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The Care & Feeding

of a Compliance

Newbie

Health Care Compliance Association Managed Care Compliance Conference February 1, 2016

Presentation by

Kevin Gillogly

Regulatory Compliance Manager - Marketing Medicare Mandated & Benefits Communications Anthem, Inc.

2

About Anthem, Inc.

Anthem is working to transform health care with trusted and caring solutions. Anthem health plan companies deliver quality products and services that give their members access to the care they need.

With over 72 million people served by its affiliated companies, including more than 38 million enrolled in its family of health plans, Anthem is one of the nation’s leading health benefits companies.

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Objectives

•For whom is this session intended?

̶ Compliance Newbies

̶ Compliance Managers

̶ Ethics/Compliance Officers

•Identify Newbie Challenges, Explore

Opportunities

•Introduce Inventory Compliance Tools & Survivor Guide

4

The Accidental Compliance Newbie

Or how one individual transitioned a 35-year career in … Advertising Copywriting Sales Promotion Marketing Communications Employment Branding Corporate Communications

into the role of a Regulatory Compliance Manager

5

De-Myth-ifying Perceptions of Compliance Folks Bossy Know-It-Alls

Mistrustful Picky, Picky, Picky

Above Everyone Else

OCD to the nth Degree Nay Sayers

Relentless Nags

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De-Myth-ifying –The Shift Is On

Bunch of Know-It-Alls (Must Be Highly Informed)

Mistrustful (Trusts, but Verifies)

Picky, Picky, Picky (Devil’s in the Details)

Above Everyone (Holds All to the Highest Standards)

OCD to the nth Degree (Honors the Seven Elements)

Nay Sayers (Anchors of Reality)

Lacking Compassion (Emotional Intelligence a Must)

Nervous Nellies (Understands Risks and Human Error)

7

Notable and Quotable #1

“A foolish consistency is

the hobgoblin of little

minds.”

Ralph Waldo Emerson – from Self-Reliance

8

Compliance – An Essential Business Best Practice Consider the following:

In the USA, $3.8 trillion is spent on health care annually.

Of that, $70-260 billion is lost to fraud, waste and abuse

(FWA).

Health plans, particularly those administrating federal

and state programs, have an increasing role in the prevention of FWA and the recovery of dollars lost.

Recent high court rulings are demanding accountability

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The ROI of Compliance Programs

Cost of Non-Compliance in Data Privacy Protection*

• 2.65 x what compliance costs, or in other words …

• Average cost with compliance: $3.5 million

• Average cost without compliance: $9.4 million

 Penalties/fines  Business disruptions  Lost productivity

 Legal and non‐legal settlement fees

* Ponemon Institute LLC Study, January 2011.

10

The $1,215,780 Photocopier

• CBS News buys a copier

previously leased by non-profit NY Affinity Health Plan. Discovers PHI on hard drive. Notifies Plan.

• Affinity files breach report

with HHS.

• August 14, 2013, HHS and

Affinity settle violation for $1.2+ million fine.

11

Real World of Rock & Roll Compliance Article 126 Rider Clause

No Brown M&Ms!

Absurd and finicky demand of an ego-driven rock star?

or

-Brilliant strategy to assure promoters adhere to strict safety precautions for Van Halen concerts?

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Even Our Favorite Games Rely on Compliance

The Current USGA Rules

of Golf has 208 pages of

general and detailed situational rules.

• Professionals can lose

strokes, holes, matches, titles and $$$$ for the slightest infractions.

• Even weekend duffers are

expected to abide by the same rules.

13

Notable and Quotable #2

“Do the best you can until

you know better.

Then when you know

better, do better.”

Maya Angelou

14

Top 10 Challenges to the Compliance Newbie 1. Information Overload

2. Steep Learning Curves 3. Managing Time, Tasks and Temperaments 4. Unrealistic Expectations (self-imposed or otherwise) 5. Adapting to Compliance Culture and Team Norms

6. Multi-generational Workplace; Virtual Teams 7. Multiple Roles and Responsibilities

8. Disruptions/Distractions 9. Rapidly Changing Technology, Social Media 10. Stress/Burnout

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Survey Sez Question #1

Think back to the time when you

were a compliance Newbie.

What did you wish you knew

then that you know today?

16

Why Successful Onboarding is Critical to The Care & Feeding of the Compliance Newbie Onboarding can help mitigate many of the “Top Ten Challenges”

Cost of recruitment, training and turnover is considerable. In general, to 30% of new employees don’t make it past their first year.

Studies have shown 70% of successful onboarding programs increases retention by at least three years.

Effective onboarding can significantly shorten the time your Newbie reaches that break-even point in his/her value to the organization.

17

Notable and Quotable #3

“People don’t care how

much you know until they

know how much you care.”

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The 90-Day Compliance Wonder

Successful Onboarding Should be a Collaborative Plan that: Manages Expectations

Promotes Sustainable Growth Builds Trust and Credibility

Leveraging Potential, Building Competencies Assess Strengths, Weaknesses, Opportunities, Threats (SWOT) Prioritize Goals, Steps, Resources – Objective: Series of quick wins Establish a Mentoring Programs – Formal or informal

Identify Key Stakeholders and Ensure Your Newbie Gets to Know Them Model the Culture of Compliance and Shared Values of the Organization

19

Survey Sez Question #2

In terms of “onboarding,” in

your own time as a Newbie,

what were the more useful

resources that promoted your

“compliance acumen”?

20

Keys to Managing Information Overload

1. Portion Control – “Bite size” makes for easier ingestion 2. Understand adult learning styles

3. Emphasize the value of “teaching back”

4. Understanding the “Curse of Knowledge*” dynamics 5. Simplify Newbie learning to these three questions:

What? So What? Now What?

* Coined by Chip and Dan Heath in their book Made to Stickto mean the 

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Notable and Quotable #4

“If you cannot explain it

simply, you don’t

understand it well enough.”

Albert Einstein

22

Team

Compliance-Why We Rock and How We Roll Traits of High-Performance Compliance Teams

Purpose and belief in their value to the organization Mutually support team members, especially Newbies Regard knowledge sharing as mission critical  Know how to leverage diversity and behavioral styles Possess significant degree of Emotion Intelligence (EQ) Earn the trust of team members and those they serve 23

Remember, Compliance Folks are Human Too Challenges that come with the job (think risks)

Perfectionism – There is a dark side 

Indispensable? Ideally. Irreplaceable? Hardly.

Managing conflicts with stakeholders

Losing one’s sense of humor

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Survey Question #3

As a Compliance Newbie,

what were some of your more

significant challenges and

how did you manage to

overcome them?

25

The Compliance Newbie’s Survival Kit 1. Starts with 7 Elements of an Effective Compliance Program per Federal Sentencing Guidelines for clues 2. Requires both analytic and holistic capacities

3. Innate Curiosity – Essential for stimulating learning and development and promoting Emotional Intelligence 4. Solid written and verbal communication skills – And the ability to transfer that knowledge to others

5. Chaos is no friend to Compliance. Organizational skills (e.g., checklists, filing systems, etc.) are keenly employed

26

The Compliance Newbie’s Survival Kit, Cont’d. 6. Auditing & Monitoring skills are critical; knowing how data “tells the story” is key to communicating results 7. Be brave enough to “betray your ignorance” rather than to feign understanding. Remember, you are human, too 8. Leverage your “Pre-Compliance” role(s) for skills, aptitudes, interests and competencies that served you well 9. Compile your own Compliance Glossary/Acronym Log 10. Honesty and Trust aren’t just good for compliance. They’re good for business.

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Notable Quotable #5 & #6

“Honesty is a very expensive gift. Do not

expect it from cheap people.”

Warren Buffet

“The most valuable business

commodity is trust.”

Richard Branson

28

Summary and Parting Thoughts

Growing a Career in Ethics & Compliance Requires

Patience and persistence Curiosity and communication skills Understanding the nature of behavior and “human error” Complement of analytic and holistic aptitudes  Ongoing education and certification opportunities Taking advantage of the immense resources available  29

Keep the Conversation Going

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