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The effect of personality traits on consumers' preferences for extra virgin olive oil

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Figure

Table 2 Attributes and attribute levels in the Choice Experiment  794
Table 3. Results from the Structural Equation Model (SEM) to explain consumer’s purchasing  813
Table 4. Estimated parameters from the Random parameter Logil (RPL)  817
Figure 1. World olive oil production and consumption 1993-2014 (main countries)  824
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