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A new opportunity for communication with
SEA - Il Sole 24 ORE
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Sole 24 Ore reader
Gruppo 24 Ore is a Publishing Group that is in a position to satisfy the whole range
of information needs of a broad readership, thanks to its ever-growing offer.
Each new product branded Sole 24 ORE, whether service information for the
business target, or smart entertainment for sheer leisure, continues to evoke the
authority and quality that have always distinguished the Group’s solutions.
Continued loyalty to its editorial mission has allowed the Group to expand its
readership among the more sophisticated, unique and distinctive segments of
society.
A new opportunity to connect with a sophisticated, unique and distinctive audience
is now possible thanks to the partnership betwen SEA and Il Sole 24 ORE –
Radiocor.
The project revolves around “
Terminal 24
”, the new magazine distributed inside
the VIP lounges of the Milan Linate and Malpensa airports.
Il Sole 24 ORE and SEA
Ø
Terminal 24 format
Ø
The airport today
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Format
A publication for a specific target captured in an
exclusive ambience, during a brief spell of respite.
“Terminal 24” Format
Frequency
Terminal 24 will be a glossy magazine with a standard 215 x 276 format.
Format
Terminal 24 will have a maximum of 40 editorial pages plus displays, and will
be written entirely in double language (Italian-English) by the Il Sole 24 ORE –
Radiocor staff
Length
Each issue will feature five main sections:
Trend – business directions
Privat – household management
Travel – for business or pleasure
Entertainment – cultural offer
Sport - and wellness
Sections
The new publication will start as a two -monthly magazine, with plans to turn it
into a monthly.
Each of the sections will host, on rotation,
a “story of the month”.
The regular features will be:
- A special interview
- Spotlight on a personality
- Two reports on topical issues
- Two pages of columns
“Terminal 24” sections
Trend
The different forms of investment, the key players and the financial variables shaping the
trends. Decoding the state of Italian finance... and more.
Privat
Readers and their spheres of personal interest. From personal property to household budget
management, from a guide on consumptions to luxury and technology opportunities.
Travel
Profile of destinations based on the opportunities they offer to those who travel either for
tourism or for business.
Entertainment
The cultural and entertainment world as an opportunity for pleasure or business visibility.
Sport
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Airports today
–
Why a new publication?
No longer mere transit halls, but venues for
pleasant and comfortable stays.
Ø
The major airports have become real attractions that form part of the experience of the local
area, offering travellers not merely a service, but rather a place one looks forward to returning to.
Ø
A stay at the airport becomes a new "Airport Experience" where:
§
Shopping
§
Relax
§
Good food
§
Airport services
turn the airport from a “wait-for-my-flight” place to a place where “it’s nice spending time in”.
The concept of airport as a mere place of arrival and departure has evolved. Passenger waiting
time has turned into an "Airport Experience“.
SEA re-models the concept of the Milan Airports on traveller / consumer characteristics
New concept of Milan Airports: major facelifts
LINATE:
the exclusive “club”
of Milan
MALPENSA
TERMINAL 1:
gateway of
Northern Italy
MALPENSA
TERMINAL 2:
place of young and
dynamic exchange
• Restoration and conservation of the work by Aldo Rossi
• 6,500 m² of renovated commercial space
• 50 new 57-inch LCD monitors for dynamic advertising
• 1,200 new seats
• New renowned brands appearing in restaurants
• Renovation of airside (Leonardo) and landside (Respighi) lounges
• Attraction of premium brands and upgraded offer with business target
• Internal restyling
• “Porta di Milano” project to welcome incoming passengers with a captivating route of great aesthetic value and visual impact
• Enhanced walk-through concept in Schengen and non-Schengen areas
• “Commercial plaza” in Schengen area
• Opening of preferential paths for Premium – Fast track passengers
• Start of expansion of luxury area in non-Schengen area
• New walk-through in boarding area: new flow procedure and overlap of arrivals and departures
• Commercial space more than doubled for new retail outlets
In 2010 passenger volumes at Malpensa and Linate reached a total of approx. 27 million
Linate and Malpensa – 2010 passenger volumes
Passenger volumes [Millions, pax; 2010]
Linate
Malpensa
8 19
Malpensa Terminal 1 – 2010 passenger profile
Passenger (64% Men), resident in Italy (70%), mainly in the North (56% in
Lombardy, 16% in the North West and 11% in the North East); strong
presence of foreign residents (30%)
Average age 43
Average socio-professional level (university education 44%; employees
30%, managers, freelance professionals and entrepreneurs 33%)
Mainly a tourist traveller (59% of total passengers)
15% frequent user of Terminal 1
Average stay at airport: approx. 2 hours
Malpensa Terminal 2 – 2010 passenger profile
Passenger (60% Men), resident in Italy (78%), mainly in the North (83%
of Italians)
Average age 40
Average socio-professional level (university education 33% profession:
19% students, 31% employees, 17% freelance professionals)
Mainly a tourist traveller (59%)
Not a frequent flyer (12 average flights/year) and not a frequent user (6
average visits to the Terminal)
Average stay at airport: approx. 2 hours
Linate – 2010 passenger profile
Men (69%), resident in Italy (77%), mainly in the North (47% of Italians)
Average age 44
High socio-professional level (university education 61% profession:
managers, freelance professionals and entrepreneurs 42%)
Mainly a business traveller (63%)
Frequent flyer (40 average flights/year) and frequent user (20 average
visits to the Terminal, and the terminal devotees are 41%)
Average stay at airport: 1 hour 34 minutes
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