Project Feasibility Study & Evaluation (Agricultural Product)

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[Fill-Fresh company]

[Project Feasibility]

[Jujube]

[Summer 2009]

Krisawat Teeraworn

ID 5031203182

School of management, program of business administration

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Preface

This Business project feasibility conducted from Fill-Fresh to perform the small and medium-business enterprises for proposes by use in operation system and find Co-investor in business. For the report of project tell information that investor should be know about operator in business of furniture category as well as Introduction, Industry profile, Market feasibility Study, technical feasibility study, financial analysis, risk management, and summary of project. This report tell about problem analysis and resolvable include of Recommendations benefit for investors to invest. Fill-Fresh hope to this business project can be build confidence and create better profit return for the investor.

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Executive summary

Fill-Fresh project is to study the feasibility for operating an agricultural product, are chosen because see opportunity to do business from demand that increase follow index of popular and supply are decrease follow number of agriculture area has effect from natural disaster, Fill-Fresh will begin to study in this business

The product are chosen is Jujube, is has many species but that select to plant is Ziziphus mauritiana, is a spiny, evergreen shrub or small tree up to 15 m high, with trunk 40 cm or more in diameter but for control size of tree, should be cut of after harvest, in special will take milk’ fertilize, jujube will difference taste and more crispy

Fill-Fresh is the company that does agriculture business about fruit that is Jujube at the Chaiprakran in northern part of Thailand that on a mountain high an elevation of about 990 to 1,200 meters above sea level and the weather is very cold. The average temperature is about 25 degrees Celsius Minimum temperature at 2 degrees Celsius and a maximum at 32 degrees Celsius that are full in qualification for Jujube, Ziziphus mauritiana

Business want to aim to mass product but when to do the marketing like that will pay more, Fill-Fresh will focus to do business to business that can spread to aim that concern in first time. Business to business of Fill-Fresh will separate into two groups, first that are companies that has demand for sent to superstore or export, and second that is wholesales that are distributor continue.

For success in this business, Fill-Fresh already has capability to do follow financial ratio that are invest 3,000,000 baht and will have to repayment of lone and interest that are rate 12% per year to investor in 6 years. The overall of 3 financial statement which are income statement, cash flow statement, and the balance sheet show the number that quite good that represent higher in net income, the good liquidity that represented in the cash flow statement, and the strong financial in the balance sheet . That can be concluding that there is feasibility in the financial of Fill-Fresh.

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1.1 Introduction

Agriculture is based of Thailand and my project is a one in agriculture that is Jujube. In Thailand have Jujube Fresh Milk; hybridized from Honey Jujube of Taiwan and Forest Jujube. It is fruitful and suitable for weather and environment in Thailand. Agricultural Land Reform Office 2009 (ALRO) sees opportunity to build a career in the agricultural land reform will conjunction with Fresh Green International Co., encourage farmers to plant Milk Jujube for make revenue. This is a new crop of Thai agricultural products industry

Currently, Thailand has the region grown Jujube Fresh Milk around 275-315 acres of proportion 70% entered the domestic market and export 30% less yield due to Fresh's Green is exported to Malaysia, located near the first While many other countries accept the flavor of Jujube Fresh Milk., especially Singapore, Taiwan and the United Arab Emirates Markets, High Needs to import rate. (Mai long Mai Roo Magazine, 2009)

Within 2 years is expected to increase the amount of products and expand export markets to countries such, from the potential of the Jujube Fresh Milk in the future to compete with Apple China, and promising with. However, farmers need to develop productivity continued to have quality products and safety to create confidence among consumers and importers. MOC can make sure for this information from export index are Ripen fruit, frozen and dried of agriculture product

Year Rating volume of export (Baht) Growth rate (%) 2546 9 9,092.38 1.50 2547 8 9,789.38 7.67 2548 8 11,814.31 20.68 2549 7 12,038.63 1.90 2550 7 13,200.08 9.65 2551 7 13,583.15 2.90 2552 6 17,818.01 31.18

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Figure 2 Index of Ripen fruit, frozen and dried of agriculture product (Unit: million Baht) (Ministry of Commerce, April 18, 2010)

From survey in Chok-chareun, wholesale market on December 2008 around 10 wholesale in Chaingfield are be happy to buy all of the products follow the market price around 15 to 18 Baht up to grade of product

Jujube Fresh Milk is a small thorny tree, and deciduous tree which can grow to a height of 10 meters. Foliage is small, ovate or oval leaves are 1-2 inches long and a shiny bright green. The fruit is a drupe, varying from round to elongate and from cherry-size to plum-size depending on cultivar. (California Rare Fruit Growers, Inc.)

For ecology that proper to Jujube Fresh Milk is growing from sea level to about 1,000 meter elevation. In its natural habitat the annual fieldnfall ranges from 125 millimeters to over 2,000 millimeter. The maximum temperature is about 37 to 48 degree Celsius and the minimum temperature is about 7 to 13 degree Celsius. (Indian Jujube, Ziziphus mauritiana, at Department of Horticulture and Landscape Architecture at Purdue University)

For location that proper to grow in some province of the north and northeast I choose NamRoo village Sridongyen sub district Chaiprakran district in north of Chiangmai province can respond to need for plant Jujube Fresh Milk, the located on a mountain high an elevation of about 990 to 1,200 meters above sea level and the weather is very cold. The average

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temperature is about 25 degrees Celsius Minimum temperature at 2 degrees Celsius and a maximum at 32 degrees Celsius. Chaiprakran is surrounding Fang district in the north, Chiangdaw district in the west, Prawth district in the south that all in Chiangmai and Mai-suari district, Chiangfield province in the east and has highway 107 from center of Chaingmai to Mai-ai district that border with Chaingfield, on highway 107 at Fang district has highway 109 from Fang district to Chiangfield. For fieldn-fall from average since 1999 to 2009 about 1227.5 millimeter

Figure 3 Quantity of fieldn-fall since 1999 to 2009 in Chiangmai

(Chiangmai City. 2008. Retrieved 2008-10-04)

(Mandarin Oriental Hotel Group. 2008. Retrieved 2008-11-17)

1.2 Project Objectives

- To provide the project feasibility of agriculture business - To study the market and the trends of agriculture industry - To calculate financial factors of this business

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1.3 Benefits

- Knowing feasibility of this project – the researchers study and analyze with real situation. This will reduce the risks of this business; the risks are informed to be able to avoid the problems, which can happen from IE matrix study. The problems can be predicted from old information that is collected and analyzed.

- Knowing the situation and the trends of agriculture industry, understanding behavior of agriculturists, and be able to select and identify the right customer target clearly.

- Knowing the financial for preceding this business is able to calculate profits and expenses, and find the way to get maximize profits.

1.4 Time frameworks

₇-9 /4 /1 0 1 0 -1 2 /4 /1 0 1 3 -1 5 /4 /1 0 1 6 -1 8 /4 /1 0 1 9 -2 1 /4 /1 0 2 2 -2 4 /4 /1 0 2 5 -2 7 /4 /1 0 2 8 -3 0 /4 /1 0 1 -3 /5 /1 0 4 -6 /5 /1 0 7 -9 /5 /1 0 1 0 -1 2 /5 /1 0 1 3 -1 5 /5 /1 0

Prepare for topic submission

Prepare topic presentation

Nature, situation of Inventory Product service

Profile analysis

Vision and mission

Strategy, Corporate, business, functional level

Sales forecast/profit analysis

Marketing expense analysis

Location analysis

Product/service characteristic, specification

Production/service process, machine, tool,

Pre-Opening cost, Investment cost analysis

Operating cost analysis

Management planning

Total cost

Balance sheet preparing, Income statement

preparing, Cash flow preparing

Final draft report

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Industry Profile

This chapter contains detailed information of agriculture industry and its current situation. Another part is information of the business, including its product and service, vision, mission, and the strategy of the company.

2.1 Nature of Industry

Agriculture is the production of food and goods through farming. Agriculture was the key development that led to the rise of human civilization, with the husbandry of domesticated animals and plants creating food surpluses that enabled the development of more densely populated and stratified societies. The study of agriculture is known as agricultural science. Central to human society, agriculture is also observed in certain species of ant and termite.

Agriculture encompasses a wide variety of specialties and techniques, including ways to expand the lands suitable for plant rising, by digging water-channels and other forms of irrigation. Cultivation of crops on arable land and the pastoral herding of livestock on rangeland remain at the foundation of agriculture. In the past century there has been increasing concern to identify and quantify various forms of agriculture. In the developed world the range usually extends between sustainable agriculture and intensive farming.

The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw materials. In the 2000s, plants have been used to grow biofuels, biopharmaceuticals, bioplastics, and pharmaceuticals. Specific foods include cereals, vegetables, fruits, and meat. Fibers include cotton, wool, hemp, silk and flax. Raw materials include lumber and bamboo. Other useful materials are produced by plants, such as resins. Biofuels include methane from biomass, ethanol, and biodiesel. Cut flowers, nursery plants, tropical fish and birds for the pet trade are some of the ornamental products. (New Scientist. Retrieved 2010-02-26, B. Hölldobler & E.O. Wilson (1990). The Ants. Cambridge MA: Belknap.)

The agriculture of Thailand may be traced through historical, scientific, and social aspects which produced modern Thailand's unique approach to agriculture. Following the Neolithic Revolution, society in the area evolved from hunting and gathering, through phases of agro cities, and into state-religious empires. Immigration of the Tai produced a distinct

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approach to sustainable agriculture compared with most other agricultural practices in the world.

From about 1000, the Tai wet glutinous rice culture determined administrative structures in a pragmatic society that regularly produced a salable surplus. Continuing today, these systems consolidate the importance of rice agriculture to national security and economic well being. Chinese and European influence later benefited agribusiness and initiated the demand that would expand agriculture through population increase until accessible land was expended.

2.2 Agriculture in transition

As agriculture declined in relative financial importance in terms of income with rising industrialization of Thailand from the 1960s, but it continued to provide the benefits of employment and self-sufficiency, rural social support, and cultural custody. Technical and economic globalization forces have continued to change agriculture to a food industry and thereby exposed smallholder farmers to such an extent the traditional environmental and human values have declined markedly in all but the poorer areas.

Agribusiness, both privately and government-owned, expanded from the 1960s and subsistence farmers were partly viewed as a past relic from which agribusiness could modernize. However intensive integrated production systems of subsistence farming continued to offer efficiencies that were not financial, including social benefits which have now caused agriculture to be treated as both a social and financial sector in planning, with increased recognition of environmental and cultural values.

Unique elements of Thai agriculture include irrigation technologies which spanned a millennium. It also had administrative structures which originated with agricultural water control. Thailand has global leadership in production and export of a number of agricultural commodities, and its agribusiness sector includes one of the world's largest multinational corporations. There still remains potential for further large increases in productivity from known technologies. (Lindsay Falvey, (2000). Thai Agriculture, Golden Cradle of Millennia, Kasetsart University)

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Thailand has a total area of about 513,115 km2. The climate of the country is dominated by the monsoon and therefore, most of the country is a tropical savannah with the exception of the southeast coast and southern peninsula where tropical monsoon predominates and the northern mountains which are humid subtropical. Country receives an average annual fieldnfall ranging from 900 to 4,000 mm. Annual temperature ranges from 24 to 26ºC in the northern highlands, 28 to 30ºC in the central plain and 26 to 28ºC in the rest of country. The six physiographic regions of the country (Moormann and Rojanasoonthon, 1968) are: North and West Continental Highland, Central Plain, Central Highland, Northeast Plateau, Southeast Coast and Peninsular Thailand. (Asia Productivity Organization, April 18, 2010)

2.3 Situation of Industry

Traditionally an agrarian economy with rice as its main product, the country's agricultural sector has since expanded to cope with the demands of its newly industrialized state. Thai agriculture has a clear advantage over other newly industrializing economies, namely the large portion of land allocated for cultivation, a climate suited to the growth of a wide variety of crops, and high quality stfieldns of agricultural products.

In 1960, agriculture contributed over 40 percent of the national income. This contribution steadily declined due to the intense and rapid growth of the manufacturing sector. By the end of the 1980s, agriculture merely accounted for 17 percent of GDP, which declined even further to 12 percent until the late 1990s, to below 10 percent in 1999. The same pattern exists in terms of its contribution to exports, which stood at 46.9 percent in 1980 and plummeted to 9 percent by 1998. (Advameg, Inc. April 18, 2010)

Until now, Thailand has maintained its position as world leader in the production and export of agricultural products. To remain competitive, however, Thailand will have to focus more on the country’s development, be more innovative and creative in the field of research and development. A master plan for Thailand’s agricultural development aims at research and development to fieldse production and cut costs by using new technology, bringing product quality and processing up to international requirements, encouraging farmers to use less chemical fertilizer while promoting natural alternatives and organic production, improving management of natural resources and environment. This paper describes the application of

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biotechnology on the development of agricultural production in Thailand. (Research and Development on Agricultural Biotechnology in Thailand, May 2004)

2.3.1 Thailand’s population

From survey of Department of Provincial Administration 2010, has tend of population in Thailand will be rising.

Male Female Total

2004 30,616,790 31,356,831 61,973,621 2005 30,818,629 31,599,425 62,418,054 2006 31,007,857 31,820,849 62,828,706 2007 31,095,942 31,942,305 63,038,247 2009 31,255,869 32,133,861 63,389,730 2009 31,293,096 32,231,966 63,525,062

Figure 4 Index Thailand population (Unit: people)

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2.3.2 Areas for agriculture business

From survey of Ministry of Agriculture and Cooperatives 2010, found in 2007 to 2009 area will be fall, mean Agriculture business will fall too.

Description 2004 2005 2006 2007 2008 2009 Center 20,632,946.60 20,095,623.43 22,112,715.35 25,318,496.29 23,396,499.65 20,451,633.25 Northeast 21,254,005.62 29,621,351.16 38,157,246.00 67,236,439.19 47,254,429.44 42,938,762.44 South 11,355,157.89 12,549,592.00 12,207,937.25 16,223,163.00 11,395,652.41 9,807,344.71 North 14,690,944.33 17,242,058.80 23,503,345.00 27,634,926.77 23,075,551.70 16,613,060.70 Total 67,933,054.44 79,508,625.38 95,981,243.60 136,413,025.26 105,122,133.21 89,810,801.10

Figure 6 Index of Agriculture area (Unit: Field)

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2.3.3 Areas for disaster

From survey of Ministry of Agriculture and Cooperatives 2010, found in 2007 to 2009 area are disasters will be rise, mean Agriculture product will be less.

2004 2005 2006 2007 2008 2009

Landslide 3,355 521 0 0 0 0

Fieldnfall period. 0 677,953 15,044 1,526,110 59,916 61,521

Wildfire 0 0 0 309 0 0

Drought 6,397,073 1,857,623 329,626 800,174 45,937 733,971 Disease / insect pest 204 79,792 59,209 3,766 26,951 638,173 Plant Disease. 2,604 2,336 42,508 62,241 46,724 20,925 Hailstone 0 0 0 559 0 0 Hurricane (wind). 27 6,190 262 34,087 28,234 45,609 Environmental toxicity. 0 4,729 0 960 0 0 Flooding 1,748,189 1,637,453 3,734,753 2,596,528 4,829,116 434,475 Other 0 0 0 855 14 97 Total 8,151,986 4,266,597 4,181,402 5,025,589 5,036,892 1,934,771

Figure 8 Index of disaster area (Unit: Field)

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2.4 Product & Service

I offer agriculture product to market for support the demand of fruit follow the trend of popular that are increase in every year, and in the other hand that affect to decrease in area for agriculture. For now will to put fruit to market that is Jujube (Jujube Fresh Milk).

Vernacular names: Indian jujube, common jujube (English); jujubier (French); widara,

dara, bidara (Indonesia); bidara, jujub, epal siam (Malaysia); manzanitas (TagalogPhilippines); zeepen (Myanmar); putrea (Cambodia); than (Laos); phutsaa (Thailand -central), ma-tan (Thailand-northern); tao, tao nhuc (Viet Nam).

Origin: The jujube originated in China where they have been cultivated for more than

4,000 years and where there are over 400 cultivars. The plants traveled beyond Asia centuries ago and today are grown to some extent in Russia, northern Africa, southern Europe, the Middle East and the southwestern United States. (Fruits of Warm Climates. Julia. F. Morton, Miami, FL: 1987)

2.4.1 Description

Growth Habit: The jujube is a small thorny tree, and deciduous tree which can grow to

a height of 10 meters. The naturally drooping tree is graceful, ornamental and often thorny with branches growing in a zigzag pattern. The wood is very hard and strong. Jujube cultivars vary in size and conformation, with some being very narrow in habit and others being more widespread. One cultivar, the so, seems to be fairly dwarfing in habit.

Foliage: The small, ovate or oval leaves are 1-2 inches long and a shiny bright green. In

the autumn, the leaves turn bright yellow before falling. There are usually two spines at the base of each leaf. Some spines may be hooked while others are long daggers. Virtually thornless cultivars are known. As the growing season commences, each node of a woody branch produces one to ten branch lets. Most of these are deciduous, falling from the plant in autumn.

Flowers: The inconspicuous, 1/5 inch diameter, white to greenish-yellow flowers are

somewhat fragrant and produced in large numbers in the leaf axils. The flowering period extends over several months from late spring into summer. However, individual flowers are receptive to pollen for only one day or less. Pollination needs of the jujube are not clearly defined, but appear to be done by ants or other insects and possibly by the wind. Most jujube

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cultivars produce fruit without cross-pollination. The jujube is well protected from late spring frosts by delayed budding until all chance of cold weather has passed.

Fruit: The fruit is a drupe, varying from round to elongate and from cherry-size to

plum-size depending on cultivar. It has a thin, edible skin surrounding whitish flesh of sweet, agreeable flavor. The single hard stone contains two seeds. The immature fruit is green in color, but as it ripens it goes through a yellow-green stage with mahogany-colored spots appearing on the skin as the fruit ripens further. The fully mature fruit is entirely red. Shortly after becoming fully red, the fruit begins to soften and wrinkle. The fruit can be eaten after it becomes wrinkled, but most people prefer them during the interval between the yellow-green stage and the full red stage. At this stage the flesh is crisp and sweet, reminiscent of an apple. Under dry conditions jujubes lose moisture, shrivel and become spongy inside. Tests in Russia indicate very high vitamin C content. The fruit has been used medicinally for millennia by many cultures. One of its most popular uses is as a tea for sore throat

2.4.2 Culture

Location: Jujube is one of the hardy trees in the tropics. The tree can cope with extreme

temperatures and thrive under rather dry conditions. Fruit quality is best under hot, sunny and dry conditions, but there should be a fieldny season to support extension growth and flowering, ideally having enough residual soil moisture to carry the fruit to maturity. If harsh weather persists, the tree stops growing and stays dormant. In its natural habitat the annual fieldnfall ranges from 125 millimeter to over 2,000 millimeter. The maximum temperature is about 37 to 48 degree Celsius and the minimum temperature is about 7 to 13 degree Celsius. The tree can be found growing from sea level to about 1,000 meters elevation. Jujubes should be given a warm, sunny location, but are otherwise relatively undemanding. Given adequate heat and sun, the trees will thrive without any special care. They should not be planted in the shade of other trees.

Soils: Jujubes tolerate many types of soils, but prefer sandy, well-dfieldned soils and do

less well in heavy, poorly dfieldned soil. They are able to grow in soils with high salinity or high alkalinity.

Irrigation: One of the outstanding qualities of the jujube tree is its tolerance of drought

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Fertilization: Fertilizer requirements have not been studied, but jujubes appear to do

well with little or no fertilization. Light broadcast applications of a balanced fertilizer such as 8-8-8 NPK at two-month intervals during the growing season would probably speed growth. Do not fertilize until the newly planted tree has several months to get established.

Pruning: Unpruned trees produce as well as trees that have been pruned. Extensive

winter pruning, however, will keep the plants in better health and produce more easily obtainable fruit.

Propagation: Under wild areas the existing trees are fieldsed from seeds. In the home

garden and commercial orchards, high quality clones of the common jujube are vegetatively propagated. Trees can be propagated on their own roots through stem cuttings or marcotting. Budding and approach grafting are commonly practiced in Thailand. Root suckers or seedlings from wild species are used to fieldse the rootstocks for budding or grafting of the selected clones

Pests and diseases: The Chinese jujube appears to have no serious disease, insect, or

nematode pests in the U.S., hence, no spraying is necessary. Only the pocket gopher has shown a liking for the roots. One disease, witches broom, is prevalent in China and Korea and could be destructive to a new industry if allowed to enter into non-endemic areas.

Harvest: The crop ripens non-simultaneously, and fruit can be picked for several weeks

from a single tree. If picked green, jujubes will not ripen. Ripe fruits may be stored at room temperature for about a week.The fruit may be eaten fresh, dried or candied. Fresh fruit is much prized by certain cultures and is easily sold in Chinese, Korean, Vietnamese, and Indian markets. Tree dried fruit stores indefinitely and may have good marketing potential as it dries on the tree without the use of a sulfur preservative.

Prospects: Jujube could be developed into an economic fruit crop of Thailand if there is

more market for the fruits. Research on cultivar improvement and control of insect pests, especially fruit fly, are needed for quality fruit production. The development of various processing techniques in utilizing jujube fruit is one of the keys to success for future commercial plantation. (Clarke, D. L. (1988). W. J. Bean Trees and Shrubs Hardy in the British Isles, Supplement. John Murray)

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2.5 Vision, Mission and goal

2.5.1 Vision

“Quality is duty”

For make the product quality, must to has standard of product more than base that customer ask and always to develop the product

2.5.2 Mission

Set standard more than market and do it.

2.5.3 Goal

Want to push product that has quality to mass marketing by use lowest cost

2.6 Strategy

Strategy of the company divides to corporate level, business level, and function level.

2.6.1 Corporate level

I decide to use strategies for will help the company to be as the vision of company by I recognize the organic farming in farm for guarantee to quality of product for safety and healthy. That makes motivation for market to ask for our product. Out of that strategy we will to set stable standard in every time

2.6.2 Business Level

For this business is sell all to wholesale that to be on time are very important there is in I standard for make sure to wholesaler who need our product

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2.6.3 Function Level

Fill-Fresh aim to do business to business because Fill-Fresh wants to disperse in wild market and the way that can do it be selling to distributor

2.6.3.1 Marketing function

The aim of Fill-Fresh is business to business, will sell product to business that are can disperse to wild market, Fill-Fresh should be finding company that has competency to export the fruit and out of that Fill-Fresh want to sell in distributor market

2.6.3.2 Logistic function

The market of Fill-Fresh aim customer to business, will to sent product to there by using truck and shipping company service

2.6.3.3 Production function

The production, products are fruit that has season for plant, season for harvest is October to February, so the product that can get it on season and out of season Fill-Fresh are use for two month for maintenance the plant in March and September

2.6.3.4 Financial function

The finance, Fresh has problem in out of season because has not income, so Fill-Fresh will deduct cost by do not hire labor.

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3.1 General information

Thailand (formerly Siam) is an independent country that lies in the heart of Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and the southern extremity of Burma. Its maritime boundaries include Vietnam in the Gulf of Thailand to the southeast and Indonesia and India in the Andaman Sea to the southwest.

The country is a kingdom, a constitutional monarchy with King Bhumibol Adulyadej, the ninth king of the House of Chakri, who has fieldgned since 1946, making him the world's longest-serving current head of state and the longest-fieldgning monarch in Thai history.The king is officially titled Head of State, the Head of the Armed Forces, an Upholder of the Buddhist religion, and the Defender of all Faiths.

The largest city in Thailand is Bangkok, the capital, which is also the country's center of political, commercial, industrial and cultural activities.

Thailand is the world's 50th largest country in terms of total area, with a surface area of

approximately 513,000 km2, and the 21st most-populous country, with approximately 64

million people. About 75% of the population is ethnically Thai, 14% is of Chinese origin, and 3% is ethnically Malay; the rest belong to minority groups including Mons, Khmers and various hill tribes. There are approximately 2.2 million legal and illegal migrants in Thailand. Thailand has also attracted a number of expatriates from developed countries. The country's official language is Thai. It is primarily Buddhist, which is practiced by around 95% of all Thais.

Thailand experienced rapid economic growth between 1985 and 1995 and is a newly industrialized country with tourism, due to well-known tourist destinations such as Pattaya, Bangkok, Phuket and Chiang Mai, and exports contributing significantly to the economy. (AbsoluteAstronomy.com © 2010)

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3.1.1 Geography

Totaling 513,120 square kilometres Thailand is the world's 50th largest country in land

mass, while it is the world's 20th largest country in terms of population. It is comparable in

population to countries such as France and the United Kingdom, and is similar in land size to France and California in the United States; it is just over twice the size of the entire United Kingdom, and 1.4 times the size of Germany. The local climate is tropical and characterized by monsoons. There is a fieldny, warm, and cloudy southwest monsoon from mid-May to September, as well as a dry, cool northeast monsoon from November to mid-March. The southern isthmus is always hot and humid.

Thailand is home to several distinct geographic regions, partly corresponding to the provincial groups. The north of the country is mountainous, with the highest point being Doi Inthanon at 2,565 meters above sea level. The northeast, Isan, consists of the Khorat Plateau, bordered to the east by the Mekong River. The centre of the country is dominated by the predominantly flat Chao Phraya river valley, which runs into the Gulf of Thailand. The south consists of the narrow Kra Isthmus that widens into the Malay Peninsula. Politically, there are six geographical regions which differ from the others in population, basic resources, natural features, and level of social and economic development. The diversity of the regions is the most pronounced attribute of Thailand's physical setting.

The Chao Phraya and the Mekong River are the sustainable resource of rural Thailand. Industrial scale production of crops use both rivers and their tributaries. The Gulf of Thailand covers 320,000 square kilometers and is fed by the Chao Phraya, Mae Klong, Bang Pakong and Tapi Rivers. It contributes to the tourism sector owing to its clear shallow waters along the coasts in the Southern Region and the Kra Isthmus. The Gulf of Thailand is also an industrial center of Thailand with the kingdom's main port in Sattahip along with being the entry gates for Bangkok's Inland Seaport. The Andaman Sea is regarded as Thailand's most precious natural resource as it hosts the most popular and luxurious resorts in Asia. Phuket, Krabi, Ranong, Phang Nga and Trang and their lush islands all lay along the coasts of the Andaman Sea and despite the 2004 Tsunami, they continue to be and ever more so, the playground of the rich and elite of Asia and the world.

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Plans have resurfaced of a logistical connection of the two bodies of water which would be coined the Thai Canal, analogous to the Suez and the Panama Canal. Such an idea has been greeted with positive accounts by Thai politicians as it would cut fees charged by the Ports of Singapore, improve ties with China and India, lower shipping times and increase ship safety owing to pirate fears in the Stfieldt of Melaka and, support the Thai government's policy of being the logistical hub for Southeast Asia. The ports would improve economic conditions in the south of Thailand, which relies heavily on tourism income, and it would also change the structure of the Thai economy moving it closer to a services center of Asia. The canal would be a major engineering project and has expected costs of 20–30 billion dollars. ((C) 2009 ECENTER)

3.1.2 Demographics

Thailand’s population Survey from Department of Provincial Administration in chapter 2

3.1.3 Politics

The politics of Thailand are currently conducted within the framework of a constitutional democratic monarchy, whereby the Prime Minister is the head of government and a hereditary monarch is head of state. The judiciary is independent of the executive and the legislative branches.

Thai kingdoms and late Kingdom of Siam were under the absolute rule of the kings. However, after the 'democratic revolution' in 1932, led by the westernized bureaucrats and military, the country officially became under a constitutional democratic monarchy with a prime minister as the head of government. The first written constitution was issued. Yet the politics became the arena of fighting factions among old and new elites, bureaucrats, and generals. Coups happened from time to time, bringing the country under the rule of junta. Then Thailand has had seventeen charters and constitutions, reflecting the high degree of political instability. After successful coups, military regimes abrogated existing constitutions and promulgated interim ones. Negotiation between politicians, men of influence and generals has become the prime factor for the political stability. (Admin of Under Politics Of Thailand. April 18, 2010)

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3.1.4 Economy

Thailand is an emerging economy and considered as a newly industrialized country. After enjoying the world's highest growth rate from 1985 to 1996 averaging 9.4% annually increased pressure on Thailand's currency, the baht, in 1997, the year in which the economy contracted by 1.9% led to a crisis that uncovered financial sector weaknesses and forced the Chavalit Yongchaiyudh administration to float the currency, however, Prime Minister Chavalit Yongchaiyudh was forced to resign after his cabinet came under fire for its slow response to the crisis. The baht was pegged at 25 to the US dollar from 1978 to 1997; however, the baht reached its lowest point of 56 to the US dollar in January 1998 and the economy contracted by 10.8% that year. This collapse prompted the Asian financial crisis.

Thailand's economy started to recover in 1999, expanding 4.2% and 4.4% in 2000, thanks largely to strong exports. Growth (2.2%) was dampened by the softening of the global economy in 2001, but picked up in the subsequent years owing to strong growth in Asia, a relatively weak baht encouraging exports and increasing domestic spending as a result of several mega projects and incentives of Prime Minister Thaksin Shinawatra, known as Thaksinomics. Growth in 2002, 2003 and 2004 was 5–7% annually. Growth in 2005, 2006 and 2007 hovered around 4–5%. Due both to the weakening of the US dollar and an increasingly strong Thai currency, by March 2008, the dollar was hovering around the 33 baht mark.

Thailand exports an increasing value of over $105 billion worth of goods and services annually. Major exports include Thai rice, textiles and footwear, fishery products, rubber, jewellery, cars, computers and electrical appliances. Thailand is the world’s no.1 exporter of rice, exporting more than 6.5 million tons of milled rice annually. Rice is the most important crop in the country. Thailand has the highest percentage of arable land, 27.25%, of any nation in the Greater Mekong Subregion. About 55% of the arable land area is used for rice production.

Substantial industries include electric appliances, components, computer parts and cars, while tourism in Thailand makes up about 6% of the economy. Prostitution in Thailand and sex tourism also forms a de facto part of the economy. Cultural milieu combined with poverty

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and the lures of money have caused prostitution and sex tourism in particular to flourish in Thailand. One estimate published in 2003 placed the trade at US$4.3 billion per year or about three percent of the Thai economy. According to research by Chulalongkorn University on the Thai illegal economy, prostitution in Thailand in the period between 1993 and 1995 made up around 2.7% of the GDP. It is believed that at least 10% of tourist dollars are spent on the sex trade.

The economy of Thailand is an emerging economy which is heavily export-dependent, with exports accounting for more than two thirds of gross domestic product (GDP) the exchange rate is Baht 33.00/USD.

Thailand has a GDP worth 8.5 trillion Baht (on a purchasing power parity (PPP) basis), or US$627 billion (PPP). This classifies Thailand as the 2nd largest economy in Southeast Asia after Indonesia. Despite this, Thailand ranks midway in the wealth spread in Southeast Asia as it is the 4th richest nation according to GDP per capita, after Singapore, Brunei and Malaysia.

It functions as an anchor economy for the neighboring developing economies of Laos, Burma, and Cambodia. Thailand's recovery from the 1997–1998 Asian financial crisis depended mainly on exports, among various other factors. Thailand ranks high among the world's automotive export industries along with manufacturing of electronic goods.

Most of Thailand's labor force is working in agriculture. However, the relative contribution of agriculture to GDP has declined while exports of goods and services have increased.

Tourism revenues are on the rise. With the instability surrounding the recent coup and the military rule, however, the GDP growth of Thailand has settled at around 4-5% from previous highs of 5-7% under the previous civilian administration, as investor and consumer confidence has been degraded somewhat due to political uncertainty.

The incumbent elected civilian administration under Samak Sundaravej in power from January 29 to September 9, 2008 stated that the economy will have grown by 5.5% to 6% by the end of 2008. Due to rising oil and food prices, the annual inflation rate for 2008 shot up to 9.2% in July; a 10-year high, but it will unlikely reach double digit rates later this year as oil and food prices are stabilizing

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Figure 10 Index GDP of Thailand

Source: Office of the National Economic and Social Development Board, Office of the

Prime Minister 2010

Thailand generally uses the metric system but traditional units of measurement for land area are used, and imperial measure (feet, inches etc.) are occasionally used with building materials such as wood and plumbing sizes. Years are numbered as B.E. (Buddhist Era) in education, the civil service, government, and on contracts and newspaper datelines; in

Division 2004 2005 2006 2007 2008

Agriculture 668,808 728,093 846,742 911,372 1,056,838

Agriculture, forest and hunt 561,857 623,738 737,453 808,644 950,861

Fishery 106,951 104,355 109,289 102,728 105,977 Out of Agriculture 5,820,668 6,364,800 7,003,451 7,618,464 8,018,655 Mine 175,350 222,617 257,148 278,975 314,823 Industry 2,235,573 2,461,294 2,748,211 3,034,106 3,169,629 Public Utility 210,903 220,410 238,889 248,125 262,123 Construction 194,466 214,004 234,458 249,263 260,717 Retailing 970,806 1,042,043 1,120,150 1,213,537 1,282,989 Hotel 334,222 346,865 386,063 416,764 437,705 Logistic 492,530 519,623 569,261 626,452 643,244 Financial 233,719 264,896 286,220 308,915 350,290 Property 188,243 198,521 208,810 215,361 216,601 Social security 295,885 326,051 349,981 373,885 400,439 Education 248,876 280,978 316,829 360,425 377,755 Public health 116,695 135,224 150,013 163,929 169,364 Other service 115,178 123,743 128,680 119,515 123,294 Servant 8,222 8,531 8,738 9,212 9,682

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banking, however, and increasingly in industry and commerce, standard Western year (Christian or Common Era) counting prevails. (© Docstoc 2010.)

3.2 Market analysis

3.2.1 Market Structure

Jujube fresh milk is new product in Thailand; markets are not being extensively in term of produce because in factor of Milk fertilizer, that first factor of farmer but in other side, demand of consumer will be increase because of the quality of product and number of population are increase but Agriculture area are reverse in last 3 years.

Year Population Agriculture area

2004 61,973,621 67,933,054.44 2005 62,418,054 79,508,625.38 2006 62,828,706 95,981,243.60 2007 63,038,247 136,413,025.26 2008 63,389,730 105,122,133.21 2009 63,525,062 89,810,801.10

Figure 11 Compare population and Agriculture area

Figure 12 Compare population and Agriculture area

That Fill-Fresh want to begin in this business that why Fill-Fresh will to present Jujube fresh milk because it’s a new product that told in first, The market of jujube fresh milk will grow up look from demand of market of green fresh that are company sent Jujube fresh milk to Tesco lotus (Mai long Mai Roo Magazine, 2009) and interview farmer that plant Jujube

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fresh milk in Chaiprakran district that said market has a lot of demand he cannot respond demand of Jujube fresh milk and his customer ask for product

3.2.2 Planning

Fill-Fresh want to do business by business to business that Fill-Fresh can present in wild and lower cost to present.

3.2.3 SPT Analysis Segment

Ratio of wholesale of fruit Business from Department of Business Development, 2009

Figure 13 Ratio of wholesale of fruit Business in Thailand from Department of Business Development, 2009

For the north can separate follow province follow;

Figure 14 Ratio of wholesale of fruit Business in north of Thailand from Department of Business Development, 2009

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No. of wholesaler in Chiangmai and Chiangfield from National Statistical Office of Thailand, April 27, 2010

Chiangfield Chiangmai

District No. wholesaler District No. wholesaler

Mueang Chiang Field 108 Mueang Chiang Mai 386

Wiang Chai 6 Chom Thong 6

Chai Khong 13 Mai Chaem 7

Thoeng 15 Chiang Dao 4

Phan 10 Doi Saket 3

Pa Daet 9 Mae Taeng 16

Mae Chan 15 Mae Rim 6

Chaing Saen 7 Samoeng 3

Mae Sai 20 Fang 19

Mae Suai 3 Mae Ai 3

Wiang Pa Pao 7 Phrao 5

Phaya Meng Field 1 San Pa Tong 21

Khun Tan 8 San Kamphaeng 57

Mae Lao 2 San Sai 22

King A.Wiang Chiang Rai 3 Hang Dong 60

Hot 5 Doi Tao 2 Omkoi 3 Saraphi 9 Chai Prakan 8 Mae Wang 16

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From segment of wholesale in Thailand Fill-Fresh select wholesale in the north because Fill-Fresh select road for transport and in the north are various in this method because has Thanon Phahonyothin or Thailand Route 1, begins In Bangkok, Phahonyothin Road originates in Ratchathewi district and crosses Phaya Thai, Chatuchak, Bang Khen, and Don Mueang districts before continuing into Pathum Thani Province, and on through Ayutthaya, Saraburi, Lopburi, Nakhon Sawan, Chainat, again through Nakhon Sawan, Kamphaeng Phet, Tak, Lampang, Phayao and finally Chiang Field, ending in Mae Sai district, where it connects to Tachileik in Myanmar. (Department of rural roads, April 27, 2010)

In the north part has 9 provinces includes: 1. Chiang Mai

2. Chiang Field 3. Lampang 4. Lamphun 5. Mae Hong Son 6. Nan

7. Phayao 8. Phrae 9. Uttaradit

(Miss Narumol Boontang, Literary Thammasat Division and Politics, from royal institute) that has 8% of wholesale in Thailand; from that has 62% and 23% in Chiangmai and Chiangfield

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Target

Fill-Fresh will select market in Mueang Chiangfield district from information that on Thanon Phahonyothin or Thailand Route 1, and has 2 wholesale markets from research in Mueang Chiangfield follow Phahonyothin road has Chock-Chareun and Num-Sawad market

In the first, Fill-Fresh wants focus on Green-fresh Company are not in chiangfield but its first that export and sent to superstore of jujube

Second, Fill-Fresh wants to focus on Chok-chareun market in Chaingfield because are close the location, easy to transportation, location of this market be on high way out of that has a lot of wholesaler

Third for Fill-Fresh product are excess in demand for above

Position:

Green fresh Company Wholesale market

Product Different - Size grade A and/or B

- Non-chemical - Market price

- Size grade B, C and D - Non-chemical

- Market price

Service Different - Has guarantee quality

- Delivery to market on time

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3.2.4 Market Analyze (3C) 3.2.4.1 Competitor

Fill-Fresh have not direct competitor separate competitor to two groups, in village and Out of area; in village as same location have 2 farms, first In-tron farm, and Phisuth Farm

In-Tron farm

Marketing mix analysis

Product jujube fresh milk

Price for retailer 30 baht per kilograms

Place Chaiprakran district Chaingmai, has 2 farm are not convenient to controls for distributed sent to center market.

SWOT analysis Strange

- Location is proper to plant Jujube Milk - Be full of Source for plant

- Has demand of market

- Don’t have Flood, blaze and drought - Has market support

- Price high

Weakness

- Use chemicals

- Not flexible in transportation - Land limit

- High price

- Irrigation not good

- Hard to controls and manage

Opportunity

- Competitor less

- New market easy to make market share - Substitute good of green apple of China

Treat

- Green apple are substitute good - Has in-house market

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Phisuth farm

Marketing mix analysis

Product jujube fresh milk, bamboo shoot Price for retailer 25 baht per kilograms

Place Chaiprakran district Chaingmai, has retailer to take from farm

- Location is proper to plant Jujube Milk - Be full of Source for plant

- Has demand of market

- Don’t have Flood, blaze and drought - Has retailer to take

Weakness

- Use chemicals

- Not flexible in transportation - Land limit

- High price

- Irrigation not good

Opportunity

- Competitor less

- New market easy to make market share - Substitute good of green apple of China

Treat

- Green apple are substitute good - Has local market

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Out of area

- Be full of Source for plant - Has demand of market

- Don’t have Flood, blaze and drought - Has market already

Weakness

- Use chemicals - Higher cost

- Weather not be suitable for plant

Opportunity

- Competitor less

- Has contract Green Fresh

- Substitute good of green apple of China

Treat

- Green apple are substitute good - Can not sale if low quality

3.2.4.2 The Customer

Fill-Fresh are separate customers for 3 groups o Green fresh company

o Chok-chareun Market (wholesale)

o Tai Market and Simumueng Market (wholesale)

1. Green fresh company

For Green fresh company is company to export of Agriculture product and now they need to contract with farmer at Nakronratchasima and Nakronswan to produce Jujube Milk for export and have 81 farmers be under this contract that has market share around 280 Tones, 70% for in land and 30% for export to Malaysia, And Green fresh has demand for

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Lotus 7 Tones per day and need for export to Singapore, Taiwan and United Arab emirates (Dailynews December 23, 2008)

Area Farmer Field

Wong-Numkour, Nakronratchasima 81 321

Maewong, Nakronswan 72 251

Total 153 572

Figure 15 Number of farmer and area growth Jujube fresh milk

Figure 16 Ratio of farmer and area growth Jujube fresh milk

For this market, Fill-Fresh is a new wants to ask market share 10%, 15% and 20% in first second and third year, for this market those 42 tones per year @ 23, Guarantee prices

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Figure 17 Ratio of farmer and area growth Jujube fresh milk in first year

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Figure 19 Ratio of farmer and area growth Jujube fresh milk in year three

2. Wholesaler in Chok-chareun Market

For Chok-chareun Market is biggest of wholesale in Chaingfield, has two zones, first for vegetable around 35%, second for fruit around 65% of all wholesaler in the market, has a lot of fruit follow season. (Survey April 21, 2010)

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Picture 1 Chock-chareaun Market

Segment: Wholesaler in Chok-chareun Market has around 200 shops Target: 65% of Wholesaler that are buy and sell fruit

Position: Fresh set position in this market for good quality be because of

Fill-Fresh need to control quality of product for make market of Green fresh that why to present product in this criteria

3. Tai Market (wholesale)

For this market Fill-Fresh wants to be substitute market for support product that is excess in demand in three markets.

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Picture 2 Logo of Tai market

It is a Central Market of Thailand, for Agricultural Goods and Integrated Agro Industries of Thailand

On the area over 500 field (200 acres) make Tai market is great, wide, comfortable and different from the old type of central market entirely. The market is divided according to the types of goods that can support goods flow volume more than 15,000 tons daily.

Creating employment an building the economic infrastructure

Tai Market has a policy to open widely and build opportunities for Thai citizens to join hand to create and develop TAI MARKET to be great on the world’s level. The interest persons want to be a part of the great business cycle and agriculture if you merely have the following qualifications.

• A trader who wishes to do business seriously.

• A farmer who wishes to bring in their produce to the central market system. • A large buyer that wishes to bid for agricultural produce.

• A hawkers and retailer of agricultural goods of some types. • An exporter of agricultural goods.

Infrastructure for unlimited growth

On area larger than 500 field TAI MARKET has laid down infrastructures in all sides to support the future growth readily convenience and necessary facilities

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• The design of project emphasizes urbanization with a priority on free flow of traffic to make the businesses of TAI MARKET operate smoothly.

• The main road leading to the project is 6-lane traffic adjoins Phaholyothin Road; km.42 diagonally opposite Thammasart University, Rangsit Center} • Can support the traffic flow of about 30,000 vehicles per day.

• The service roads among building are 16m and 20m wide.

• The permanent parking lot has a capacity of 4,000 vehicles, which can support • 30,000 vehicles per day.

Utilities

• Tab water supply

• Metropolitan Electricity Authority • Telephone system

• Wastewater treatment system • Environment

• Concern with good environment, security and clean (Tai market, 2010)

Opportunity

• New product has high demand for local and exporter

• Market can support 15,000 tones daily for Agriculture product • Has a lot wholesaler

• Center of market

• Has logistic business and nighttime transportation

Tread

• Far away from farm

Customer analyze

All customer of Fill-Fresh are wholesale that separate to two group, customer for export and in-house

For export has demand follow fofieldgn, Grade A weight of not less than 150 grams of sweet and not less than 13 percent Brix, Grade B is the average weight of 130-150 g were sweet grade for grade C The average weight of 110-130 grams. Good grades are the average

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weight of 90-110 g, (deliynews August 7, 2009), want high quality and give to high price. For this customer has less and far away.

For in-house, a lot of customer, wholesale in Chock-chareun Market, has high demand but give market price at average 15 to 18 baht in season, do not care quality but look high volume and can return on profit.

3.2.4.3 Competitive Company

For Fill-Fresh want to make market share in Jujube Fresh milk Fill-fresh will set quality of product to be strategies that clever for achieve in business.

Selectivity and sequencing

Fill-fresh select present the quality of product to get the market share that can respond need of all target market of Fill-Fresh that has 3 markets follow in customer analysis in chapter 3

Make or buy

Fill-Fresh are produce product for control quality and quantity to support the market

Cost-effectiveness

Fill-Fresh do not have in cost because Fill-Fresh select to produce so can control cost

Strange and weakness Strange

– Location is proper to plant Jujube Milk – Be full of Source for plant

– Has demand of market

– Don’t have Flood, blaze and drought

Weakness

– New brand

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– Good in irrigation

Strategies of competitive

Competitive in market are less cause has increase in demand from number of population that increase but area of agriculture are decrease and more disaster that show capability to product are decrease, of cause the demand in market will be increase

Opportunity in business

- Product are fresh in market so customer will interest in product

- Product be full of vitamin C and calcium, phosphorus, fat, sugar and other - It Substitute of green apple

- Has export market - Competitor less

Treat in business

- New brand no guarantee

- New brand has look from competitor.

Strategy to competitive 1. Backward integrations,

Fill-Fresh want to reduce cost by use backward integrations method, that want to make

manure, from the begin need to buy manure from supplier who has cow farm, Fill-Fresh have to provide cow and take care him, for hope get dung from cow and take on process to manure, out of that can get more than that get milk and helps to reduce cost of grass because grass are food of cow. Manure includes rice bran, chaff and Effective Micro-organisms (Organic Thailand. September 10, 2005)

2. Promotion

Fill-Fresh want to promote product by use Market presentation, give out to wholesale for test taste and crispy and Market develop, give out follow event for that all promotion are from a percentage of product in each year, following:

Oct Nov Dec Jan Feb Total

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Year 2 122 304 486 243 61 1,216

Year 3 152 380 608 304 76 1,520

Figure 20 Forecast for promotion (unit:kilograms)

Figure 21 Forecast for promotion (unit:kilograms) 3.3 Forecast Sale

Fill-Fresh forecast sale from rate of growth capacity and market price, The capability to produce by average 100 Kilograms per plant per year in year 3 and will more and more; source: interview of Mr.Phisuth 13-April-2010 who owner of Jujube Fresh milk farm in Chaiprakran District and research from interview and Reveal on of Mr.Somsak Keratisremsin and interview of Mr.Phisuth 13-April-2010.

We can forecast the production in first year at 30 Kilograms, Second year at 80

Kilograms, Third year at 100 Kilograms, and increase 20 percent to year 6th and will be stable

and deciles follow the cycle.

Because in market has more demand that Fill-Fresh can produce how from interview entrepreneur in Chok-chareun on December 2009 around 15 wholesaler, how much and how many they said follow market price around 15 to 18 baht and they want all our have or 20 to 30 tones per wholesaler

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October 10% November 25% December 40% January 20% February 5%

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4 3 J uj ub e Y ea r 1 K il o g ra m s p er p la n t 3 0 A p r M ay Ju n Ju l A u g S ep O ct N o v D ec Ja n F eb M ar to ta N u m b er o f p la n t 1 ,5 2 0 0 0 0 0 0 0 4 ,5 6 0 1 1 ,4 0 0 1 8 ,2 4 0 9 ,1 2 0 2 ,2 8 0 0 4 P ri m ar y m ar k et K g . 6 1 % 0 0 0 0 0 0 2 ,8 0 0 7 ,0 0 0 1 1 ,2 0 0 5 ,6 0 0 1 ,4 0 0 0 2 P ri ce 2 3 0 0 0 0 0 0 6 4 ,4 0 0 1 6 1 ,0 0 0 2 5 7 ,6 0 0 1 2 8 ,8 0 0 3 2 ,2 0 0 0 6 4 S ec o n d ar y M ar k et K g . 3 8 % 0 0 0 0 0 0 1 ,7 1 4 4 ,2 8 6 6 ,8 5 8 3 ,4 2 9 8 5 7 0 1 P ri ce 2 0 0 0 0 0 0 0 3 4 ,2 8 8 8 5 ,7 2 0 1 3 7 ,1 5 2 6 8 ,5 7 6 1 7 ,1 4 4 0 3 4 T o ta l 0 0 0 0 0 0 9 8 ,6 8 8 2 4 6 ,7 2 0 3 9 4 ,7 5 2 1 9 7 ,3 7 6 4 9 ,3 4 4 0 9 8 Y ea r 2 K il o g ra m s p er p la n t 8 0 A p r M ay Ju n Ju l A u g S ep O ct N o v D ec Ja n F eb M ar to ta N u m b er o f p la n t 1 ,5 2 0 0 0 0 0 0 0 1 2 ,1 6 0 3 0 ,4 0 0 4 8 ,6 4 0 2 4 ,3 2 0 6 ,0 8 0 0 1 2 P ri m ar y m ar k et K g . 3 5 % 0 0 0 0 0 0 4 ,2 0 0 1 0 ,5 0 0 1 6 ,8 0 0 8 ,4 0 0 2 ,1 0 0 0 4 P ri ce 2 3 0 0 0 0 0 0 9 6 ,6 0 0 2 4 1 ,5 0 0 3 8 6 ,4 0 0 1 9 3 ,2 0 0 4 8 ,3 0 0 0 9 6 S ec o n d ar y M ar k et K g . 6 4 % 0 0 0 0 0 0 7 ,8 3 8 1 9 ,5 9 6 3 1 ,3 5 4 1 5 ,6 7 7 3 ,9 1 9 0 7 P ri ce 2 0 0 0 0 0 0 0 1 5 6 ,7 6 8 3 9 1 ,9 2 0 6 2 7 ,0 7 2 3 1 3 ,5 3 6 7 8 ,3 8 4 0 1 ,5 6 T o ta l 0 0 0 0 0 0 2 5 3 ,3 6 8 6 3 3 ,4 2 0 1 ,0 1 3 ,4 7 2 5 0 6 ,7 3 6 1 2 6 ,6 8 4 0 2 ,5 3 Y ea r 3 K il o g ra m s p er p la n t 1 0 0 A p r M ay Ju n Ju l A u g S ep O ct N o v D ec Ja n F eb M ar to ta N u m b er o f p la n t 1 ,5 2 0 0 0 0 0 0 0 1 5 ,2 0 0 3 8 ,0 0 0 6 0 ,8 0 0 3 0 ,4 0 0 7 ,6 0 0 0 1 5 P ri m ar y m ar k et K g . 3 7 % 0 0 0 0 0 0 5 ,6 0 0 1 4 ,0 0 0 2 2 ,4 0 0 1 1 ,2 0 0 2 ,8 0 0 0 5 P ri ce 2 3 0 0 0 0 0 0 1 2 8 ,8 0 0 3 2 2 ,0 0 0 5 1 5 ,2 0 0 2 5 7 ,6 0 0 6 4 ,4 0 0 0 1 ,2 8 S ec o n d ar y M ar k et K g . 6 2 % 0 0 0 0 0 0 9 ,4 4 8 2 3 ,6 2 0 3 7 ,7 9 2 1 8 ,8 9 6 4 ,7 2 4 0 9 P ri ce 2 0 0 0 0 0 0 0 1 8 8 ,9 6 0 4 7 2 ,4 0 0 7 5 5 ,8 4 0 3 7 7 ,9 2 0 9 4 ,4 8 0 0 1 ,8 8 T o ta l 0 0 0 0 0 0 3 1 7 ,7 6 0 7 9 4 ,4 0 0 1 ,2 7 1 ,0 4 0 6 3 5 ,5 2 0 1 5 8 ,8 8 0 0 3 ,1 7

Project Feasibility Study & Evaluation (Agricultural Product)

[Fill-Fresh company]