Who? Descriptor PLUS. Descriptor PLUS helps you:

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(1)

Enrollment Planning Service (EPS)

and Descriptor PLUS both integrate

with Student Search Service

®

(SSS

®

)

to let you find the students who are

right for your institution.

SSS is a powerful, economical student

search tool that allows you to recruit

qualified, college-bound prospects from all

backgrounds. With SSS, you can shape your

incoming class by conducting customized

searches at any time and effectively reach

students by mail or e-mail with targeted

communications. Since its launch in 1972,

SSS has grown to become the largest,

most effective recruiting and admission

search tool in the field today.

Each year more than 6.3 million

students — 4.5 million with e-mail

addresses — and 1,000+ colleges and

universities participate in SSS.

Pinpoint who your best prospects are and where they are most likely to be found

with Enrollment Planning Service (EPS) and Descriptor PLUS.

Then, use Student Search Service (SSS) to contact them.

enrollmentsolutions

@

collegeboard.org

Learn how you can take your

recruitment to the next level.

800-927-4302

www.collegeboard.com/recruitment

For a short online demonstration of EPS, please visit:

http://www.collegeboard.com/epsdemo

© 2010 The College Board. College Board, EPS, SSS, Student Search Service and the acorn logo are registered trademarks of the College Board. inspiring minds is a trademark owned by the College Board. All other products and services may be trademarks of their respective owners. Visit the College Board on the Web: www.collegeboard.com.

(2)

Descriptor PLUS

Built with data from millions of students, Descriptor PLUS is a geodemographic tagging service that provides descriptive information about your prospects based on unique neighborhood and high school clusters. You can learn who your prospects really are and how they are apt to progress through the enrollment process, and then customize and target your communications and make decisions accordingly. Their addresses and high school codes are all you need. In addition, once you know who you are looking for, names can be selected in Student Search Service® (SSS®) by cluster and all your output is already tagged.

Who?

Where?

Success Story

University of Dayton Prepares

for Demographic Shift

With an enrollment of over 7,100 students, the University of Dayton knows firsthand the power of combining EPS and

Descriptor PLUS with SSS.

When Sundar Kumarasamy arrived at the University of Dayton (UD), he knew the demographic shift in high school students would dramatically affect the number of students UD draws from its primary

markets. “We are trying not only to maintain a strong hold on our primary markets, but also grow in our secondary markets,” said Kumarasamy, vice president of enrollment management. “We also want to grow in new areas where students who have similar characteristics [to those] of our current student body might not know about UD.” He realized early on that should UD lose any of its share of the projected high school students in Ohio, they would have to

expand nationally and saturate key markets in order to diversify. In 2006, the university started using SSS and EPS more aggressively in order to change the status quo. UD also

purchased Descriptor PLUS to provide the assurance that the university was selecting the “right” students and opening the door for recruitment fit. “Using SSS, EPS and Descriptor PLUS allows us to focus on particular characteristics of prospects like academic quality, geography and family income that correspond with the historical data of our current students,” said Kumarasamy. “By knowing this, we can accurately communicate to turn targeted prospects into applicants.”

UD maximizes SSS, EPS and Descriptor PLUS by not only using each tool to its fullest extent, but also using Descriptor PLUS and EPS to refine

the university’s SSS orders. “Using all three together in 2010 allowed us to generate a higher percentage of qualified applications, allowing us to increase applicant yield and expand our domestic and international markets,” said Kumarasamy.

EPS® is an online data analysis

tool that pinpoints where your most promising high schools and geomarkets can be found. With the click of a mouse, EPS provides comprehensive reports on your markets, your position in those markets and your competition. It also shows the places where more students like those you seek to enroll can be found. EPS integrates with Student Search Service and helps you precisely search for students who are likely to be the most interested in your institution.

With EPS, you can

analyze student

data to:

• Increase your travel return on investment by visiting your most promising geomarkets, states, counties, zIP codes and high schools

• Save money on direct mail by only contacting prospects who are more likely to be interested in your institution • Know your competition so that

you can plan and strategically communicate with prospects

Enrollment Planning Service (EPS

®

)

Descriptor PLUS helps you:

• Boost your marketing return on investment by segmenting your audience to facilitate focused communication with prospective students

• Attain your enrollment goals by shaping your class profile • Increase diversity on your campus by enabling you to target

hard-to-attract populations

• Achieve your financial aid objectives by giving you additional information to make more strategic awarding decisions

enrollmentsolutions@collegeboard.org

Read the entire case study at www.collegeboard.com/udcasestudy.

In 2010, with the help of these tools, the University of Dayton exceeded every enrollment goal that it was presented with, including increasing its enrollment

by 22 percent and enrolling the largest and most academically qualified class in the institution’s history. To read how the University of Dayton used these tools to achieve success, visit

www.collegeboard.com/udcasestudy.

Student Search Service (SSS):

Build your prospective student base using Descriptor PLUS clusters

and EPS geomarkets.

Descriptor PLUS:

Determine the types of students you want to target and then search and shape

your messages accordingly. Enrollment Planning

Service (EPS):

Analyze where your most promising prospects are and search

more effectively.

Powerful Integration

Data integration means a more efficient and influential recruitment process.

(3)

Descriptor PLUS

Built with data from millions of students, Descriptor PLUS is a geodemographic tagging service that provides descriptive information about your prospects based on unique neighborhood and high school clusters. You can learn who your prospects really are and how they are apt to progress through the enrollment process, and then customize and target your communications and make decisions accordingly. Their addresses and high school codes are all you need. In addition, once you know who you are looking for, names can be selected in Student Search Service® (SSS®) by cluster and all your output is already tagged.

Who?

Where?

Success Story

University of Dayton Prepares

for Demographic Shift

With an enrollment of over 7,100 students, the University of Dayton knows firsthand the power of combining EPS and

Descriptor PLUS with SSS.

When Sundar Kumarasamy arrived at the University of Dayton (UD), he knew the demographic shift in high school students would dramatically affect the number of students UD draws from its primary

markets. “We are trying not only to maintain a strong hold on our primary markets, but also grow in our secondary markets,” said Kumarasamy, vice president of enrollment management. “We also want to grow in new areas where students who have similar characteristics [to those] of our current student body might not know about UD.” He realized early on that should UD lose any of its share of the projected high school students in Ohio, they would have to

expand nationally and saturate key markets in order to diversify. In 2006, the university started using SSS and EPS more aggressively in order to change the status quo. UD also

purchased Descriptor PLUS to provide the assurance that the university was selecting the “right” students and opening the door for recruitment fit. “Using SSS, EPS and Descriptor PLUS allows us to focus on particular characteristics of prospects like academic quality, geography and family income that correspond with the historical data of our current students,” said Kumarasamy. “By knowing this, we can accurately communicate to turn targeted prospects into applicants.”

UD maximizes SSS, EPS and Descriptor PLUS by not only using each tool to its fullest extent, but also using Descriptor PLUS and EPS to refine

the university’s SSS orders. “Using all three together in 2010 allowed us to generate a higher percentage of qualified applications, allowing us to increase applicant yield and expand our domestic and international markets,” said Kumarasamy.

EPS® is an online data analysis

tool that pinpoints where your most promising high schools and geomarkets can be found. With the click of a mouse, EPS provides comprehensive reports on your markets, your position in those markets and your competition. It also shows the places where more students like those you seek to enroll can be found. EPS integrates with Student Search Service and helps you precisely search for students who are likely to be the most interested in your institution.

With EPS, you can

analyze student

data to:

• Increase your travel return on investment by visiting your most promising geomarkets, states, counties, zIP codes and high schools

• Save money on direct mail by only contacting prospects who are more likely to be interested in your institution • Know your competition so that

you can plan and strategically communicate with prospects

Enrollment Planning Service (EPS

®

)

Descriptor PLUS helps you:

• Boost your marketing return on investment by segmenting your audience to facilitate focused communication with prospective students

• Attain your enrollment goals by shaping your class profile • Increase diversity on your campus by enabling you to target

hard-to-attract populations

• Achieve your financial aid objectives by giving you additional information to make more strategic awarding decisions

enrollmentsolutions@collegeboard.org

Read the entire case study at www.collegeboard.com/udcasestudy.

In 2010, with the help of these tools, the University of Dayton exceeded every enrollment goal that it was presented with, including increasing its enrollment

by 22 percent and enrolling the largest and most academically qualified class in the institution’s history. To read how the University of Dayton used these tools to achieve success, visit

www.collegeboard.com/udcasestudy.

Student Search Service (SSS):

Build your prospective student base using Descriptor PLUS clusters

and EPS geomarkets.

Descriptor PLUS:

Determine the types of students you want to target and then search and shape

your messages accordingly. Enrollment Planning

Service (EPS):

Analyze where your most promising prospects are and search

more effectively.

Powerful Integration

Data integration means a more efficient and influential recruitment process.

(4)

Descriptor PLUS

Built with data from millions of students, Descriptor PLUS is a geodemographic tagging service that provides descriptive information about your prospects based on unique neighborhood and high school clusters. You can learn who your prospects really are and how they are apt to progress through the enrollment process, and then customize and target your communications and make decisions accordingly. Their addresses and high school codes are all you need. In addition, once you know who you are looking for, names can be selected in Student Search Service® (SSS®) by cluster and all your output is already tagged.

Who?

Where?

Success Story

University of Dayton Prepares

for Demographic Shift

With an enrollment of over 7,100 students, the University of Dayton knows firsthand the power of combining EPS and

Descriptor PLUS with SSS.

When Sundar Kumarasamy arrived at the University of Dayton (UD), he knew the demographic shift in high school students would dramatically affect the number of students UD draws from its primary

markets. “We are trying not only to maintain a strong hold on our primary markets, but also grow in our secondary markets,” said Kumarasamy, vice president of enrollment management. “We also want to grow in new areas where students who have similar characteristics [to those] of our current student body might not know about UD.” He realized early on that should UD lose any of its share of the projected high school students in Ohio, they would have to

expand nationally and saturate key markets in order to diversify. In 2006, the university started using SSS and EPS more aggressively in order to change the status quo. UD also

purchased Descriptor PLUS to provide the assurance that the university was selecting the “right” students and opening the door for recruitment fit. “Using SSS, EPS and Descriptor PLUS allows us to focus on particular characteristics of prospects like academic quality, geography and family income that correspond with the historical data of our current students,” said Kumarasamy. “By knowing this, we can accurately communicate to turn targeted prospects into applicants.”

UD maximizes SSS, EPS and Descriptor PLUS by not only using each tool to its fullest extent, but also using Descriptor PLUS and EPS to refine

the university’s SSS orders. “Using all three together in 2010 allowed us to generate a higher percentage of qualified applications, allowing us to increase applicant yield and expand our domestic and international markets,” said Kumarasamy.

EPS® is an online data analysis

tool that pinpoints where your most promising high schools and geomarkets can be found. With the click of a mouse, EPS provides comprehensive reports on your markets, your position in those markets and your competition. It also shows the places where more students like those you seek to enroll can be found. EPS integrates with Student Search Service and helps you precisely search for students who are likely to be the most interested in your institution.

With EPS, you can

analyze student

data to:

• Increase your travel return on investment by visiting your most promising geomarkets, states, counties, zIP codes and high schools

• Save money on direct mail by only contacting prospects who are more likely to be interested in your institution • Know your competition so that

you can plan and strategically communicate with prospects

Enrollment Planning Service (EPS

®

)

Descriptor PLUS helps you:

• Boost your marketing return on investment by segmenting your audience to facilitate focused communication with prospective students

• Attain your enrollment goals by shaping your class profile • Increase diversity on your campus by enabling you to target

hard-to-attract populations

• Achieve your financial aid objectives by giving you additional information to make more strategic awarding decisions

enrollmentsolutions@collegeboard.org

Read the entire case study at www.collegeboard.com/udcasestudy.

In 2010, with the help of these tools, the University of Dayton exceeded every enrollment goal that it was presented with, including increasing its enrollment

by 22 percent and enrolling the largest and most academically qualified class in the institution’s history. To read how the University of Dayton used these tools to achieve success, visit

www.collegeboard.com/udcasestudy.

Student Search Service (SSS):

Build your prospective student base using Descriptor PLUS clusters

and EPS geomarkets.

Descriptor PLUS:

Determine the types of students you want to target and then search and shape

your messages accordingly. Enrollment Planning

Service (EPS):

Analyze where your most promising prospects are and search

more effectively.

Powerful Integration

Data integration means a more efficient and influential recruitment process.

(5)

Enrollment Planning Service (EPS)

and Descriptor PLUS both integrate

with Student Search Service

®

(SSS

®

)

to let you find the students who are

right for your institution.

SSS is a powerful, economical student

search tool that allows you to recruit

qualified, college-bound prospects from all

backgrounds. With SSS, you can shape your

incoming class by conducting customized

searches at any time and effectively reach

students by mail or e-mail with targeted

communications. Since its launch in 1972,

SSS has grown to become the largest,

most effective recruiting and admission

search tool in the field today.

Each year more than 6.3 million

students — 4.5 million with e-mail

addresses — and 1,000+ colleges and

universities participate in SSS.

Pinpoint who your best prospects are and where they are most likely to be found

with Enrollment Planning Service (EPS) and Descriptor PLUS.

Then, use Student Search Service (SSS) to contact them.

enrollmentsolutions

@

collegeboard.org

Learn how you can take your

recruitment to the next level.

800-927-4302

www.collegeboard.com/recruitment

For a short online demonstration of EPS, please visit:

http://www.collegeboard.com/epsdemo

© 2010 The College Board. College Board, EPS, SSS, Student Search Service and the acorn logo are registered trademarks of the College Board. inspiring minds is a trademark owned by the College Board. All other products and services may be trademarks of their respective owners. Visit the College Board on the Web: www.collegeboard.com.

(6)

Enrollment Planning Service (EPS)

and Descriptor PLUS both integrate

with Student Search Service

®

(SSS

®

)

to let you find the students who are

right for your institution.

SSS is a powerful, economical student

search tool that allows you to recruit

qualified, college-bound prospects from all

backgrounds. With SSS, you can shape your

incoming class by conducting customized

searches at any time and effectively reach

students by mail or e-mail with targeted

communications. Since its launch in 1972,

SSS has grown to become the largest,

most effective recruiting and admission

search tool in the field today.

Each year more than 6.3 million

students — 4.5 million with e-mail

addresses — and 1,000+ colleges and

universities participate in SSS.

Pinpoint who your best prospects are and where they are most likely to be found

with Enrollment Planning Service (EPS) and Descriptor PLUS.

Then, use Student Search Service (SSS) to contact them.

enrollmentsolutions

@

collegeboard.org

Learn how you can take your

recruitment to the next level.

800-927-4302

www.collegeboard.com/recruitment

For a short online demonstration of EPS, please visit:

http://www.collegeboard.com/epsdemo

© 2010 The College Board. College Board, EPS, SSS, Student Search Service and the acorn logo are registered trademarks of the College Board. inspiring minds is a trademark owned by the College Board. All other products and services may be trademarks of their respective owners. Visit the College Board on the Web: www.collegeboard.com.

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