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CONTENTS
Chapter 1
INTRODUCTION
Introduction
Specific introduction
Objectives of the study
Scope of the study
Need of the study
Methodology
Limitation of the study
Chapter 2
COMPANY PROFILE
Vision
Mission
Products
Company history
Board of directors
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Chapter 3
PRODUCT PROFILE
Chapter 4
FIRM PROFILE
Brief History
Capital Structure
Marketing Mix Strategy
Problems Faced
Sales Analysis
Chapter 5
DATA ANALYSIS AND INTERPRETATION
Chapter 6
FINDING, SUGGESTIONS AND CONCLUSION
ANNEXURE
Questionnaire
Bibliography
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CHAPTER-1
INTRODUCTION
Introduction
Specific introduction Objectives of the study Scope of the study Need of the study Methodology
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INTRODUCTION
The customer is always right that is why it makes smart business sense to regularly get feedback from your current clients and customers. Online
consumer satisfaction surveys can accomplish this task easily and affordably.
Consumer satisfaction surveys cover the core issues important to your organization. They identify areas that necessitate improvement and can enhance the effectiveness of your marketing strategies. At the same time, consumer satisfaction surveys can increase customer loyalty by showing your customers that you care about meeting their needs.
Customer Satisfaction
Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.
It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.
Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers‟
DR.AMBEDKER COLLEGE, SHIMOGA Page 5 expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and reprehensive measures of satisfaction.
In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel even though its facilities and service would be deemed superior in “absolute” terms.
The importance of customer satisfaction diminishes when a firm has increased bargaining power. For example, cell phone plan providers, such as AT&T and Verizon, participate in an industry that is an oligopoly, where only a few suppliers of a certain product or service exist. As such, many cell phone plan contracts have a lot of fine print with provisions that they would never get away if there were, say, a hundred cell phone plan providers, because customer satisfaction would be way too low, and customers would easily have the option of leaving for a better contract offer.
DR.AMBEDKER COLLEGE, SHIMOGA Page 6 There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms.
SPECIFIC INTRODUCTION
The Indian textile industry has a significant presence in the economy as well as in the international textile economy. Its contribution to the Indian economy is manifested in terms of its contribution to the industrial production, employment generation and foreign exchange earnings. It contributes 20 percent of industrial production, 9 percent of excise collections, and 18 percent of employment in the industrial sector, nearly 20 percent to the countries total export earning and 4 percent to the Gross Domestic Product.
In human history, past and present can never ignore the importance of textile in a civilization decisively affecting its destinies, effectively changing its social scenario. A brief but thoroughly researched feature on Indian textile culture.
Siyaram‟s etched its beginnings in the latter half of the 19th century, when the foundation for a five-storey building was laid in Londonderry, Ireland, in the summer of 1885. Three years later, an imposing factory had come up on the site, humming with heavy looms and machinery. It was considered a modern industrial marvel, and the press of the time described it as 'magnificent' and 'awe-inspiring'.
DR.AMBEDKER COLLEGE, SHIMOGA Page 7 Siyaram‟s is one of the pioneers in the Indian fashion industry and after over 15 years in the industry, we are still amongst the top companies. Siyaram‟s ensures that the fabric produced is flawless. Siyaram‟s has one of the most modern processing and finishing plants in India. It is equipped with the latest world-class machinery imported from Europe. Superior quality is the hallmark of Siyaram‟s.
Hand-in-hand goes the Packaging Infrastructure at our plants. The well-equipped plants are a hub of activity, performing quality checks at crucial points of packaging, thus, ensuring that the entire package matches the customers' demands and expectations. The Siyaram‟s board brings together a dynamic team of professionals who provide direction to Siyaram‟s executive management in a dynamic economic and business environment. The board consists of all active founders, along with external members of the board who are high achievers in business and society.
STATEMENT OF THE PROBLEM
The growth and success of the organization depends on the level of the customer‟s satisfaction. So it is essential to make the customers satisfied by providing quality customer service.
OBJECTIVES OF THE STUDY
The basic objective of the training was to get through the different management concept through production, personnel, finance as well as with the marketing department. Also we had an increase in knowledge of Engineering through the managerial concepts.
DR.AMBEDKER COLLEGE, SHIMOGA Page 8 To apply the theoretical knowledge to learn the various aspects of
management.
To understand the perception of the consumer. To understand the recall level of Shirts.
To understand the influence and the time spent on tags by the consumer. To understand the influence of press ads and communications.
Last but not the least study is all about studying the usage & attitude of the consumers
SCOPE OF THE STUDY
To enhance the knowledge being a management trainee.
Training in a multinational company like Raymond gives the idea of huge management work having interlinks in the different countries. The training has given us idea of working of different departments like
production, stores, finance, personnel, marketing etc.
NEED OF THE STUDY
Ever increasing intensifying competition.
More aggressive competitors emerging with greater frequency. Changes basis of competition.
Geographic sources of competition are becoming wider. Niche attacks are becoming frequent.
Pace of innovation is rapid.
DR.AMBEDKER COLLEGE, SHIMOGA Page 9 Product differentiation is declining.
METHODOLOGY
The study will provide solutions to the problem of the management. To know the reason why people select Mobiles
To know the features considered by the customers while purchasing a Siyaram‟s.
To know the satisfaction level of Siyaram‟s Textiles To know the reason for preferred only Siyaram‟s Textiles
Measurement techniques:
The measurement technique used for this project are Questionnaires and Attitude scales.
Data Analysis
Data are useful only after analysis. Data analysis involves Converting a series recorded observations into descriptive statements and information about relationship.
Data collection Method:
In order to achieve objectives of this project study, it was very necessary to collect data for different information required.
DR.AMBEDKER COLLEGE, SHIMOGA Page 10 Primary data comprises of direct responses or firsthand data collected from different respondents for Siyaram‟s Textiles. Questionnaire was used as the major tool in collecting primary data for our research. Primary data also collected through the direct interview with the respondents.
Secondary data:
Secondary data is the data, which is not gathered for the immediate study at hand but for some other purposes. Secondary data for the research is collected through magazines like Business World, newspapers, Auto magazines and internet etc. Therefore both the types of data were used in order to collect information for the study.
Measuring tools:
Data are useful only after analysis. Data analysis involves Converting a series recorded observations into descriptive statements and information about relationship.
Hence concerned to this project method of analysis the data will be graphical method, Simple selected method.
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LIMITATION OF THE STUDY
Sample size was not large enough to represent an entire population and was limited to 50 respondents.
The study was constrained only to Shimoga city. A more intensive study would be necessary to arrive at exact conclusion.
The time frame was only five weeks due to which every respondent could not be covered.
The entire respondent did not answer each and every given in the questionnaire.
The survey includes mainly the urban customer that is the response of the rural customers is not included, thus leading to some level of error in the analysis
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Chapter 2
COMPANY PROFILE
VISION
MISSION
PRODUCTS
COMPANY HISTORY
BOARD OF DIRECTORS
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COMPANY PROFILE
SIYARAM SILK MILLS LIMITED is a part of the SIYARAM PODDAR GROUP OF COMPANIES was incorporated on 29th June 1978. The group, founded in 1954, was into the textile (yarns, fabrics and garments), paper/paperboards and tyre (rubber tyres and tubes) businesses. While Govind Rubber Ltd. (GRL) was into the auto and bicycle tyres and tubes business, Balkrishna Industries Ltd. (BIL) was into the manufacturing of paperboards, tyres/tubes and synthetics.
Initially, Siyaram Silk Mills Ltd. was engaged in trading activity of suiting and shirting. Over the period of time, the company has expanded, diversified and integrated its facilities substantially and presently has facilities for manufacturing and marketing of suiting, shirting, text rising, dyeing yarn and ready-made garments.
Its popular brands included Oxemberg (shirts, trousers and jeans), J.Hampstead (wool fabric), MSD & many more. Siyaram was incorporated in June 1978 as a private limited company and was converted into a public limited company in 1980.
Siyaram had a strong presence in the lower and medium segment of the domestic suiting‟s market. The company had three manufacturing plants situated at Thane and Raigad in Maharashtra and Silvassa in the union territory of Dadra & Nagar Haveli, producing over 27.5 million meters of fabrics
DR.AMBEDKER COLLEGE, SHIMOGA Page 14 annually & having a 4% market share in the Rs 50 billion suiting‟s and shirting‟s market.
Siyaram Silk operates through divisions like fabrics, yarn, garments, furnishings, and exports. It offers textile brands like Siyaram‟s, Mistair, J. Hampstead, Oxemburg, Miniature and Featherz. The company operates four weaving plants, two yarn plants, and a readymade garment plant spread across Maharashtra and Gujarat. It has an installed capacity of 367 looms, 439 stitching machines, and 4,500 tons of yarn dyeing capacity, of which 1,500 tons were installed in FY07. Siyaram Silk has also ventured into retail, opening a few shops where all its brands will be under one roof. Siyaram Silk exports to countries in Europe, the Middle East, Africa, Australia, America, and Latin America.
In FY12, the sale of readymade garments grew by around 32%, whereas the sale of yarn grew by around 28%. For the same period, the company installed 99 looms, which increased fabric-weaving capacity by 5 MMPA. In FY12, it formed two subsidiaries namely Siyaram Polycote Ltd and Oxemberg Clothing Ltd.
VISION
To be a global leader in fashion fabrics and delight the customer by creating products that offer unmatched superiority.
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MISSION
To Achieve Total Customer Satisfaction To Remain Globally Competitive by Focused Attention in Conversion Cost Attaining International Productivity Levels Minimizing Wastage
Leveraging Economies of Scale
To continue to invest in technologies to keep ourselves future ready To continuously invest in Human Resource Development
Twenty years and counting… that‟s how long Siyaram‟s Suitings has been at it, coaxing Indians abroad to return home to their roots. Indeed, Siyaram‟s tune and slogan – „Coming Home to Siyaram‟s‟ – has lasted well over two decades and is still going steady.
The company has shown uninterrupted growth in sales as well as in profitability. The company enjoys excellent reputation in the fiercely competitive textile market and it has a proven track record of continuous growth, so far untouched by recession and intense competition.
Stringent quality norms and an eye for detail is what make Siyaram products unique. Produced in its eco friendly high-tech plants at Tarapur and Silvassa where a configuration of Shuttleless Dornier Rapier, Sulzer Projectile & Toyoda Air Jet weaving machines create the fabric, the world-class processing-cum-finishing plant at Tarapur is one-of-its-kind with its machinery imported from Japan, Italy, U.K., Germany and Switzerland. This is the only plant in
DR.AMBEDKER COLLEGE, SHIMOGA Page 16 India which can process various blends like polyester-viscose, poly-wool, polyester-cotton, all under one roof.
Having a strong team of qualified chemical, electronics and mechanical engineers, Siyaram‟s put emphasis on talented manpower to ensure timely delivery and skill to produce tailor-made products. Manpower across functions, have been nurtured over the years and have remained with the company in a mutually satisfying relationship and today ,Siyaram‟s is one of the few remaining branded textile companies that can boast of low employee turnover ratios.
The vision is to translate the domestic leadership to global levels by ensuring customer delight by catering to their every need and be a global leader in the textile and fashion industry. Growth translates to added responsibility and Siyaram‟s have opened its doors to young professionals today to work in a thriving environment that encourages freedom as well as experimentation. Siyaram‟s new crop of managers have begun laying the foundation for the company to reach unprecedented heights. Being the leaders, this difficult part of this task is building inroads into largely unchartered territory and we need enthusiastic individuals with conviction and passion to join us in this task across all functions.
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PRODUCTS
FABRIC & BRANDS
Siyaram's is home to some of the country's leading textile brands. It is one of our most prestigious brands, and has been leading the fashion revolution for over two decades.
1. OXEMBERG
Oxemberg, a 12 year old brand from the Siyaram Plodder Group and a trusted name in textiles launches their formal and casual wear at the 48th National Garment Fair in Mumbai. It is a readymade line of shirts in cottons, rayon‟s, poly-blends, terry cots and woolen blends. The product range comprises of formal shirts and trousers, casual shirts and trousers, Jeanswear and accessories viz., handkerchiefs and socks.
Oxemberg has always taken great pride in being the trend setters in men's fashion. A part of the Siyaram Poddar Group, Oxemberg is a multi - product men's wear wardrobe brand that offers contemporary clothing options, which exemplify excellent quality and genuine value. The range is right for the pocket too.
DR.AMBEDKER COLLEGE, SHIMOGA Page 18 In view of these latest fashion trends, Oxemberg has enabled the common man to constantly upgrade his look right where he is. Men's wear will never be the same again. Its only natural, therefore, that Oxemberg epitomizes this single most quintessential attribute-Style. This is a brand that personifies the modern man whose wit, versatility and ingenuity make him ready for anything.
Each aspect of Oxemberg garments go through international standards of quality inspection. Every detail in the fabric is woven to perfection, an end product that accentuates the style icon in You.
The last 12 years has seen Oxemberg make a successful foray into the global markets and has received enthusiastic response in Germany, United Kingdom, Australia, Switzerland, New Zealand, Middle East, Spain and Sri Lanka.
2. J.HAMPSTEAD
J.Hampstead one of India's most premium brands showcases range of wool
and woolen blends for those who seek high quality fabrics.
J.Hampstead was a very popular suiting brand in Europe, renowned for its premium 100% wool suiting‟s woven from rich natural fibers like merino wool, cashmere and wool silk. In 1995, Siyaram tied up with J.Hampstead for marketing its suiting‟s in India. The company imported the fabric from Italy. It was priced in the range of Rs 1,500-1,600 per meter. In September 1997, Siyaram decided to begin manufacturing the brand at its plants with technical assistance from J.Hampstead. The product was slightly different from the
DR.AMBEDKER COLLEGE, SHIMOGA Page 19 imported version and was priced in the range of Rs 275-1000 per meter. J.Hampstead also provides interesting blends and designs.
J.Hampstead had been rated the top Suiting Brand as per the report published in the Economic Times, Mumbai.
Siyaram earmarked around Rs 50 million for the marketing, sales and promotion of J Hampstead. The first phase of this promotion was in the form of commercials featuring Indian tennis superstars Leander Paes and Mahesh Bhupati. These commercials with the positioning line, „The finest fabric in the world,'were aimed at positioning the brand in the premium segment.
3. MSD – MONDAY to SUNDAY DRESSING
New Ready-to-wear brand: MSD - Monday to Sunday Dressing (For Men Only). Recognizing the increasing role that retail plays in the country and with a clear focus to tap into this trend, Siyaram's is now getting into the RTW sector with a view to capture the ever changing fashion trends.
The company is now forward integrating itself from fabric manufacturing to a designer of readymade garments and accessories for men. The Company plans to get into the readymade sector with their new brand "Siyaram's MSD" incorporating the latest design trends.
The "Siyaram's MSD" (an acronym of Monday to Sunday Dressing) range is a complete range of garments and accessories catering to the lifestyle, aspirations and tastes of the neo-Indian. With a guiding philosophy of - One Man, One
DR.AMBEDKER COLLEGE, SHIMOGA Page 20 Brand, Many Moods, Many Occasions – the Siyaram‟s MSD brand has an offering that is multi-faceted and diverse.
Targeted at the core target segment of 20-35yr olds, the range will comprise of formals, semi formals, casuals and club wear. Starting with shirtings in the initial stages, the brand will offer Complete Wardrobe Solutions to the young Indian male.
The two greatest USPs of the Siyaram's MSD Brand would be the extensive 30,000-odd retail outlets from where its fabrics are already sold (no other brand in the country has such a wide penetration) and secondly, the Fabric Expertise that Siyaram's has, which would ensure that the consumer gets the best quality at an affordable price.
Siyaram‟s MSD is targeted at today‟s youth and aims to provide its customers the best product quality at the most affordable prices. Shirts would priced between Rs. 600-Rs. 1200 and trouser between Rs. 500-Rs. 1400. Every product will carry the new „flarrow‟ as the symbol of style, passion, dynamism and timelessness.
The Siyaram‟s MSD brand has ambitious plans to become the largest ready-to-wear men‟s brand within the next 5-years and an aggressive marketing plan has been put in place to achieve the same.
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4. MISTAIR
Mistair is the fabric for the new age man who his young at his heart. Innovative finishes, classic feel and a stamp of luxury is the hallmark of Mistair. Having a range of fashion fabrics of its own, Mistair has two categories of fabrics one is Work wear and the other luxury wear. Mistair fabric is for Bickers and Rockers for a young energetic relaxed look.
Mistair has a refreshingly new range of fashion fabrics in speciality weaves,
finishes and textures, created specially for the new generation.
Financial Highlights of Siyaram Silk Mills Ltd. over 5 Years
YEAR 2012 2011 2010 2009 2008 Sales & Other Income 629.79 533.27 456.76 339.68 305.04
PBIDT 39.53 45.37 42.64 29.15 24.25
PAT 8.6 17.34 14.83 7.6 7.4
Share Capital 9.37 9.37 6.25 6.25 6.25
Reserves & Surplus 126.99 123.39 111.93 99.31 93.71
Shareholder Funds 136.36 132.76 118.18 105.56 99.96
Dividends 4.68 4.68 3.12 2.5 2.5
Book value of the Share 145.53 141.69 189.09 168.9 159.94
P/E 10.38 7.56 21.6 9.34 8.35
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COMPANY HISTORY
The Company manufactures synthetic fibres. The Company was incorporated on 29th June,1978 as a Private Limited Company and was converted into a Public Limited Company on 16th April 1980. It was promoted by Mahabir Prasad Poddar, Dhara Prasad Poddar and Purushottamdas S.Mahasaria.
The Company commenced manufacturing activities in November, 1978. Siyaram Finance Limited is a subsidiary of the company.
2000 - Oxemberg, the readymade garment division of Siyaram Silk Mills Ltd,
DR.AMBEDKER COLLEGE, SHIMOGA Page 23 development laboratory equipped with state-of-art technology and imported machinery.
- The Board has approved the issue of 11,20,368 No. of equity shares at Rs 49 per share aggregating Rs 5.48 crore on preferential allotment basis to the promoters, their relatives, friends and their group as per the SEBI guidelines and subject to the approval of members.
2001 - The Company has opened 216 fashion galleries in the Telangana region
of Andhra Pradesh.
2006-Siyaram Silk Mills has given the Bonus in the Ratio of 1:2
2009 - Siyaram Silk Mills Ltd has informed BSE that the Board of Directors of
the Company at its meeting held on January 30, 2009, inter alia, has appointed Shri. Dileep H Shinde and Shri. Pramod Jalan as Additional Directors of the Company in the capacity of Non Executive and Independent Directors.
2010 -The Company has declared Interim Dividend of Rs. 6/- per share on the
Equity shares of Rs. 10/- each (face value) for the financial year 2009-10.
2011 -Company has achieved Rs.100 crore turnover in FY 2010-11.
2012 -Remuneration Committee have re-appointed Shri Ashok Jalan as Senior
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BOARD OF DIRECTORS
Date of Establishment 1978
Market Cap 2189.7790152 ( Rs. in Millions )
Corporate Address H-3/2, M I D C,A-road,Tarapur, BoisarThane Dist-401506, Maharashtra http://www.siyaram.com
Management Details Chairperson - Ramesh D Poddar
MD - Ramesh D Poddar
Directors - Arvind M Poddar, Arvind M
Poddar, Ashok M Jalan, Ashok M Jalan, Ashok N Garodia, Ashok N Garodia, Brijmohan L Sarda, Brijmohan L Sarda, Dharaprasad R Poddar, Dharaprasad R Poddar, Dileep H Shinde, Gaurav P Poddar, Harish N Motiwalla, Ketan P Gupte, Ketan P Gupte, Mangesh D Teli, Mangesh D Teli, Pawan D Poddar, Pramod Jalan, Pramod S Jalan, Ramesh D Poddar, Ramesh D Poddar, Shailesh S Vaedya, Shailesh S Vaidya, Shrikishan D Poddar, Vijaylaxmi A Poddar, Vijaylaxmi A Poddar, William V Fernandes, William V Fernandes
Business Operation Textile
Background Siyaram Silk Mills, incorporated in 1978, is a leading producer of blended fabrics in India. The company is one of the most renowned
DR.AMBEDKER COLLEGE, SHIMOGA Page 25 vertically integrated textile companies in the country. It operates the widest range of latest machinery in its eco-friendly plant at Tarapur, Daman and Mumbai.
With over 4 million metres of fabric produced per month, Siyaram has achieved the status of the leading textile m
Financials Total Income - Rs. 9265.503 Million ( year
ending Mar 2012)
Net Profit - Rs. Million ( year ending
Mar 2012)
Company Secretary William V Fernandes
Bankers
Auditors Jayantilal Thakkar & Co
With over 4 million metres of fabric produced per month, Siyaram has achieved the status of the leading textile manufacturer in the country. Its in-house production facility consisting of spinning, dyeing, weaving and finishing plus garmenting enables it to present a wide offering of yarns, fabric, home textiles and apparels.
The Siyaram brand retails in over 40,000 outlets across the country. Its exclusive retail outlets offer the entire range of Siyaram brand
The company has the largest weaving infrastructure with over 500 looms of both dobby and Jacquard. It has the capacity to process 48 million metres of suiting, shirting and home textiles fabrics each year.
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Products
Yarn - It has a production capacity of 700 metric tonnes of yarn per month in a wide range of compositions ranging from polyester, cotton, viscose, wool and linen. It produces dyed yarns such as space dyed yarns, heavy denier multicolour fancy yarns, embroidery and selvedge yarns, fancy dyed knitting yarns and microfilament dyed yarn.
Fabrics - The company is acknowledged for the production of the largest variety of fabrics and is recognised as the country‟s leading blended fabric manufacturer. Under this segment, it manufactures premium suiting, workwear fabrics and shirting fabrics.
Ready to wear garments - It owns well established brands such as MSD (Monday to Sunday Dressing), Oxemberg and J Hampstead Apparels. Home textiles.
About Oxemberg
Oxemberg is a formal and semi-formal apparel brand from Siyaram Silk Mills, which are country's most sought after and trusted fabric brands. The brand offers a complete range of formal and casual shirts, t-shirts, denims and accessories. The brand has emerged as one of the most sought after brands in Men's fashion by constantly innovating the latest trends, styles, manufacturing methods and quality standards. The brand has given a modern twist to the classic designs. Oxemberg uses the best technology, designing, processes etc. to develop cutting edge designs. Each garment undergoes an in-depth quality check, so that only the best comes out for the customers. The brand is known
DR.AMBEDKER COLLEGE, SHIMOGA Page 27 for combining the style with comfort. If you are someone who like to wear only the best apparels, then, this is the brand for you.
You can also shop for the Oxemberg shirts online from Yebhi.com, one of the most popular online shopping sites in India. Oxemberg offers a range of formal, semi-formal and casual shirts for men, in a variety of colours and designs. Yebhi has an amazing collection of apparels, footwear and accessories from the best brands. Buy Oxemberg online from Yebhi and save a lot of your considerable time and effort. You are sure to get the products at the best prices from Yebhi.
Oxemberg launches „Opulento‟
Oxemberg, India‟s popular ready-to-wear formal/semi-formal brand, launched „Opulento‟ during the All India Retailer Conference meet in Malaysia in December 2012. Opulento is a new collection of shirts made out of 100 per cent cotton imported fabric. It ensures that the best of cottons are used for manufacturing. Its impeccable craftsmanship provides a rich Italian experience and a true combination of the classic and contemporary.
DR.AMBEDKER COLLEGE, SHIMOGA Page 28 Gaurav Poddar – director (Siyaram Silk Mills Ltd), said, “Opulento by Oxemberg is a commitment to providing the best of quality and style. We have used 38 mm long staple cotton which makes the fabric smoother. We have put the fabric through various treatments like liquid ammonia finish and silk protein finish. This gives the shirts a silkier and a very rich feel. The collection also boasts of a unique „easy-to-iron‟ finish not seen so far in the current price bracket in the industry. Currently, we have around 150 designs of Opulento which are developed by our in-house R&D team that anticipates the dynamic fashion trends in the Indian market.”
The Opulento range is available pan India across the exclusive Siyaram‟s Fashion Avenue stores and leading MBOs at MRP of Rs 1,099 onwards.
Oxemberg is a part of Siyaram Apparels Initiative and Siyaram Silk Mills Ltd is the largest producer of blended, high-fashion suitings shirtings and apparels.
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Siyaram plans extensive expansion of Oxemberg brand
Siyaram Silk Mills Limited, one of the leading vertically integrated textile companies in India, plans to extensively expand its menswear brand Oxemberg pan India. The company also envisages having a significant presence in the overseas market in the coming years.
Speaking to fibre2fashion, Mr. Gaurav Poddar, Director, Siyaram Silk Mills, said, “We envision that Oxemberg will cement its leadership position in the middle segment of the branded men‟s ready-to-wear market in India and also have a significant presence in the overseas market in the coming years. We aim at making Oxemberg the most aspirational brand in this segment for our consumers.”
Oxemberg provides excellent quality fabric, stitch, fit, finish and embellishments – thus providing comfort at a genuine value. It makes the wearer feel stylish, contemporary and confident and always creates the right impression.
“The main USP of Oxemberg clothing is that it provides menswear fashion with attitude and value for money. The goal of the brand is to meet the
DR.AMBEDKER COLLEGE, SHIMOGA Page 30 desires and aspirations for lifestyle elevating products that reflect the self assurance of young professionals in India today,” avers Mr. Poddar.
Oxemberg clothing consists of formal shirts and trousers, fashion formal shirts, semi-formal trousers, Beach Pebble – a range of washed formal shirts, and Opulento – a true combination of the classic with the contemporary.
The brand targets a relatively younger audience group, the range being 23-35 years, with a monthly household income of Rs. 20,000-Rs.50,000.
Currently Oxemberg is sold through 105 franchises and 15 company-owned Siyaram‟s Fashion Avenue outlets. Oxemberg is also selling in around 150 point of sale in large format stores and approximately 2000 MBOs.
“Earlier our MBOs were concentrated mostly in South India, but now we have a pan India presence and all zones are contributing substantially for the brand‟s growth,” informs Mr. Poddar.
“We will extensively expand on pan India level through the increase in retail, MBO and large format stores across India and reach out more easily to our customers. In the near future, we are also planning to open exclusive Oxemberg outlets,” he reveals.
Overseas, Oxemberg is already present in Sri Lanka and the Middle East. “We are looking at opportunities in other international markets to partner with local associates who can help us to develop distribution network and at
DR.AMBEDKER COLLEGE, SHIMOGA Page 31 the same time we can leverage their knowledge and contacts to establish the brand,” says Mr. Poddar.
“As a brand, Oxemberg has carved a niche for itself in the apparel industry. Our clothes are designed keeping in mind the customer‟s comfort with his inner rhythm and music, rather than just putting a series of apparel for him to chose from. Our customers are today‟s ambitious and status conscious youth who want contemporary styling and excellent quality at a „value for money‟ price tag,” he exclaims.
“Being a part of Siyaram, we are in a unique position to provide a range of apparel which shall satisfy both the customers‟ demand for attractive clothing as well as their value for money consciousness, which shall drive the brand strongly in the future. We are also aiming to bring in innovation in our product category,” he adds.
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Heritage
Oxemberg was initiated as a measure of forward integration. A brand offering contemporary clothing options that exemplify quality and genuine value. From a fledging division of the successfully diversified Siyaram Poddar Group in the mid 90s, Oxemberg has grown to be one of the power brands in men‟s fashion. Oxemberg is today the proud flagship brand of the Siyaram Apparel Division.
Oxemberg‟s core essence as a brand is interpretation. Classical designs that have remained unchanged for generations have been given interesting twists by Oxemberg designers. The consumer enjoys this display of design wit. He is confident that with Oxemberg he will be within the bounds of corporate propriety and yet at the cutting edge of style.
It isn‟t hubris to say that Oxemberg in its market segment has done more than any other brand to pioneer trends in formal and semi-formal wear. The brand is constantly exploring new possibilities in styles, fabrics, manufacturing methods and quality standards.
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CHAPTER 3
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PRODUCT PROFILE
Clothes talk. They say a lot about you. They tell stories. It‟s up to you to decide how interesting you want those tales to be. When it comes to non-verbal communication, clothes are at the top of the totem pole. So it pays to pay a little attention to what you are wearing.
Shirts frame you for the world. It‟s true. A shirt sets you apart. If your shirt creates the right setting for your face, then heads will turn. So how do you choose the right shirt for you? The wide choices available can be confusing and could easily mislead you. To pick the perfect dress shirt, start with the colour. Pick the colour that complements you best. The print and pattern are embellishments that work with the colour. Once you have decided on the aesthetics of the shirt, then it is time to worry about the architecture. Design and cut are critical. Based on your body type, pick a style that envelopes you with elegance. Don‟t be afraid to explore. Look at patterns and models. Because, no effort is too much when you want to look just right.
Choosing the Right Colour Black All Through
Black is beautiful. It is one colour that is both classic and contemporary at the same time. This is the colour of ceremony and pomp. It holds and sets off other colors. Suits. Tuxedos. Neck Ties. Shirts. Trousers. Black can grace them all with exquisite dignity. The best news of all is that black can be accessorized like no other colour can.
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Black As A Staple
Black is an absolute must when it comes to a fine suit. No color serves as well as a nicely constructed suit in black. Creating a contrast to the black suit helps build a compelling look that immediately attracts attention and separates one from the rest of the other gentlemen in the room. A black suit looks incredible with a vibrant pink, red, aqua, or pistachio colored shirt, and a matching tie.
Black as an Accent
Black is commonly found as an accent color in blazers, dress shirts, footwear, and accessories such as cufflinks and tie bars. In footwear, black is often used as an accent color in the stitching of any given pair of shoes. In accessories, black has always been popular with both gold and silver accessories.
White All Through
White has always been typified both in decor and in fashion as a fresh, clean color that does much to brighten a mood. White is a staple color in any man‟s wardrobe. However, it must also be remembered that white is a fantastic accent color that really adds a vibrant, bold tone to a conservative outfit.
White as a Staple
The dress shirt is the most common and the perfect example of the use of the color white as a staple. If there is one shirt in particular that one can afford
DR.AMBEDKER COLLEGE, SHIMOGA Page 36 to splurge on, it is the white dress shirt. The white dress shirt gives you a clean, crisp and classic look and matches any color suit, in any season, at any event.
White as an Accent
White really comes into play in men‟s fashion as an accent color, most often in the form of chalk stripes or pinstripes. Pinstripes are becoming increasingly popular in men‟s wardrobes as they are an expressive, bold feature that looks great on just about every size and shape. Executive collars, or contrast collars, are also seeing a return to popularity. In the modern era these collars and cuffs can be found on everything from green, to orange, to pink, to black and even on shirts with a very bold stripe.
Trousers Complete The Picture
Not only are well appointed and properly fitted trousers and footwear extremely important to the overall look and image of any particular outfit, they are integral to your comfort throughout the day.
Considerations of Colour
Colour plays a very important role in styling your attire. Whether they are dress, casual, denim or any other fabric, trousers are ultimately the most important part of any man‟s wardrobe. Socks should as far as possible, match the trouser being worn. The colour of the belt should at all times, match the footwear. In the case of black trousers, make sure you wear a black belt and black shoes.
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Prints, Varieties and Styles
Trousers that furl into folds at the bottom look clownish, while trousers that are too short and reveal the socks make for a tasteless look. With regards to formal or dress trousers, the recommendation is for pinstripes or chalk stripes, both widely popular and extremely stylish and in tune with current fashion trends.
How To Dress Up For A Work Party
If the party is taking place at a general restaurant or a pub, it is recommended that one wears at least a pair of dress jeans or casual slacks, and a collared shirt. Blue jeans or work jeans are simply out of the question, as are t-shirts. More formal occasions call for a blazer or, in the case of a fine-dining restaurant, a full suit. In cases where most men are likely to wear a collared shirt and dress pants, add a blazer.
Formal Trousers Collection
According to a very creative Oxemberg designer, a trouser dictates your form. The power of your stance, or the grace of your walk is directly linked to how well your trousers have been cut and crafted. Oxemberg prides itself on constructing trousers as close to perfection as you can get. Finely crafted trousers with smooth feel fabrics and a graceful fall define the formal trouser collection.
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Formal Shirts Collection
Oxemberg is proof that formal doesn‟t have to mean boring. These designs are styled and cut to underline the occasion and your elegance. You can find a wide range in a variety of patterns and colours. Be impeccable. Be interesting.
Beach Pebble Collection
The Beach Pebble collection - reminiscent of a stroll on the beach! The washed look is inspired by repeatedly flushed beaches where the waters bring ashore pebble which have stood test to the harshest of weathers and the textures softened by the sands of time. The garment narrates to you about sea-romanced beaches and the relaxed way of life, while the smooth touch and appeal mimic scattered and softened pebbles. Semi-Formal Trousers Collection Beach Pebble Collection
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Opulento Collection
„Opulento', by Oxemberg, is a commitment to providing the best of quality and style. Only the best cotton is used for manufacturing. The impeccable craftsmanship compliments the perfectionist in you. Opulent not only provides a rich Italian experience, but is also a true combination of the classic with the contemporary. Fine textures and vivid colors in true Italian style. 100% Cotton shirts.
Semi-Formal Trousers Collection
For those days when you have to be at the office, but don‟t necessarily have high-powered meetings. Oxemberg semi formal trousers let you lounge without losing your poise. These trousers allow you to take comfort to the office.
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Chapter 4
FIRM PROFILE
Brief History Capital Structure
Marketing Mix Strategy Problems Faced
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DEALERS PROFILE
Brief History:
„Siyaram Showroom‟ has been incorporated as a proprietorship concern.
It was established in 2011. It is located in Savalanga Road, Shimoga, which is in the Heart of Shimoga city. The name of the concern is „Siyaram Showroom‟.
It is a ownership firm and name of the owner is Zaffrulla is having a very good experience in attracting the customers and improves the sales. The firm is gaining an annual turnover to 10 lakhs. The firm has total 4 employees for working.
Management Structure
1. Owner : Zaffrulla 2. Manager : Lokesh .C 3. Supervisor : Barkat 4. Salesman :Abdul Zabar 5. Salesman : Veeresh
Capital Structure:
The initial investment of „Siyaram Showroom‟ was Rs 30 lakhs. Today, the firm is gaining an Annual turnover to more than 20 lakhs. These years of success is the result of dedication, creative thinking and team work for which all the employees, including the proprietor of „Siyaram Showroom‟ are proud of. They have a monthly stock of about Rs 40 lakhs to Rs 50 lakhs.
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Marketing mix strategy of the Firms:
It plays an important role in the marketing of a product i.e., selling a product to the consumers. In consumer behaviour, use have studied that modern consumers are very cautious in buying a product. As per the modern marketing, consumers are king and they can be attracted in 4 ways, towards a company‟s product they are as follows.
a. Product. b. Price. c. Promotion.
d. Physical Distribution.
a. Product:
It is considered as the life and blood of the marketing mix. Without product, no other activities can be carried on. A product conveys message indicating a bundle of utilities and expectations to the buyers. It must offer economic, social and psychological satisfaction.
The total product concept includes not only physical attributes or characteristics of the product, but also presale and post sale services and a bundle of satisfaction. The selling points of a product are.
1. Physical Product itself.
2. Brand Name, Packaged label.
3. Design, color, Style, Finishing Beauty. 4. Durability.
5. Price.
DR.AMBEDKER COLLEGE, SHIMOGA Page 43 In these days, the availability of the readymade garments has increased. But people prefer textile clothing because the stitching will give perfect fitting when compared to readymade. So, the demand for the textiles is being continuously increased.
They initially delt with O.C.M, Digjam, Syiaram‟s and Raymond. They have wide range of blends that suits to life style of all.
It is the important and moving factor of the marketing mix. It has greater importance to manufacturers, dealers as well as the customers. In a monitory economy, we cannot buy or sell anything in the market. The price of an article is its exchange value expressed in money. Price of a product consists of physical product plus the bundle of expectations, its benefits, delivery of the product, credit & discount and sellers reputation.
Thus in „Raymond Limited‟, it follows discouraging of potential competitors policy which makes the company to enter into the national market with greater demand.
PROMOTION:
It is nothing but communication. It involves information and influence of all consumers, as well as middlemen, through all means of communication in distribution.
Promotion includes advertising, personal selling, dealer and sales promotion. Sales promotion is responsible to create demand, capture and
DR.AMBEDKER COLLEGE, SHIMOGA Page 44 maintain demand for all product, agreement and keen competition. Advertising includes publicity. It is to create awareness of the companies product and also to increase the sales of the company.
ADVERTISING POLICY OF „SIYARAM SHOWROOM‟:
„Siyaram Showroom‟ has adopted the policy of corporate advertisement
which means any of its advertisements should be accompanied by the names and address of the dealer. The dealer should undertake advertisement like wall paintings, Hoarding, Banners, local newspapers etc.
When we come across the expenditure made by „Siyaram Showroom‟ on advertisement is very less compared to other firms. Advertisement is an important factor of sales promotion. Effective advertisement leads to effective sales. So, necessary steps must be taken to improve the advertising.
At present, the firm is advertising through papers, but it has to give importance towards other sources such as banners, wall papers etc. It should also introduce offers like special offers in festival season, discounts, so that they could increase their sales.
Distribution:
It is nothing but the flow of goods and services from producers or manufacturers to the ultimate consumers. Distribution channel represent a chain of middlemen participating in sale of goods.
DR.AMBEDKER COLLEGE, SHIMOGA Page 45 Source of the popular chains are as follows.
Manufacturers…….wholesalers…….Retailers…….customers Manufactures……..Salesman……….Dealers……...customers Manufacturers……..Consumers.
Manufactures……..Retailers………..Consumers.
„Raymond Shop‟ is one of the authorized dealer of „Siyaram Showroom‟
in Shimoga city.
Problems faced by Raymond Shop:
When „Siyaram Showroom‟ first stared in 2011, they had so many hurdles. Because in those days, making a huge investment was a very big problem. Only some people could effort to buy Raymond Textiles. The main problem was money with the consumers and the wholesalers. The transportation was also a big problem, because in those days, there were no good road facilities. As the time passed their sales also increased and gradually, success touched their feet.
„Siyaram Showroom‟ does not give credit facility to anybody because, as
this is a reputed firm. Normally they give 5% to 10% discount to regular customers.
In order to overcome are the problems and increase the sales. They should give more advertisement and they should give more advertisement and they should also give credit facility and discount facility to their customers.
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Sales Analysis of the firms:
„Siyaram Showroom‟ is the authorized dealer of „Siyaram Showroom‟ in
Shimoga District. Since 2011, the firm is having a very good reputation, as they are having a good sale – service facility. Out of 10 buyers 7 buyers, are ready to buy in „Siyaram Showroom‟ and prefer to buy „Siyaram Product‟.
Year Total sales (in lakhs)
2011-12 24.00
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CHAPTER – 5
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DATA ANALYSIS AND INTERPRETATION
Results and findings are also called as Analysis and Interpretation. This part of the report contains an allotment of tables, charts, graphs, and narrative of the results of the survey.
The analysis identifies the various factors that play a major role in determining why the respondents go for a particular product on brand.
The analysis has also been made with reference to factory affecting buying decisions the multinational factor to go far a particular brand.
For some of the tables. Graphs are used to interpret the findings in a better manner. The object of survey was to know the Customer Satisfaction towards Oxemberg Product Shimoga. Consumer analysis consumption factor or purchasing pattern and other related aspects.
The occupation, income of the respondents is also recorded in order to know the correlation between these features.
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Table no.1:
Showing on the basis of gender factor
Gender No of respondents Percentage
Male 50 100%
Female 0 0
Total 50 100
Chart showing on the basis of gender factor
Analysis: Almost out of 50 Respondent were male i.e., 100% the Respondent
who were male are engaged in their own business, profession and also students
Inference: From the analysis it is conclude that majority of respondents are
Male 0 20 40 60 80 100 Male Female Pe rce nta ge Sex
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Table no.2:
Showing the marital status of the respondents is presented in
Marital Status No of Respondents Percentage
Married 16 32%
Un married 34 68%
Total 50 100%
Chart showing the marital status of the respondents is presented in
Analysis: The above table shows that 68 % respondents are unmarried and 32
% of respondents are married.
Inference: from the above analysis it is conclude that majority of respondents
are Unmarried. 0 10 20 30 40 50 60 70 80 Married Unmarried Pe rce nta ge Marital Status
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Table no.3:
showing the age groups of the respondents
Age group No of Respondents Percentage
Below 20 14 28%
20 to 30 26 52%
Above 30 10 20%
Total 50 100%
Chart showing the age groups of the respondents
Analysis: About 28% of the respondents are in the age group of below 20, 52%
of the respondents are in the age group of 20 to 30, 20% of the respondents are in the age group of above 30.
Inference: From the above analysis it is clear that majority of respondents age
group is 20 -30 28 52 20 Below 20 20-30 Above 30
DR.AMBEDKER COLLEGE, SHIMOGA Page 52 SSLC
PUC
Table no.4
Educational qualifications of the respondents Qualification No of Respondents Percentage
S.S.L.C 4 8% PUC 8 16% Graduate 30 60% Post Graduate 4 8% Other 4 8% Total 50 100
Chart showing Educational qualifications of the respondents
Analysis: Out of the 50 respondents 8% Belongs to SSLC. 18%, 16 % belongs
to PUC, 60 % Belongs to Graduate, 8% Belongs to Post graduate and also 8% belongs to others.
Inference: from the above analysis it is clear that majority of respondents are
DR.AMBEDKER COLLEGE, SHIMOGA Page 53 0 10 20 30 40 50 60 12 16 8 52 12 Perce nta ge Occuption Table no.5:
showing Occupation of respondents is presented Occupation No of Respondents Percentage
Professional 6 12% Business 8 16% Government Service 4 8% Student 26 52% Others 6 12% Total 50 100%
Chart showing Occupation of respondents is presented
Analysis: Out of 50 Respondents, 12 % Respondent having the occupation like
professional, 16 % Respondent having the occupation like business 8 % Respondent having the occupation like Government service, 52 % of respondents having occupation like students only 12 % respondents having the occupation like other occupation.
Inference: of respondents are from the above analysis it‟s clear that majority
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Table no.6:
Table showing Income of the Respondents on Monthly Basis. Income Rs No of Respondents Percentage
Less than 10,000 20 40%
10,000-15,000 12 24%
15,000-20,000 10 20%
20,000 above 8 16%
Total 50 100%
Chart showing Income of the Respondents on Monthly Basis
Analysis: Out of the 40% Respondents belongs to income group less Rs.
10,000 per month, 24 % Belongs to Rs 10,000 -15,000 per month. 20 % belongs to Rs. 15,000 20,000 per month. & 16 % Belongs to 20,000 & above
Inference: From the above analysis clear that majority of respondents income
is less than 10000 0 10 20 30 40 50
Less than 10000 10000-15000 15000-20000 20000 above
P
er
centag
e
DR.AMBEDKER COLLEGE, SHIMOGA Page 55 20 10 15 5 0 2 4 6 8 10 12 14 16 18 20 No of Respondents
Trust and Care
Professional Quality Service
Immediate Response
Other specify
Table 7:
Showing Expectations from the Company
Expectation No of Respondents Percentages
Trust and Care 20 40%
Professional Quality Service 10 20% Immediate Response 15 30%
Other specify 5 10%
Total 50 100%
Chart showing Expectations from the Company
Analysis: Out of the 100% in that 40% Respondents belongs to Trust and Care,
20% Respondents belongs to Professional Quality service, 30% respondents belongs to immediate response Group and remaining 10% respondents belongs to Other Expectations
Inference: From the above analysis clear that majority of respondents
expectation from the company is trust and care.
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showing which are the brands of shirts you have heard of? Brand Responses Percentage
Oxemberg 25 50%
Park Avenue 8 16%
Raymond‟s 15 30%
Others 2 4%
TOTAL 50 100%
Chart showing which are the brands of shirts you have heard of?
Analysis: out of 50 respondents 25 belongs to Oxemberg, 8 belongs to Park
Avenue, 50 belongs to Raymond‟s, and remains are from others
Inference: from the above analysis clears that majority of respondents are
heard about Oxemberg and Raymond‟s. 0 10 20 30 40 50 60 Oxemberg Park Avenue
Raymond’s Others TOTAL 25 8 15 2 50 50% 16% 30% 4% 100% Responses Percentage
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Table No-9:
showing What is your frequency of buying shirts?
RANGE PERCENTAGE 0 – 1 Month 6% 1 Month 7% 2-5 Months 36% 6 Months 17% 7-11 Months 6% Once a Year 4% No Particular Frequency 24% Total 100%
Chart showing What is your frequency of buying shirts
Analysis: The above diagram shows the consumers buying frequency for
shirts, maximum people told that they purchase shirts at the interval of 2 to 5 months. These give a fair chance for frequent sale of shirts for the company.
6% 7% 36% 17% 6% 4% 24%
Purchasing Frequency
0-1 Mnth 1 Mnth 2-5 Mnths 6 Mnths 7-11 Mnths Once a yearDR.AMBEDKER COLLEGE, SHIMOGA Page 58
Table No-10:
showing Do you purchase shirts on special occasions only?
Purchase on Occasions No of Respondents Percentages
Yes 15 30%
No 35 70%
Total 50 100%
Chart showing do you purchase shirts on special occasions only
Analysis: This pie shows no. of shirts bought in single purchase maximum
number of people told that they buy 2 shirts at a time followed by 3 to 5 shirts at a time, which replicts huge sales potential Major part of candidates was in favour of random purchases of shirts rather than any special occasional purchases
Inference : mejority of respondents are not purchase shirt on special occasions
Purchase on Speical Occasion
15
35
Yes No
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Table No-11:
Showing where do you usually shop?
Particular No of Respondents Percentages
Exclusive Brand Outlets 9 18% Multi Brand Outlets 24 48% Departmental Stores 19 38%
Total 50 100%
Chart showing where do you usually shop
Analysis: People usually shop at Multi brands outlet followed by Departmental
stores. The results show the significance of marketing the product from MBO.
Inference: Majority of respondents are usually shop at multi brand outlets.
0 5 10 15 20 25 No of Respondents 9 24 19 Exclusive Brand Outlets Multi Brand Outlets Departmental Stores
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Table No-12:
Table showing what do you look in a store where you shop?
Particular No of Respondents Percentages Shop Ambience 5 10%
Trial Room 7 14%
Proximity From Home 8 16% Prices Offered 9 18% Courteous & Helpful Sales Staff 6 12%
Parking 3 6%
Variety 10 20%
Others 2 4%
Total 50 100%
Chart showing what do you look in a store where you shop
0 10 20 30 40 50 No of Respondents 5 7 8 9 6 3 10 2 50 Shop Ambience Trial Room
Proximity From Home
Prices Offered
Courteous & Helpful Sales Staff
Parking
Variety
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Analysis: The above diagram shows the important external factors which
consumers consider important while purchasing apart from the product to be purchased. Again Variety hits the top of list. This signifies that Company should have different variety & variants in their product category
Inference: Majority of the respondents are look variety while they went to
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CHAPTER - 6
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SUMMARY OF FINDINGS
It was found that most of consumer prefer formal wear than casual wear Oxemberg
Consumer feel Oxemberg‟s product express their style
It was found that most of the consumer express their dissatisfaction toward the quality of the product
Consumer expressed their that Oxemberg‟s product are affordable
Repositioning of Oxemberg to family is accepted by most of the consumer who participated in the survey
In survey it was found that most of consumer feel the product as discounted good and inferior quality product
It was found the place of stores are not in even
SUGGESTION
If proper attention is given then many of the shops in these areas have the capacity & will to become the exclusive Pepsi outlets. In my View those shops which have a good regular sale of 5 to 10 cases per day should be targeted to convert them in exclusive outlets.
We suggest that the product should be extended to the Multi Brand outlets and Large Format store; as these are the Major focus areas of Consumer reach.
As Noting Hill is an upcoming brand from Oxemberg Apparels the company should make some efforts to create a Value in mind of Consumers by
DR.AMBEDKER COLLEGE, SHIMOGA Page 64 using the image of Oxemberg Ltd. for its Uniqueness / Quality Product. Value that will bring in change in Attitudes / Brand perception of Consumers.
Extending its elements in various product lines uncovered such as Casuals/Club/Denim wear will increase its reach/value for all requirements.
Noting hill can take up a pace in market and can grow at a very speed, as the brand is what the consumers were waiting for. As During our survey we noticed that people say Park Avenue is a very good brand but its too costly so Noting Hill is what the consumer wanted. So this is the place where Noting Hill has a good market and can be a valuable asset for Oxemberg.
Brand awareness to be increased through print advertisements, Outdoor hoardings and Direct mailers etc. TV advertisements for improving brand awareness. To improve sales in Mega retail outlets, company should indulge in shop promotions & displays.
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CONCLUSION
I would like to conclude my project with a sense of satisfaction that whatever knowledge I have gained in this semester of my curriculum can be indeed used in the real life situation and enhanced my view at looking towards things in a wider perspective, of-course the in –depth analysis has to be done in the classrooms, but the report writing gives the student, a chance to know him about the latest developments in the concerned field. The project not only imparted me the practical knowledge but also gave me an idea of working in an organization with perfect teamwork. I came to know about a fact that I like to share with the reader
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ANNEXURE
Questionnaire
Bibliography
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QUESTIONNAIRE Dear sir/madam,
I am the student of Dr.Ambedker College, Shimoga, doing a project on
“A case study on the marketing mix component and consumer perception customer towards Oxemberg product marketed Siyaram fashion avenues Shimoga ”. Hence I would be grateful if you would spare your valuable time
and co-operate by answering few questions to the best of your knowledge. I assure you that the information collected will be used for academic purpose only and this will help your banker to provide better services to you.
Yours faithfully Raju .K 1. Name : ____________________ 2. Gander i) Male [ ] ii) Female [ ] 3. Marital status: i) Married [ ] ii) Unmarried [ ] 4. Age:
DR.AMBEDKER COLLEGE, SHIMOGA Page 68 i) Below 20 [ ] ii) Between 20-30 [ ] iii) Above 30 [ ] 5. Educational qualification i) SSLC [ ] ii) PUC [ ] iii) Graduate [ ] iv) Post Graduate [ ]
v) Others Specify ___________________
6. Occupation
i) Profession [ ] ii) Business [ ] iii) Govt. service [ ] iv) Student [ ] v) Others Specify ___________________ 7. Monthly income i) Less than 10000 [ ] ii) 10000-15000 [ ] iii) 15000-20000 [ ] iv) Above 20000 [ ]
