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BUSINESS INTELLIGENCE

Michael Bohl, Radiology Group, PC, SC Brian Hart, Merge Healthcare

Tuesday, August 28, 2012

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session objectives & discussion points

Understand the basics of business

intelligence and why it is essential to you

 Definition

 Rules for Success

Discuss some best practice examples of how RBMA and Radiology Group have used data to drive better decisions

Understand how Merge Dashboards™

technology has progressed to better support business intelligence in outpatient radiology

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“Competing on Analytics” Harvard Business Review; 2006; Davenport, Tom

“Our organization doesn’t want to build

its entire strategy around analytics, but

we would like to become more analytical

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business intelligence definition

Business Intelligence (BI) is defined as the ability of an organization to:

1. Take all its capabilities and

2. Convert them into knowledge, with the goal of

3. Getting the right information to the right people at the right time.

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business intelligence basics

In its simplest sense, BI can be broken down into three stages:

 Data – raw data is gathered and processed into

 Information – which must be filtered and arranged into meaningful

patterns resulting in

 Knowledge – that helps form the business intelligence for the group

Data

Information Knowledge

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why BI? why now?

Industry is

undergoing

intense

evolutionary

change

• DRA • MPPR • Utilization Rate Changes • Bundling • Code consolidations • Practice Expense Changes

• RUC being short-circuited

• SGR fix & potential for “buckets”

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why BI? why now?

Business

intelligence

tool

Data into

insights

Insights

into

decisions

Decisions

into

actions

9

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rules for success

Identify a champion

Get a commitment from key stakeholders Be selective in the BI program you choose

Use charts and graphs to monitor key operational benchmarks whenever possible – a Dashboard Deliver the information to the right people

Start small and build over time

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best practices

Radiology Group initiatives

RBMA data gathering

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Radiology Group background

15 physician radiology group

 Three hospitals  17 sites of service Billing Company  Three clients  24 radiologists  9 hospitals  28 sites  450,000 procedures/year

Joint venture with hospital

 Two imaging centers

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Radiology Group BI uses

Volume trend analysis

 Site, modality, time of day Denial Management

Work Queue Management Receipts per unit of service

 By modality, site, dept . . .

Accounts-receivable management Billing cost/procedure

Number of new & total number of referrers Referral trends by physician by modality Room Utilization

Imaging Center Cost Analysis

Physician productivity by days worked

 Work in progress

Physician Compensation per Unit of Service and RVU

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Radiology Group ad hoc uses

Support practice on new initiatives

 Estimate coverage needs

 Project reimbursements from new potential business

 Determine impact of new PC business on billing office

Joint Venture (Powerful Information)

 I am providing much better trend and referral information and far quicker than hospital

 Referring physician information  Volume by site by modality by day

 Show how and where volumes are changing

 Parsed by hospital-employed vs. non-hospital physicians; parsed by payor; site

 Support marketing initiatives as well as to support operational changes we believe are necessary!

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RBMA ad hoc uses

Supporting Radiology Advocacy in D.C .

 Can either directly, or with a little manipulation, answer advocacy-related questions

 Able to estimate MPPR impact by practice by modality

 RBMA and ACR shared the results with CMS

Supports RBMA Data Benchmarking Surveys

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“Competing on Analytics” Harvard Business Review; 2006; Davenport, Tom

“Our organization doesn’t want to build

its entire strategy around analytics, but

we would like to become more analytical

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Michael Bohl, Radiology Group, PC, SC; 2012

“No matter how much research is done or

how much internal and external information

is gleaned from using a BI tool, it is the

analysis, discussion, understanding, and

calls to action that result from its use that

creates the value of benchmarking and the

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Brian Hart, VP of Development

Radiology Workflow and Perioperative Solutions

MAXIMIZING BI WITHIN MERGE

RADIOLOGY SOLUTIONS

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our radiology vision

1. Integration

2. Market-based innovation 3. Business Practicality

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it continues to come together

Fusion RIS

Practice Analysis

Merge RIS

Report Generator

Dashboards 3.1

Merge Financials

Sentinel

Merge RIS 7.0, 7.1,

7.2

Merge Dashboards

3.3, 3.3.1

MRP 2.0, 2.1

MDM 1.1, 1.1.1

Merge Financials

6.1.1-4

Merge PACS 6.

22

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Merge Dashboards module roadmaps

Q3 2013 Q1 2013 Q4 2012 Q3 2012 Q2 2013 New Features › DB2 to SQL database conversion › Cognos 10.1 upgrade Dashboards 4.0 New Features › Installer improvements › Stability release Dashboards 3.3.1 Dashboards 4.1 New Features › Potential additional integrations › Customer-requested enhancements

Cautionary Notice Regarding Forward-Looking Statements This slide contains forward-looking statements, which could involve a number of risks and uncertainties. Actual results could differ

materially from those expressed in, or implied by, such forward-looking statements. The Company undertakes no obligation to update such factors or to publicly announce the results of any of the forward-looking statements. New Features › MU Stage 2 improvements Dashboards 3.4 New Features

› Sentinel and RIS-specific fixes

› Last version with DB2 database

Dashboards 3.3.3

23

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Merge Dashboards 4.0 planned scope

Cognos 10.1 upgrade

Cognos Auditing feature incorporation Replacement of DB2 database with SQL MU report improvements

Additions to RIS datatree

Enhancements to Age Trial Balance New balancing tool for FIN

Improvements to various canned reports

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interactive, performant, stand alone reporting applications

IBM Cognos Active Reports

IBM Cognos Active Reports are interactive, intuitive, stand-alone reports with the ability to be highly-formatted. New Capabilities within Report Studio allow developers to create these sophisticated report applications.

Key Capabilities

Richer set of controls for Professional Report Authors to build interactive dashboards for the business

Saved MHT applications allow for fast consumption and offline consumption

Schedule and burst applications to broad and diverse users Self-contained output…all data and visuals in a single .MHT file

Benefits

Improved time-to-decision through a more interactive and richer user experience Improved user satisfaction through performance improvements gained through a saved MHT output

Improved productivity by being able to work while not being physically “connected” to reporting application

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new unified workspace

What is Business Insight?

New Unified Workspace for users to easily assemble Workspaces, view/interact/collaborate, analyze and

share the results to follow a train of thought and generate a unique perspective around information

Key Capabilities

Assemble and Format – Drag-and-drop trusted content, filters, and other content. Modify and arrange layout, add colors and text, add comments, and personalize widgets

Interact and Analyze – User can change display, add calculations, filter/prompt, drill up/down, and sort data and seamlessly move to analysis from any area

Share and Collaborate – Dashboards are consumable by others, dashboard objects can be shared and distributed, and integrated with Lotus Connections

Benefits

Enhances self-service – Easy dashboard creation and assembly empower business users Deeper insight into performance – Powerful analysis capabilities for continual and in-place data exploration

Reduces IT bottlenecks – Facilitate self-service while leverage information from trusted and properly IT governed content

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single intuitive interface for ad-hoc query and analysis

What is Business Insight Advanced?

New ad-hoc query and analysis interface for business users

Provides a consistent, simplified, and rich interface for self-service reporting and analysis

Key Capabilities

Single intuitive interface for ad-hoc query and analysis Flexibility for presentation options

Single report spec for integration with Report Studio Professional Author

Benefits

Improve business agility through timely access and richer insights into information

Greater user satisfaction through improved self-service

Lower IT costs by offloading information requests while maintaining proper IT governance

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IBM Cognos Mobile

What is Cognos Mobile?

Cognos Mobile allows business users to consume and interact with trusted and secure Cognos 10 content on mobile devices

Key Capabilities

Modern and interactive user experience on BlackBerry Android, iPhone/iPad devices

Author Once, Consume Anywhere Support for Prompted Reports Support for all Drill types

Location aware reporting

Benefits

Broad mobile platform support: BlackBerry, iPhone / iPad, Win Mobile, Symbian, Android

With the ability to “author once, consume anywhere” developers do not need to re-work or re-format reports for users to consume them

The C10 Web Application (for the iPhone) makes it easy for IT to deploy and maintain Cognos Mobile

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session objectives – met?

Understand the basics of business

intelligence and why it is essential to you Learn the data elements you “can’t live without”

Discuss some best practice examples of how RBMA and Radiology Group have used data to drive better decisions

Understand how Merge technology has progressed to better support business intelligence in outpatient radiology.

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resources

RBMA Accounts Receivable and Imaging Center Surveys

Managing By Benchmarks: Making the Case for Accountability; Radiology Business Journal; Davis & Palmer; May 01, 2009

http://www.imagingbiz.com/articles/view/managin

g-by-benchmarks-making-the-case-for-accountability/

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Michael Bohl, Radiology Group, PC, SC Brian Hart, Merge Healthcare

[email protected]

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