The Next Generation Green Data Centers Solution
1 Copyright Ellip.cal Mobile Solu.ons 2009 www.ellip.calmobilesolu.ons.com
Ellip%cal Mobile Solu%ons
Micro-‐Modular Data Centers
Are:
EMS CURRENT PRODUCTS
S.P.E.A.R. : Half Height, Hardened, Air Tight, Water Tight, Shielded IT Mobile Enclosure / Data Center R.A.S.E.R. : Full Height,
Sealed Enclosure
•
50-‐80% More Efficient = Green
-‐Huge Savings on Electricity
•
Up To 75% Floor Area Savings
-‐Reduced Cap Ex
•
Cross PlaTorm,
Vendor Neutral
-‐More Flexibility
C³-‐S.P.E.A.R.: Self Contained Half Height Mobile Enclosure
• Closed Loop Cooling
• Fire Suppression
• Water Resistant
• High Tech Cyber Lock Security
• Standard 19” Rack
• Shock and Vibra%on System
• Scalable from 1 Micro Data Center to 100’s
• Mul%ple Func%ons
• Pre packaged data closet
• Micro Data Centers
• Mobile Command Center
• Disaster Recovery Solu;on
ROI vs. Hos.ng (42U)
Tradi%onal Co-‐Loca%on
•
42U Co-‐Loca.on Cost Per Year:
$
72,800
*
•
42U Co-‐Loca.on Adjusted for
Rising Electrical and contract
infla.on Cost over 5 Years =
$
873,000
Fully Owned EMS Data Center
•
42U R.A.S.E.R. One .me cost:
$
68,750
†
•
Total Electrical/Bandwidth Adjusted
for Rising Costs over 5 Years =
$124,500
© Ellip.cal Mobile Solu.ons®, LLC 2009
† Electric bill,bandwidth, remote monitoring and warranty 5 year amor.zed purchase of R.A.S.E.R. included.
Total = $873,000
* Average service contract, hands on fees, 100 Mbps bandwidth included.
Full Rack R.A.S.E.R. :78% Savings
Throwing Money Away
OR
Purchase of a Business Asset
Total = $193,000
EMS’ Product Applica.on Brief:
‘Co-‐Loca.on/Remote Office Support ’
A packaged facility, hardware, applica.on, and network solu.on for
turnkey SMB solu.ons for 70% Saving vs. Hos.ng
OR
Your
Preferred
IT
Solu%on
Here
Legacy Business Model
C³-‐S.P.E.A.R.
R.A.S.E.R.
S.P.E.A.R.
EMS Applica%on Brief
Mission: SMB “Business in a box”
$28,000-‐$132,000K
Servers/Storage/Network
Intel White Box
IBM Blade Center S
‘Facili.es’
S.P.E.A.R.
R.A.S.E.R.
Cisco Unified Computer System
Vendor Neutral Server Vendor Neutral Storage Vendor Neutral Network
Any rack mount VIOP/PBX system Electricity &
Internet
Complete Turnkey Portable
Business Solu.on using
enterprise class equipment
Property Upgrades=
Zero
$
Reloca.on Costs =
Zero
$
Hos.ng Costs =
Zero
$
Site Management =
Zero
$
Disaster Prep
=Zero
$
$20,000K-‐$80,000K
© Ellip.cal Mobile Solu.ons®, LLC 2009
•
Founded In 2004
Engineering, Design, Product Development and Tes.ng a primary
focus.
•
Develop IP PorTolio
4 PATENTS ISSUED By the U.S. Patent and Trademark Office, 1 Issued
by the China Patent and Trademark Office and 26 Patents Pending in
the
U.S., India, China, South Korea, Canada and EP Region.
•
Product Launch 2009
Debut at Up.me Ins.tute “Green Symposium”
Product Launches in Vietnam, Singapore, India and German
New Partners and Resellers Growing Rapidly
Over $30M in Sales Pipeline
Need for a “New Era” Data Center”
“The Pain”
• Huge Capital
Expenditure costs
• Exponen.al increase in
energy demand
• Rising Opera.onal
Expenses
• Inflexible infrastructure
• Major pollu.on source
• Developed
Infrastructure required
“The Trends”
• “Moore's’ Law-‐ driving
advancement in technology
• IT Technology advancing faster
than “Facili.es” can adapt
• Containerized data centers
• “Pod” data center architecture
• Customized long lead .me
builds
• Virtualiza.on
• POWER DEMANDS RISING: Current Trends Indicate Power Demand from Data Centers will Require 14 New Power
Plants to be Built by 2012 (Department of Energy 2008)
•“Since power and infrastructure costs con.nue to rise while the cost of servers measured in work done per $ con.nues to fall, it actually is correct to say that the fully burdened cost of power does, or soon will, dominate all other data center costs.” (James Hamilton, Chief Architect, Microsol 2008)
•POWER INFRASTRUCTURE FAILING / AVAILABILITY DECLINING: Data Center Down%me Costs Between $41,000/ hour (Cellular) and $6.4 Million/hour (Financial Sector) (Lawrence Berkley Nat’l Labs 2008)
•Over the Next Five Years Power Failures and Limits on Power Availability will Halt Data Center Opera.ons at More than 90% of All Companies. (AFCOM 2006 )
•“Over the next 24 months, more than 80% of U.S. companies plan to expand their data centers.” (DRT/Campos 2007)
•“Electricity consump.on for servers…doubled in the United States between 2000 and 2005 (Koomey 2007)” –EPA 2007
•“Power demands in data centers are increasing (53.6% of AFCOM members have had to add power capacity in the last 2 years.) “–AFCOM 2006
Ellip.cal Mobile Solu.ons’
“VALUE PROPOSITION”
REVOLUTIONARY TECHNOLOGY
•
Our
PATENTED
“CLOSED LOOP COOLING APPROACH”
offers clients the
HIGEST ENERGY EFFICIENT rack enclosure unit ever built.
•
Our
“DATA CENTER IN A BOX”
offers clients cooling, fire suppression
and security characteris.cs at a RACK or enclosure units level.
•
Next Genera.on Modular Data Centers will be
“MICRO Modular Data
Centers”.
GREENEST TECHNOLOGY SOLUTION
•
Our PATENTED
“CLOSED LOOP COOLING APPROACH”
offers clients an
opportunity to reduce electricity usage for “Cooling” over 50%; reducing
total electricity costs between 25-‐45% for en.re data center opera.on.
CLIENT COST SAVINGS OPPORTUNITIES
•
Our
“DATA CENTER IN A BOX”
offers Capital Expenditures savings for
clients from 50-‐80% for new data centers or data center retrofit.
•
Our
“DATA CENTER IN A BOX”
offers Opera.onal Expenditures savings for
clients from 40-‐65% .