Tips for a Successful
Exhibit Experience!
September 23, 2015
American
Society
for
Cell
Biology
EXHIBITOR
2
1. Why ASCB, why partnering with ASCB,
and what the new ASCB Learning Center means for you
(Stefano Bertuzzi, PhD, MPH, Executive
Director, ASCB)
2. Tips for a Successful Event
(Louise Campbell‐Blair, Director
Business Development, ASCB)
3. Tips from ASCB’s Exhibit Vendors • Freeman (Larry Gutelius)
• Lead Retrieval (Steve Barove, CDS)
• AV (Jason Bryant, Projection)
• Hotels (Whitney Shirk, OnPeak)
3. Exhibitor Suggestions & Feedback – we
want to hear from you!
(All Exhibitors attending today!)
Agenda:
PLEASE mute your phone Until you want to talk!!
Shirley
Tilghman
Peter
Walter
Lasker Award,
2014
Randy
Schekman
Nobel
Laureate,
Partnering with EMD Millipore to offer
different training options for scientists
6
Two-Week Bioscience Management Course
Organized
by
The
American
Society
for
Cell
Biology
and
Keck
Graduate
Institute
Partnering with Beckman-Coulter to recognize the
best and the brightest in Academia with a prestigious
prize
Partnering with Gibco to honor emerging leaders in
science with a prestigious prize and special event at
2015 Cell Biology
8
Partnering with Hamamatsu to create
a series of webinars
10
Partnering with Zeiss to create
the Dulles Cell Art exhibition
• No Fly Zone – 3 hours focused on Exhibitors each day! detail
• Exhibitor Tech Talks right inside
The ASCB Learning Center &
integrated in the Meeting Program
• In‐Booth demos & presentations
• Special focus areas: • FED CENTRAL
• STARTUP CENTRAL
•
RESULT
‐ Deeper engagementswith attendees
2015 Cell Biology:
Three hours from Noon to 3:00pm, EACH DAY, when ALL activities
take place in the ASCB Learning Center. NO events take place
anywhere else
• Attendees will be in the ASCB Learning Center
• Browsing exhibit booths • Viewing posters
• Attending ePoster presentations
• Attending exhibitor Tech Talks in the theaters • Attending in‐booth demos & presentations • Enjoying lunch and refreshments
EXHIBITORS: Make sure you maximize on this opportunity to
meet with attendees!
What is the ‘No Fly Zone’?
Exhibitor Resources
Exhibitor Web Page
:
http://www.ascb.org/2015meeting/exhibitors • Prospectus – Deadlines & Rules & FAQs • Exhibitor Service Kit (Freeman)
• Convention Center Rules & Guidelines • Link to Support Options & Specifications • Hotel Booking Link
• And more!
Exhibitor Lounge
:
• Find Louise!• Complimentary Coffee & Tea • Relax
• View the 2016 Floor Plan
Exhibitor Service Center
:
• Freeman• & all services!
Exhibitor Service Center
:
• Company Information & Description – deadline Oct 3 • Register Booth Staff – deadline Oct 30
• Purchase Support Options
• See Booth Confirmation email for URL & Password
• NEW! Signage in the Registration Lobby • Column wraps
• Window clings • Escalator Runners • Hanging signs
:#1: Grab Attention as Attendees Arrive
14
• Send a postcard announcement using Attendee Mailing Lists
• Pre‐registration list ‐ available November 9th
• Post‐ conference list – available right after the event
• Full ASCB Member mailing list – available any time
• Advertise!
• ASCB Newsletter
• November pre‐show (art deadline Oct 14)
• December at the show (art deadline Nov 17)
• Meeting Program & Poster Guide
• Be visible during the meeting! (Art deadline Oct 8)
• Stay visible with the Mobile App ‐ during and after the meeting
• Banner Ad ($2,500)
• Collateral Listing includes multimedia links ($1,000) • Enhanced Listing ($500)
:#3: New!
Coupon Book
– only $250
16
Art deadline: Oct 9
:#4: Launching something new at 2015 Cell biology?
Try the
New Technology Launch
– $850
Special ASCB webpage
including:
• Headline: 5 words & exhibit booth number • Image OR video
• product photo or logo with clickable URL • video hosted on YouTube or Vimeo • Descriptive text: 25 words max
18
•
Freeman
(Larry Gutelius)•
Lead
Retrieval
(Steve Barove, CDS)
•
AV
(Jason Bryant, Projection)•
Hotels
(Whitney Shirk, OnPeak)Tips from ASCB’s Exhibit Vendors:
PLEASE mute your phone Until you want to talk!!
•
Pre‐Show
•
At Show
•
Post Show
•
Boost Leads
•
Shrink Cost
•
Stop Stress
FREEMAN
CDS
X•Press
Connect
Lead
Retrieval
Lead Retrieval Pricing Deadlines:
• Early Bird Discount Deadline – October 22nd
• Advance Discount Deadline – November 19th
Lead Retrieval Online Ordering Site:
https://xpressleadpro.com/fe/index.php?sc=ascb125
Steve Barove
Sr. Exhibitor Services Account Manager Convention Data Services®
Tel: 508-743-0112 (direct) 800-746-9734 ext. 1112 Email: [email protected] Lead Retrieval Options:
• XPress Connect App (XC) = Lead Retrieval app on your Apple or Android smartphone or tablet. • XPress Connect Plus Handheld (XC+) = Lead Retrieval app on our Android smartphone.
• XPress Connect Elite = Lead Retrieval software on your laptop, PC, Mac, or Windows Surface Pro. • Optional Bluetooth Printer.
7
Exhibitor
Money Saving
Tips
₁
Order
Equipment
by
the
Advanced
Rate
Deadline
₂
Bring
Your
Own
Laptop
to
Connect
to
a
Projection
Monitor;
We’ll
Provide
the
Cabling
₃
Renting
a
32”,
40”,
46”,
55”
or
60”
Monitor?
Bring
Your
Own
Thumb
Drive
to
Play
Content
₄
Consider
Extra
Large
Monitors
(i.e.,
80”
‐
90”)
Instead
of
Video
Walls
₅
Choose
the
Optional
3%
Damage
Waiver
to
Protect
Yourself
Against
Accidental
Damage
to
Rented
Equipment
₆
Need
Help
On
‐
Site?
Utilize
the
Complimentary
On
‐
Site
Assistance
(Floor
Manager
&
Service
Desk)
₇
Need
Help
Before
or
After
the
Conference?
Call
1
‐
800
‐
377
‐
7650
or
ASCB’s Official Hotel Program
Don’t Miss Out: Rooms are Selling Quickly
Specially Selected Hotels
Hand-selected hotels are chosen specifically for price point & taste. Rates are as low as $145/night.
Deep Value & Discounts
Rooms are secured in bulk, with the savings passed on to you.
Hotel Rewards Points
Add to your favorite loyalty program when booking in the block.
Group Bookings
Book rooms upfront, then finesse details at a later time including guest name, stay patterns and payment options.
ASCB Hotel Offers Expire November 6
thFor all your questions before & during the event
Louise Campbell‐Blair [email protected] Tel: (301) 518 5990
Exhibitor Advisory Committee – find them walking the floor & identified with special ribbons
Chuck Locke: Drummond Scientific (Chair)
Jim Zacka: Worthington Biochemical Corporation
Olga Padilla: Bio‐Rad
Sandy Giaconne: Genetic Engineering News
Jennifer Dean: Olympus Americas
Cyndy Nawrocki: Photometrics & Qimaging Elaine Fitzpatrick: EMD Millipore
