PROGRAMME PLANNER
STUDENT COMPANY
Stichting Jong Ondernemen:
Postbus 93002 2509 AA Den Haag Bezuidenhoutseweg 12 2594 AV Den Haag www.jongondernemen.nl http://mijn.jongondernemen.nl Kamer van Koophandel: 56817312Volg ons op:
Stichting Jong Ondernemen:
Postbus 93002 2509 AA The Hague Bezuidenhoutseweg 12 2594 AV The Hague www.jongondernemen.nl http://mijn.jongondernemen.nlNumber Chamber of Commerce: 56817312
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N.B.: For the legibility of this text the male form is used when both male and female forms apply. Nothing from this publication may be duplicated and/or made public by means of print, photocopy, microfilm or any other way, without prior written consent of Stichting Jong Ondernemen. © Stichting Jong Ondernemen, The Hague, 2015.
PROGRAMME PLANNER
STUDENT COMPANY
Welkom!
Je staat aan het begin van een heel bijzondere ervaring. Jij gaat namelijk samen met andere leerlingen een eigen bedrijf oprichten. Met echte producten, echt geld en echte klanten. Bij Junior Company zijn jullie de baas over je bedrijf en neem je samen met je teamgenoten de belangrijke beslissingen. Vanaf nu ben je geen leerling maar ondernemer!
Een goed begin is het halve werk, daarom helpen we je alvast op weg. Met deze programmaplanner, de te downloaden werkbladen en de digitale leeromgeving Mijn Jong Ondernemen. Samen vormen deze middelen de handleiding voor het starten van jullie eigen junior company. Veel succes!
‘Als je het kunt dromen,
kun je het waarmaken’
Walt DisneyAs an entrepreneur the world is at your feet. You like action, are always in for a challenge, have an eye for opportunities and you take control. Your enthusiasm and creativity also inspires others. There is no better foundation for success. Companies stand in line for entrepreneurial types, especially in our Dutch economy. One thing is certain: everyone benefits from entrepreneurship!
You learn entrepreneurship by doing; you must have experienced it in order to know how it feels. Jong Ondernemen inspires and challenges students to build an entrepreneurial future. We do this by hands-on and experience based programmes, such as Student Company. Our strength? Networking, connecting and organising. This way we offer students a unique, life-changing entrepreneurship experience.
Welcome!
‘Today’s students are tomorrow’s
entrepreneurs. They have got the ideas,
we have got the experience. Just imagine
the things we can achieve together.’
Contents
Welcome...4
1. Student Company in a nutshell...6
2. Tools...8
3. Differentation...9
4. Roles and tasks...10
5. Student Company in phases...14
5.1 The team...18
5.2 The product...20
5.3 The company...22
5.4 Business plan...24
5.5 Investors...26
5.6 Produce and purchase...28
5.7 Marketing and communication...29
5.8 Sales...30
5.9 Finish...32
Student Company in a nutshell
CHAPTER 16| STUDENT COMPANY
STARTING UP
It’s time to start your own company. Because that’s what it’s all about in Student Company. In this programme you start your own company using real money, real products and real customers. And of course a real company name. You do all this in a team, where you invent a product or service which you actually introduce on to the market. But what kind of products do people need? In order to discover this you will carry out a market research. During this research you can count on the assistance of your coaching teacher and a business advisor. These people will be closely involved in your company, especially in the beginning.
DEVELOPMENT
One of the first steps is choosing a product or service. However, more is needed to create a good fundament; for example a company’s mission and vision, good cooperation, the marketing plan and insight in the expected profits and expenses. You include all these matters in a business plan, which you present to your coaching team. The coaching team then evaluates the plan. If they approve it, your coaching teacher will request your shares. By selling these you recruit shareholders and collect startupcapital: money to invest in your business.
SALES
A good product, a thoughtful plan and a clear target group: let the sales begin! An exciting moment, since from now on you will be dealing with real customers. They can get acquainted with the company through your own website or shop and of course your promoting activities. However, a good deal depends on the sales pitch. How do you start such a conversation? And how do you convince someone to buy your product? You can count on your coaching teacher to provide you with useful advice on these matters. You process the sales results in a mid-annual and a annual report. Together you see if the report is in concordance with the expectations or if adjustment are needed. Of course you will keep your shareholders updated!
COMPLETING THE PROGRAMME
Student Company is a programme full of challenges and unique experiences. You are, after all, responsible for the success of your company. No matter how well you will do, it will be a very educational year. At the end of the programme you will close down the company financially at Jong Ondernemen. You will also set up an annual report which the coaching team will evaluate. The financial advisor needs to approve the form for financial closure. PROFITING
Being a successful entrepreneur is not only about achieving a good financial result. Making mistakes and learning from them, cooperating with others under time pressure, thinking market-oriented and financial awareness are just as important. Important for a future as an entrepreneur or as a commercial and entrepreneurial employee. Valuable experiences you will profit from for the rest of your life.
Tools
CHAPTER 2We facilitate several convenient tools and give access to a helpdesk and provide a business bank account in order to help students forward and support teachers and business advisors.
You can find the tools that are part of the programme below. For more information you can go to Mijn Jong Ondernemen.
TEACHERS AND BUSINESS ADVISOR
� the coordinator as first point of contact;
� Mijn Jong Ondernemen: the programme’s learning environment via http://mijn.jongondernemen.nl;
� programme planner;
� a chat function with MKB Servicedesk in Mijn Jong Ondernemen; � an E-Scan for monitoring the students’ learning development; � access to the Twinfield accounting package.
STUDENTS
� advice from a business advisor;
� Mijn Jong Ondernemen: the programme’s digital environment via
http://mijn.jongondernemen.nl; � programme planner;
� an E-Scan for discovering and monitoring your talents and entrepreneurship competences;
� worksheets which help you with the completion of different phases in the programme;
� ABN AMRO online banking including a card and e.dentifier;
� a discount on opening a webshop through our partner CCV Shop and safe financial transactions through Buckaroo;
� two different options for accounting: 1. Twinfield accounting package (online) 2. An accounting programme in Excel (offline);
� a chat function with the MKB Service desk in Mijn Jong Ondernemen; � advice from the Netherlands Enterprise Agency.
Differentiation
CHAPTER 3You can participate in Student Company on several levels: vocational (mbo), university of applied science (hbo) or university (university). The programme differs slightly on each level. MBO
� The block of shares amounts to a maximum of €2,250.-. � One shareholder may purchase a maximum of 5 shares.
� The coaching teacher must agree and sign for transactions of more than €200.- (incl. VAT).
� Students receive a mandatory minimum wage of €0.15 per hour after the shareholders have approved the business plan.
HBO
� The block of shares may amount to a maximum of €3,000.-. � One shareholder may purchase a maximum of 5 shares.
� The coaching teacher must agree and sign for transactions of more than €250.- (incl. VAT).
� Students receive a mandatory minimum wage of €0.20 per hour after the shareholders have approved the business plan.
UNIVERSITY
� The block of shares may amount to a maximum of €9,000.-. � One shareholder may purchase a maximum of 5 shares.
� The coaching teacher must agree and sign for transactions of more than €500.- (incl. VAT).
Roles and tasks
CHAPTER 4A coaching team supports the student companies and includes a coaching teacher, and a business advisor. This team is essential when it comes to inspiring and assisting the student company, together with the contact teacher and Jong Ondernemen’s coordinator. In this chapter we will briefly explain all the roles and tasks involved.
COORDINATOR JONG ONDERNEMEN
The coordinator works regionally and is an intermediary between Jong Ondernemen, the educational institution and the coaching team. His primary tasks are:
� recruiting the business advisors and making them available for the educational institution.
� linking business advisors to student companies;
� assisting with the organisation of a kick-off meeting for students, teachers and business advisors.
� being the first point of contact for teachers and assisting with questions concerning the student company.
� monitoring and evaluating the progress of the programme, in cooperation with the business advisor.
CONTACT TEACHER
Each educational institution designates one contact teacher to be the first point of contact for the coaching teachers and the Jong Ondernemen coordinator. His tasks include:
� the annual registration of the new student companies in Mijn Jong Ondernemen;
� linking coaching teachers to student companies in Mijn Jong Ondernemen. � forwarding the login codes for Mijn Jong Ondernemen to coaching
teachers and student companies;
� organizing a kick-off meeting, possibly in cooperation with the Jong Ondernemen coordinator;
� organising a meet and greet with the student companies and the
business advisorat the start of the programme. This can be combined with a kick-off meeting.
COACHING TEACHER
A coaching teacher is the point of contact for students and business advisors. His primary tasks are:
� scheduling Student Company;
� teaching students the basic knowledge of entrepreneurship, like marketing, finance, holding meetings and making a business plan;
� monitoring the progress of student companies and offering support in case of stagnation, conflicts and incorrect conduct (see the rules and regulations);
� ensuring that students keep in touch with their business advisors, even if it does not seem necessary at some moments;
� evaluating the business plan together with the business advisor; � after approving the business plan, requesting the block of shares for
student companies in Mijn Jong Ondernemen;
� attending the company meetings: for mbo this is mandatory and for hbo and university only when necessary;
� organising a kick-off and evaluation meeting for the Student Companies and the coaching teams (together with the contact teacher and the Jong Ondernemen coordinator);
� signing for the financial obligations above €200.- (mbo), €250.- (hbo) and €500.- (university);
� taking over the financial closure if the student company is unable to do this; � request the certificate, after students finished the programme.
BUSINESS ADVISOR
The business advisor provides students with advice on marketing (research), the business plan, sales and general management. He is concerned with:
� attending the kick-off and evaluation meeting with the coaching teacher, the student company and the Jong Ondernemen coordinator;
� periodically attending the student company’s meetings;
� evaluating the business plan, together with the coaching teacher; � providing students with advice when needed;
� evaluating the (mid)annual report;
� approving Jong Ondernemens’ form for financial closure.
CONTACT PERSON & FINANCIAL CONTACT PERSON
Every student company appoints a contact person as well as a financial contact person. These roles are taken on by two students within the team.
The contact person’s tasks are:
� registering the students in Mijn Jong Ondernemen;
� making sure that every member of the team signs the registration form and gives it to the coaching teacher;
� uploading the business plan;
� point of contact with Jong Ondernemen when necessary; � signing the team up for Jong Ondernemen events.
The financial contact person’s tasks are:
� requesting a bank account package and entering the account number into Mijn Jong Ondernemen;
� responsible for the financial administration of the student company
� entering the financial information into Mijn Jong Ondernemen at the end of the programme.
For more information on the roles of the contact person and the financial manager you can go to Mijn Jong Ondernemen. The programme lists exactly who does what and when.
1. THE TEAM
2. THE PRODUCT
3. THE COMPANY
What’s my role?� Team roles
Putting the team together � Finding team members Meet & greet
� Getting to know your fellow entrepreneurs
� Contacting your business advisor
E-Scan
� Manager, professional, pioneer and salesman
Step 1
Enter the participants Step 2
Enter the company name Distributing functions � Functions
LinkedIn-profile
� Your own LinkedIn-profile
Inspiration
� Successful student companies Social entrepreneurship � Mankind
� Environment
Steps for product choice � Decide on your target group � Research your target group � What, Why, Wow!
� Draft HDYs � Come up with ideas � Make idea cards � Choose your final product
Product protection
� When do you file for a patent?
Step 3
Requesting the bank account Step 4
Entering the bank account
Mission, vision and goals � Mission
� Vision
� Why do you what you do? � Goals
Meeting
� Before the meeting � During the meeting � After the meeting Administration � Twinfield � Excel Taxes � Payroll tax � Profit tax � VAT balance � Purchases � Sales Corporate design � Company name � Logo � Slogan � Business cards Business Model Canvas � Customer segments � Value proportions � Channels � Customer relations � Income flow � Key resources � Core activities � Key partners � Costs Competitors
� Researching your competitors � A summary
4. BUSINESS PLAN
6. PURCHASE AND
PRODUCTION
5. INVESTORS
Our company � Who are you?
� What do you represent? � What do you do? � What risks do you see?
Step 5 Business plan Investors � Your fans � Pitching � Finding investors Step 6 Requesting shares Purchase
� What will we purchase? � Where will we purchase? � How will we do business?
Customers and competitors � Production
� Potential customers � Customer needs
� Why do customers choose your company and product? � Customer relations � Competitors
The product on the market � Your network � Partners � Communication � Sales � Distribution Finances � Start-up capital � Expenses � Income � Budgets
Summary and conclusion � Executive summary � Conclusion
Investors register
� What information do you need? � After you have sold a share
Contact with investors � Communicating with investors � First investors meeting � Final investors meeting
Import � Import rights
� Legislation and regulations � Importing goods with DHL Production
� Produce products � Have products produced Stock � Stock management Administration � Administration of hours � Sales invoices � Purchasing invoices
7. MARKETING AND
COMMUNICATION
8. SALES
9. FINISH
Your network
� Create a network overview � Communicating with your network
Customers
� A good first impression � Successful sales conversation � Customer service � Keeping customers Step 8 Requesting certificates Step 9 Financial closure Annual report � Evaluation � Financial results Step 7
Request the 2nd E-Scan
Using your strengths � Owned media � Earned media � Paid media What is your story? � Storytelling � Unique selling points Social media � Facebook � Instagram � Twitter � YouTube Online sales � Web shop � Online transactions Shipping products � Shipping with DHL Invoicing
� Invoicing with Twinfield Mid-annual report � E-Scan and collaboration � Financial paragraph � Execution business plan
Investors
� Before the investors meeting � During the investors meeting � Paying the investors
5.1 THE TEAM
You are starting with Student Company. You will put together your own team and make arrangements. If you have not yet put your team together, you can log in with the SC-num-ber. When you have entered the participants in step 1, every team member receives their own log-in code.
What’s my role? You must have noticed that you can work well with some fellow students and not so well with others. A team works best when everyone has different qualities and skills. You will take the Belbin test. This test will show you which role you will take on in a team. After this test you can find fellow students with other team roles to work with.
� Team roles
Putting the team together Now that you know what role suits you best you will put together your team. The more different roles in your team, the better your will function as a team.
� Finding team members
Meet & greet You will be working closely together with your team
members. It is therefore best if you know each other well. Get to know each other, your teacher and your business advisor!
� Getting to know your fellow entrepreneurs
� Contacting your business advisor
18| STUDENT COMPANY
Distributing functions Based on the Belbin role test and the E-Scan you will distribute the functions. Make sure that this distribution is based on these personal profiles.
� Functions
LinkedIn-profile It is important that you are visible for potential customers, investors, suppliers and later on your employer. That is why you will create a LinkedIn-profile for this phase.
� Your own LinkedIn-profile
E-Scan You have already discovered your qualities in a team. You also have personal qualities. By making the E-Scan you will discover these personal qualities. The log-in code will be sent to you after you have completed step 1.
� Manager, professional, pioneer and salesman
ACTIONS Actions in 1. The team | You can carry out these actions under the button ‘mijn bedrijf’ in My Jong Ondernemen. Step 1. Enter the participants The group’s contact person will enter the information of all
the students. Entered everything correctly? Then click on ‘Save and finish’.
Take note:
� You cannot enter any other students at a later time. � You can add a maximum of 8 students.
� As soon as one team member is entered, the SC-number can no longer be used as log-in code. Everyone must now log in with their own e-mail address and chosen
password. Has someone forgotten their password? You can then request a new password on the log-in page. Step 2. Enter the company name In this step the contact person will enter the company
name. You can change this name at a late time.
Event
Distributing functions Based on the Belbin role test and the E-Scan you will distribute the functions. Make sure that this distribution is based on these personal profiles.
� Functions
LinkedIn-profile It is important that you are visible for potential customers, investors, suppliers and later on your employer. That is why you will create a LinkedIn-profile for this phase.
� Your own LinkedIn-profile
ACTIONS Actions in 1. The team | You can carry out these actions under the button ‘mijn bedrijf’ in My Jong Ondernemen. Step 1. Enter the participants The group’s contact person will enter the information of all
the students. Entered everything correctly? Then click on ‘Save and finish’.
Take note:
� You cannot enter any other students at a later time. � You can add a maximum of 8 students.
� As soon as one team member is entered, the SC-number can no longer be used as log-in code. Everyone must now log in with their own e-mail address and chosen
password. Has someone forgotten their password? You can then request a new password on the log-in page. Step 2. Enter the company name In this step the contact person will enter the company
name. You can change this name at a late time.
Event
5.2 THE PRODUCT
Your team has been put together and everyone knows each other’s strengths. Now it’s time for some real entrepreneurship. In order to become an entrepreneur you will need a pro-duct. Products can be goods or services. How will you come up with something customers want? You will find the answer to this question in this phase.
Inspiration Coming up with an innovative idea isn’t easy. You will start by looking at examples from last year’s student companies for inspiration.
� Successful student companies
Social entrepreneurship You have looked at a couple of examples and ideas. Some of these companies are involved in social entrepreneurship. In what way are you contributing to society?
� Mankind
� Environment
Steps for product choice You have seen which products other student companies sold and learned about social entrepreneurship. Use this inspiration for coming up with your own product. Complete the steps. After completing these steps you will have decided on your product.
� Decide on your target group
� Research your target group
� What, Why, Wow!
� Draft HDYs
� Come up with ideas
� Make idea cards
� Choose your final product
20| STUDENT COMPANY
Product protection You have decided on an idea. Is this idea innovative? Then you might want to protect it. In order to protect your product, you can file for a patent. A patent is an exclusive right to an innovation and protects a technical process or product. This means that no one but you may copy, sell or import your product. The Rijksdienst voor Ondernemend Nederland (Netherlands Enterprise Agency) can help you with this.
� When do you file for a patent?
Competitors Competition is the battle between companies to win customers. That is why it is important to get a clear image of who your competitors are. By watching your competitors, you can increase your chances of winning customers over. By using your competitors’ strengths you can make your product just a little bit more interesting for the customer.
� Researching your competitors
� A summary
ACTIONS Actions in 2. The product | You can carry out these action under the button ‘Mijn bedrijf’ in My Jong Ondernemen. Step 3. Requesting the bank
account
The financial contact person will request a business bank account for your company. He will receive the information per mail at his home address.
Step 4. Entering the bank account As soon as you receive the bank account and card, the finan-cial contact person enters the IBAN-account number. Event
Start-up event October 2nd 2015
Jaarbeurs Utrecht, The Netherlands
We organise the national Jong Ondernemen Start-up event. This is fun but most importantly educational! Here you will meet successful entrepreneurs and other student companies. Moreover this day will be filled with fun and educational activities. Your teacher will receive an invitation for this event per e-mail. The Start-up event will take place on October 2nd.
Product protection You have decided on an idea. Is this idea innovative? Then you might want to protect it. In order to protect your product, you can file for a patent. A patent is an exclusive right to an innovation and protects a technical process or product. This means that no one but you may copy, sell or import your product. The Rijksdienst voor Ondernemend Nederland (Netherlands Enterprise Agency) can help you with this.
� When do you file for a patent?
ACTIONS Actions in 2. The product | You can carry out these action under the button ‘Mijn bedrijf’ in My Jong Ondernemen. Step 3. Requesting the bank
account
The financial contact person will request a business bank account for your company. He will receive the information per mail at his home address.
Step 4. Entering the bank account As soon as you receive the bank account and card, the finan-cial contact person enters the IBAN-account number. Event
Start-up event October 2nd 2015
Jaarbeurs Utrecht, The Netherlands
We organise the national Jong Ondernemen Start-up event. This is fun but most importantly educational! Here you will meet successful entrepreneurs and other student companies. Moreover this day will be filled with fun and educational activities. Your teacher will receive an invitation for this event per e-mail. The Start-up event will take place on October 2nd.
5.3 THE COMPANY
The third phase of Student Company is all about the company. You will think about your vision, mission and goals, meet, choose an accounting package, develop a corporate design and fill out the Business Model Canvas.
Mission, vision and goals You have decided on your target group and the product you will offer. That is what you do. It is more important to think about why you do it. You will think about your mission, vision and goals.
� Mission
� Vision
� Why do you what you do?
� Goals
22| STUDENT COMPANY
Corporate design When you present your company to the outside world, it is important to do this the same way each time. This makes you recognizable. In order to be recognizable you develop a corporate design. In short, a corporate design is everything visible about a company. The most important aspects of your corporate design are your company name, the logo and the slogan.
� Company name
� Logo
� Slogan
� Business cards
Meeting You have made some decisions up until now. You make de-cisions together. Later on in Student Company you will have to make more decisions which you discuss with your team members. In order to go about this effectively, you hold meet-ings. You will learn how to hold a meeting effectively.
� Before the meeting
� During the meeting
� After the meeting
Administration Soon you will start running your company for real. You will purchase and sell products. You will need to keep track of how much money comes in and goes out. This can be done with an accounting package. You can choose for a Twinfield or Excel accounting package.
� Twinfield
� Excel
Taxes Just like other companies student companies must pay taxes. Jong Ondernemen has made special arrangements with the Dutch tax authorities; Jong Ondernemen takes over the role of the tax authorities during Student Company. This means you will pay Jong Ondernemen your taxes instead of the tax authorities. During Student Company you will have to pay payroll tax, profit tax and VAT.
� Payroll tax
� Profit tax
� VAT balance
� Purchases
� Sales
Business Model Canvas You have more or less got the company running. In the next phase you will set up your business plan. In order to be well-prepared, you will fill out the Business Model Canvas.
Business Model Canvas is a model composed of nine building blocks. These blocks will show you how your company can create value, supply and retain.
� Customer segments � Value proportions � Channels � Customer relations � Income flow � Key resources � Core activities � Key partners � Costs
Corporate design When you present your company to the outside world, it is important to do this the same way each time. This makes you recognizable. In order to be recognizable you develop a corporate design. In short, a corporate design is everything visible about a company. The most important aspects of your corporate design are your company name, the logo and the slogan.
� Company name
� Logo
� Slogan
� Business cards
Business Model Canvas You have more or less got the company running. In the next phase you will set up your business plan. In order to be well-prepared, you will fill out the Business Model Canvas.
Business Model Canvas is a model composed of nine building blocks. These blocks will show you how your company can create value, supply and retain.
� Customer segments � Value proportions � Channels � Customer relations � Income flow � Key resources � Core activities � Key partners � Costs
5.4 THE BUSINESS PLAN
How do you develop all your ideas into a successful company? You will answer this ques-tion in your business plan. You will describe the steps you will complete in order to make your company successful. You will not only focus on your strengths here, but also take possible problems and into account.
Our company Who are you and what do you find important as a company? What product does your company offer and how do you go about that? What do you represent and what goals do you want to achieve with your student company? These are all questions which you will answer step-by-step.
� Who are you?
� What do you represent?
� What do you do?
� What risks do you see?
24| STUDENT COMPANY
Your customers and competitors Customers are key to a company. Without customers no company would survive. That is why it is important to know exactly who you customers are and what they need. You will describe this in your business plan.
� Production
� Potential customers
� Customer needs
� Why do customers choose your company and product?
� Customer relations
� Competitors
Your product on the market Of course you want to sell as much products as possible. But how do you go about this? In this part of the business plan you will describe how you handle this and with whom you collaborate. How will you get your customer to notice your product? Where can your product be purchased?
� Your network
� Partners
� Communication
� Sales
� Distribution
Finances Finally you will create a financial plan. This is important for your company, but also for the outside world. This way you show that you know what you are doing and that you handle money responsibly.
� Start-up capital
� Expenses
� Income
� Budgets
Summary and conclusion The executive summary is an important part of your business plan. It is the first (and sometimes the only) part others will read and the last part you need to write. Simply said it is a short summary of your total plan. You will describe the feasibility of your plans in the conclusion.
� Executive summary
� Conclusion
Participating in the competition The business plan is an important part of the competition.
ACTION Action in 3. Business plan | You can carry out this action under the button ‘Mijn bedrijf’ in My Jong Ondernemen. Step 5. Business plan 1. The contact person will upload the final version of the
business plan.
2. As soon as the business plan has been approved, the teacher acknowledge this in the system.
!
Event
Company launches In the winter the regional Company launches take place. These are meant for 2 students per student company. At an external location you will give a short pitch on the product, plans and challenges for your student company.
Finances Finally you will create a financial plan. This is important for your company, but also for the outside world. This way you show that you know what you are doing and that you handle money responsibly.
� Start-up capital
� Expenses
� Income
� Budgets
Summary and conclusion The executive summary is an important part of your business plan. It is the first (and sometimes the only) part others will read and the last part you need to write. Simply said it is a short summary of your total plan. You will describe the feasibility of your plans in the conclusion.
� Executive summary
� Conclusion
Participating in the competition The business plan is an important part of the competition.
ACTION Action in 3. Business plan | You can carry out this action under the button ‘Mijn bedrijf’ in My Jong Ondernemen. Step 5. Business plan 1. The contact person will upload the final version of the
business plan.
2. As soon as the business plan has been approved, the teacher acknowledge this in the system.
!
Event
Company launches In the winter the regional Company launches take place. These are meant for 2 students per student company. At an external location you will give a short pitch on the product, plans and challenges for your student company.
5.5 INVESTORS
As a company you will need a startup capital in order to start your business and purcha-se products. You will collect this yourpurcha-selves by purcha-selling shares. The starting capital for a student company amounts to a maximum of €2,250 (150 shares of €15 each) for mbo, a maximum of €3,000 (150 shares of €20 each) for hbo and a maximum of €9,000 (300 shares of €30 each) for universities.
Investors As an entrepreneur you must ‘sell’ your idea to investors. Investors want to know how you will create value for your customer. Persuading investors starts with a good pitch. In a pitch you talk about what problem you are going to solve or how you will use your talents and why someone should invest in your company, all in roughly one minute.
� Your fans
� Pitching
� Finding investors
26| STUDENT COMPANY
Investors register You will keep track of the share sales in an investors register. It is important to keep track of and handle the investor’s information very carefully. You will be needing this information to invite an investor to investors meetings, inform an investor on your company’s progress and finally to return the investor’s share capital, including possible dividends.
� What information do you need?
� After you have sold a share
Contact with investors Is business going differently than expected (positively or negatively) or is there any news? Communicate! Only then can you count on the involvement of investors.
Besides this you will organise a minimum of two investors meetings during Student Company. During the first investors meeting you will present your business plan and its
execution.
� Communicating with investors
� First investors meeting
� Final investors meeting
ACTIONS Action in 5. Investors | Your teacher will carry out this action for you
Step 6. Requesting shares As soon as the teacher approves of the business plan he can request shares. Your contact person will receive these by mail with your company name on the label.
ACTIONS Action in 5. Investors | Your teacher will carry out this action for you
Step 6. Requesting shares As soon as the teacher approves of the business plan he can request shares. Your contact person will receive these by mail with your company name on the label.
5.6 PURCHASE AND PRODUCTION
The sixth phase of Student company is all about purchase and production. You will choose suppliers and purchase your product. You can also produce your product or have your product produced.
Purchase You will purchase products. Will you purchase finished pro-ducts or purchase raw materials and sell them?
� What will we purchase?
� Where will we purchase?
� How will we do business?
28| STUDENT COMPANY
Importeren It is possible to import foreign products. Usually there are two reasons to do this: a gap in the Dutch market or it is simply cheaper. You should set up a plan beforehand, so that you know how to go about this.
� Import rights
� Legislation and regulations
� Importing goods with DHL
Production You can purchase finished products, but you can also produce your product or have your product produced. You will learn how to handle this easily and effectively.
� Produce products
� Have products produced
Stock As a company it is important to know the amount of products in stock. When you purchase or sell products, you should keep track of this. Make sure you purchase new products in time when your stock is dwindling.
� Stock management
Administration All information recorded on paper or electronically (online) about your student company is called administration. An entrepreneur is obligated to keep a good administration and to store this. Your administration will give you a good overview of your company’s situation.
� Administration of hours
� Sales invoices
� Purchasing invoices
5.7 MARKETING AND COMMUNICATION
Your network From the start of your company you will be working on your network. The people in your own network are the first to have invested in your company. They are therefore closely connected to your company and that is to your advantage.
� Create a network overview
� Communicating with your network
Using your strengths In your situation you usually have little money and experience. You do have a lot of creativity, courage, dedication and a good network. You can use these
advantages to get as much out of the marketing as possible. You can split up the channels you use to communicate with your target group into earned, owned and paid (or bought) media.
� Owned media
� Earned media
� Paid media
What is your story? Tell your story on your website, your blog and in newsletters. Make the market curious about your product and company: give teasers. You can never start too early with marketing. Involve your customer in your product and its development: this will help you make fans who will want to tell your story for you.
� Storytelling
� Unique selling points
Social media Social media are also called social networks. They are media in which people are interconnected. On social media you can share information, like photos, news and videos. Your target group can react to this and share this information. This enables you to build a relationship with your customers and make fans!
5.7 MARKETING AND COMMUNICATION
Every form of contact with your target group leaves a certain impression. Everything is important: how you present yourself in a sales pitch, the design of your web shop, but also the stand at the Trade Fair. Furthermore you will use resources to make sure your target group notices your product; for example, a website and social media.
Your network From the start of your company you will be working on your network. The people in your own network are the first to have invested in your company. They are therefore closely connected to your company and that is to your advantage.
� Create a network overview
� Communicating with your network
Using your strengths In your situation you usually have little money and experience. You do have a lot of creativity, courage, dedication and a good network. You can use these
advantages to get as much out of the marketing as possible. You can split up the channels you use to communicate with your target group into earned, owned and paid (or bought) media.
� Owned media
� Earned media
� Paid media
What is your story? Tell your story on your website, your blog and in newsletters. Make the market curious about your product and company: give teasers. You can never start too early with marketing. Involve your customer in your product and its development: this will help you make fans who will want to tell your story for you.
� Storytelling
� Unique selling points
Social media Social media are also called social networks. They are media in which people are interconnected. On social media you can share information, like photos, news and videos. Your target group can react to this and share this information. This enables you to build a relationship with your customers and make fans!
5.8 SALES
Your products have been ordered and/or produced and the sales can finally start. What are things to keep in mind regarding sales? How do you lead a sales conversation and how do you set up an invoice? This phase will provide you with answers.
Customers You will need to speak with customers more than once. You want to persuade customers to buy your product, offer good service and keep customers.
� A good first impression
� Successful sales conversation
� Customer service
� Keeping customers
30| STUDENT COMPANY
Online sales A good product sells itself. But then it should be sold somewhere. A web shop may come in handy! CCV Shop helps you develop an online shop. A place where people can find and buy your product. Thanks to Buckaroo your customers are able to pay quickly and safely with iDeal, an online transaction or PayPal.
� Web shop
� Online transactions
Shipping products If you choose to ship products to customers, you can best use DHL. Jong Ondernemen has made special arrangements with DHL on shipping products.
� Shipping with DHL
Invoicing When your customers decide to buy your product you will need to set up an invoice. On this invoice you state what the customer is buying and what he needs to pay.
It is important that you do not state VAT on your invoice, but that you do include this in your price and administration. Companies that purchase products from student companies (b2b) may not request a VAT return from the tax authorities.
� Invoicing with Twinfield
Mid-annual report After half a year you evaluate your results so far. In the mid-annual report you will compare the result to the expectations. For this you will set up financial and commercial focus points.
Have you radically deviated from the business plan? Consider informing the investors in an mid-term investors meeting.
� E-Scan and collaboration
� Financial paragraph
� Execution business plan
Event
Trade fair Every company can participate in Jong Ondernemen’s trade fairs. A trade fair is a perfect way to use your sales skills. You will present the company and your product or service to the shopping audience in a mall. The best team will go home with a prize. The contact person and the coaching teacher will receive a personal invitation for a trade fair in your neighbourhood.
Events Semi-finals May 10th 2016 ABN AMRO, Amsterdam Student company of the year finals
June 6th 2016 Jaarbeurs, Utrecht
European Enterprise Challenge (hbo/university)
Start of July Romania
Company of the Year Competition (mbo)
End of July Switzerland
The student companies chosen by the judges present their company during the Semi-finals. The best candidates will continue to the ‘Student company of the year finals’. The winner of this competition, so the ‘Student company of the year’, may represent The Netherlands at the European finals. There are finals for mbo and finals for hbo/university.
Mid-annual report After half a year you evaluate your results so far. In the mid-annual report you will compare the result to the expectations. For this you will set up financial and commercial focus points.
Have you radically deviated from the business plan? Consider informing the investors in an mid-term investors meeting.
� E-Scan and collaboration
� Financial paragraph
� Execution business plan
Event
Trade fair Every company can participate in Jong Ondernemen’s trade fairs. A trade fair is a perfect way to use your sales skills. You will present the company and your product or service to the shopping audience in a mall. The best team will go home with a prize. The contact person and the coaching teacher will receive a personal invitation for a trade fair in your neighbourhood.
Events Semi-finals May 10th 2016 ABN AMRO, Amsterdam Student company of the year finals
June 6th 2016 Jaarbeurs, Utrecht
European Enterprise Challenge (hbo/university)
Start of July Romania
Company of the Year Competition (mbo)
End of July Switzerland
The student companies chosen by the judges present their company during the Semi-finals. The best candidates will continue to the ‘Student company of the year finals’. The winner of this competition, so the ‘Student company of the year’, may represent The Netherlands at the European finals. There are finals for mbo and finals for hbo/university.
5.9 FINISH
In a short time you have had a taste of the real entrepreneurship. You have been responsi-ble for the success and you know what it takes to run your own company. All in all a useful and hopefully fun experience! Now it is time to close down your student company.
Annual report At the end of Student Company you will write an annual report. In this report you will make up the balance for yourself and your investors. You will describe all that happened the past year, what went well and the setbacks. There is also a financial part..
� E-Scan
� Evaluation
� Financial results
32| STUDENT COMPANY
Investors The final investors meeting is all about the annual report. This meeting can only take place when the annual report is finished.
During this meeting you will indicate how your student company executed the business plan. Did everything go according to plan or were there deviations? If so: what and why? Another important matter is the profit per share (dividend), which every investor will receive.
� Before the investors meeting
� During the investors meeting
� Paying the investors
ACTIONS Actie in 9. Finish| Your teacher will carry out these actions for you.
Step 7. Request the 2nd E-Scan Once more you will make the Junior E-Scan. This will show
you your development as entrepreneur and the talents you have developed. You will describe this in your annual report. Step 8. Requesting certificates A good presentation must include a certificate. The teacher will request your certificate at the end of the project. Jong Ondernemen will send your teacher the certificate who will then give it to you.
ACTION Action in 9. Finish | You can carry out these action under the button ‘Mijn bedrijf’ in My Jong Ondernemen.
Stap 9. Financial closure This is the very final step. You will enter the financial closure information. After this you will a month’s access to My Jong Ondernemen to save your uploaded documents somewhere else.
ACTION Action in 9. Finish | You can carry out these action under the button ‘Mijn bedrijf’ in My Jong Ondernemen.
Stap 9. Financial closure This is the very final step. You will enter the financial closure information. After this you will a month’s access to My Jong Ondernemen to save your uploaded documents somewhere else.
Events
CHAPTER 6Jong Ondernemen organises a couple of events for student companies each year. The contact person and the coaching teacher of each student company will receive information per e-mail containing dates, registration procedures and exact conditions for all events in time. We will also list these on our website and at Mijn Jong Ondernemen.
START-UP EVENT
October 2nd 2015 - Jaarbeurs, Utrecht
Jong Ondernemen organises the Start-up event on October 2nd. This event shall be held at the Jaarbeurs in Utrecht, The Netherlands. Here you will meet successful entrepreneurs, former participants and other student companies. Moreover this day is filled with
educational activities and mostly inspirational activities. Your teacher can sign you up voor the Start-up event. Take note: Only 2 students per student company may participate.
Take note: this event will be in Dutch. COMPANY LAUNCHES
Winter 2016/2016
There are regional Company launches in the winter. These are meant for 2 students per company. At an external location you will give a short pitch about your product, the plans and challenges for your student company. A jury will be present to give you useful advice to help you on your way. The best pitches are even rewarded with a prize. The student company’s contact person receives an invitation for this event.
TRADE FAIRS Spring 2016
The trade fairs are the sales days where you as a student company get the chance to sell your product or service to the shopping audience. The trade fairs usually take place in the early spring in various regions. What makes it even more valuable, is that students meet other student companies and business advisors in an entrepreneurial atmosphere. This is not only a good chance to sell, but there are also prizes to be won.
SEMI-FINALS
May 10th 2016 - ABN AMRO, Amsterdam
Student companies can register online for the Jong Ondernemen competition. A professional jury selects the teams which may participate in the semi-finals. The Semi-finals are on Tuesday May 10th at the main office of ABN AMRO in Amsterdam.
After the pre-selection and the evaluation by the jury Jong Ondernemen announces the semi-finalists. During a one-day challenge the students must show why they are the best student company. At the end of the day the jury announces the finalists.
STUDENT COMPANY OF THE YEAR FINALS
June 6th 2016 - Beatrix Theater, Utrecht
On Monday June 6th 2016 Jong Ondernemen organises the finals for the best ‘Student company of the year’ competition. The finals will take place in the Beatrixtheater in Utrecht. There are finals for mbo (vocational schools) and finals for hbo/universities. The main prize is a ticket to the European finals.
EUROPEAN FINALS
Jong Ondernemen is a member of the European organisation JA Europe. JA Europe organises the competitions ‘Company of the Year’ (mbo) and the ‘European Enterprise Challenge’ (hbo/ university) on a yearly basis.
European Enterprise Challenge Start of July - Romania
The Dutch ‘Student company of the year’ (hbo/university) will take part in the European Enterprise Challenge in Romania.
Company Of the Year Competition End of July - Switzerland
The Dutch mbo ‘Student company of the year’ will battle against more than 30 companies for the European title. The European finals of this year will take place in Switzerland.
INTERNATIONAL TRADE FAIR
It is possible for a student company to represent the Netherlands during the international trade fair. The contact person and the coaching teacher will receive an e-mail stating how they can qualify. You can also register for the international trade fair. This event entails costs.
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38| STUDENT COMPANYProgramma sponsors:
Partners:
| 37 POSTAL ADDRESS Postbus 93002 2509 AA The Hague WEBSITES www.jongondernemen.nl http://mijn.jongondernemen.nl
