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RBC Insurance lets you go further than ever before. Why sell RBC Insurance? Licensed Technology Affiliates. We only work with the best

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RBC Insurance

®

lets you go further than ever before

Get ready to take the open road towards a greater customer base and greater revenue. We offer a suite of world-class travel insurance web-based sales tools and online training courses to all our 100% Al-liance Program Member Agencies. Take advantage of these powerful Web services, and you can look forward to:

• Exceeding your sales targets

• Expanding the efficiency of your online booking engine • Increasing customer base with easy online purchasing • Accelerating travel agent productivity

• Saving costs incurred with traditional booking methods

• Easily integrating and customizing the technology into your existing site • Reducing the cost of integrating the online application yourself

Why sell RBC Insurance?

• We are Canada’s #1 provider of travel insurance

• 3 million travellers a year entrust us to meet their travel insurance needs • We are one of the fastest growing insurance providers in Canada

• Our products are some of the most highly recognized and progressive in the travel insurance in dustry

• We hold 35 years of delivering on a long-standing reputation for strength, stability and security • We build insurance revenue through various best practices and etools

Licensed Technology Affiliates

We only work with the best

RBC Insurance holds a licensed affiliation with the two leading developers of online travel booking engines: Technology Solutions Group (TSG) and Softvoyage. They have leveraged the unique de-mands of the travel insurance industry into their advanced technological capabilities, to help you:

• Sell online more effectively by enabling travel customers one-stop shopping

• Offer bundled travel insurance with flights and hotel packages within the same transaction • All this, with little or no set-up

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Technology Solutions Group

• Together, we integrated the eSales Accelerator into TSG’s advanced online booking engine

• TSG is a leading provider of web-based, ecommerce, network and intranet solutions across North America

Softvoyage

• Working with RBC Insurance, Softvoyage enhanced its already powerful ecommerce platform to include eSales Accelerator

• Softvoyage is a leader in the development of commercial solutions for tour operators, consolida tors, charter airline companies and travel agencies (Signature, Flight Centre, Sunquest, Air Transat, Sunseekers and Vacations Plus to name a few)

Benefits to your business

Through the affiliations with TSG and Softvoyage, we have developed market-leading, web-based travel insurance sales tools that offer tremendous benefits to your business:

• Significantly increases sales by clearly identifying need for travel insurance

• Eliminates paperwork and overhead costs through fast efulfillment of travel insurance policy

• Presents quotes on our most popular products to customers and includes insurance in the total cost of their trip

• Built with secure XML technology backed by one of North America’s largest financial institutions, providing customers with confidence and peace of mind

• Easy customization with your brand, creating a seamless customer experience

• Reduces abandonment of site by providing information that supports buying decision • Ensures same high standard of service as offered at your agency

• Pays you your regular commission rates

Our Solutions

We offer a selection of easy solutions built to expand revenue opportunities through your traditional travel agency or online, no matter what your needs may be.

Our solutions quickly enable you to sell travel insurance through your agency website, upgrade your current website’s online booking engine or streamline travel insurance sales into your agency.

Learn how these solutions help internal and external agents sell faster and accelerate your agencies’ call centre revenue.

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eSales Accelerator

What is eSales Accelerator?

• Our web service that integrates travel insurance sales into your existing online booking engine • One of today’s most powerful online travel insurance sales tools

• Increases sales revenues by selling travel insurance in ‘one-click’ or less

• Allows customers to instantly book their trip and purchase travel insurance in one simple transac tion

• Leading edge technology that reduces the need for extra resources to manage it

• Designed with increased security level adhered to by RBC Financial Group, Canada’s leading fi nancial institution

eSales Accelerator makes it easy for consumers to buy.

One of our member sites issued over 2,400 policies representing over $240,000 of premium in 2002.

Convert browsers to buyers with the right technology.

Closing ratios can vary, but our eSales Accelerator member sites, on average close 25% of bookings with travel insurance, versus an ecommerce average of 5%.

What are the benefits of eSales Accelerator?

Integrates into your online booking engine

• Secures more sales by integrating insurance into purchasing process • Easy access to information by building policy details into booking flow

• Less paperwork thanks to seamless flow of customer information to RBC Insurance • Keeps customers on your site through ‘one-click’ transactions

Easily customizable

• Gives you the choice of how to present products

• Flexible front-end customization puts your brand up front • RBC Insurance brand displayed to support the sale

Invites customers into a seamless ‘one-click’ experience

• Purchase insurance and book trip in a simplified transaction • Fulfills need for ease and convenience

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• One-stop transaction completed in minutes

• Electronic fulfillment of policy to customer via email or your website • Powerful end-to-end ecommerce solution

WorldProtect

®

What is WorldProtect?

• Our award-winning, internet-based travel insurance quoting and sales application • Streamlines the way you currently book insurance with your agency

• Easy-to-learn system designed for agents just learning online booking • Agents can complete transactions for customers in minutes

• Surpasses traditional methods of booking

• Access to the Amadeus, Apollo or Sabre GDS for real-time, high-volume transaction processing • Features exclusive, industry-leading RBC Insurance eLearning course for our 100% Alliance Mem-ber Agencies

Revealing the way Canadians think about travel insurance

• 84% say travel insurance is “worth the cost”

• 67% agree that “an accident can happen to anyone, even during a very short business or recreation al trip”

• 52% say they “always buy” travel insurance when travelling outside Canada or the US

• 84% believe “it’s very important to be offered the option to buy travel insurance when booking a trip”

Source: Ipsos-Reid Survey(2002)

What are the benefits of WorldProtect?

Increase sales

• Quick access to travel insurance information • More time to serve customers

• Sell quickly and conveniently

• Sell quality RBC Insurance brand products

Sell faster

• Quick entry of customer information • Purchase in one easy step

• Increased productivity

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• Quick, easy selection of quality products

• Fast, effective retrieval of customer information • Efficient way of meeting customer needs

• Quality experience generates repeat customers • Full control over your confidential information • Keeps track of login dates and sales

eLearning online course

• Extensive online learning tool teaches sales product knowledge and selling skills • Designed to help, support, and train new and existing staff

• Ready reference tool

• Great for those just starting out and for those looking to improve skills • Solidify your knowledge of our products

• Build on your ability to help customers make informed decisions • Get answers to those tough questions customers ask

WebLink

What is WebLink?

• Our ecommerce platform for selling travel insurance through a link on your website

• An easy solution if you don’t currently have a booking engine integrated into your website

• Minimal set up time needed by simply adding a hyperlink from your existing website to the sales tool

• One of the most widely used online travel insurance sales tools in the travel industry • One of the most effective ways to sell travel insurance

• Meets today’s customers expectations for online convenience of booking a trip and purchasing travel insurance

• Proven sales tool to help agents increase commissions from travel insurance

• Partner with us to join the ranks of some of the most successful online travel sites, such as Traveloc ity

Weblink works.

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What are the benefits of WebLink?

One of the most effective ways to sell travel insurance

• Efficient, easy-to-learn process • Increases revenue

• Simple, easy navigation

• Asks only for basic customer information • Accelerates completion of refunds

• Displays only your contact info

• Customers can easily get in touch with you

Ideal sales tool built for travel agents

• Engineered for ease of use • Finish sales faster

• Efficiency increases customer retention • Accelerates customer decision-making • Use it as a resource tool

• Online purchasing ability increases sales revenue • Monthly Policy Transmission Detail statement (Commissions, sales and policy activity)

• Generate and print your reports any time

Ease-of-use generates repeat customers

• Purchase online in minutes

• Addresses importance of travel insurance

• Reassures customers they are making a wise decision • Educates customers on need for travel insurance

• Short product descriptions accelerates product knowledge • Meets customer need for quick comparison of costs

eLearning

What is eLearning?

• An easy way to click, learn and earn online

• Builds on your product knowledge, sales skills and closing expertise • Learn how to enhance customer experience and close more sales • Stop and start so you can finish at your own pace

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What are the benefits of eLearning?

Learn effective “how to’s” on selling travel insurance

• Secure customer commitment • Overcome objections

• Be confident when explaining insurance to your customers • Discuss the emotional and financial value of the purchase • Answer customer questions successfully

Increase your closing ratio

• Proven closing techniques

• Methods for meeting and exceeding revenue targets • Uncover greater customer satisfaction and loyalty

• Engage your customers in why they need travel insurance • Gain more time to build customer relationships

• Get the answers to unexpected customer questions

Get to know our products so you can sell more

• Learn to compare different packages with customers

• Learn to recommend the right package while ensuring eligibility • Increase your confidence in answering customer questions • Learn to issue a policy in just a few simple steps

• Tips to make the policy easy for customers to understand

What our eLearning graduates have to say “My close ratio increased from 17% to 33%.” Markella Mavrakis, Exitnow.ca

“I saw my travel insurance revenue climb 37%.” Pierre Raymond, Exitnow.ca

“Product knowledge is a huge part of making a sale. I feel much more confident answering questions from clients.”

Lianne Somers, Sun Holidays

“Now I have easy access to answers when I have a question about a policy.” Karen Banjar, Sun Holidays

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Our survey results have been extremely positive

After you finish the course, you’ll be asked to complete a survey rating the course. Here’s a look at feedback we’ve received over the last year.

Sell more! Upgrade your online travel insurance sales solution.

If you already are an RBC Insurance appointed travel agency using WorldProtect, or own a website that links to WebLink, then you already know the value RBC Insurance brings to your business. Now it’s time to open up your customer base and revenue opportunities to greater successes. To learn more about upgrading your technology solutions, email us at etools@rbc.com

Become a 100% Alliance Program Member Agency today.

You’ve taken the time to experience our award-winning tools, now it’s time to sign up to become a 100% Alliance Program Member Agency.

Here’s your chance to turn insurance selling into a key profit centre and join the ranks of some of the most profitable travel agencies throughout North America.

To contact us for more information, please call 1-800-387-4357

Was the objective of the course relevant to you? 91%

Were the quizzes useful? 80%

Do you feel more confident describing packages and plans to customers? 78%

Do you feel more confident about the sales process? 92%

Do you feel better able to manage objections more effectively? 78% When you finished a section, did it always take you back to where you’d left off? 85%

Would you use it as an ongoing reference tool? 76%

References

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