure I shall be using your company’s services in the future.” Mr R, Chelmsford

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“ Discount Broker has a great deal. Normally we feature dubious advertisements, point out why their claims can be misleading and berate the company. This week we are doing the opposite. Financial Discounts Direct provides discounts and its claims are true...”

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“ Buying through a discount broker like Financial Discounts Direct is the cheapest way...”

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“ If you know what investment you want there is no need to pay for what can be expensive advice. Simply use a discount broker such as Financial Discounts Direct who can sometimes negotiate even better deals and reduce discounts even further…”

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“ Discount Brokers are a great idea for those who know what they want. Alan Penny of Financial Discounts

Direct says “The word discounts has connotations of cheap and cheerful in retailing. But in financial services you get the same quality of product and service - all you don’t get is the advice about the suitability for your personal circumstance.”

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WHAT OUR CLIENTS SAY ABOUT US

WHAT THE PAPERS SAY

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To obtain details of discounts, information

or application forms please contact us free on

0500 498 477 or online at financialdiscounts.com.

FOR MORE INFORMATION

Financial Discounts Direct is a trading name of Atticus Holdings Ltd. which is authorised and regulated by the Financial Services Authority. web www.financialdiscounts.com facsimile 01420 543727 emailenquiries@financialdiscounts.com telephone 01420 549090

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