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Web Design: Microsites, Blasts, Flash

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Alan Natale

Goal:

Produce DARE feature film

microsite to coincide with

Theatrical release.

Solution:

I worked with Stakeholders to

design everything from site

objectives to visual design. I also

coordinated social media, SEO

and provided analytics. Once

the film ran its theatrical course,

I redesigned aspects for home

video release.

Goal:

Produce THE OTHER MAN

feature film microsite to coincide

with Theatrical release.

Solution:

I worked with Stakeholders to

design everything from site

objectives to visual design. I also

created motion posters and

additional web ad support.

(2)

Web Design:

Microsites, email Blasts, Flash

Alan Natale

Goal:

Coordinate a benefit video

festival and create a compelling

email blast to promote.

Solution:

I created an email blast to

announce the benefit video

competition, built out a vimeo.

com group to establish the

infra-structure and produced an HD

video invitation as well.

Goal:

Produce THE ELECTRIC

MIST feature film microsite as

a FLASH interactive to coincide

with Theatrical release.

Solution:

I worked with Stakeholders to

design everything from site

objectives to visual design.

(3)

CATEGORY (L1)

Health Plan

PURPOSE (L2) Bills and Statements

TYPE OF DOCUMENT (L4) Hospital Bills

SUB-PURPOSE (L3) Annual Plan Information SUB-PURPOSE (L3)

My Bills

PURPOSE (L2) Coverage: Renewals

L1-Category- Health plan documents

L2-Plan Type

L3- Purpose

L4: Type of Document

L5: SubType of Document

TYPE OF DOCUMENT (L4) Physician Bills SUB-PURPOSE (L3) Kaiser Permanente’s Payments TYPE OF DOCUMENT (L4) Explanation of Benefits (Medical)

TYPE OF DOCUMENT (L4) Medicare Explanation of Benefits (Part D)

PDF ATTRIBUTE

Physician Bills [transaction#A].PDF and other attributes

PDF ATTRIBUTE

Physician Bills [transaction#B].PDF and other attributes

PDF ATTRIBUTE

Hospital Bills [transaction#A].PDF and other attributes

PDF ATTRIBUTE

Hospital Bills [transaction#B].PDF and other attributes

PDF ATTRIBUTE Latest Document Explanation of Benefits[approval #######] .PDF and other attributes

PDF ATTRIBUTE Latest Document

Explanation of Benefits (Part D) [approval #######] .PDF and other attributes TYPE OF DOCUMENT (L4)

Current Kit

Kit ATTRIBUTE--Section

Annual Notice of Change and other attributes PDF ATTRIBUTE

Letter [approval #######] .PDF and other attributes

PDF ATTRIBUTE

Evidence of Coverage [approval #######] .PDF and other attributes

Kit ATTRIBUTE--Section Evidence of Coverage and other attributes

PDF ATTRIBUTE

Pharmacy Directory[approval #######] .PDF and other attributes

Kit ATTRIBUTE--Section Pharmacy Directory and other attributes

(4)

© Kaiser Permanente 2011 | Proprietary and Confidential – for internal use only.

eServices Revenue Cycle

Annotated wireframes

My account

My health manager

Health & wellness

Health plans & services

Locate our services

My medical

record

image

Welcome, [Sign-on Name] |

Sign out

utility navigation utility navigation utility navigation

Search

Pharmacy

center

Appointment

center

My message

center

My plans and

coverage

My

Doctor

My health manager

My plan and coverage

New to Kaiser Permanente?

Learn about my plan

Eligibility and benefits

My account

View premium bill

Estimates

Out of pocket summary

Order a replacement ID card

Related links

Use my plan

Documents and downloads

Additional services

In vitro fertilization services

Optical services

Laser vision care

Cosmetic services

Hearing services

Medical weight management

program

Link 1

Link 2

Link 3

---●

My documents

Document delivery preferences

Forms and publications

Change document delivery preferences

Below you will find a list of your accounts, along with account status and your

balance and amount due.

To pay a bill, select the “Make payment” link.

To see your billing history and past payments, click the guarantor account

number.

Account type

Bill status

Manage my payment method(s)

Hospital billing Physician billing

Past due

Current

$510.00

Balance

$60.00

$450.00

MY ACCOUNT

This gives the User view of accounts (Guarantor and accounts overseen by the Guarantor), types of outstanding bills, amounts and a link to pay bills.

1. Link to delivery preference page.

2. Specified “Guarantor account” instead of just “Account” until further clarification of nomenclature. Links to Account Details page.

3. User may access previously entered account(s) by clicking on the Manage my payment(s) link which takes the User to the Payment Methods – Account(s) on file page. User may view, change default, add or delete payment methods.

In the event the User does not have any stored account information, this link will instead be: Add a payment method. Clicking on the Add a payment method link will take the User to the Payment Methods – No Account(s) on file page and may enter an account.

4. Make payment links to Account Payment page. 5. Space for additional text/disclaimer.

Note:

Proxy feature has been removed from this page. Edge case of two Guarantor Accounts.

It is possible (regional) that there may only be Physician Billing or Hospital Billing as well as both types of billing displayed.

Account summary

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur enim nunc,

porttitor at sodales sit amet, scelerisque molestie mi.

Billing type

Total payment:

(5)

Account Details

My health manager

Health & wellness

Health plans & services

Locate our services

My medical

record

image

Welcome, [Sign-on Name] |

Sign out

utility navigation utility navigation utility navigation

Search

Pharmacy

center

Appointment

center

My message

center

My plans and

coverage

My

Doctor

My health manager

My plan and coverage

New to Kaiser Permanente?

Learn about my plan

Eligibility and benefits

My account

View premium bill

Estimates

Out of pocket summary

Order a replacement ID card

Related links

Use my plan

Documents and downloads

Additional services

In vitro fertilization services

Optical services

Laser vision care

Cosmetic services

Hearing services

Medical weight management

program

Link 1

Link 2

Link 3

---●

My documents

Document delivery preferences

Forms and publications

If you have questions about a bill or payment, please call [information to come].

ACCOUNT DETAILS

This gives the User view of one particular account, amount due, link to pay bill, Hospital and/ or Physician billing history viewable up to two years prior and payment history up to two years prior. Billing and payment history are offered on the same page for the user to review and compare information with ease. Note- this page is off the payment flow however offers a Make payment button and return to My account link to return to the pay flow.

1. Depending on User’s region there may only be Physician Billing, only Hospital Billing or a combination of both.

If the User has both Physician Billing AND Hospital Billing, respective tabs will convey balance, billing history and past payments – sorted by date.

If the User has only one type of billing (ie. Physician Billing) then the page will only display that type of billing – no tabs.

2. View bill links to .pdf file of bill. Use the Download Support Design Pattern http://svn.kp.org/ cgi-bin/viewvc.cgi/tags/crux_deliverables/design_patterns/download_support_r3/

?root=platformui.

(note: the pattern may have negative accessibility consequences).

3. Make payment button, clicking button will take User to Account payment page. Return to my account links to the My account page.

ACCOUNT INFORMATION

Guarantor account:

#111111111

PHYSICIAN BILLING

Balance as of 11/18/2011:

$450.00

HOSPITAL BILLING

Balance as of 11/18/2011:

$60.00

Select “View bill” to see details of that bill. You can also change the date range of the

bills you want to see. (You can view bills up from two years before today’s date.

BILLING HISTORY

Bill date

08/18/2011

08/1/2011

Bill amount

Minimum due

Due date

Action

07/21/2011

$100.00

$240.00

$110.00

$50.00

$50.00

$50.00

11/18/2011

10/1/2011

9/21/2011

View bill

View bill

View bill

PAST PAYMENTS

Date

02/18/2011

01/25/2011

Description

Reference number

Payment amount

11/10/2010

Online payment

CSR assisted

1111222333

$100.00

$200.00

$130.00

Online payment

1114879343

1194509334

XX/XX/XXXX

TO

XX/XX/XXXX

Date Range

XX/XX/XXXX

TO

XX/XX/XXXX

Date Range

Past payment information is listed below. You can also change the date range of the

payments you want to see. (You can view payments from up to two years before

today’s date).

Make Payment

Return to my account

(6)

© Kaiser Permanente 2011 | Proprietary and Confidential – for internal use only.

eServices Revenue Cycle

Annotated wireframes

Account Payment

My health manager

Health & wellness

Health plans & services

Locate our services

My medical

record

image

Welcome, [Sign-on Name] |

Sign out

utility navigation utility navigation utility navigation

Search

Pharmacy

center

Appointment

center

My message

center

My plans and

coverage

My

Doctor

My health manager

My plan and coverage

New to Kaiser Permanente?

Learn about my plan

Eligibility and benefits

My account

View premium bill

Estimates

Out of pocket summary

Order a replacement ID card

Related links

Use my plan

Documents and downloads

Additional services

In vitro fertilization services

Optical services

Laser vision care

Cosmetic services

Hearing services

Medical weight management

program

Link 1

Link 2

Link 3

---●

My documents

Document delivery preferences

Forms and publications

Continue>

Cancel

To make a payment, enter the amount under “Payment amount” and then select

“Continue.” For details about an account, click the guarantor account number.

ACCOUNT PAYMENT

This gives the User the choice to add in payment amounts, see the total, choose a method of previously entered payment methods to pay bill, the ability to add another different payment method and to continue on to pay bill.

1. Guarantor Account number links to the Account Details page.

2. If the User has previously entered payment options, the N-item drop-down list allows the User to choose from entered payment options. Use the Drop-down Input pattern http:// svn.kp.org/cgi-bin/viewvc.cgi/tags/crux_deliverables/design_patterns/dropdown_input/ ?root=platformui.

3. “Add or change payment method” - User is taken to the Payment Methods page (Previous Entries) to enter new accounts or edit previously entered accounts.

4. Continue button takes the User to the Review Your Payment page. 5. Cancel link takes User back to previous page.

6. If User has never entered payment options:

The drop-down pattern (when User has payment method entries) will not exist rather, User will see “the “Add a payment method” link which will take them to the “Payment Methods” (No Previous Entries) page. Cancel link takes User back to previous page.

Account type

Bill status

Guarantor account

#111111111

JONES, CHRIS

Hospital billing Physician billing

Past due

Current

$60.00

$450.00

$510.00

Total amount due

Balance due

Payment amount

$510.00

Total payment

Billing type

60.00

450.00

How would you like to pay?

(You can review your payment before it’s final.)

Add or change payment method

Add a payment method

Cancel

Chris CHECKING

$

$

!

Don’t use your browser’s back button. It will cancel this process.

(7)

Payment method – add account

My health manager

Health & wellness

Health plans & services

Locate our services

My medical

record

image

Welcome, [Sign-on Name] |

Sign out

utility navigation utility navigation utility navigation

Search

Pharmacy

center

Appointment

center

My message

center

My plans and

coverage

My

Doctor

My health manager

My plan and coverage

New to Kaiser Permanente?

Learn about my plan

Eligibility and benefits

My account

View premium bill

Estimates

Out of pocket summary

Order a replacement ID card

Related links

Use my plan

Documents and downloads

Additional services

In vitro fertilization services

Optical services

Laser vision care

Cosmetic services

Hearing services

Medical weight management

program

Link 1

Link 2

Link 3

---●

My documents

Document delivery preferences

Forms and publications

CONTINUE

Back

Cancel

Enter a new checking, savings or credit card acount:

CHECKING ACCOUNT

PAYMENT METHOD – NO PREVIOUS ENTRIES – CHECKING ACCOUNT EXAMPLE

This gives the User ability to add a checking, savings, credit card or debit card account. Progressive reveals convey requisite entry fields.

1. User selects the “Credit or Debit Card” by radio button which triggers a progressive reveal of requisite fields of information for User to populate.

2. “what’s this?” offers contextual help, TBD graphic indicating to where to find CVN number on credit cards.

3. User is given the option to NICKNAME this method of payment for convenience/ease of reference.

4. Check box offer User choices to save this payment method and to use the account for payment as default once requisite information has been successfully entered.

5. User does not need to store this account information*; if User does not select “Save card…” and “Make this my…” but then clicks the ”Continue” call to action button - User may pay bill with account information entered as a one-time method.

Continue button links to “Review your payment” page.

SAVINGS ACCOUNT

CREDIT OR DEBIT CARD

Make this my default payment method.

!

Don’t use your browser’s back button. It will cancel this process.

Choose a card type:

Visa

Nickname for this card (optional):

Card number:

Expiration Date

Save this card for future use on this site.

/

(mm/yyyy)

Security Code

[what’s this?]

Enter a new card:

Name (as appears on the card):

*In the event that the User would like to NOT save the credit card (ie. User is applying a particular payment method only once and not wanting the method to be saved in the system), they would choose NOT to select check box “Make this my default payment method” nor select check box “Save this card for future use on this site” and can apply the card with the call-to-action button “Continue.”

Edge case scenario - should the User want to enter a credit card outside of a bill payment scenario (ie. The User wants to simply enter payment method for future use)? There is no path from primary or secondary nav for the User to accomplish this directly. Flow would involve the User navigating past the “My Account” page “Make Payment” link then to the “Account Payment” page and click on the “Add or change payment method” link. Once at the “Payment Method” page (either previous entries or no previous entries) may then choose a payment method (checking, savings, credit card), enter the requisite fields, select check box “Save this card for future use on this site” and apply the card with the call-to-action button “Use this payment method.” The User will be taken to the “Account Payment” page where they may use the cancel link to end the flow.s

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WIREFRAMES

Project: Marketplace Maps

Client:

American Public Media

Marketplace.org

Alan Natale

alanNdesign.com

323-253-5300

Notes:

UX Design

Project Example: Marketplace Maps

for American Public Media (NPR)

Problem:

The problem presented by the Web Producer pertained to a copious

amount of sortable data which needed to be selectable and connected to

static and dynamic map visuals.

Process:

Meetings with the Web Producer and Developers to gather information:

• Discuss who (personas) would be typical Marketplace Maps users.

• Explore how Marketplace Maps pages will relate informationally and

visually to other Marketplace.org sub-sites.

• Determine central information (the maps) and discuss how that

infor-mation will be presented visually (static images, flash aniinfor-mation).

• Visual design and functioning of navigational elements, drill-down

but-tons, graphs, information grids and Ad placement considerations.

• Create wireframes from my meeting notes, sketches and notes offered

by the Web Producer and Developers.

• Obtain enough actual information to use for wireframes and visual

design from the Research/Copywriter.

Solution:

I factored together the information, created wireframes as an initial

ex-ploration of the User Experience and laid a foundation for visual design.

• Studied the Marketplace.org’s existing sub-sites for visual

commonali-ties, visual language and information architecture.

• Created wireframes which I then shared back and forth with the Web

Producer to discuss and hone further.

• Visual Design with Photoshop. Constructed a detailed visual mock-up

harmonious with existing Marketplace.org sub-sites and the financial

sensibilities of Marketplace.org Users.

Please read on to see:

• 2 example of wireframes

• The visual design, page mock-up

(11)

Project: Marketplace Maps

Client:

American Public Media

Marketplace.org

Alan Natale

alanNdesign.com

323-253-5300

Notes:

Marketplace Maps: ECONOMY

Default Map Page “Map” Landing

Header

Ad Hot Spots on hover: color change from cream to light blue. Once User clicks X to close out Welcome pop-up default (U.S.A.) map is revealed. Navigate to other maps

Footer

State State State State State State State California State State State State State State State State State California State State State State State State State State State California State State State State State State State State State California State State

Ad

Headline Stack

Headline Headline Headline Headline Headline Headline Headline Headline Headline Map Description

State NameÅ UnemployÅ Job PayÅ ForclosuresÅ

10 rows display with scroll bar on side “fold”

CALIFORNIA

11% UNEMPLOYMENT

Lorem ipsum sample textipsum loremlorem ipsum sample, Latin copy text, Lor-em ipsum text, Latin dummy text, template text, sample text, dummy copy text, Latin sample text. loremlorem ipsum sample, Latin copy text, Lorem ipsum text, Latin dummy text, template text, sample text, dummy copy text, Latin sample text.

0 1 2 3 2

1

Country U.S.A Region Economy More Canada

Mexico England

(12)

WIREFRAMES

Project: Marketplace Maps

Client:

American Public Media

Marketplace.org

Alan Natale

alanNdesign.com

323-253-5300

Notes:

State Page

Marketplace Maps: ECONOMY

Header

Ad

CALIFORNIA 11% UNEMPLOYMENT

Lorem ipsum sample textipsum loremlorem ipsum sample, Latin copy text, Lorem ipsum text, Latin dummy text, tem-plate text, sample text, dummy copy text, Latin sample text.

HTML dummy text, Lorem ipsum dummy text, fi ller text or copy fi lling text, and many other names Lorem

ipsum sample textipsum loremlorem ipsum sample, Latin copy text, Lorem

ipsum text, Latin dummy text. Template text, sample text, dummy copy text, Latin sample text, HTML dummy text, Lorem ipsum dummy text, fi ller text or copy fi lling text, and many other names

Pie Chart or Bar Graph Here.

Footer

State State State State State State State California State State State State State State State State State California State State State State State State State State State California State State State State State State State State State California State State

Ad

Headline Stack

Headline Headline Headline Headline Headline Headline Headline Headline Headline State NameÅ UnemployÅ Job PayÅ ForclosuresÅ

10 rows display with scroll bar on side “fold” 0 1 2 3 2 1

Country U.S.A Region Economy More Canada

Mexico England

Asia Å Level Å Maps Å Navigate

(13)

Project: Marketplace Maps

Client:

American Public Media

Marketplace.org

Alan Natale

alanNdesign.com

323-253-5300

Notes:

Visual Design

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