Event Registration, Subscriptions
Management & Data Services
Experienced
Tailored
Professional
Friendly
Dedicated
01635 869 868 [email protected] www.circdata.com @Circ_data
CAN!
Introducing Circdata
W
elcome to our 2015 brochure. In the following pages
you will discover details of the products and services
available to our customers around the world. Circdata
is a technology-driven organisation that provides fully
integrated audience management and development
solutions to
event organisers, publishers and data
owners.
As a technology-led company, we are constantly
looking three to five years ahead for the next trend
or disruptive technology that can help us to deliver
improved customer journeys. Whether it is our
LiveLeads app (see page 6) which is already enabling
exhibitors at events to generate real-time leads whilst
increasing valuable face-to-face time and reducing
costly post-event administration; or our cutting-edge
Fusion™ subscriptions management system (see
page 9) that provides state-of-the-art single customer
view (SCV) combined with a powerful reporting suite,
ensuring publishers can quickly and easily analyse
their entire data universe, and take full advantage of
potential up-sell and cross-sell opportunities.
Our mantra of “Circdata can” underlines our
commitment to deliver for you. At Circdata, we
understand the importance of a first-class level of
service at all times, ensuring our technology and
staff are the very best the industry has to offer. Our
unique data heritage means we appreciate that it is
often the smallest details that can make the biggest
difference, such as taking the time to create smart
responsive forms that enhance user experience and
minimise abandoned transactions.
Why not contact us today to find out how we can help
you?
Circdata can!
Yours faithfully,
James Ormiston
Managing Director
“Circdata provides
CloserStill with
advanced technology
for our pre-show
registration and data,
plus unparalleled
on-site registration
services, across
our entire event
portfolio.”
Alexia Maycock
Head of Marketing
CloserStill Media
LiveLeads
hitting the
headlines
Circdata’s innovative LiveLeads app has hit the news recently. Exhibition News interviewed our Managing Director James Ormiston to find out
more on Circdata’s mantra to seek new technology in order to improve the event experience for customers. Here’s what he said.
ow did Circdata get involved in events?
It all started about fifteen years ago when our core business was helping major publishers to make sense of their readership data. At the time, publishers were under pressure to create new revenue streams, and with already established audiences, it was only natural for many to turn to events. As they transitioned into the events sector, so did we.
What experience were you able to bring to events?
As a technology-led company, we are constantly looking three to five years ahead for the next trend or disruptive technology that can help us to deliver improved customer journeys.
That disruption came five years ago in the form of the iPad. We knew that a device with the iPad’s functionality would ultimately help us to deliver an improved event experience.
It took a few incarnations of the iPad, improvements in its performance and especially camera capabilities, but we eventually developed the LiveLeads app – a sea change in the ability of an exhibitor to capture, manipulate and action the contact information they receive at an event.
Capturing contact information – isn’t that what barcode scanners are for?
A barcode scanner is a trusted technology that is easy to use and can capture some basic additional demographic data via a printed product sheet – but that is the extent of its capabilities. If you factor in a delay to receiving the contact data – often 24 hours after the event has ended – the limitations of using a scanner really start to show.
The LiveLeads app represents an evolution in event data capture; combining the latest developments in tablet and smartphone technology,
H
with a powerful app. Available to download free from the App Store or Google Play to any modern iOS or Android device, LiveLeads turns an exhibitor’s own mobile device into a powerful lead capture tool. Access to the app is controlled via a paid licence.An exhibitor’s smartphone becomes a lead capture device?
Exactly. Whether an exhibitor prefers to use their tablet or smartphone, the LiveLeads app enables them to use a device they are already familiar with to capture the contact details of visitors to their stand during an event. The app uses the camera on the device to scan the encrypted QR code on a visitor’s badge – much like scanning
a barcode, but without the added hassle of hiring and returning any equipment. This is part of a recent technological trend we are seeing that encourages users to ‘bring your own device’ (BYOD).
Each exhibitor using the app is provided with their own secure personalised microsite.
When an exhibitor scans the QR code on a visitor’s badge, LiveLeads uses Wi-Fi to sync the contact data in real-time to their exhibitor microsite. Access to the lead data is immediate, allowing the exhibitor at the show, or a colleague back at their office, to act on it without delay. The result is that an exhibitor could easily be in a position to send a tailored sales presentation to a new contact within
hours of their initial meeting. The app works off-line too, meaning that if an exhibitor scans a badge without an internet connection, it will store the information, and sync with the microsite once a Wi-Fi connection has been re-established.
Real-time data capture could be extremely useful to exhibitors, but what else can it do?
For many exhibitors, the basic demographic information provided through a barcode scanner offers no real insight into what their customers really want.
Exhibitors now require the ability to capture in-depth behavioural data during an event which can be easily fed into their overall sales and marketing strategy.
LiveLeads includes a powerful survey tool allowing exhibitors, through their microsite, to create unlimited bespoke single or multiple-choice questions to ask their stand visitors.
Questions can be created in advance or at an event, and are instantly available via the app. The captured survey data syncs in real-time to the microsite together with the contact information.
How do you see events changing in the future?
Advances like the LiveLeads app are already contributing to a changing event environment, making what happens on the show floor actionable in real-time, increasing valuable face-to-face time and reducing post-event administration. For us, it is about using advances in technology to support the best use of data to create better customer journeys. In the future, we will see much greater demand for good quality behavioural data and an ever-increasing focus on mobile-first strategies.
Global event registration company Circdata
looks to new technology to improve the event
experience for its customers. EN talks to MD
James Ormiston about the importance of data
and the evolution of lead capture
www.exhibitionnews.co.uk 31 CIRCDATA TeChnology
live leaDs in
the inDustry
EN_Mar15_31_TechCirData.indd 31 20/02/2015 20:09 3
Event Registration
Event registration services. You are in
capable hands
Circdata understands the hesitation event organisers have in changing their registration company. But rest assured we will be there every step of the way pre-event, on-site and post-event.
Our technology is best-in-class, offering you as the
Pre-event
We will build you a registration form for your event that: Offers a highly flexible and customisable
customer journey
Is fully branded and looks seamless within your event website
Enables you to ask conditional questions to gain a better demographic profile of your visitors
Is truly mobile-optimised as we know an increasing amount of of visitors register this way
Enables visitors to register via their social media accounts to save their time and increase your social media traction
Handles multiple types of ticketing types – free or paid, whatever the currency or localised VAT schemes – and discount codes
Connects to any payment portal you use
START
organiser a tailored solution and real-time access to your visitor data, providing your exhibitors with total control of their marketing investment and the best chance of ROI, and your customers a seamless registration service online and on-site.
Circdata has evolved its registration services since its inception in 1994 with the changing requirements and objectives of event organisers to offer proven online and on-site registration systems for events of any size. Nothing is too big, or too small. If your event portfolio extends outside of the UK, fear not as Circdata handles a significant number of international events.
Let us take you on a journey…
“I want a
solution that
provides web
and mobile
registration options
to optimise
the customer
journey ”
4For you
We will become part of your team, not just another supplier, and offer you:
A dedicated account manager and support team Fast response times allowing you to get on with more pressing issues
An in-house call centre to look after your visitors and exhibitors
A highly skilled in-house development team The facility to accept or reject registrations 24/7 real-time reporting of your visitor data via FusionTM
Financial reporting so that you know exactly how you are performing against target
Customisable reports to identify trends, YOY comparisons, or any other information vital to the success of your event
Easy-to-understand reports using our intuitive dashboards, with minimal data analysis needed Event email and SMS communications that are personalised via our Dynamail platform
For your visitors
We will ensure your visitors have:
A user-friendly experience from registration to arrival Access to book sessions and workshops and the ability to amend their choices
A downloadable PDF day planner to help plan their attendance
Networking, meeting booking and messaging capabilities with other visitors via our Connect software
The choice in how to receive their badge, and if on-site a fast collection to avoid queuing
FAST TRACK
“I wish it was simple
and easy to register
for an event these
days”
5
“We need an
events registration
company who really
understands the
challenges we
face and helps us
For your exhibitors
We know exhibitors demand more year-on- year to justify their investment and we will: Provide them with a simple and secure online registration platform that you can manage and set ticketing limits
Provide exhibitors with online access to purchase more tickets
Offer the ability to pre-book lead capture devices to save queues on-site
Create a co-branded exhibitor microsite to enable them to send invites and manage their registrations
Offer Circdata’s Connect software to exhibitors which creates pre-event networking opportunities with visitors and other exhibitors
What can Fusion
TM
do for you?
Circdata’s exclusive FusionTM platform can be tailored to suit you and your events. Using it you
can:
Analyse trends across multiple events
Store and interrogate your marketing data and create mailings, de-duping against your current visitor data
Create marketing campaigns and record sales and registrations in real-time
Add or edit registration and marketing data ensuring complete control over your data assets
Create and deploy email marketing campaigns using our Dynamail email marketing system
Confirm revenues and cash collections through financial reporting
Enhance your audience knowledge by analysing behavioural data with FusionTM
PeopleSearch
FUSION
ONE WAY ONLY
“We’d like to make it
easier for exhibitors
to manage their
participation at our
event”
On-site
For you
Barcodes or QR codes on badges will be clear and quickly scanned
If you need photos on badges, or confirmation of identity, we can do it We can collect additional customer data on registration
The ability to manage and take payment for on-site registrations
You will always have an accurate figure at your fingertips for the current level of attendees, including on-site registrations LiveScan Access Control to manage access to your events, sessions or restricted areas
Real-time reporting on who is where in your event
For your exhibitors
Two solutions to capture their leads on-site and maximise ROI
LeadGeneration: point and scan the bar code on a visitor badge and download data 24 hours later
LiveLeads: brand new data capture method! Use your smartphone or tablet to scan visitor badges by downloading our app. Exhibitors can access their data immediately
A platform to create a digital
questionnaire to survey their stand visitors and gain useful insight
Benefits of LiveLeads for your exhibitors
Download the app onto any device Leads available immediately
Follow up leads on-site not tomorrow Offers powerful survey tool
Works online and offline
No equipment hire or queuing!
For your visitors
Little or no queuing, maximum
people throughput, no matter the size of the event
Event staff who are proactive, responsive and offer service with a smile
Automated badge collection systems will be easy-to-use and fast
NO RETURN
Post-event
We don’t end our relationship with our clients when we break down the registration desk. At the heart of Circdata is... data!
Post-event we will ensure you have all of your data together with easy-to-read analytics presented via dashboards and reports to understand:
Your final attendance figures
How they break down across ticket types,
promotion codes, sessions attended, and any
other vital information to help you shape the
event for next time
A synchronised report of all pre-registered
visitors in attendance and on-site registrations We’d love to look after your next event.
Give us the chance to quote as you will be pleasantly surprised.
Testimonials
“We are hugely satisfied with the services Circdata have been providing us with so far. The team at Circdata has demonstrated great skill and enthusiasm to build bespoke solutions to match the challenging requirements of our target audience. It has been great to work with a very reliable, dedicated and responsive team, which is crucial when you need things to run like clockwork.”
Joy-Fleur Brettschneider | Reed Exhibitions
“Circdata have supported us for many years now and their customer service levels are hard to beat. Across build up, on-site and post-show they continue to impress me as nothing is ever too much trouble. With clear planning and organisation they ensure we have everything covered with what seems like very little effort from me. A good supplier provides a good service, these guys go further as they make your job easier.”
Jenny Shaw | Imago Techmedia
FINISH
D
“I need an
intelligent platform
that can manage all
our pre-event, on-site
and post-event
registration needs”
Subscriptions
Subscriptions management; your safe house for data
Circdata offers a wealth of expertise in audience development and engagement, optimising the online experience for customers and bringing data from multiple delivery channels, formats and subscription types into its cutting-edge FusionTM software solution.
Developed for marketers with ease-of-use in mind, FusionTM is a fulfilment solution and a marketing database, allowing publishers to analyse the entire data universe for a brand or portfolio. Coupled with the extensive FusionTM reporting suite, this makes it easy for marketers to identify opportunities for the up-sell or cross-sell of subscriptions and merchandise across delivery channels.
Always at the cutting-edge of technology, Circdata is able to provide real-time online authentication solutions, which permit active subscribers instant access to content behind a paywall or freewall, whilst at the same time allowing users to manage their own relationship with a brand through a subscriber self-service facility.
Circdata’s fulfilment solutions are highly flexible and extend to complex scenarios including providing customer services for high-value group and time-based subscriptions. Controlled circulation is also supported with FusionTM being both ABC and BPA compliant.
Let us explain what we can do for you…
Subscriptions
Handle complex portfolios; issue-based, time-based, single item, bundles, print, digital,
online, app, individual subs, group subs, multiple currencies – we can do them all Create a shopping cart; create products, join products together to create packages,
determine how the revenue is to be divided, set product durations by days or issues -
nothing is too complicated
Manage multiple packages; print, digital and online…
…or any purchasing type; whether for an individual, by a donor, in multiples or for groups Handle any payment plan; trial subscriptions via pro-forma invoice, direct debit,
continuous credit card authority and automatic renewal Gift vouchers can be redeemed and offer codes recognised
Ability for subscribers to self-manage; log in to renew online and indicate contact
preferences
Subscriptions Fulfilment
Fulfilment
Flexible solutions according to your fulfilment
needs; full service or we handle only what you
need
Full service includes customer services, payment
processing, issue data generation and
management of the renewals series
Ability to integrate with CMS and EMS platforms A suite of reports for management, marketing
and finance
Payment chasing service that includes letter
generation, reporting and allocation of BACS
payments received by the publisher against the
corresponding outstanding invoice
What can Fusion
TM
do for you?
Circdata’s exclusive FusionTM platform can be utilised to handle all your subscriptions
marketing efforts:
24/7 access to your data
Multi-effort renewal series; email, letter and telephone via its integrated telemarketing module
Marketing emails can be automated; based on the number of issues or days remaining in a contract
Identify up-sell and cross-sell opportunities to maximise revenue
Real-time reports providing transactional and financial analysis
Measure audience engagement across different delivery channels
Profile how each individual engages with the brand and drive individuals to engage with new and underused channels
“We need a
system
that provides
e-commerce
and works with
paywalls, and
can handle
multiple
subscriptions
types”
10Data Management; Realise
your Big Data
Big Data is both a challenge and an opportunity for businesses, but with effective solutions in place it can lead to better decision making, higher revenues, reduced costs and increased return on investment.
Circdata makes Big Data a reality enabling businesses to assimilate all available transactional, behavioural and demographic data into a bespoke customer-centric marketing database; FusionTM.
Whether the customer is seen as an individual or an organisation, our solution allows a business to mine its entire data universe, measure each customer’s spend and level of interaction with a brand across each delivery channel, and develop products and services based on the insight derived.
If you use FastStats, a premium analytics platform provided in partnership with Apteco, Circdata’s FusionTM acts as middleware to collate data. FastStats makes even the most complex direct marketing campaign easy to implement, allowing users to plan, budget, measure and analyse direct and digital campaigns in a seamless analysis and marketing environment.
We can help you:
Analyse your data universe
Quantify and profile your active audience
Understand your customers’ behaviour, purchases and preferences
Design contact strategies to up-sell or increase engagement
Communicate meaningfully with non-customers or those who have had a period of inactivity
How Fusion
TM
transforms your Big Data
Circdata’s FusionTM platform provides a customer-centric marketing and analytics
solution, which:
Can assimilate contact, transactional, behavioural and profiling data from any third-party solution, for example Drupal, eZ Publish, Liferay, Webvision, Salesforce, Adestra,
SmartFocus and Google Analytics
Takes control of your multiple data sources, interrogates it and derives actionable insights
Creates online forms that can be used for surveys, competitions and opt-ins, allowing you to collect behavioural data
Offers a telemarketing module and an email management solution that identify