Storefront Design & Customization

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Storefront Design & Customization

 Professional store design library of themes and layouts  One click theme and layout customization

 Use a Microsoft Word like WYSIWYG (What You See Is What You Get) editor to edit web pages

 E-commerce centric parametric web-part / widget library to ease the store design

 Customized product showcase templates to display required product information as per the need of the category and merchandise

 Create special pages quickly to create and promote festive, seasonal and event based collections

 Change layout of individual pages to give different look and feel for special events

Easy Navigation with Dynamic Menus

 Apply your own CSS/HTML styling to menus and insert them on any page

 Personalized Navigation : Welcome, Sign in or Register, My Account / My Profile, Shopping Cart With items & Value ,Track Order

 Multi-level category fly-out navigation menus

 Navigation by product attributes, brand and price to ease the product discovery and locate the required product with intuitive clicks

 Several product showcase areas as per the merchandising needs like featured, recently launched, top of the season, etc

 Full text in-store keyword and faceted search

 Refine the search with price, brand and product attributes  Popular search keyword cloud and recent searches

 Side by side product comparisons with product prices, images, attribute information  Pull down menu to give an professional and ease of use navigation

 Tab navigation menu to better presentation and display selected menu

Catalogue & Product Management

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 Predefined ready to use Category Attributes ( Only Martjack Repository Categories )  Ad-hoc Product Collection and Grouping

 Create as many as possible categories depending your web store product range and add products to them

 Embed videos ( You Tube / Vimio / Scribd )in product description  for each product SKU code as an unique identifier in the catalogue  Global Product Variant Properties to reuse in the store

 Product Based payment and shipping options

 Payment options enabled let you control the mode of payment available for the product.  Manage product Variant Level Pricing and Inventory

 Define a sequence to variants and display on web store front

 Multi scale Product Zoom-in to display very large images in sliced format with faster downloading

 Tool for creating multi scale file for deep zoom images  Add additional images to each products

 Display thumbnail images on product page on web storefront  Display variant swatch images on product page

 Sequence swatch images to display on store front

 Change large images on click of swatch images on product page  Define additional custom content type to add images with ad-hoc sizes  Display images with ad-hoc sizes in product showcases

 Catalogue Bulk Management tool to update data faster using excel sheet  Product Activation and Deactivation dates

 Specify cost price and see profit reports  Fully WYSIWYG editor for description

 Restrict consumer to buy Minimum product quantities in a single order  Downloadable and digital products

 Add and assign brands/manufacturers

 Specify product weight for live shipping quotes  Enable free shipping on a per-product basis  Choose if a product is taxable or not  Market price and selling price for each SKU  Mention cost price against each code  Show or Hide price on product page

 Product note can be used for writing memos and remarks for your consumption.  Upload and manage product images, files and folders through file manager section.  In file manager you can upload multiple images in a batch using zip.

 Change prices of your catalogue by using mass update tools like by percentage increase and decrease the prices or absolute value.

 Re-assign products to another category when deleting categories  Deactivate products and it get removed from web storefront  Activate products to display on web storefront

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Content Management

 Creating new pages and blog posts is simple. You can create as many pages or blogs as you like.

 Content pages will let you reach out to your customers and give them more information about your online store.

 Blog posting module - A blog is very useful for communicating with your customers and is an incredibly powerful promotion tool.

 Display RSS feeds from other sites to keep updated data on your site  Easy-to-use WYSIWYG editor

 Drag & drop category assignment

 Create and display banners and promotions on the content pages  Manage Document Repository for downloading brochures, policies etc

 HTTP redirection module to redirect the changed URLs to avoid http error on your site  Create RSS channels and publications to give an updated information about products/

promotions to the consumers

 Display the photo gallery form Flicker on your site

 Create ad Hoc form to take information from consumer and save in database or get a email notification

Inventory & Stock Management

 Minimum Order Quantity to restrict consumers to buy minimum number of products in one order

 Net Inventory show current inventory available in the store

 Reserve Quantity to block the stock for special orders which are not coming from web storefront

 Re-order stock level - Set stock level per product to display the products in stock replenishment

 Pre Order or Back Order with Stock Available Date allows to take the orders even stock is not available

 Stock Alert Quantity to send alerts to inventory manager if product inventory reach stock alert quantity level

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 Extensive Stock Report to display stock available bases in SKU search, categories, attributes  Create and Manage Purchase order to suppliers

 Receive delivery notes/challan to manage deliveries in stock  Book Stock against delivery notes

 Disable purchasing when no stock

 Stock movement facility to move the stock with stock in or stock out options for missing, found, internal purchase etc

 Bulk update inventory levels

 Stock Replenishment displays list of product for which stock is below re order stock level

Payment Gateways & Checkout Process

 Integrated with popular payment gateways throughout the world like CC Avenue, EBS, HDFC, ICICI, EPDQ, HSBC, AMEX, RBS, Sage Pay, HSBC, Axis, MIGS ,Bill Desk

 Offer Cash on Delivery based on your logistic preferences and business rules.  Enable traditional payment modes like Cheque DD and Bank payments.  Offer PayPal as a separate payment gateway

 New way of collecting payments - Cash Before delivery through our network of payment collection points - IPAYNEAR Network.

 Provide parallel option to the home delivery by enabling Pick up at your Store facility.  Update the quantities of items added earlier to the cart

 Display the cart prominently on all pages and sections for a prompt checkout

 Single page Express checkout system with automatic user account creation and guest checkout.

 Prefilled billing and delivery address for the registered user accounts  Mechanism to retrieve the password in-case user has forgotten it  Print order receipts from web storefront

 Order status updates and tracking

 Order history and customer account tool for the registered user

Order Management

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 ‘Cash On Delivery' facility to dispatch the orders

 ‘Cash On Delivery' integration with 'Aramex’ Courier for selected Indian PIN codes  Track and Authorize Orders for Offline payments received by Cheque/DD or Bank transfer  Update order status to customers by SMS, Emails based on events

 View payment pending orders received on the store by date and payment type  Authorize the payment pending orders on receipt/confirmation of the payment.  Edit payment pending order and send a link to user for payments for payment pending

orders

 View Stock pending orders list within date range, payment type

 Process Stock pending order as soon as stock is available in the store and make them ready for shipping

 View order details with customers billing and shipping address

 View cart details in orders like, product title, SKU, quantity purchased, promotion discount applied, discount vouchers used etc

 Display consumers IP details with browser information

 Logs for each event of order with date and system generated message  Record notes/comments logged by merchant in order details

 Record comments logged by merchant for consumer against each order

 Display comments logged by merchant for consumer in order details in my accounts section  List ready for shipping order by Order number, date and product

 Print delivery addresses to use for dispatches with courier service providers  Enter shipping details with fulfilment service and docket number

 Cancel orders if payment not received or payment received but fraud user

 Auto email and SMS notification to the customer on order dispatch with customization.  Auto email and SMS notification to the customer on order delivered with customization

content as per need

 Auto email and SMS notification to the customer on order cancelation with customization content as per need

 Search and track order by order status, order number, date and customer name, check out type, product title.

 Transfer order to the nearest store where the item is available in stock to deliver it, for web store with multiple offline stores

 Manage the in-store Pick Up orders through separate work flow.  Inform consumer about package is ready for in-store pick up  Deliver products in-store with valid identifications of the consumer

 Print Invoice formats ( editable ) Templates to cater design need for putting logo, displaying regulatory information like TAX information CST etc

 Print Dispatch Formats ( editable )Templates to cater design need for putting logo, displaying return policy information

 Edit shipping address of the order in case customer request to change in shipping address  Integration with premier logistic providers to generate dispatch notes with AWB / Docket

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 Automated batch files to courier companies to pick up the dispatches  Integration with courier APIs to get real time status of order dispatch  Export orders to excel files and CSV formats

 Report of number of visitor, converted order, drop order ratio etc

 New order notifications via email, on your mobile phone with SMS messaging  Punch new orders from backend tool for orders over phone, direct sale and partner

enquiries

 Send invoice payment links through emails to your customer and enable to pay online.

Order Refund / Exchange Facility

 Refund full or partial amounts to the customer

 Return / exchange orders in case of size mismatch, wrong product delivered, product got damage during delivery

 Create new orders for exchanged returned products

 Amend inventory back in the stock on return and refunds on case to case basis  Refund / Return can be done before and after dispatches

 Record logs of return process for audit

Lead Management

 Capture leads through different Specialized lead generation options (call for actions)  Leads through predefined call for actions like get a Call, reserve and visit store, request for

price

 Create a new “call for action” through an XML based form editor  Map the form fields ( XML based ) to lead database fields

 Leads supported with automated email and SMS with customized content

 Manage the lead workflow through set of statuses ‘Pending’, ‘Initiated’, ‘Converted’, ‘Invalid’ or ‘Rejected’

 Manage leads and log conversations done with consumer to handle the leads better control  Generate lead reports with date filter, lead status etc

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Shipping & Tax Management

 Fully Customizable Shipping and Tax Table

 Configure shipping charges based on total cart price

 Configure shipping charges based on individual product weight

 Configure shipping charges based on per item, irrespective of weight or price  Configure shipping charges in slabs for per item or weight

 Configure shipping charges based on shipping modes like express delivery, standard delivery  Configure Shipping in selected jurisdictions

 Configure shipping charges based on Shipping jurisdictions  Restrict Shipping to certain Countries , regions or jurisdictions  Offer Free Shipping on selected products or above some cart value  facility to add additional handling fees for total order Or per Item  create tax categories like VAT, Octroi

 Tax charges configuration based on tax category and tax jurisdictions  Configure and display tax rates on storefront

 Display product prices inclusive of tax or exclusive of tax on store front  Configurable Cash on Delivery options at product level

 Integrated with courier companies like ARAMAX ( India ) and UPS ( USA and UK ) for real-time shipping charge calculation

 Shipping and Tax displayed on invoices

Import & Export Options

 Import / Export catalogue and stock data through familiar office excel sheet

 Define merchandising associations (similar or cross sell items and accessories / up sell) through batch import.

 Bulk import tool for product definitions through attributes

 Define the product content links from the site content repository through familiar excel interface.

 Export site users and membership data in excel sheets.

 Import excel tool - create or migrate the new users from external systems.  Upload order updates like shipping AWB / docket and dispatch date

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 Upload unsubscribed Email addresses or bounced emails from bulk email tools for reconciliation.

Site Search

 Catalogue based Text search

 Option to choose categories in faceted search

 Display multi level faceted search as per configuration  Refine collection with Category, Attributes and Prices  Shop by category filtration to display more accurate data  Shop by brand filtration to display more accurate data  Shop by price filtration to display more accurate data  Search content in pages

 Submit all the searched strings with category to Google analytics  Popular Searches keyword cloud from Google analytics

 Recent Searches done by the consumers on the site  Add a site search bar to your site in seconds

Search Engine Optimization

 Search-engine friendly page urls for category page  Search-engine friendly page urls for brand page  Search-engine friendly page urls for product page  Search-engine friendly page urls posts/blogs

 Use of content heading tags (like H1...H6) to help crawlers read the section titles and create page ranks

 Targeted and Customizable Title tag and meta properties like keyword and description  Image Alt-text with automated keywords from the related data held in catalogue and CMS

database

 Automatic site-map creation, required for search engine submissions  Redirect non WWW traffic to WWW urls

 Setup 301 redirects to handle cached pages in search engines more efficiently

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 Create your own meta data tags and easily add them to any web page

 Search engine feed also includes every catalogues and products (eCommerce only)  Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is

produced for maximum exposure in the search engines

Customer Communication &

Engagement

 Product Comparison help consumer to take a decision faster by comparing products  Wish list to add products so by in future

 Consumer can have public wish list which can be visible to friends  Consumer can have private wish list which can be visible only to him

 E-mail a Friend and Share A Product allows consumer to invite his friend and have look at the products

 Product Rating and Reviews will help consumer to understand more about the product with actual users

 SMS and Mails on different order events

 Discussion Threads allows consumer to discuss about the product and know more from the experts

 Personalize your communication with the customer by setting up your own sender ID  SMS Preferences for user defined events like registration on store check out and price alerts

etc.

 Configure Mails on different events like registration, order confirmation and cancellation, shipment dispatch

 Configure Mail template using dynamic tags

 Customized Gift message and on demand delivery date

Social Media Marketing

(Additional/Optional)

 Rating and Reviews allows consumer to rate the product and its share its reviews to other

consumers

 FConnect allows consumers to link the facebook user with web storefront user.

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 FConnect allows consumers to see what his facebook friends are doing on the web storefront

 Social bookmarking for viral publishing of the link.  Facebook "Like" buttons on product pages

 Facebook "Like" buttons on comments, reviews, replies and discussions  Share products on 20+ social media sites via Add This button

 Create any number of Discussion threads for particular Product / Post ( Blog Entry )  Set moderation level on new comments / replies

Merchandising for Conversion

 Cross-selling allows to display similar products on product page and give an option to consumer to choose from multiple products and help him a influence to zero down on a product

 Manual cross sale association for individual products  Manual cross sale association based on categories

 Intelligent and automated logic to display products in cross same based on category brand  Up-selling allows to display accessories or compliment product and helps to increase the

cart value

 Manual configuration of up sale products

 Recently viewed items displays the products consumers has just visited , its helps in easy navigation to see which products he has already viewed

 Product spotlights to display product prominently on home pages or any other pages to promote

 Featured categories can be promoted on any pages to highlight the categories  Promotional banners can catch the eyeball of the consumer and attract him

 Create Customer groups bases on their profile and add use in promotions or mailing lists  Product comparisons helps consumers to compare the products and choose one to purchase

hence helps to convert into orders

 Editorial Reviews displays expert reviews and influence consumer to purchase the products

Marketing & Promotions

 Google Analytics integration to get exact analysis of the consumers behaviour on the web storefront

 Incentivise specific products or categories /groups of products with offers and discounts on product listings and showcase areas.

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 Define Buy one and get one OR buy two of a kind and get free on another category product  Define discounts based on the total cart value.

 Define or pass discounts in shipping costs based on particular shipping modes or state of the cart.

 Capture email addresses of casual visitors through tools like newsletters and promotion subscriptions.

 Manage captured email addresses by creating task / campaign specific mailing lists.  Create and Manage different type of RSS Publications

 Define RSS Feeds for auto-publishing updates of your catalogue.  Voucher as Discount or Gift Vouchers

 Create voucher to give discount on all products or selected products or categories  Create voucher to give amount base discount or percentage base discount  Allows to generate voucher code from system

 Allows to give customize voucher code as input while creating vouchers  Create voucher to use single time or multiple times

 Create voucher to used by specific user on the web storefront  Create voucher to used by any users who has the voucher code

 Plug your store to the Affiliate Marketing networks like Shoogloo, DGM, Trade Doubler  Publish your products to Google product search with integration for Google Merchant centre  Track your PPC campaigns using Ad-words sales tracking integration.

 Integrated with third party loyalty programs like I Mint / My Card.  Create customised loyalty program

 generate loyalty program levels as silver, gold etc  Generate unique loyalty program card numbers

 Allocate points for events like registration, ratings or orders  Digital Coupons download and redeem at offline store  Integration with Google apps.

 Track cart Abandonments to negotiate and convert otherwise dropped transactions

 Integration with HTML Based third party tools like chat widgets, hit counters, ad-sense, etc.

Customer Database Management

 Grow your customer database every time your customers enquire or interact with your website

 Define additional data fields and profile attributes for the user data  Customize your registration forms with custom templates.

 Keep a history of all past customer enquiries

 Enable customers to opt in to promotional mailing campaigns while in registration or checkout flow.

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 Enrol customers directly to mailing lists right from membership dashboards and tools  Allow customers to view their past orders via storefront My Account section

 Import and export customers from CSV file

 Create new customer accounts right from the admin panel to capture phone enquiries  Search registered members / users list using Name, Mobile no, email.

 Filter user lists as per the last login and registration date  Create customer groups

 Move customers between groups

 Create private circulation stores by creating members only access using front login page.

Multi Currency Support

 Define additional currencies for your store.

 Change currency at any step during the shopping flow or navigation  Get current updated currencies conversions factors from authentic sources  Define conversion factor to calculate and change the prices on go.

 Track your users, based on IP Address and its original country associate currency at user level.

 Map currencies to payment gateway, accordingly it displays payment gateways on web storefront

Drag and Drop Designer

 Powerful browser based drag and drop page builder.  Design the page with retail centric web part libraries.

 Drag web parts around the page to sequence as per your customization requirements.  Add single click Videos, images, photos and flash media.

 Add products and product showcases to create the merchandising areas for featured  Product Showcase display multiple product with paging and sorting functionality

 Product showcase with configure and display attribute data of products taken dynamically  Change the look and feel of the each showcase with showcase templates

 Display or hide prices of MRP or web price from showcase templates  Display you save option in product showcase

 Display products in grid view or list view based on catalogue requirements  Showcase Column to display one products at a time in a in showcase control  Product Column to display the products title list for the selected featured products  Multipurpose Box to display any kind of ad-hoc HTML, content, Images in the storefront

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 Image Column to display images promotional banners on the web storefront pages  Category Menu allows to display the selected categories in a menu that can be used at

multiple pages for navigation

 Page Menu allows to display the selected categories or ad-hoc link a for navigation which can be configured for all content pages

 Product Search controls is a advance product discovery tool to search product by category, brand or keyword and within a price range

 Store Locator control list the store for chain stores and allows navigation to other web stores in the same chain created on Martjack

 Log-in control can be used to allow login from any page to consumers

 Document Control allows to download the document from document library like price list, site brochures, media articles etc

 Photo Gallery controls can display the images form Flicker website on the web storefront  Form Control can be used to collect information from consumers like feedback form,

complaint forms etc

 Coupon/Promotion control to download the digital coupon on web storefront

 Refine Search control used to filter the product and do the product discovery based on intuition click, by selecting category, brands, attributes, variant and price ranges  Map control used to locate the physical store on Google map on the storefront.  Mailing List control collects the email subscription for newsletters, or email promotions

campaign

 RSS Feed Reader to display the RSS feeds from other portals or feed services on web in storefront

 Post list controls displays posts or blog summaries on storefront which can be navigated to actual blog or post details.

Reporting Tools

 Site traffic and Analysis  Bandwidth Usage Reports

 Track usage for any product or on an aggregate basis

 Report on top Catalogues and Products. By amount or quantity sold  Report on Discount Codes and redemption

 Cart Abandonment to list the users who a added products to cart but some reason they did not able to complete the transactions

 Order run Rate to display best selling products in a particular duration  Voucher and Coupon Usage

 SMS Usage to display SMS uses in a given time frame  User wise Order History

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 Total stock reports to display current stock with total of variant products  Full Stock Reports to display stock current stock with variant stock  Sales report to display SKU wise sales in a given durations

 Retrospective report to display the stock on any given day

 Stock movement report to display all the IN and OUT operation of products from day one  Stock Replenishment report to display the stock which needs to be replenished.

 Daily sales report to display sales with conversion ratio with visited user

 Monthly Sales report to display monthly sale with conversion ratio with visited user  Monthly Sales report to display monthly sale with conversion ratio with visited user

Hosting & Security

 Operating from a state of the art, enterprise grade cloud data centre  Firewall and perimeter security

 Monitoring for critical parameters like CPU/Memory/disk usage  24*7 Trouble shooting and managed all data centre operations  Load balanced web servers

 Backed by the reliability and speed of MySQL databases with highly scalable replication cluster

 Automatic Backups - We run automatic backups to ensure your online store's data will always be safe and sound.

 Unlimited Bandwidth - We want to see you have as many customers as possible. If your online store gets a lot of visits you will never see a huge bandwidth bill from us. Your bandwidth is always included as part of your plan.

Administrative Tools

 Domain booking facility is available in the merchant’s admin panel.  Create additional users to manage and operate your online store.

 Helps to create and configure Google apps and its integration with web site  Define the access rights for the store operators using predefined roles.  Activate and deactivate site with single click.

 Streamlined dashboard showing you vital information each time you log in.

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 Access to a network of branded and experienced drop ship suppliers  Integrated experience - Payment gateway, Logistic & Supplier network

 One click partnership with reputed suppliers and access to popular products across categories

 Marketplace portal management tools

 Manage sellers, transaction commissions & approve/reject product offers  Reporting tools including order reporting & commission reporting

 Complete order management & customer service tools available for sellers/suppliers  Enable promotions from sellers

 Invoice generation, order printing and branded slip generation facility

 Business Process Exception Management (BPEM) for high levels of customer service

 Access order history, consumer demographics, supplier performance, product performance and host of other business analytics