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Guerneville Plaza Building

OFFERING MEMORANDUM

Guerneville Plaza Building

Guerneville, CA | Sonoma County

www.preservewestcapital.com

(2)

Preserve West Capital and JLL (“Broker”) has been retained on an exclusive basis to market the property described herein (“Property”). Broker has been authorized by the Seller of the Property (“Seller”) to prepare and distribute the enclosed information (“Material”) for the purpose of soliciting offers to purchase from interested parties. More detailed financial, title and tenant lease information may be made available upon request following the mutual execution of a letter of intent or contract to purchase between the Seller and a prospective purchaser. You are invited to review this opportunity and make an offer to purchase based upon your analysis. If your offer results in the Seller choosing to open negotiations with you, you will be asked to provide financial references. The eventual purchaser will be chosen based upon an assessment of price, terms, ability to close the transaction and such other matters as the Seller deems appropriate.

The Material is intended solely for the purpose of soliciting expressions of interest from qualified investors for the acquisition of the Property. The Material is not to be copied and/or used for any other purpose or made available to any other person without the express written consent of Broker or Seller. The Material does not purport to be all-inclusive or to contain all of the information that a prospective buyer may require. The information contained in the Material has been obtained from the Seller and other sources and has not been verified by the Seller or its affiliates. The pro forma is delivered only as an accommodation and neither the Seller, Broker, nor any of their respective affiliates, agents, representatives, employees, parents, subsidiaries, members, managers, partners, shareholders, directors, or officers, makes any representation or warranty regarding such pro forma. Purchaser must make its own investigation of the Property and any existing or available financing, and must independently confirm the accuracy of the projections contained in the pro forma.

Seller reserves the right, for any reason, to withdraw the Property from the market. Seller has no obligation, express or implied, to accept any offer. Further, Seller has no obligation to sell the Property unless and until the Seller executes and delivers a signed agreement of purchase and sale on terms acceptable to the Seller, in its sole discretion. By submitting an offer, a purchaser will be deemed to have acknowledged the foregoing and agreed to release Seller and Broker from any liability with respect thereto.

Property walk-throughs are to be conducted by appointment only. Contact Broker for additional information.

Disclaimer

www.preservewestcapital.com

TABLE OF CONTENTS

PROPERTY HIGHLIGHTS

1

PROPERTY OVERVIEW

2

FINANCIAL ANALYSIS

3

RENT ROLL

6

TENANT PROFILES

8

AERIALS

9

ABOUT THE AREA

10

DEMOGRAPHICS

13

John Schaefer

Executive Vice President

415.299.6855

john.schaefer@am.jll.com

CA RE License #01251740

Putnam Daily

Partner

415.445.5107

putnam@preservewc.com

CA RE License #01750064

Michael Maffia

Managing Partner

415.373.4060

mike@preservewc.com

CA RE License #01340853

(3)

Ma

in

S

t

F

ir

st

S

t

Johnson’s

Beach

Guerneville Plaza Building

Prominent Hard Corner Location in Downtown Guerneville

Potential 6.48% Year 2 Return Following Lease-Up

Popular Tourist Destination in Heart of California’s Wine

Country

-

7.4 Million Tourists Visit Sonoma County Annually,

Spending $1+ Billion

-

Within 2 Hours’ Drive of San Francisco Bay Area

Strong Demographics within Trade Area

-

Average Household Income of $94,223

PROPERTY HIGHLIGHTS

PRESERVE WEST CAPITAL

|

1

Trade Area Reaches from Santa Rosa to the Coast

Excellent Access and Visibility Along River Road/

Main Street

-

10,800 AADT

Only 75 Miles from San Francisco

Vacation and Resort Area Highly Trafficked in

Summer Season Along Russian River

-

Approximately 1 Block from Johnson’s Beach, a

(4)

PROPERTY OVERVIEW

ESTIMATED VALUE RANGE

PRESERVE WEST CAPITAL

|

2

Tenant Profiles

Equality Vines is the world’s first cause wine portfolio dedicated to

equality for lesbian, gay, bisexual, and transgendered people. The

winery partners with well-known winemakers around the region

and gives a portion of every sale to lesbian, gay, bisexual, transgender and queer-friendly

charities, as well as the League of Women Voters, and was co-founded by Jim Obergefell, the

lead plaintiff in the supreme court case which legalized gay marriage nationwide in 2015.

Amber’s Salon provides haircuts, hairstyling, and other hair salon

services.

Amber’s Salon

Location

The property is located at 16215 Main Street in Guerneville, California.

Lot Size

Approximately 0.084 acres or 3,659 square feet.

Improvements

A 3,659 square foot retail building demised into 4 retail suites with

additional hallway, bathroom, ADA entrance, and basement space.

Equality Vines | 757 square feet

Amber’s Salon | 386 square feet

Vacant | 664 square feet with additional 144 square foot shipping

area

Vacant | 517 square feet

Basement & Attic Improvements

Premises include additional usable basement space of approximately

2,927 square feet.

In addition, the premises include a semi-finished attic which could be

developed into residential space.

Parking

(5)

FINANCIAL ANALYSIS

PRESERVE WEST CAPITAL

|

3

Projected Gross Revenue

YEAR 1

YEAR 2

Scheduled Base Rental Revenue

$47,400

$88,826

Expense Reimbursement Revenue

$9,087

$23,525

Total Potential Gross Revenue

$56,487

$112,351

Effective Gross Revenue

$56,487

$112,351

YEAR 1

YEAR 2

Net Operating Income

$24,227

$77,649

CAP Rate

1.92%

6.14%

Annual Expenses

Common Area Maintenance

$7,530

$7,756

Insurance

$7,855

$8,091

Taxes

$15,180

$15,484

Management @ 3%

$1,695

$3,371

Total Operating Expenses

$32,260

$34,702

Note

The net income is an estimate and does not provide for all potential costs and expenses (i.e. maintenance, repair, etc.) that may be required of the owner. Any reserves set forth herein are merely estimates and not based on any experience, physical inspection, or prior knowledge. All prospective purchasers are strongly advised to make an independent investigation to determine their estimate of costs and expenses prior to entering into an agreement to purchase.

PRICING

PRICE

$1,265,000

(6)

General Assumptions

Analysis Date

January 2021

Total Rentable Area

2,324 SF

Total Area for CAM

Reimbursement Calculations

2,324 SF

General Inflation per Annum

3%

General Expense Growth

per Annum

3%

Real Estate Tax Growth

per Annum

2%

Management Fee

3% of EGR

PRESERVE WEST CAPITAL

|

4

FINANCIAL ANALYSIS

GENERAL ASSUMPTIONS

FIRST STREET MAIN STREET Guerneville Plaza

Amber’s

Salon

Vacant 664 SF Vacant 517 SF 386 SF 757 SF

(7)

PRESERVE WEST CAPITAL

|

5

FINANCIAL ANALYSIS

CASH FLOW PROJECTION

Guerneville Plaza

Cash Flow Projection

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11

Jan-2021 Jan-2022 Jan-2023 Jan-2024 Jan-2025 Jan-2026 Jan-2027 Jan-2028 Jan-2029 Jan-2030 Jan-2031 Dec-2021 Dec-2022 Dec-2023 Dec-2024 Dec-2025 Dec-2026 Dec-2027 Dec-2028 Dec-2029 Dec-2030 Dec-2031

Net Rentable Area - Sq. Ft.

2,324

Base Rental Revenue PSF/mo.

$1.70

$3.29

$3.36

$3.44

$3.37

$3.42

$3.63

$3.68

$3.74

$3.81

$3.86

Total Operating Expenses PSF/yr.

$13.88

$14.93

$15.35

$15.73

$16.09

$16.59

$16.99

$17.46

$17.89

$18.22

$19.89

Absorption & Turnover Vacancy %

-

2.6%

-

-

4.2%

-

2.5%

-

-

4.4%

-General Vacancy %

-

-

-

-

-

-

-

-

-

-

-Potential Gross Revenue

Base Rental Revenue

47,400

91,772

93,798

96,003

93,961

95,342

101,177

102,708

104,386

106,114

107,707

Absorption & Turnover Vacancy

-

(2,946)

-

-

(5,402)

-

(3,415)

-

-

(6,262)

-Scheduled Base Rental Revenue

47,400

88,826

93,798

96,003

88,559

95,342

97,762

102,708

104,386

99,852

107,707

Expense Reimbursement Revenue

9,087

23,525

24,773

25,408

33,193

36,301

36,091

38,224

39,162

37,576

43,529

Total Potential Gross Revenue

56,487

112,351

118,571

121,411

121,752

131,643

133,853

140,932

143,548

137,428

151,236

General Vacancy

-

-

-

-

-

-

-

-

-

-

-Effective Gross Revenue

56,487

112,351

118,571

121,411

121,752

131,643

133,853

140,932

143,548

137,428

151,236

Operating Expenses

CAM - $3.24

7,530

7,756

7,988

8,228

8,475

8,729

8,991

9,261

9,538

9,825

10,119

Insurance - $3.38

7,855

8,091

8,333

8,584

8,841

9,106

9,379

9,661

9,951

10,249

10,557

Taxes @ 1.2%

15,180

15,484

15,793

16,109

16,431

16,760

17,095

17,437

17,786

18,142

21,004

Management @ 3%

1,695

3,371

3,557

3,642

3,653

3,949

4,016

4,228

4,306

4,123

4,537

Total Operating Expenses

32,260

34,702

35,671

36,563

37,400

38,544

39,481

40,587

41,581

42,339

46,217

NET OPERATING INCOME

24,227

77,649

82,900

84,848

84,352

93,099

94,372

100,345

101,967

95,089

105,019

Leasing & Capital Costs

Tenant Improvements

-

4,970

-

-

10,650

-

5,761

-

-

12,346

-Leasing Commissions

-

3,519

-

-

6,453

-

4,080

-

-

7,480

-Total Leasing & Capital Costs

-

8,489

-

-

17,103

-

9,841

-

-

19,826

-Cash Flow Before Debt Service

24,227

69,160

82,900

84,848

67,249

93,099

84,531

100,345

101,967

75,263

105,019

INTERNAL RATE OF RETURN - 10 Year Hold

EXIT SALE CALCULATION - End of Year 10

IRR Price Per SF Cap Year 1 Total Dollars Per SF

Capped Value @ 6.00%

$1,750,317

$753.15

8.18%

$1,265,000

$544.32

1.92%

Cost of Sale @ 4.00%

(70,013)

(30.13)

Net Sale Proceeds

$1,680,304

$723.02

(8)

PRESERVE WEST CAPITAL

|

6

RENT ROLL

Tenant

Sq. Ft. Monthly

Rent PSF

Rent PSF

Annual

Current

Annual

Rent

Term

Rent

Commence.

Date

Lease

Expiration

Date

Rental

Increase

Date(s)

Rental

Increase

Amount(s)

Options

Lease

Structure

End-of-Term

Assumptions

Wine Tasting

Room

757

$3.17

$38.04 $28,800 3 yrs

1/1/2020

12/31/2022

1/1/2021

1/1/2022

$30,240

$31,752

2 @ 1 yrs

Option 1: $33,340

Option 2: $35,007

Tenant reimburses for

propor-tionate share of utilities and

building cleaning expenses.

Option

Salon

386

$3.70

$44.46 $17,160 2 yrs

4/1/2020

4/30/2022

n/a

n/a

Option 1: $18,876

1 @ 5 yrs

NNN with tenant responsible

for all taxes, insurance, and

pro-portionate share of common

area maintenance.

Option

Vacant (Pro

Forma)

664

$3.00

$36.00 $23,904 5 yrs

1/1/2022

12/31/2026

n/a

n/a

1 @ 5 yrs

Option 1: $26,294

NNN with tenant responsible

for all taxes, insurance, and

pro-portionate share of common

area maintenance.

Option

Vacant (Pro

Forma)

517

$3.00

$36.00 $18,612 5 yrs

1/1/2022

12/31/2026

n/a

n/a

1 @ 5 yrs

Option 1: $20,473

NNN with tenant responsible

for all taxes, insurance, and

pro-portionate share of common

area maintenance.

Option

Leased

1,143

49%

Vacant

1,181

51%

(9)

Main St

First St

Gravens

tein Hw

y

Guerneville

School

Rio Nido

Guerneville

Ru

ssia

n R

ive

r

Guerneville

Plaza

Johnson’s

Beach

River Inn

Grill

Guerneville Lodge

Creekside

Inn &

Resort

Guerneville Plaza Building

(10)

General Overview

Guerneville (population 4,808) is a

census-designated place in Sonoma County located

approximately 20 miles from Santa Rosa,

75 miles from San Francisco, and 80 miles

from Oakland. Guerneville is a popular tourist

destination known for its redwoods,

wine-tasting, and proximity to the Russian River. The

area has been a popular vacation destination

since the 19th century.

Sonoma County is the largest producer in

California’s Wine Country region, which also

includes Napa, Mendocino, and Lake counties.

The county possesses thirteen approved

American Viticultural Areas and more than

250 wineries. The county consistently ranks

within the top fifty in United States agricultural

production and is a leading producer of hops,

grapes, prunes, apples, dairy, and poultry

products, due to the abundance of fertile

agricultural land, access to high quality irrigation

water, and temperate climate in the region.

Guerneville and Sonoma County are a popular

tourist destination, drawing visitors from the

nearby Bay Area and beyond. Tourism is a

significant economic contributor to the region,

with more than 7.4 million tourists spending

more than $1 billion annually in the region.

ABOUT THE AREA

(11)

ABOUT THE AREA

SITE

Site Information

The subject property is ideally located with

excellent access and visibility along River

Road/Main Street (10,800 AADT) within

Guerneville’s primary commercial corridor. The

site benefits from affluent demographics within

an established community with a population

of 10,111 and average household income of

$94,223 within a five mile radius.

The property benefits from a prominent

location neighboring numerous retail tenants

within downtown Guerneville. Major tenants in

the surrounding area include a well-trafficked

Safeway with high sale volumes, True Value

Hardware, and more. In addition, the property is

located in close proximity to Johnson’s Beach,

a public beach and popular tourism attraction

along the Russian River. The property is also

located less than 1 mile from Guerneville

School, drawing additional traffic from

students, parents, and teachers.

(12)

PRESERVE WEST CAPITAL

|

10

Population Summary

1 Mile

3 Miles

5 Miles

2010 Total Population

1,772

6,635

9,787

2020 Total Population

1,873

6,819

10,111

2025 Total Population

1,896

6,844

10,168

2020-2025 Annual Rate

0.24%

0.07%

0.11%

Average Household Income

2020

$82,770

$88,449

$94,223

2025

$92,277

$99,384

$105,497

Average Home Value

2020

$702,573

$653,621

$656,110

2025

$823,289

$777,973

$777,781

Top Employers in

Sonoma County

# of

Employees

County of Sonoma

3,835

Kaiser Permanente

3,671

Santa Rosa Junior College

1,644

St. Joseph Health

1,640

Keysight Technologies

1,500

City of Santa Rosa

1,307

Jackson Family Wines

1,071

Sutter Santa Rosa Regional

Hospital

1,045

Amy’s Kitchen

1,022

Oliver’s Market

783

DEMOGRAPHICS

16215 Main St

|

Guerneville, CA 95446

2020 POPULATION

10,111

AVERAGE HOME VALUE

$702,573

AVG. HOUSEHOLD INCOME

$94,223

(13)

John Schaefer

Executive Vice President

415.299.6855

john.schaefer@am.jll.com

CA RE License #01251740

Putnam Daily

Partner

415.445.5107

putnam@preservewc.com

CA RE License #01750064

Michael Maffia

Managing Partner

415.373.4060

mike@preservewc.com

CA RE License #01340853

References

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