Communicating Evidence
Communicating Evidence
Knowledge Transfer - Disseminating Research Findings
Mary Law
© Mary Law, School of Rehabilitation Science, McMaster University, Hamilton, ON Canada
Knowledge Transfer - Disseminating Research Findings
Mary Law
© Mary Law, School of Rehabilitation Science, McMaster University, Hamilton, ON Canada
Knowledge Transfer
Knowledge Transfer
What is knowledge transfer?
What factors affect knowledge transfer?
What is knowledge transfer?
Social Learning
Social Learning
Social learning involves:
(a) promotional activities to interest and motivate
people to change behaviour
(b) skills training (to encourage self-efficacy beliefs) (c) development of support networks to maintain the
new behaviours
(d) maintenance of behaviour through reinforcement
and generalization to different settings
Social learning involves:
(a) promotional activities to interest and motivate
people to change behaviour
(b) skills training (to encourage self-efficacy beliefs) (c) development of support networks to maintain the
new behaviours
(d) maintenance of behaviour through reinforcement
Social Marketing
Social Marketing
Social marketing emphasizes the role of
communication and marketing techniques to
increase the acceptability of an idea or practice. It involves ensuring that the idea or practice is:
(a) desirable to the target group
(b) promoted through various media (c) adequately distributed.
Social marketing emphasizes the role of
communication and marketing techniques to
increase the acceptability of an idea or practice. It involves ensuring that the idea or practice is:
(a) desirable to the target group
(b) promoted through various media (c) adequately distributed.
Facilitating Change
Facilitating Change
The best techniques for changing individuals’ attitudes or behavior are:
(a) active participation
(b) persuasive communication (c) empowering individuals
The best techniques for changing individuals’ attitudes or behavior are:
(a) active participation
(b) persuasive communication (c) empowering individuals
Knowledge Transfer
Knowledge Transfer
The dissemination source must be perceived as competent, credible and trustworthy
The content must be perceived as relevant, usable, methodologically sound, and
comprehensive to users.
The dissemination source must be perceived as competent, credible and trustworthy
The content must be perceived as relevant, usable, methodologically sound, and
Knowledge Transfer
Knowledge Transfer
The medium must be timely, accessible, user-friendly and clearly understandable.
The intended user must perceive the relevance of the materials to their own needs, and understand the material in the context of their work.
The medium must be timely, accessible, user-friendly and clearly understandable.
The intended user must perceive the relevance of the materials to their own needs, and understand the material in the context of their work.
Evidence-based Communication
Evidence-based Communication
What is the role of the person receiving knowledge?
What decisions will be made?
Obtain and interpret research evidence
Communicate evidence in an understandable way
Tickle-Degnen, 2001
What is the role of the person receiving knowledge?
What decisions will be made?
Obtain and interpret research evidence
Communicate evidence in an understandable way
Communicating Evidence to:
Communicating Evidence to:
Clients and families?
Managers?
Decision-makers?
Clients and families?
Managers?
Methods of Knowledge Transfer
Methods of Knowledge Transfer
Continuing education courses (interactive/didactic)
Expert opinion
Journal articles/educational materials
Research summaries/abstracts
Audit and feedback
Educational outreach (academic detailing) Educational influentials/opinion leaders
Clinical guidelines
Continuing education courses (interactive/didactic) Expert opinion
Journal articles/educational materials Research summaries/abstracts
Audit and feedback
Educational outreach (academic detailing) Educational influentials/opinion leaders
Problem size/complexity of research developing evidence-based policy lack of access organizational barriers Problem size/complexity of research developing evidence-based policy lack of access organizational barriers Potential Solution abstract services/research summaries evidence-based guidelines information systems to integrate evidence and care guidelines
administrative leadership
and incentives for EBP
Potential Solution
abstract services/research
summaries
evidence-based guidelines
information systems to integrate evidence and care guidelines
administrative leadership and incentives for EBP
Evidence-based
Transfer Model
Evidence-based
Transfer Model
Practicing Evidence Based OT?
What should practitioners aim for?
Awareness Consultation
Judgement Creativity
Awareness
Awareness
Therapists must be aware of the evidence which has to do with their practice
This means finding effective ways of staying up-to-date with the new research happening in the field
Instead of awareness of everything without
comprehension, the goal is focused awareness, or a knowledge of where to look
It is important that each practitioner find their own ‘intuitive’ way to stay up-to-date
Therapists must be aware of the evidence which has to do with their practice
This means finding effective ways of staying up-to-date with the new research happening in the field Instead of awareness of everything without
comprehension, the goal is focused awareness, or a knowledge of where to look
It is important that each practitioner find their own ‘intuitive’ way to stay up-to-date
Consultation
Consultation
“Evidence based clinical practice is an approach to decision making in which the clinician uses the best evidence available, in consultation with the patient, to decide upon the option which suits that patient best”
Muir Gray, JA. (1997) Evidence-based healthcare: how to make health policy and
management decisions. London: Churchill Livingstone.
An essential part of practitioners’ jobs is to be good communicators
Practitioners who are able to discuss why they are
practicing evidence-based OT and what is happening to their clients will be the most successful
“Evidence based clinical practice is an approach to decision making in which the clinician uses the best evidence available, in consultation with the patient, to decide upon the option which suits that patient best”
Muir Gray, JA. (1997) Evidence-based healthcare: how to make health policy and
management decisions. London: Churchill Livingstone.
An essential part of practitioners’ jobs is to be good communicators
Practitioners who are able to discuss why they are
practicing evidence-based OT and what is happening to their clients will be the most successful
Judgment
Judgment
There are problems inherent in the “evidence” used by EBP
Example: Meta Analyses which are successful for “average” randomized client may not apply to
specific cases, and can be misleading
Practitioners must possess good clinical judgment to tailor the evidence to the specifics of each
client’s situation.
There are problems inherent in the “evidence” used by EBP
Example: Meta Analyses which are successful for “average” randomized client may not apply to
specific cases, and can be misleading
Practitioners must possess good clinical judgment to tailor the evidence to the specifics of each
Creativity
Creativity
Using the best evidence in the best way will not always be straightforward, and practitioners will have to use their creative skills to meet the challenges of real life.
Evidence-based OT enables practitioners to ‘write their
own textbook’, and teach themselves what they need: this makes independent thinking essential.
In short, all of EBP is somewhere both a science and an art, requiring creativity and insight to work correctly.
Using the best evidence in the best way will not always be straightforward, and practitioners will have to use their creative skills to meet the challenges of real life.
Evidence-based OT enables practitioners to ‘write their
own textbook’, and teach themselves what they need: this makes independent thinking essential.
In short, all of EBP is somewhere both a science and an art, requiring creativity and insight to work correctly.
Knowledge Transfer Exercise
Knowledge Transfer Exercise
Read the academic summary of the Family-Centred Service Survey research
Write the results and implications of this research for:
practitioners
consumers/families
policy-makers/government
Read the academic summary of the Family-Centred Service Survey research
Write the results and implications of this research for: practitioners
consumers/families
Partnership and evidence in practice
Partnership and evidence in practice
Create the culture
Prioritize
Collaborate
Question
Create the culture
Prioritize
Collaborate
What will I do?
What will I do?
Read one journal article every week
Implement one outcome measure in your practice
Each month, select a client and do a literature review related to that person and their
occupational performance issues
Start a journal club
Include evidence when you communicate to clients, service providers, managers
Read one journal article every week
Implement one outcome measure in your practice Each month, select a client and do a literature
review related to that person and their occupational performance issues
Start a journal club
Include evidence when you communicate to clients, service providers, managers
What will I do?
What will I do?
Develop an evidence-based work culture
Support courses that are evidence-based
Share evidence with colleagues
Link with your local university to develop evidence
Develop an evidence-based work culture Support courses that are evidence-based Share evidence with colleagues
