For Broker Dealers and Investment Advisers

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RegulatoryCompliance.com • New York • Boston • Londonderry (888) 734-2667

Hot Topics

Keynote Speaker

Lawrence G. McDonald

• Managing growth risks and onboarding

• Cybersecurity

• Protecting investors

• Best execution

• Examinations and testing

• Conflicts of interest

• Compliance calendars and planning

• Advertising best practices

• Social media advancements

• CCO liability

• Enforcement action reviews

• Anti-money laundering

• Financial responsibilities

• Municipal advisor

concerns

• Compliance

ance evaluations

Fostering a New Understanding of Compliance

Conference

credits available

3

Group discounts

available

ComplianceConference2015.com

Register Online Now

Sponsor and Exhibitor

Opportunities Available.

Conference produced by

Noted economist and speaker on

the Financial Services industry.

Speaking on her personal

experience on Ethics and

Accountability.

Featured Speaker

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Regulatory Compliance’s annual conference provides

valuable insight on key com pliance topics. Learn about

the latest regulatory requirements and how they affect

your business. Gain knowledge and best practices to

help you comply with today’s risk-based compliance

culture and get the tools you need to expertly manage

your firm’s compliance requirements.

Take advantage of this unique opportunity to interact

with compliance professionals, regulators and your

peers.

Get answers to questions like Does your firm have

an effective culture of com pliance? Do all levels of your

organization understand the firm’s compliance obligations?

Do they understand how a regulatory issue could impact

the firm and responsible staff?

If you are looking for practical and best practice

regulatory compliance routines that you can use to

gain knowledge and build a compliance culture within

your firm, then Regulatory Compliance’s annual

compliance conference is for you.

Who Should Attend?

• Senior Management, Presidents, CEOs

• Chief Compliance Officers

• Compliance Managers

• Compliance Support Staff

• FINOPs, CFOs

• Accounting Managers

• In-house Counsel, Securities Attorneys

• Branch Managers and OSJ Supervisors

• Private Equity Advisers, Fund Managers

• Internal Audit Staff

• Operations Managers

• Trading Personnel

• Marketing and Research Staff

• Cybersecurity Professionals

David G. Tittsworth

Counsel

Ropes & Gray, LLP

David H. Lui

Principal

Galliard Capital Management

David M. Sobel, Esq.

Executive VP and CCO

Abel/Noser Corp.

Joseph J. Sheirer

District Director

FINRA, District 9 - New Jersey

Jason Manar

Supervisory Special Agent

Federal Bureau of Investigation

(Miami)

Joseph DeMarco, CPA

Partner and Founding Member

DeMarco Sciaccotta Wilkens &

Dunleavy LLP

Mike Pagani

Senior Director of Product Marketing

and Chief Evangelist

Smarsh

Richard Nummi

Managing Director

Nummi & Associates, P.A.

Eric Hess

Managing Counsel

Hess Legal Counsel, LLC

Daniel Viola

Partner, Regulatory Defense and

Compliance Group

Sadis & Goldberg LLP

Laura Crosby-Brown

Director

Regulatory Compliance, LLC

Craig Moreshead

Director

Lori Weston, IACCP

®

Manager, IA Services

Ernie Kappotis

Manager of Financial Reporting

William Despo

Confirmed Speakers

John H. Walsh

Partner

Sutherland Asbill & Brennan, LLP

Jeffrey Pasquerella

Vice President and District Director

FINRA

Paul Voketaitis

Associate Director, Financial and

Operational Policy

FINRA, Washington D.C. Metro Area

Lee Kell

Chief, Bureau of Enforcement

Florida Office of Financial Regulation

Rick Wilkens, CPA, CVA

Partner

DeMarco Sciaccotta Wilkens &

Dunleavy LLP

Lloyd R. Schwed

Partner

Schwed Kahle & Kress, P.A.

Brian Edelman

CEO

Financial Computer, Inc.

Michelle Mackey, CFE, CRMA

Chief Compliance Officer

New Wealth Advisors

Nicholas Giacoumakis

President & Founder

New England Investment &

Retire-ment Group

Philip Dawicki

Director

John P. O'Shea

Chairman and CEO

Global Alliance Securities LLC

Beverly Fetcko

Director

Mary Toumpas

Senior Compliance Consultant

Regulatory Compliance, LLC

Walter Costenbader

CCO, FINOP, Senior Examiner

Sadis & Goldberg LLP

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1:00 – 1:15 PM

Conference Kickoff & Welcome

1:15 – 2:05 PM

The Evolving Regulatory Landscape, with John H. Walsh

2:15 – 3:05 PM

3:05 – 3:35 PM

Break and Vendor Exhibits Open

Thursday, September 24th

Regulatory Roundtable with Former and

Current SEC and State Regulators

Regulatory Roundtable with Former and Current

FINRA, SEC, and State Regulators

Hear from key regulatory professionals from the SEC or States regarding hot topics, exams findings and other developments that should be front and center for every investment adviser.

Hear from key regulatory professionals from FINRA, the SEC or States regarding hot topics, exams findings and other developments that should be front and center for every broker-dealer.

3:35 – 4:25 PM

Risk Management and CCO Liability

You’ve Been Designated CCO, What’s Next?

Following two recent enforcement actions against CCOs, SEC Commissioner Gallagher expressed public concern that both cases “illustrate a Commission trend toward strict liability for CCOs under Rule 206(4)-7”. Rule 206(4)-7 under the Advisers Act requires each SEC-registered advisory firm to appoint a CCO who will administer its com pliance program. The SEC has described the appointment of a CCO as a key element of investor protection. The reality is that CCOs face real liability risk as we can see with the Blackrock and SFX enforcement actions. In this session we will discuss the increasing liability risk for CCOs, review lessons learned from recent case studies, and provide practical tips for CCOs to manage their risk.

As CCO of a broker-dealer you face a number of challenges including balancing the business needs of the firm with regulatory requirements and ensuring the personnel and activities of the firm are being supervised in accordance with the rules and firm policies. Learn what the role of the CCO includes and how this differs from that of a supervisor as well as how to create a culture of compliance within the firm.

4:35 – 5:25 PM

New Form ADV Disclosure Obligations

Demystifying Compliance for Dual Registrants

The SEC has proposed rules and amendments intended to im- prove the depth of information provided by advisers on Form ADV to facilitate the SEC’s risk monitoring initiatives. The proposal would amend Form ADV in three areas: 1) fill data gaps and en-hance reporting requirements, especially around separate account assets under management, 2) incorporate “umbrella” registration for private fund advisers (i.e. relying advisers), and 3) provide clarifying, technical and other amendments to existing items and instructions. During this session we will review and discuss impli-cations of the new disclosure requirements.

Compliance can be more complex for dually registered Broker-Dealer / Registered Investment Advisory firms. Often regulations differ substantially, making it difficult to structure a meaningful/workable pro-gram. Join this session to “demystify” your firm’s compliance requirements pertaining to areas such as advertising, best execution, supervision and conflicts of interest.

Networking hour, followed by Dinner Reception

6:00 PM

Keynote Speaker

Lawrence G. McDonald

Mr. McDonald is currently Managing Director,

head of the US Macro Strategies group at

Société Générale, based in New York City.

At the height of the 2008 financial crisis, Mr.

Lawrence McDonald wrote a book on the fall

of Lehman Brothers, “A Colossal Failure of

Common Sense: The Inside Story of the Collapse of Lehman

Brothers.” In his book, Larry details his experience working as

Vice President at Lehman Brothers in New York and provides

a behind-the-scenes look on why one of the most prominent

investment banks failed.

When Helen Sharkey was hired as an

accountant in 1996 by Dynegy—an

up-and-coming energy trading company in

Houston—she had no idea the job would

ultimately lead to 28 days in a

maximum-security federal prison. Little did she know,

Dynegy was following in the footsteps of Enron.

Soon, the Securities and Exchange Commission launched

an investigation, followed by criminal charges brought by

the Justice Department against three employees, including

Helen. Today, Helen speaks about her experiences with brutal

honesty and not a trace of self-pity.

Featured Speaker

Helen Sharkey

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Networking Breakfast

8:15 – 9:05 AM

9:15 – 10:05 AM

Friday, September 25th

Marketing & Social Media in a Device-Driven World

Communicating with clients and prospects today isn’t what it used to be. With all of the alternative electronic communication channels available, broker-dealers and investment advisers must be extra cautious to ensure compliance with regulatory requirements. Join industry thought leaders in this session as it focuses on applying existing regulations to the newest forms of communications, with emphasis on how to stay compliant when marketing your firm’s services across multiple electronic media.

10:35 – 11:25 AM

Conducting Meaningful Best Execution Reviews

Don’t Be Conflicted - Is it an OBA or PST?

All advisers who place transactions for clients have a fiduciary duty to obtain best price and execution. Many advisers are negli-gent in conducting thorough best ex reviews, and the SEC continues to raise this issue, with particular emphasis on advisers who have the ability to place client transactions through an affiliate. Industry “best ex guru”, Dave Sobel, discusses concerns impacting all advisers who place client transactions as well as tips for conducting meaningful best execution reviews.

How do you determine if an activity of a representative is an outside busi-ness activity or a private securities transaction? What is the difference? If it is disclosed, does it matter what we call it? Get these answers and more…

3:05 – 3:30 PM

7:00 – 8:15 AM

Keynote Speaker: Lawrence McDonald, Noted Economist & Author

At the height of the 2008 financial crisis, Mr. Lawrence McDonald wrote the book, “A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers.” Hear Larry bring his extraordinary insights and perspectives as both insider and economist on the latest trends in the financial industry and what it portends for regulation.

10:05 – 10:35 AM

Networking Luncheon

11:25 – 12:15 PM

12:15 – 1:05 PM

Featured Speaker: Helen Sharkey on Ethics, Accountability and Whistleblower Responsibilities

Helen Sharkey was hired as an accountant in 1996 by Dynegy that was an up and coming energy trading company in Houston. She had no idea the job would ultimately lead to 28 days in a maximum security federal prison. She will be telling her story that led to an SEC investigation, her imprisonment and how she has rebuilt her life in the aftermath.

1:15 – 2:05 PM

Growing Your Business with Regulatory

Confidence

Advertising: Test Your Review Skills for BD/RIA

Growing the firm is the top priority of every employee – including the compliance team. Come listen and engage with experienced practitioners as they describe their successes and set-backs in the delicate balance between aggressive growth and compliance.

Do you have a website, are your listed in the yellow pages, have you placed an ad in your local paper or are you using social media? What about your reps? This workshop will provide hands-on examples of advertising to help participants identify potential issues under SEC or FINRA rules.

2:15 – 3:05 PM

Senior Sales Practices

Protecting Investors/Seniors

As the country’s workforce progresses toward retirement, there is increasing demand for sound, suitable retirement advice. How-ever, diminishing financial capacity of clients, suitability concerns, and unethical sales practices have raised the issue of servicing seniors and those close to retirement to a new level for regulators. This session will be an interactive discussion on how to protect and service your clients without raising regulatory concern.

Seniors and investors of diminished capacities are particularly vulnerable to scams and unscrupulous sales tactics. The SEC, FINRA and the state regulators have all expressed concern about the way in which products and services are offered to this growing group of investors. This session will explore these concerns and areas of focus that every firm should consider in offering products or services to such clients. This session will also cover regulatory concerns/studies from FINRA/SEC perspectives.

3:30 – 4:20 PM

Oversight of Service Providers

(Due Diligence)

Net Capital Pitfalls

Cybersecurity: How Regulation and Risk Mitigation are Reshaping Your Firm’s Operations

While outsourcing some of a firm’s operational and compliance func-tions often makes sense, firms cannot outsource their responsibility to ensure compliance with regulatory requirements and to ensure the protection of client information. This session will discuss best practices in overseeing third-party providers, including technology vendors, trading platforms, and third-party managers. Identifying and disclosing conflicts of interest, conducting periodic due diligence reviews, and en-suring business continuity and disaster recovery will also be discussed.

It’s fairly obvious that broker-dealers have to compute net capital on a monthly basis, as well as file FOCUS reports either monthly or quarter-ly. But what are the Exceptions that FINRA examiners are finding and citing when conducting examinations? What is the financial impact for broker-dealer firms? And what are the critical interpretations of the Net Capital Rule that broker-dealers have to be aware of? This session will be an engaging, interactive forum for industry thought leaders, FinOps and former regulators to share best practices and experiences.

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7:30 AM

Golf Scramble or Bramble

8:00 – 9:00 AM

Networking Breakfast

9:00 – 9:50 AM

Saturday, September 26th

10:00 – 10:50 AM

EB-5: U.S. Regulation and Compliance Guidance

Workshop – Life beyond Compliance!

Build/Plan/Test.

EB-5 is an immigration program that allows foreign investors to obtain a special visa and possibly a green card for investing in US offerings. The SEC has expressed concern that firms engaging in this activity could be acting as unregistered broker-dealers. This has resulted in regional centers, and caused EB-5 firms and others to seek registration. This session will discuss the program, considerations of offerings and trials and tribulations of getting registered.

A CCO can feel trapped by compliance with new rules, regu-lations, and what to do first! Come to this workshop to hear from industry experts and your seasoned peers as they share case studies and best practices on how to prioritize, plan and re-gain control over your enterprise’s compliance environment.

Workshop – Succession Planning/Business Continuity Planning

Your business is generally one of your largest assets and could be gone in seconds without proper planning. Having a succession/business con-tinuity plan can help your business survive a change in key personnel, a natural disaster or a complete breakdown of your systems. The session will help guide you through ways to take away the fear of what tomorrow could bring and allow you to weather whatever storm may arise.

Workshop – Auditing: Last Year the Rules Changed, What Did We Learn?

This workshop is a nuts and bolts approach to getting your firm ready for your audit. The rules changed and there is new emphasis by auditors and regulators alike. Our team of uber-experienced auditors will be ready to answer questions and discuss the new standards so your audit goes from painful to clear-sailing!

Optional

RegulatoryCompliance.com • New York • Boston • Londonderry (888) 734-2667

Conference Sponsors

Sponsor and Exhibitor Opportunities Available.