Alcatel-Lucent Services

MANAGED BUSINESS COMMUNICATION SOLUTIONS

MANAGED/HOSTED IP-PBX SERVICES

Alcatel-Lucent Services

Innovative, value-added services

for your enterprise customers

2 Alcatel-Lucent | Managed/Hosted IP-PBX Services

Want to tap into a market that could reach more than €8 billion* by 2008?

With a focus on reducing costs, mitigating the risks of new technologies and simplifying management, enter prises of all sizes are extending IT out-tasking and outsourcing across their communications services — networking, business communications, employee interaction and customer interaction.

One of the fastest growing markets for outsourced services is managed/hosted IPprivate branch exchange (PBX), a busi -ness communication solution delivering voice over IP (VoIP) services with full IP-PBX func tionality. These services can include everything from hosted or managed enterprise-class communication, through full unified messaging, to advanced multimedia collaboration. If you need to generate revenue beyond customer premises equipment (CPE) reselling and compensate for traditional connectivity-services’ declining revenue, now is the time to add managed/hosted IP-PBX services to your offerings.

Services Defined

Moving to a services-delivery model helps you develop a stronger relationship with your enterprise customers as they adopt IP-based solutions. Multi-year managed and hosted service contracts allow you to become the trusted advisor across all segments of your customers’ communication require -ments, whether mobile, fixed, data or converged serv ices. Instead of providing “one-and-done” CPE sales and network connectivity, offer services with higher-value margins, fostering relationships that reveal additional business to your enterprise sales teams.

For example, a managed or hosted IP-PBX solution gives your enterprise customers a choice of investing in an onsite platform or renting resources as needed from a hosted platform, while you assume full management of the IPcommunication plat -forms and services. With a managed/hosted solution in place, your customers avoid significant capital investment and the risks of installing, managing and maintaining services. Enterprise-Class Telephony

Deliver enterprise-class IP telephony to businesses of all sizes. Offer a complete set of telephony features that are accessible from both IP handsets and company computers, maximizing integration with other office services, such as number plans and company directories.

* Combined forecast for US and Europe. Source: Infotec and Frost & Sullivan, 2004.

Unified Messaging

Offer enterprise users a single multimedia mailbox that gives them access to voice mail, e-mail, fax and more. Provide advanced service customization, while ensuring that users can access messages from any location — and from their choice of device.

Multimedia Collaboration

Provide collaboration and conferencing services that allow geographically-dispersed employees to interact as easily and effectively as if they were in the same room. With multimedia collaboration, employees can set up virtual meetings using voice or web conferencing, share files interactively with employees, vendors and customers, and leverage the rich presence and instant-messaging capabilities provided by IP-based services.

An Offer Your Enterprise Customers Cannot Refuse

You are ideally positioned to help enterprises of all sizes focus on what they do best — running their core business. By man -aging services remotely and automatically for your customers, you free up their valuable IT resources and eliminate the need to hire staff for new technology cycles.

By adding managed/hosted IP-PBX services to your service mix, you will be able to offer tailored solutions that save your customers time, money and effort — while preparing them for next generation network (NGN) or IP multimedia sub -system (IMS) services provided over your network. The value propositions for your enterprise customers are compelling. With IP-enabled capabilities, you can also increase the value of your tailored service offering as your customers adopt more IP services and applications. It is a win-win situation, with a profound effect on your customer relationships.

Enterprise Values

Business end users

• Access to enterpriseclass IP communication services, com -plete with full IP-PBX functionality

• Access to advanced services such as unified messaging and multimedia collaboration

• Improve productivity with rapid and easy access to people and information, and instant collaboration

• Enjoy a consistent user experience independent of locations, sites, networks or devices

• Simplify communications, thanks to presence awareness and a single phone, single number, single directory, single logon, single voice mail and “find me, follow me” forward -ing on- and off-site

CIOs/IT managers

• Deploy rich, enterprise-class services without the need to invest in IP-PBX communication systems

• Select the right deployment model from a range of options, satisfying security, dedicated resources and other issues with on/offsite and shared/dedicated IP-PBX solutions • Lower total cost of ownership through a solution that

requires little or no upfront capital expenditures • Decrease operating and administrative costs through a

dependable, managed solution that reduces or eliminates the need for dedicated in-house staff to perform tasks such as monitoring and reporting

• Benefit from fully integrated service solutions that are adapt ed to enterprises’ specific needs and inter work seam -lessly across TDM and IP network domains

• Manage technology-investment cycles effectively, while retaining full control

• Address all business communication and collaboration needs through a unified and user-centric solution • Leverage existing assets by integrating legacy communi

-cation systems in the managed architecture

• Pay as you grow: the price-per-user-per-month model easily adapts to your enterprise’s activities

Your Advantage

With the breadth and depth of today’s managed/hosted communication-service solutions, there is no doubt you are in a great position to offer your enterprise customers attrac -tive, high-value alternatives to the traditional do-it-yourself (DIY) approach.

The benefits for your business are just as compelling: • Maximize revenue by offering your enterprise customers

everything from enterprise telephony to full multimedia collaboration in a way that is right for businesses of all types and sizes, while providing the highest level of service, remote management and support

• Reduce customer churn from the commoditization of voice traffic, and build loyalty by giving your customers what they want; simplified, reliable services they do not have to install or manage, giving you the chance to forge long-term business partnerships

• Minimize startup costs with little or no up-front investment, through flexible deployment schemes that are in line with your market demands and business requirements

VALUE SMALL AND MEDIUM-SIZED BUSINESSES LARGE ENTERPRISES

BUSINESS END USERS

Access to enterprise-class IP telephony services — complete • • • • •

with full IP-PBX functionality (Assumes existing PBX services)

Access to advanced services such as unified messaging and multimedia collaboration • • • • • • CIOs/IT MANAGERS

Deploy rich, enterprise-class services — without the need to invest in IP-PBX • • • • •

communication systems (Assumes existing PBX services)

Employ the right deployment model — satisfy security needs, dedicated resources • • • • •

and other issues with on/off site and shared/dedicated IP-PBX solutions

Lower total cost of ownership through a solution that requires little or no upfront • • • • • •

capital expenditure

Save on operational and administrative costs through a dependable, managed solution • • • • • •

that reduces or eliminates the need for dedicated in-house staff to perform tasks such as monitoring and reporting

Benefit from fully integrated service solutions that are adapted to enterprises’ • • • • •

specific needs and interwork seamlessly across TDM and IP network domains

Manage technology investment cycles effectively, while retaining full control • • • • • •

Catch enterprise attention with a managed IP-PBX service that allows them to quickly and

easily create cus tomized, professional-quality telephone greetings, prompts and switchboard/

on-hold messages in five languages with 180,000 music tracks via a web-browser interface.

• Focus on customer relationships rather than service imple -mentation. Leverage an extensive network of certified enterprise channels as your ”force” in the field, eliminating the need for you to hire and train new per sonnel, perform truck-roll installations, and manage service level agreements. • Protect investments with an IPPBX solution that inter

-works across both TDM and IP-NGN

• Fully satisfy your business customers’ varying IP-PBX deployment needs

• Easily introduce VoIP as an enterprise telephony service on top of your IP-virtual private network (VPN) offering • As a first step in voice/data convergence, use the service

to open up the market for other advanced services such as IP contact centers, unified messaging and instant

conferencing and collaboration

Proven Success with Service-Delivery Model Business value to KPN from Alcatel-Lucent’s Managed IP-PBX targeting SME (Yankee Group Study, 2007) • Grow market share in new SME segment and reverse

market-share decline in traditional PBX sales

• Increased profitability: managed IP-PBX is 10% to 20% more profitable than non-managed product sales

• Exceeded business planning targets: In first year of service availability, KPN exceeded its target for sales of the man -aged IP-PBX and is forecasting a growth of 400% to 500% in seats during 2007

• Increased contract length and value: five-year contract replaced three-year contract

Partner with Alcatel-Lucent

Alcatel-Lucent offers an unbeatable combination of world-leading, carrier-class voice and award-winning IP telephony, IP phones and communication-application products. All these work together to form a complete solution for your new managed and hosted IP-PBX service offering. As a long-term leading provider of solutions to service providers and enterprises worldwide, Alcatel-Lucent has the knowledge, experience and products to help you become a dominant player in managed/hosted IP-PBX services.

A winning combination of enterprise products

Alcatel-Lucent’s IP-PBX products include the award-winning Alcatel-Lucent OmniPCX Enterprise Communication Server (CS) for larger deployments and the Alcatel-Lucent OmniPCX Office Communication Server for SME. The Alcatel-Lucent OmniPCX Enterprise CS is available in both managed and hosted models. These flagship IP-telephony prod ucts provide inte grated communications solutions that combine traditional voice technology with the latest platform for IP telephony to deliver new and innovative communi cation applications. The Alcatel-Lucent OmniPCX commu nication servers can be installed on customer premises or remotely hosted in a data center — whatever suits your customers. Alcatel-Lucent also offers a network-based IP-Centrex-type hosted solution for providing a larger-scale, highly economical hosting service targeting SME. This service provides the same benefits as the Alcatel-Lucent OmniPCX communi cation servers, but is intended for service providers who need a centrallyhosted solution that can be delivered as a stand alone service, as part of a networkbased fixedmobile con -ver gence solution or as part of an IMS deployment.

Expertise to make you more profitable, sooner

Alcatel-Lucent professional services span the full spectrum of support from financial to sales and marketing. Take advan -tage of Alcatel-Lucent’s business consulting or lead-generating services to reduce risk and accelerate services’ time-to-market. Through Alcatel-Lucent’s Business Partner Program you can speed up distribution and customer fulfillment.

About MCS

Alcatel-Lucent’s Managed Communications (MCS) empowers service providers to reinforce their position with enterprise customers by offering on-demand, end-to-end solutions and high-value services that maximize productivity and strengthen customer relations, while reducing costs and increasing com petitiveness.

MCS enables enterprises to focus on their business essentials by outsourcing communications requirements using flexible business models offered by service providers.

For more information: www1.alcatel-lucent.com/mcs

4 Alcatel-Lucent | Managed/Hosted IP-PBX Services

The Alcatel-Lucent OmniPCX Office and the Alcatel-Lucent OmniPCX Enterprise

communication servers are proven, award-winning, industry-leading products with the

number-one market share in Europe and an installed base of 500,000 customers worldwide.

www.alcatel-lucent.com

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