WRIGHTRESPONSE. Software That Manages All Your Marketing Needs

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WRIGHT

RESPONSE

Software That Manages All Your Marketing Needs

ABOUT WRIGHTRESPONSE

WRIGHTRESPONSE delivers integrated marketing solutions to companies that want to build, manage, execute and measure all aspects of their marketing efforts in one solution.

The technology streamlines operations and reduces cost by unifying all marketing communications and initiatives. It brings together the people and processes involved to ensure a consistent message is delivered across all outbound and inbound marketing messages. The integrated marketing software solution provides a holistic view of your marketing efforts.

Email: Sales@wrightbg.com Phone: 1-800-547-8397

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Multi-Channel Marketing Software

WRIGHTRESPONSEprovides technology to manage all of your marketing needs. You can build, execute, measure and manage all marketing initiatives in one solution. Here is an overview of our integrated modules.

MANAGE COMPLEX CAMPAIGNS

l Monitor all marketing campaigns using an easy to understand graphical user interface.

l Drive multi-tiered marketing initiatives that include all channels and messaging vehicles. l Target your most profitable segments utilizing

proven marketing channels.

DRIVE PROACTIVE MARKETING ACTIVITIES

l Manage complex lists of targeted segments and opportunities.

l Instantly send and track media-rich emails or create mail merge letters for direct mail. l Reach more propects and opportunities by

personalizing and tailoring your message, resulting in improved response rates.

INCREASE RESPONSE RATES WITH 1 TO 1 MARKETING l Improve the effectiveness of your direct mail

pieces by adding a personalized URL.

l Drive contacts to a personalized landing page and present content that is tailored directly for

them.

l Customized reports make sure your message is getting to the right people; utilize data that is collected to ensure your message is even more effective the next time.

MEASURE MARKETING EFFECTIVENESS l Real time feedback

l Increase response rates

l Evaluate most effective messaging vehicles l Measure most popular items

l Customized reports

l Information driven to you for each component of the campaign

Multi-Channel Marketing Software

interlinkONE provides technology to manage all of your marketing needs. You can build, execute, measure and manage all marketing initiatives in one solution. Here is an overview of our integrated modules.

MArkeTiNg

Manage all of your marketing departments needs. From campaign management to measurement, in a centralized database.

OrderS

Allow online-ordering of your marketing assets / documents with sales and marketing portals, as well as public storefronts. Provide real-time tracking.

iNveNTOrY/WArehOuSe OperATiON

Organize, track and manage any type of inventory. Track and processes inventory in real time. View online reporting anywhere.

Web TO publiSh

Publish information across different media types using unique marketing data for each instance.

SAleS/ CrM

Move leads through the sales funnel. Manage the entire sales process – from lead acquisition to close in a centralized location.

prOjeCT MANAgeMeNT

Manage your internal and customer projects in a web collaboration solution. Ensure tasks reach completion, and your projects are a success. All project documents in a centralized location for easy access.

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Integrated Marketing Solution

Our software solution allows you to execute and measure marketing initiatives across many different channels. You have the ability to target unique lists with personalized materials, and measure the effectiveness of each effort.

All responses are fed into one database, enabling you to get a complete picture of a contact’s history. Our software solution allows you to execute and measure marketing initiatives across many different

channels. You have the ability to target unique lists with personalized materials, and measure the effectiveness of each effort.

All responses are fed into one database, enabling you to get a complete picture of a contact’s history.

integrated Marketing Solution

www.interlinkONe.com

Sales@interlinkONe.com 1.888.872.4608www.wrightbg.com

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Campaign In Action

BUILD

Set up multi-channel campaigns in the

WRIGHTRESPONSE marketing software.

MANAGE

Manage multiple data lists, response mechanisms, and automated follow-ups through the system.

EXECUTE

Send a direct marketing mailer, the recipients start to respond, and custom emails are sent out to the respondents.

MEASURE

As respondents hit their personalized URLs, your sales team can be notified via instant email. Also, management can check real-time dashboards to view the overall success of the campaign.

Mailer

Landing Page

Notify Sales

build

The multi-channel campaign was set up in the interlinkONE marketing software.

MANAge

We managed multiple data lists, response mechanisms, and automated follow-ups through the system.

exeCuTe

The mailers were sent out, the recipients started to respond, and “Congratulations” emails were sent out to the first 25 respondents.

MeASure

As respondents hit their personalized URLs, our sales team was notified via instant email. Also, management could check our real-time dashboards to view the overall success of the campaign. www.interlinkONe.com Sales@interlinkONe.com 1.888.872.4608

Campaign in Action

www.interlinkONe.com Sales@interlinkONe.com 1.888.872.4608

Campaign In Action

www.wrightbg.com/wrightresponse sales@wrightbg.com

BUILD

The multi-channel campaign was set up in the WRIGHTRESPONSE marketing software.

MANAGE

EXECUTE

The mailers were sent out, the recipients started to respond, and “Congratulations” emails were sent out to the first 25

respondents.

MEASURE

As respondents hit their personalized URLs, our sales team was notified via instant email. Also, management could check our real-time dashboards to view the overall success of the campaign.

Mailer

Landing Page

Notify Sales

build

The multi-channel campaign was set up in the interlinkONE marketing software.

MANAge

exeCuTe

The mailers were sent out, the recipients started to respond, and “Congratulations” emails were sent out to the first 25 respondents.

MeASure

As respondents hit their personalized URLs, our sales team was notified via instant email. Also, management could check our real-time dashboards to view the overall success of the campaign. www.interlinkONe.com Sales@interlinkONe.com 1.888.872.4608

Campaign in Action

www.interlinkONe.com Sales@interlinkONe.com 1.888.872.4608 Attendees

Group A AttendeesGroup B Group A & BWinners RespondentsNon InquiriesGeneric

Direct Mail Direct Mail E-Mail / Text Direct Mail Print

Postcard Variable Image

Premium Invite

Card / Envelope HTML E-MailText w/Link

Postcard A & B Variable Image Magazine News QR Code / Link Personalized URL Form A Personalized URL Form B E-Mail - Redeem and Fulfill Personalized URL Form A Personalized URL Form B General URL Form C

List List List List List

Channel Channel Channel Channel Channel

Media Media Media Media Media

Response Response Response Response Response

WRIGHTRESPONSE Integrated Campaign

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Measure It All

Our solution provides a complete view of your entire marketing operation. You will have visibility into the effectiveness of each aspect of a marketing campaign – from the inquiry, to the follow-up, to the conversion of a lead into a customer. You can see which collateral items were sent out to your audience, which variable offers were the most successful, and how much time was invested into each effort.

Results are displayed in a graphical interface dashboard, but you can always drill down to view and export the results.

MARKETING

FULLFILLMENT

SALES

ORDERS

PRINT

PROJECTS

Direct Mailers 25% Email Blasts 45% Collateral 10% Website Hits 20% Track the success of each effort of the campaign Who is responding?

What are they responding to?

Fullfillment packages sent to respondents 90 Coffee Cards Ordered 75 Shipped

90 White papers

View how each lead is progressing in the sales funnel 55 Inquiries 32 Demos 10 Proposals 7 Sales 30 Case Studies 10 Company Booklets 5 Coffe Mugs

Track what Sales Reps are ordering How many orders were placed? Who is accessing what collateral?

Mailer #1: 20%

Mailer #2: 38%

Mailer #3: 40%

By testing multiple offers, you can track which mailer had a greater success.

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Measure the success of your campaign within projects

15 hours spent on campaign Completed two days after target date

ROI nearing 100%

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One-to-One Marketing

PERSONALIZATION

The WRIGHTRESPONSEmarketing software

solution makes it easy for you to put the data that you have to use!

On your postcards, emails, and landing pages, you can present tailored content to each individual. Based on what you know about a person, you can present personalized text, images, videos, offers, and more.

The marketing data is all stored in one system. Thus, you can easily pull data from responses to previous campaigns, ordering history, and more to ensure that you present the right message to each individual.

STOREFRONTS & MARKETING PORTALS

Our solution gives you the power to build storefronts, allowing customers, employees, partners, and/or sales channels to order items over the internet. The items may be merchandise, digital assets, static literature, variable data items, and more.

The storefronts are fully customizable, and can be developed to reflect a corporation’s look and feel. Integration of our customized solutions into your existing website is simple and seamless

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Production Integration

PROVIDING SOLUTIONS THROUGH INNOVATION

We approach your business as if it were our own. That means advancing your reputation throughout your channels as you communicate with customers, prospects, and employees. Wright Response, combined with other industry-leading technology platforms, professional services and supply chain expertise, fuels powerful solutions—tailored to your needs. This not only protects your customers brand, but expands it to improve your operational efficiencies and bottom line. In addition to our numerous technology platforms, we put to use state-of-the art printing presses to seamlessly and efficiently deliver quality products to the marketplace.

COMMERCIAL OFFSET & DIGITAL PRINTING

We are known for providing the very best commercial offset printing as well as the latest capabilities in digital printing. Our assortment of great color presses allow us to offer the very best in quality, service and price on a vast array of offset and digital applications. Our G7 color management workflow spans across all our manufacturing plants to ensure that our customers receive work that they will be proud to supply to their customers.

MAIL SERVICES

We understand that the creation of a direct mail marketing piece does not stop at the printing presses. That is why we have invested in state-of-the art capabilities to complete the direct mail process and ensure delivery of the project in the most efficient and cost effective manner available. We deliver more than 4.5 million mail pieces each month into the mail stream and take advantage of various programs and cost saving initiatives offered by the USPS such as: co-mingling, SCF delivery, EDDM, bulk, standard and first-class mailing options to guarantee your mail is delivered as quickly and as cost efficiently as possible.