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‘We hadden toch afgesproken dat niet te doen?’ De presentatie van de descriptieve waargenomen norm in tv-reclame van de overheid binnen het domein gezondheidscommunicatie

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Figure

Figuur 1: drie aspecten van strategisch manoeuvreren (Van Eemeren 2010, p. 95)
Tabel 1: relaties tussen communicatieve gebeurtenissen, communicatieve domeinen, genres van  communicatieve activiteit en communicatieve activiteitstypen die relevant zijn voor dit onderzoek
Figuur 2: integrative model of behavioral prediction (Fishbein & Yzer, 2003)
Tabel 3: overzicht van de resultaten van de gemaakte analyses per reclamespot Hypothese 1  (over  drogredelijkheid)  Hypothese 2 (over  pragmatische  argumentatie)  Hypothese 3  (over anticipatie op kritiek)  Hypothese 4  (over perifere route)  Analyse 1:

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