TUTTI - Systematic Product Concept Generation. A Joint Effort by:

TUTTI

- ‘Systematic Product

Concept Generation’

A Joint Effort by:

• HUT – Helsinki University of Technology, Department of Machine Design

• ÅA - Åbo Akademi University, IAMSR – Institute for

Advanced Management Systems Research • UIAH – University of Industrial Arts Helsinki, Department of Industrial Design

‘Year 2020 –

Product concepts for different

An initiative in the ‘Masina’ technology

programme 2002 – 2007 coordinated by National

Technology Agency - TEKES

• Tekes, the National Technology Agency is the main public financing and expert organization for research and technological development in Finland. Tekes has a budget of 380 million euros, a source of funding for 2000 projects annually.

• MASINA is a national technology programme that advances the Finnish Mechanical Engineering's planning and research to answer to the challenges of the future.

• The Tutti research project funded by Tekes has started in August 2002 and continues until August 2004.

Aims of Tutti

• To produce (alternative) future scenarios

• To produce future product concept models and visualisations based on the scenarios

• To further develop methodologies associated with scenario and product concept generation

• To introduce (industrial) product development and associated research projects

Schedule

• year I: scenario generation • year II: product concept generation

Themes of Special Interest

• short distance mobility – within an urban environment • everyday user’s intimate technology – personal

assistants

• leisure, entertainment

• wood processing industry – machines

•

Asia-led scenario

•

USA -led scenario

•

EU -led scenario

•

Epidemic & sabotage

•

Changing values

•

Bio Boom

Scenarios

Society driven Market driven Technology driven

The Companies in Steering Group:

• Wärtsilä Oyj • Metso Oyj • Piikkio Works

• Nokia Oyj, Nokia Research Center • Plustech Oy (John Deere)

• Kone Oyj

• Avant Tecno Oy

Tutti Research Team

HUT:

• professor Kalevi Ekman

• project manager Markku Kuuva • researcher Ville Lähteinen

• researcher Mikko Sääskilahti ÅA IAMSR:

• research director Tarja Meristö • researcher Sami Leppimäki

• researcher Jukka-Pekka Bergman /LUT/TBRC (associated member) UIAH:

• professor Turkka Keinonen • researcher Sampsa Piira • researcher Ville Kokkonen

Product concept development categories

FEASIBILITY ASSESSMENT BUSINESS CASE DEVELOPMENT DEFINING CONCEPT DEVELOPMENT BUSINESS SCANNING MARKET ANALYSIS BASIC RESEARCH TECHNOLOGY DEVELOPMENT VISIONING CONCEPT DEVELOPMENT EMERGING CONCEPT DEVELOPMENT 2 - 5 > 10 5 - 10 ENGINEERING DESIGN MARKETING PLANS SOLVING CONCEPT DEVELOPMENT 1 - 2

TECHNOLOGY PRODUCT- CENTRIC MARKETING TIME APPROACH APPROACH APPROACH (YEARS)

TUTTI-project

Process

Process

Part 1: Future anticipation • Scenario study

• Technology study

• Definition of the line of the business and actor • Definition of characteristics of scenarios

• Futures table method • Creation of scenarios

• The extension of future table • Business-related scenarios

Part 2: Concept development • Idea generation

• Concept draft generation

• Design concept generation, technology and market study • Future product concept presentation

Part 1: Future anticipation

Scenario study

• Main trends, existing scenarios

• Shell, CIA, WBCSD:n (World Business Council for Sustainable Development)

• Wide range of scenarios, different emphasis

Technology study

• Technology foresights, technology road maps, existing technology studies, scientific publications and news papers, patents, military and space research… • Key technologies should be defined

Part 1: Future anticipation

Definition of the line of the business and actor

• In which business the company is now and in which business it may be in the future

Definition of characteristics of scenarios

• The driving forces and factors in the operating environment are mapped by PESTE-analysis

• Also the quiet tacit knowledge within an organisation

• According to driving forces and existing scenarios it is possible to outline the characteristics of scenarios

Futures table method

• Tables are created by listing important factors of the future • PESTE-classification

• Global, block, industry -levels • Alternative future paths

Creation of scenarios

Futures table method Energiant uotannon painopist e Fossiilise t polttoain eet Vesivoim a Ydinvoi ma (fissio)

Aurinko Fuusio Tuulivoi ma yms. Energian tuotanto määrä + 0 -Hajautett u vs. keskitetty (poliittine n tuki) Keskitety mpi Nykyisell ään Hajautetu mpi Energianj akeluverk on ylläpito julkinen yksityine n yritykset Polttoain eenjakelu verkon ylläpito julkinen yksityine n yritykset Alueellin en tasa-arvo Syrjäseut uja tuetaan voimakka asti Syrjäseut uja tuetaan, mutta osa ei kehity kuitenkaa n Puhdas markkina ohjautuv uus

HAJAUTETUN ENERGIAN TUOTANNON JA VARASTOINNIN TEKNIIKKA

USA-vetoinen Big Mac P

Part 1: Future anticipation

The extension of futures table

• Product level

• Parameters that describe consumers, living conditions, environment, preferences etc.

Business-related scenarios

• Short textual presentations • Bases for concept development

Part 2: Concept development

Product

Product concept/

Future product concept Design concept Concept draft Idea Future product concept presentation Design concept generation,

technology and market study

Concept draft generation

Idea generation

Two-by-two concept table

technology change market change 2020 2004 technology change, market remain technology change, market change technology remain, market remain technology remain, market change

Selected product concept groups

• (Industrial)robotics in every scenario

– Technology platform remain, market/business change • Short distance mobility in every scenario

– Technology platform vary, market/business remain • “Best concepts”, six pieces

Guard robot,

Robotics group,

Sabotage-scenario

• mobile, flying robot (cf. beetle, dragonfly)

• watch e.g. the house

• other functions: take fotos/video, scan the environment (air, objects etc.) and people (vital functions)

Black & Decker vs. 2020,

Robotics group,

USA –led Big Mac –scenario

• Record player-sized industrial robot for domestic use

• Body, far reaching arm and a changeable magazine for different tools

• From kitchen to gardening, mainly used in garage as a modern power tool.

• It learns tasks by mimicking and can repeat them faster than human

Stand up car,

short distance mobility –group,

Sabotage-scenario

• A safe option for pedestrians

• Works as an extension of ones domestic space by being able to park alongside corridors and living rooms if needed

• Protects the owner from pollution, street violence, and is fully car theft proof

• After use it sits down on its fender edge and locks down.

• The cart uses a spindle type of a mechanism, which enables tilting and turning into various directions

Shopping-Kart,

short distance mobility –group,

USA –led Big Mac –scenario

• Passenger transportation system for shopping centers • Steered by central traffic

control system

• Carts are ordered to the car park, customers scan their credit cards and decide where to go or accept the plan that the cart suggests