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Table of Contents
Page 2: Introduction Page 2: Who Responded?
Page 4: What They Want to Know Page 21: What They Don’t Understand Page 36: Managing Data and Data Projects Page 39 Big Data and Analytics Plans
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four roles respondents identified themselves with—business analyst, business manager, and executive management—were focused on the business side, about 35% of the total respondents.
This supports the notion that data is becoming the domain of the business rather than the IT side within the enterprise.
A note about the Other categories: The verbatim responses about job titles and roles for people in the
Other category suggest that many of these respondents are not representative of the audience we
wanted to reach. However, we believe the data shown in the Other category represents a broader
perception among individuals in an organization and therefore provides an interesting comparison
point.
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Figure 1. Respondents by Role
Another surprise: Manufacturing was the most common industry in which respondents worked at 12%
(Figure 2). Professional services was second at 11%, just slightly higher than the percentage of respondents who identified themselves as consultants. The top six industries represent nearly two- thirds of the respondents.
Figure 2. Respondents by Industry
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Mining Engineering & Construction Transportation & Logistics Agriculture Wholesale distribution Telecommunications Life sciences Automotive Aerospace & Defense Chemicals Media Pharmaceuticals Oil & gas Higher education Public sector Utilities Retail Healthcare Consumer goods High tech FInance/banking Professional services Manufacturing
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Figure 3. Respondents by Functional Area
What They Want to Know
We asked respondents to select from a list of 30 subject areas that were important to them, and they could select more than one answer. The overall results are what we expected. Core areas such as data management, report design, and data quality are high, while newer more cutting edge topics such as machine learning are low. And not surprisingly, there is a generally inverse correlation between the topics of interest and those the respondents said they were not familiar with. In other words, the least understood topics tended to be the least important to the respondents.
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Figure 4. Important Topics vs. Topics Not Understood
Figures 5 through 34 show how the importance of each topic varies among the different roles of the respondents. In general, respondents in management roles had a higher degree of interest in topics related to big data than respondents in IT roles. In fact, respondents in non-management roles were mainly interested in topics specific to their roles and responsibilities.
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Machine learning Semantics and taxonomies Location data In-memory computing Social media analytics Data virtualization Software as a Service Metadata Data as a Service Data supply chain User interface design Data profiling Data visualization Enterprise content management Database administration Mobile applications Predictive analytics Data architecture Search tools Security Data migration Data governance Data warehousing Data modeling Report design Archiving Data management
Percentage Don't Know Percentage Interested
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Figure 5. Importance of Archiving by Role
Figure 6. Importance of Business Intelligence by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 7. Importance of Data Architecture by Role
Figure 8. Importance of Data Governance by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 9. Importance of Data Integration by Role
Figure 10. Importance of Data Migration by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 11. Importance of Data Modeling by Role
Figure 12. Importance of Data as a Service by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 13. Importance of Data Profiling by Role
Figure 14. Importance of Data Quality by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 15. Importance of Data Management by Role
Figure 16. Importance of Data Supply Chain by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 17. Importance of Data Virtualization by Role
Figure 18. Importance of Data Visualization by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 19. Importance of Data Warehousing by Role
Figure 20. Importance of Database Administration by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 21. Importance of Enterprise Content Management by Role
Figure 22. Importance of In-Memory Computing by Role
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System Admin Architect BI Specialist
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 23. Importance of Location Data by Role
Figure 24. Importance of Machine Learning by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 25. Importance of Metadata by Role
Figure 26. Importance of Mobile Applications by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 27. Importance of Predictive Analytics by Role
Figure 28. Importance of Report Design by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 29. Importance of Search Tools by Role
Figure 30. Importance of Security by Role
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System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 31. Importance of Social Analytics by Role
Figure 32. Importance of Software as a Service by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 33. Importance of Semantics and Taxonomies by Role
Figure 34. Importance of User Interface Design by Role
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
System Admin
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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areas such as security, archiving, data management, or data quality. The survey results reflect that. The survey also shows that there is confusion about key big data terms such as machine learning and in- memory computing among a significant minority of both IT and business managers, as Figures 25 through 64 show.
Figure 35. Respondents Who Did Not Know Archiving by Role
0.00% 20.00% 40.00% 60.00% 80.00%100.00%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 36. Respondents Who Did Not Know Business Intelligence by Role
Figure 37. Respondents Who Did Not Know Data Architecture by Role
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System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process…
Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 38. Respondents Who Did Not Know Data Governance by Role
Figure 39. Respondents Who Did Not Know Data Integration by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 40. Respondents Who Did Not Know Data Migration by Role
Figure 41. Respondents Who Did Not Know Data Modeling by Role
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System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 42. Respondents Who Did Not Know Data as a Service by Role
Figure 43. Respondents Who Did Not Know Data Profiling by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 44. Respondents Who Did Not Know Data Quality by Role
Figure 45. Respondents Who Did Not Know Data Management by Role
0.00% 20.00% 40.00% 60.00% 80.00%100.00%
System Admin Architect BI Specialist
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 46. Respondents Who Did Not Know Data Supply Chain by Role
Figure 47. Respondents Who Did Not Know Data Virtualization by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 48. Respondents Who Did Not Know Data Visualization by Role
Figure 49. Respondents Who Did Not Know Data Warehousing by Role
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System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 50. Respondents Who Did Not Know Database Administration by Role
Figure 51. Respondents Who Did Not Know Enterprise Content Management by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 52. Respondents Who Did Not Know In-Memory Computing by Role
Figure 53. Respondents Who Did Not Know Location Data by Role
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System Admin Architect BI Specialist
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 54. Respondents Who Did Not Know Machine Learning by Role
Figure 55. Respondents Who Did Not Know Metadata by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
0% 20% 40% 60% 80% 100%
System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 56. Respondents Who Did Not Know Mobile Applications by Role
Figure 57. Respondents Who Did Not Know Predictive Analytics by Role
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System Admin Architect
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 58. Respondents Who Did Not Know Report Design by Role
Figure 59. Respondents Who Did Not Know Search Tools by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 60. Respondents Who Did Not Know Security by Role
Figure 61. Respondents Who Did Not Know Social Analytics by Role
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System Admin Architect BI Specialist
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 62. Respondents Who Did Not Know Software as a Service by Role
Figure 63. Respondents Who Did Not Know Semantics and Taxonomies by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer Executive Management IT Director IT Manager Line of Business Manager Team Lead Other
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Figure 64. Respondents Who Did Not Know User Interface Design by Role
Managing Data and Data ProjectsWhen it comes to topics related to the management of big data and analytics initiatives, the why and how take precedence over measuring and training (Figure 65). Sixty-three percent said strategic planning was most important to them, and the response was higher for executive management (81%) and business managers (75%). People responsible for execution rated strategic planning the lowest.
Project management was second at about 60%, led by developers (100%) and IT directors (86%). Change management was consistently important to all roles with two exceptions. No line-of-business owner and 100% of IT directors selected it. Figure 66 shows responses broken out by role.
System administrators are the outlier here. They didn’t seem interested in any of the management topics, but this is understandable. While their role is vital to the success of any organization, system administrators tend to be at the bottom of the food chain when it comes to planning and executing a big data strategy.
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System Admin Architect BI Specialist
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Figure 65. Data and Analytics Management Topics
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Figure 66. Management Topics by Role
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System Admin Architect BI Specialist Business Analyst Business Manager Business Process Manager/Owner Consultant Developer
User Training Strategic Planning
Project Management Methodologies
IT Benchmarking Corporate Performance Management
Change Management
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Fewer than 20% of respondents said their companies had no initiatives related to analytics or big data, less than the 22% who said that big data and analytics are core to their business. More than half, 59%, currently have at least one initiative or will have one within the next 12 months (Figure 67).
Companies now have many options to implement the latest analytics technology through the cloud or with minimal impact on existing systems. Yet 63% of those with existing or planned initiatives say they will be deployed internally and integrated with existing systems (Figure 68). Only 4% said their initiative was completely cloud based.
Figure 69 shows how big data and analytics initiatives vary for different industries.
Figure 67. Big Data and Analytics Initiatives
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No plans Big data and analytics are core
to our business
Will have at least one initiative in
the next 12 months
Currently have at least one initiative
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Figure 68. Nature of Big Data and Analytics Initiatives
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Figure 69. Big Data and Analytics Initiatives by Industry
0.0% 1.0% 2.0% 3.0% 4.0% 5.0%
Aerospace & Defense Agriculture Automotive Chemicals Consumer goods Engineering & Construction FInance/banking Healthcare Higher education High tech Life sciences Manufacturing
Media Mining Oil & gas Pharmaceuticals Professional services Public sector Retail Telecommunications Transportation & Logistics
Big data and analytics are core to our business
Currently have at least one initiative
Will have at least one initiative in the next 12 months
No plans
