Advertising Programs
for Lead Generation
Revised Dec. 14, 2011
Advertising Programs
*Rating information will become available from April 2012 as an optional service.
*Please contact us at [email protected]
for making changes in permission message or any other particular requests that you may have.
Program Name (JPY)Rate
Lead Collecting
Period
Program Outline
Use white paper to obtain leads
1 White Paper Download 400,000 12 weeks Standard program to obtain leads using your own white paper (PDF).
2 Products/Services Catalog 200,000 1 year Standard program to obtain leads using your own product catalog. Bargain rate with a longer duration for products/services catalog only.
3 Lead Selection Program
Initial cost: 0 Lead acquisition:
@10,000+ (Min. 300,000)
12 weeks Based on Program 1, this program allows advertisers to check and select the collected leads before making a purchase.
4 Lead Guaranteed Program 50 leads/500,000+
Approx. 12 weeks (negotiable)
Based on Program 1; recommended for advertisers whose purpose is to collect a certain number of leads.
Combination of advertorial and white paper for greater appeal
5 Product/Service Introduction Advertorial with White Paper Download 600,000 12 weeks
A program with a stronger appeal, consisting of a simple advertorial introducing the product/service from a PR viewpoint and a white paper. *Additional white papers can be added. (JPY200,000/piece).
6 Product/Service Introduction Advertorial with White Paper Download--Additional Traffic Driver Package A 1 million 12 weeks Program 5 with additional 4-week traffic driver.
7 Product/Service Introduction Advertorial with White Paper Download--Additional Traffic Driver Package B 1.6 million 12 weeks Program 6 with additional traffic driver that raises awareness.
Leads obtained from viewers of advertorial
8 Multiple-page Advertorial 2 million 12 weeks Full advertorial made in the same format as editorial pages; leads are obtained when viewers move on from page 1 to page 2. 9 Editorial Content Program 2 million (200 leads) Allows advertisers to obtain a list of people who viewed a specific ITpro Active article of their choice.
Optional
10 Period Extension or Restarting of Lead Collection (with Traffic Driver) / Switch from Non-lead Collecting Type 300,000 12 weeks A budget program that reuses your previously used content; lead collecting setting can be changed to "extend," "restart," or "newly start (switch)." 11 Original Questionnaire Program (up to 5 questions) 200,000 - Advertisers can add their own questions to a questionnaire that users must answer before downloading material.
-1. White Paper Download
Find users who would be interested in your product/service using ITpro Active.
You can efficiently collect leads by using existing white papers (case study, technical
brochure, etc.) from your website.
Rate: JPY400,000
Lead collecting period: 12 weeks
•Posting of your white paper (1 piece.)
•Production of editorial page introducing your
white paper
*The above page will remain posted even after the lead collecting period free of charge unless otherwise requested
Generate leads
Page introducing your white paper
Traffic drivers
ITpro Active articles
Introduced in “New
Arrivals”/ “White Papers
of Note” and in our
e-mail newsletter, etc.
Users answer
questionnaire &
download your
material
Obtain
leads
Obtain
leads
ITpro Active makes it possible to find readers with strong
intention to introduce the product/service
Link appears at
the end of
related articles
ITpro Active editors will write
an interesting explanation
about your white paper to
attract reader’s attention.
[Please note]
• PDF material should be within 2MB in size. • Start date: Wednesdays; please see the insertion schedule for further details.
• Advertisers will receive only the list of people who downloaded their PDF. A report of how the material is viewed is not included.
• Discount rate is available for advertisers making five or more orders at the same time or a full-year order. Please ask your sales rep for further details.
2. Product/Service Catalog (Part 1 of 2)
We will post your product/service catalog for readers who are searching for product/service information.
Users who downloaded your catalog will become your leads.
Rate: JPY200,000
Lead collecting period: 1 year
• Posting of your product/service catalog (1
piece)
• Production of a page introducing your
product/service catalog
* The product/service catalog will remain posted even after the lead collecting period free of charge unless otherwise requested
Generate leads
Page introducing your product/service catalogTraffic drivers
ITpro Active articles
Introduced in “New
Arrivals”/ “White
Papers of Note”
and in our e-mail
newsletter, etc.
Users answer
questionnaire &
download your
material
Obtain
leads
Obtain
leads
Link appears at
the end of
related articles
ITpro Active editors will write an
interesting explanation about your
catalog to attract reader’s attention
See the next page for the
difference between ‘white paper’
and ‘product/service catalog’
[Please note]
• PDF product/service catalog should be within 2MB in size.
• Start date: Wednesdays; please see the insertion schedule for further details.
• Advertiser will receive only the list of people who downloaded their catalog. A report of how the material is viewed is not included.
• Discount rate is available for advertisers making five or more orders at the same time or a full-year order. Please ask your sales rep for further details.
2. Product/Service Catalog (Part 2 of 2)
The difference between ‘white paper’ and ‘product/service catalog’ in ITpro Active
White paper
For the sake of convenience, ITpro Active defines all material except ‘product/service catalog’ as ‘white
paper’. White paper typically includes descriptions of a specific technology, product, or service; its
application; analysis report of its performance compared with previous models or competitor’s products;
case study introducing how it is actually used; research report; market analysis and statistics; and
presentation materials.
•On ITpro Active, ‘white paper’ can include: description, case study, technical material, research material
and presentation material.
Product/service catalog
Product/service catalog is a description of or guide to a product or service that conveys its characteristics
in an organized manner, covering specifications and basic data.
Title of a page introducing your product/service catalog
Please note that the title of the page introducing your product/service catalog appears as below, showing
the name of the product/service or the name of the catalog.
Ex. “XX Series Catalog”
Ex. “XX Series YY Model”
It cannot include any other information.
Ex. “XX series YY model with 50% improved processing performance”
*Crossed-out part cannot be included.
3. Lead Selection Program
Advertisers can select and purchase leads they want after checking the number of collected viewers
and their attributes. This is an effective program to use if, for example, you want to obtain leads of user
companies only.
Initial cost: JPY0
Rate when making
purchase: JPY
＠
10,000+
*Minimum JPY300,000
<Unit price for attribute selection>
1. All data:@JPY10,000
2. Non-IT or IT: @JPY15,000
3. Position: @JPY20,000
4. Non-IT + Position: @JPY30,000
* White paper will remain posted even after the lead collecting period free of charge unless otherwise requested.
Generate leads
Page introducing your white paper
Traffic driver
ITpro Active articles
Introduced in“New
Arrivals”/“White Papers
of Note” and in our
e-mail newsletter, etc.
Users answer
questionnaire
& download
your material
Select &
purchase
Select &
purchase
Link appears at
the end of
related articles
ITpro Active editors will
write an interesting
explanation about your
white paper to attract
reader’s attention.
[Please note]
• Please consult your sales rep before ordering this program.
• The program does not allow advertisers to narrow down targets in advance. You can make selection from the list of users collected. • The initial cost is JPY0. You will be charged when purchasing leads.
• The minimum charge is JPY300,000. The final purchase price will be calculated by multiplying the number of leads by the unit price. • New advertisers may not be able to make more than two orders of this program simultaneously.
• PDF material should be within 2MB in size.
• Start date: Wednesdays; please see the insertion schedule for further details.
• Advertisers will receive only the list of people who downloaded their material. A report of how the material is viewed is not included.
Obtain leads
4. Lead Guaranteed Program
Lead Guaranteed Program guarantees a predefined number of leads to the advertiser.
Suitable for advertisers considering using ITpro Active for the first time or wishing to guarantee
a specific number of leads.
Rate: JPY10,000/lead
Min. # of leads: 50
*Lead collecting will be completed upon reaching the predefined number of leads.
*Your white paper will remain posted even after the lead collecting period free of charge unless otherwise requested.
Generate leads
White paper introduction page
Traffic drivers
ITpro Active articles
Introduced in “New
Arrivals”/ “White
Papers of Note” and in
our e-newsletter, etc.
Users answer
questionnaire
& download
your material
Obtain
predefined
number of
leads
Obtain
predefined
number of
leads
Link appears at
the end of
related articles
ITpro Active editors will write
an interesting explanation
about your white paper to
attract reader’s attention.
[Please note]
• Consult with your sales rep in advance about your white paper material and the number of leads you wish to obtain. • White paper material is subject to preview by ITpro; it may not be accepted depending on its content or the types of products covered.
•The length of the lead collecting period and the target number of leads will be decided upon consultation. • We aim to obtain the target number of leads within 12 weeks, unless otherwise requested.
• Should the number of leads obtained fail to reach the guaranteed number within the above period, the leads obtained will be provided to the advertiser at JPY10,000 per lead.
• Lead collecting will end upon reaching the predefined number of leads; additional leads may be purchased at JPY10,000 per lead upon the advertiser’s request.
•The PDF material should be within 2MB in size.
•Advertiser will receive only the list of people who downloaded their material. A report of how the material is viewed is not included.
Generate leads
White paper introduction page
5. Product/Service Introduction Advertorial
with White Paper Download
An advertorial introducing your product/service (approx. 800 Japanese characters) will help deepen
understanding and interest among readers and lead them to download your white paper.
Enables you to collect hot leads!
Rate: JPY600,000
Lead collecting period: 12 weeks
• Production of an advertorial of approx. 800
Japanese characters
• Posting of your white paper (1 piece)
•Production of a page introducing your white
paper
*The above will remain posted even after the lead collecting period free of charge unless otherwise requested.
Advertorial page
Traffic drivers
ITpro Active articles
Introduced in “New
Arrivals”/”Hot Topics”
and in our e-mail
newsletter, etc.
Users answer
questionnaire
& download
your material
Obtain
leads
Obtain
leads
Link appears at
the end of
related articles
Advantages of your
product/service will be
explained in an
easy-to-understand manner.
White paper information & link
[Please note]
• We will write the advertorial based on material submitted by the advertiser. No additional interviews will be conducted.
• Each advertorial can cover only one product/service. It cannot be made to cover more than one product/service or case studies. • Advertiser swill receive information on the PVs of the advertorial (to be sent online) and the list of people who downloaded their material; a report on traffic driver results is not provided in this program.
•The PDF material should be within 2MB in size.
6. Product/Service Introduction Advertorial
with White Paper Download -
Additional Traffic Driver Package A
Four-week traffic driver is added
to the “Product/Service Introduction Advertorial with White Paper
Download” program.
Targeted Mail will be sent to ITpro readers and the target group to boost leads.
Rate: JPY 1 million
Lead collecting period: 12 weeks
• Production of an advertorial of approx. 800
Japanese characters
• Posting of your white paper (1 piece)
• Production of a n editorial page introducing
your white paper
*The above will remain posted even after the lead collecting period free of charge unless otherwise requested.
Additional traffic driver A: 4 wks
• Targeted Mail: 10,000 recipients x 1 time • 2-line Announcement in ITpro News: 4 times (once per week)
ITpro Active articles
Introduced among “New Arrivals”/”Hot Topics” and in our e-newsletter, etc.
Users answer
questionnaire
& download
your material
Obtain
leads
Obtain
leads
Link appears at
the end of
related articles
Advantages of your
product/service will be
explained in an
easy-to-understand manner.
Generate leads
White paper introduction page
Advertorial page
Traffic drivers (12 wks)
●
Nikkei BP Active
Targeting Mail:
10,000 recipients x 1 time
●
ITpro News E-newsletter
2-line Announcement:
4 times (once per week)
Additional traffic driver A: 4 wks
7. Product/Service Introduction Advertorial
with White Paper Download -
Additional Traffic Driver Package B
Additional 4-week ITpro traffic driver to increase the reader’s awareness of the advertorial
is added to
the “Additional Traffic Driver Package A” program.
Rate: JPY1.6 million
Lead collecting period: 12 weeks
• Production of an advertorial of approx. 800
Japanese characters
• Posting of your white paper (1 pc.)
• Production of a n editorial page introducing
your white paper
*The above will remain posted even after the lead collecting period free of charge unless otherwise requested.
ITpro Active articles
Introduced among
“New Arrivals”/”Hot
Topics” and in our
e-newsletter, etc.
Users answer
questionnaire
& download
your material
Obtain
leads
Obtain
leads
Link appears at
the end of
related articles
Advantages of your
product/service will be
explained in an
easy-to-understand manner.
Generate leads
White paper introduction page
Advertorial page
Traffic driver (12 weeks)
Additional traffic driver A: 4 wks
• Targeted Mail: 10,000 recipients x 1 time • 2-line Announcement in ITpro News: 4 times (once per week)
Additional traffic driver B: 4 wks
・ITpro Pickup Content: 4 weeks●
Nikkei BP Active
Target Mail: 10,000
recipients x 1 time
Additional traffic driver A: 4 wks
Additional traffic driver B: 4 wks
●
ITpro Pickup Content:
4 weeks
●
ITpro News E-newsletter
2-line Announcement:
4 times (once per week)
8. Multiple-page Advertorial
(Leads are obtained from viewers of advertorial)
ITpro Active advertorial may contain a detailed account of your
product/service or how it is actually used, a message from a key
person in your company, etc.
Hot leads of those who read your advertorial can be obtained.
*The advertorial will remain posted even after the lead collecting period.
ITpro Active articles
Introduced in “New
Arrivals”/”Hot Topics”
and in our e-mail
newsletter, etc.
Obtain leads
Obtain leads
Link appears at
the end of
related articles
[Please note]•Advertisers will receive information on the PVs of the advertorial (to be sent online) and the list of people who downloaded their material; a report on traffic driver results will not be provided in this program.
The rest of advertorial
Multiple-page advertorial (top)
Traffic driver
*Advertorial is made in the same format as editorial pages.
Page 2
Page 3
Login
Page 4
Top page of your ITpro
Active advertorial
Rate: JPY 2 million
Lead collecting period: 12 weeks
• Production of an advertorial of approx. 2500
Japanese characters (Equivalent to 2 pages in
magazine or 3-4 pages on website)
• Leads are obtained when readers move on from
page 1 to page 2
*Lead collecting setting can be turned off to let readers view the advertorial freely.
*The advertorial will remain posted even after the lead collecting period free of charge unless otherwise requested.
9. Editorial Content Program
(Readers of a specific article can become your leads)
A completely new type of program that allows you to obtain
a
list of people who viewed a specific article of your choice on
ITpro Active.
★
Available to 1 advertiser only (first-come, first-served basis)
★
Some products/services are excluded from this program.
Please contact us to check the availability of the program.
Rate: JPY 2 million
Ceiling: 200 leads
*Lead collecting will end automatically upon
reaching 200 leads, or after 12 weeks even if the
number of leads obtained do not reach 200.
*The ceiling can be increased (400, 600, etc.) upon
request. Rates are available on request.
*Leads are obtained when readers move on from
page 1 to page 2 of the article.
[Please note]
Advertiser will receive information on the PVs of the advertorial (to be sent online) and the list of people who downloaded their material; a report on traffic driver results will not be provided in this program.
View the rest of article
*Article of your choice only
Editorial page (top)
Page 2
Page 3
Login
Advertiser’s name appears
Page 4
ITpro Active
article
Obtain leads
10. Period Extension or Restarting of Lead Collecting
(with Traffic Driver)
《
Newly Start
》
Extended lead collecting will catch all prospective customers with different budget periods.
Reuse of used content enables lead collecting at a lower cost.
The same rate applies to both white paper and advertorial programs.
Rate: JPY300,000
Lead collecting period: 12 weeks
*The content will remain posted even after the lead collecting period free of charge unless otherwise requested.
Lead collecting resumed/
started
White paper introduction page
Advertorial page
Traffic driver (resumed)
ITpro Active articles
Users answer
questionnaire
& download
your material
Obtain
predefined
number of
leads
Obtain
predefined
number of
leads
Link appears at
the end of
related articles
Your material already running on ITpro may be used for this
program, by switching to lead collecting type.
《
Newly start
》
The above rate will apply after the switch.
Jumps to white paper
introduction page or
advertorial page
Introduced in “New
Arrivals”/”Hot Topics”
and in our e-mail
newsletter, etc.
[Please Note]
- Additional charges apply for replacement of the
white paper material or modifications to the
introduction page.
- The advertiser will receive the list of people who
download the material; a report on traffic driver
results will not be provided in this program.
(Advertorial packages include an online report on
the PVs.)
- Rating information will become available after
2012 as an optional service.
11. Original Questionnaire Program Part 1 of 2
For an additional charge, you can create a personalised
questionnaire that readers are required to answer before
downloading your material.
Rate:
Up to 5 questions: JPY200,000
Up to 10 questions: JPY300,000
Readers answer the questionnaire to proceed to downloading
White paper introduction page
Catalog introduction page
Standard questionnaire
Uniform format asking about the intention
and purposes of introducing the system,
etc.
Customized questionnaire
You can make your own questionnaire; may
include space for the respondents to enter
their opinions. Please contact your sales rep
for details.
11. Original Questionnaire Program Part 2 of 2
Guideline Questionnaire Settings
Option choosing setting:
• Radio button (“chose only one” type)
• Check box (“chose all that apply” type)
How many options may be listed for a question:
• You may put as many options as you like, but not so many as to perplex the
respondents.
Space to enter opinions:
• Space to enter opinions may be set either among answer choices to a question
(“other”) or as independent space to let respondents enter their own comments.
* In either case, the space size is up to 100 Japanese characters.
Other limitations
• It is advised that each question be short and to the point, within 100 Japanese
characters at a maximum.
• Too long answer choices may not be acceptable.
[Optional]
★
Scoring Service
This service quantifies readers’ behavior on the site and provides
valuable leads of immediate use
to your own sales representatives
.
ITpro Active articles are placed in categories to suit the needs of
readers in different phases of the introduction process.
↓
Readers’ behaviors are scored to show you their status in the
introduction process; helps you decide how you can best approach
each of them.
Rate: TBA
Service starts in
April 2012
[email protected] 日経 太郎 会社 郵便番号 108-8646 都道府県 東京都 市区郡 港区 町村字・番地 白金1-17-3 ビル・マンション 会社名 株式会社 日経BP 部課名 クロスメディア本部 電話番号 03-0000-0000 登 録 し た 個 人 情 報 デー タ メールアドレス 姓 名 送付先種別 業種 上記以外の製造業 職種 経営者・管理職 所属部門 経営全般 従業員数 50～99人 役員 Q1 Q2 Q2-1 Q3 資料名1 PDF資料A 資料名2 PDF資料B 資料名3 PDF資料C ****/**/** 属 性 ア ン ケー ト ア ン ケー ト ダ ウ ン ロー ド ダウンロード資料 アンケート結果 収集日 役職トータルスコア
58
100をMax.値とした数値【検討】 閲覧履歴スコア
3
1～5までのレベル数値【比較/選定】 閲覧履歴スコア
3
1～5までのレベル数値【決定/導入】 閲覧履歴スコア
1
1～5までのレベル数値ホワイトペーパーダウンロード履歴スコア
1
1～5までのレベル数値【クラウド分野】スコア
76
100をMax.値とした数値【検討】 閲覧履歴スコア
3
1～5までのレベル数値【比較/選定】 閲覧履歴スコア
4
1～5までのレベル数値【決定/導入】 閲覧履歴スコア
2
1～5までのレベル数値ホワイトペーパーダウンロード履歴スコア
1
1～5までのレベル数値サイト全体での
スコアリング情報
【クラウド分野】の
スコアリング情報
FAQs
Can we make revisions to the white paper introduction page prepared by ITpro Active editors?
→
We will send you a proof before placing it on ITpro Active; you can make revisions then.
Can we replace our PDF material after its placement?
→
It can be replaced for an additional fee of JPY 10,000 per material.
If the PDF material is replaced after placement, will the introduction page be modified, too?
→
The introduction page can be modified for an additional fee; please make corrections to the current introduction page.
The fee for modifying the introduction page is JPY20,000 per material, which includes the fee for replacing the PDF material.
→
Overall changes (rewriting) will be considered as a new order, and the full program charge will apply.
Our PDF material exceeds 2MB in size. Are we unable to order the program?
→
In some cases, PDF materials over 2MB can be accepted; please contact us at
.
Can we have additional white paper(s) placed in the “5. Product/Service Introduction Advertorial with White Paper Download”
program?
→
Yes. This can be arranged by making an additional order for “1. White Paper Download” program or “2. Product/Service
Catalog” program and indicating that the material should be placed with the advertorial. Up to three materials can be placed.
Can we request interviews or a longer advertorial in the “5. Product/Service Introduction Advertorial with White Paper Download”
program?
→
Yes, though there will be additional charges; please contact us at
for details.
Can we change the permission message that appears upon readers’ downloading of our PDF material?
→
There will be a charge of JPY20,000 for the initial amendment only.
*Please make sure to let us know in advance how you would like to change the message.
There will be no additional charge for reuse of the permission message that you had used (changed) in the past.
We would not want any questionnaire to appear upon downloading of our PDF material.
→
The questionnaire can be removed; please indicate so upon ordering.
Can we change/add the email address where the PV report is to be sent, or change our contact person information (for download)?
May be included depending on PV
results of introduction page
Guaranteed:
Traffic Drivers for White Paper Download Program
1. [New Arrivals]
Appears on the top page of the category and
step (phase) that you selected. The length of
appearing on the top page varies as “New
Arrivals” is updated constantly as a new
arrivals come in.
2. [White Paper of Note]
Appears randomly during the lead collecting
period.
3. [ITpro Active Mail: White Paper of Note]
Appears at least once after placement of the
white paper.
4. [Recommended Articles]
Appears at the end of related articles.
*Items in “Recommended Articles” are selected automatically by our matching system.
5. [New Arrivals by Category]
New arrivals in the category are shown here.
6. [ITpro Active Mail]
The content may be introduced by the ITpro
Active editorial team.
7. [Ranking by Category]
PV ranking of all articles within the
category from the past three days.
8. [White Paper Ranking]
PV ranking of white papers only from
the past day.
①
②
⑦
④
⑤
Top Page (Overall top & top pages of category/step)
Article page
E-mail newsletter (ITpro Active Mail)
Strengths of ITpro Active
⑥
③
⑧
May be included depending on PV
results of introduction page
Guaranteed:
Traffic Drivers for Product/Service Catalogue Program
3. [Recommended Articles]
Appears at the end of related articles.
*Items in “Recommended Articles” are
selected automatically by our matching
system.
4. [New Arrivals by Category]
New arrivals in the category are shown here.
5. [ITpro Active Mail]
The content may be introduced by the ITpro
Active editorial team.
6. [Ranking by Category]
PV ranking of all the articles within the
category from the past three days.
7. [White Paper Ranking]
PV ranking of white papers only from
the past day.
①
⑥
③
④
Top Page (Overall top & top pages of category/step)
Article page
E-mail newsletter (ITpro Active Mail)
Strengths of ITpro Active
⑤
②
⑦
★Regardless of editorial/advertorial content★
1. [New Arrivals]
Appears on the top page of the category and
step (phase) that you selected. The length of
appearing on the top page varies as “New
Arrivals” is updated constantly as a new
arrivals come in.
2. [ITpro Active Mail: White Paper of Note]
Appears at least once after placement of the
white paper.
May be included depending on PV
results of introduction page
Guaranteed
Traffic Drivers for Product/Service Introduction Advertorial Programs
1. [New Arrivals]
Appears in the top page of the category and
step (phase) that you selected. The length of
appearing in the top page varies as “New
Arrivals” is updated constantly as a new
arrival comes in.
2. [Articles of Note]
Appears randomly during the lead collecting
period.
3. [ITpro Active Mail: Close-up! Hot Products &
Services]
Appears at least once after placement of the
advertorial.
4. [Recommended Articles]
Appears at the end of related articles.
*Items in “Recommended Articles” are
selected automatically by our matching
system.
5. [New Arrivals by Category]
New arrivals in the category are shown here.
6. [ITpro Active Mail]
The content may be introduced by the ITpro
Active editorial team.
④
⑤
⑥
⑥
③
Top Page (Overall top & top pages of category/step)
Article page
E-newsletter (ITpro Active Mail)
Strengths of ITpro Active
①
②
⑦
★Regardless of editorial/advertorial content★
7. [Ranking by Category]
PV ranking of all the articles within the
category from the past three days.
Contact
Advertising Sales, Computer/Network Group
Nikkei Business Publications
Email: [email protected]
Phone: +81-(0)3-6811-8025
Address: 1-17-3 Shirokane
Minato-ku
