The Big Data Revolution – Our Industry
is changing FAST!
David Blumanis
Vice President,
Schneider Electric 2
Massive Growth of Data
● The Internet is going through radical changes:
● From developed to developing markets (everywhere) ● From fixed to mobile (anytime)
Massive Growth of Data (cont)
● Global mobile data traffic experiences exponential growth
● Fuelled by IT consumer trends
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Rise of the Big Data Industry
● Much of the growth in data is delivered via Cloud public services ● 4 kinds of titans are positioning themselves for the Big Data
explosion:
● Web giants
●Historical background – creators of big data ●Cashed up resources
● Telcos
●From broadband to Cloud providers – how to bill for data
● IT Giants
●“Out of hardware” strategy – how to get your data (cloud)
● Colos providers
Dynamics to Focus On
● The pursuit of Big Data by the titans is profoundly changing the business context for the Data Centre solutions providers
● Multiple factors to focus on:
● Totally different business models
● From CAPEX to OPEX – transition strategies ● High density data centers
● Global support need (Data is global)
● Rise of energy & DCIM as business metrics ● Quality service key to success
● Enterprises and residential customers demanding more data
Big Data is ultimately good for SE, though we need
to understand the implications for our clients in
Quality of Data as a Service
● In order to ensure Big Data delivery, the network infrastructure is critical. That is why:
● Web giants building strategic Data Motherships
● Web giants are building points of presence (POPs) all around the globe to support their network
● Telcos are modernising their hubs to support mobile broadband data POP’s
● Race for 4G licenses (truly enabling video – large data transfers) ● Sea cable - Bandwidth acquisitions / implementations
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From CAPEX to OPEX
● Rise of Colos & Cloud-based solutions as a consistent /combined offering
● Cloud solution providers and co-location companies working together
● For data centre solution providers, this is less and less about “on-premise” equipment selling…
● Help the titans build & maintain reliable, efficient infrastructures
●Fast modular data centres
●Mobile broadband hubs as data hub’s
●Integration of IT systems, DCPI, security or building management
● Help traditional end-users
●Existing installed base consolidation ●Disaster recovery
Big Data means High Density DC’s
● Virtualisation enables the “Cloud” to dramatically increase the density per racks and implies rapidly shifting loads. As a result it calls for:
● DCPI solutions for high density mobile power and cooling conditions ● Modular data centre pods – scalability a must / speed of deployment ● Energy efficiency – everywhere you can
● DCIM software – proactively manage capacities and change management
● An example of SE innovations:
● Creation of standard integration between SE’s DCIM tools & virtualisation platforms from vendors (Vmware, Microsoft, etc…) ● DCIM colocation version multiple tenant customers
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Data is GLOBAL
● Data Availabilty (not DC’s) globally with quality (TV streaming over the net, phone calls over the net)
● Worldwide consistency of practices and offerings
● Standardised indicators and consistency in performance tracking (PUE, benchmarking, etc…)
● Local government protection practices under pressure – Finance data or government data must reside in country!
Latest Industry Moves
● Web Giants building “Data Motherships” – world wide with caching pops in countries
● NTT coverage through acquisitions – Netmagic, Dimension data, Harbour Msp etc…
● Singtel – partner ship growth into Africa, Indonesia, Australia, Thailand, India etc…
● Dell sale – allowing re:invention without shareholder shackles
● IT Companies – transitioning as cloud service players/ acquisitions ● Microsoft buys Nokia
● Huawei no.3 in smartphones
● Google announces hand held device
● Fairfax– protecting cable TV interests/buying Blackberry ● Amazon buys Washington Post / Kindle as a smartphone
Jason Mendenhall
Executive Vice President, Cloud
Switchnap
The looming energy problem
Text
Data Center Growth Increasing
•
WW DC growth: 10%
YoY
•
Last year – Total DC
footprint 65,000,000
square meters
•
Total number of data
centers: 500,000
•
By 2020: 24,000 soccer
pitches of data center
space
What is P.U.E.?Energy
Consumed by
Servers
Energy to cool
and run the
facility
Total Power – 2.5 MW
P.U.E. = 2.5
1.5 MW
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THE WORLD’S MOST EFFICIENT, HIGH DENSITY, ULTRA-SCALE TECHNOLOGY CAMPUS ECOSYSTEM
The new solution to efficiency
Text
Remember this example?
Energy
Consumed by
Servers
Energy to cool
and run the
facility
Total Power – 2.5 MW
P.U.E. = 2.5
1.5 MW
1.0 MW
Energy
Consumed by
Servers
In the Switch SuperNAP
1.0 MW
P.U.E.
=
1.18
Total Power – 1.18 MW
53%
Reduction
20
The importance of a partner ecosystem
•
Innovation
•
Expansion
•
