San Diego County’s nearly perfect year-around weather combined with a dynamic economy make the region one of the most desirable places to live and work in the United States. San Diego’s quality of life and burgeoning economy attract residents, businesses and visitors from around the world. Over the last two decades, the San Diego region has developed its own progressive identity as a premier tourist destination as well as a leader in defense development, biotechnology, sustainable energy, wireless and telecommunications technologies, and electronics manufacturing.
North County San Diego is one of the most affluent regions in California and hosts the world’s largest golf manufacturing industry. South County boasts a flourishing industrial and manufacturing base fueled by large defense contractors, medium-sized family-owned companies and international Maquiladoras. The city of San Diego encompasses 342 square miles in Central San Diego and includes densely populated coastal and inland communities. East County San Diego is a mix of established older neighborhoods, rural communities and expansive open space.
Quality of Life
The National Weather Service describes the San Diego climate as the most nearly perfect in America, characterized as Mediterranean with warm winters and cool summers. In 2011, San Diego County enjoyed over 300 sunny days with an average daily temperature of 70.5 degrees. San Diego’s climate encourages a year-round outdoor lifestyle and is a key component to shaping the region’s identity:
~
The sport of triathlon was born on San Diego’s Mission Bay in 1974. With over 300 sunny days a year, San Diego County is the model region to swim, bike, run and train 12 months out of the year.~
According to a Washington Times article, more Olympians on the 2012 American team in London called San Diego home than any other city in the United States.~
San Diego’s historic surf culture has evolved over the last 30 years into a new subculture called action sports. With hundreds of companies focused on surfing, skating,biking and other new sporting adventures, San Diego is considered the action sports capital of the world.
SAN DIEGO OVERVIEW
300
70.5°
Sunny Days
Average Temp
SAN DIEGO OVERVIEW: Population
With a total population close to 1.3 million, San Diego is the second largest city in California behind Los Angeles and the eighth largest city in the United States. At approximately
3.1 million people, San Diego County is the second largest county in the state and the fifth largest county in the country.
#2
1.3M
California Cities by
Population
LOS ANGELES
SAN DIEGO
#1
3.8M
Top 10 US Counties by
Population
1. Los Angeles
2. Chicago
3. Houston
4. Phoenix
6.Orange County
7. Miami/Dade
8. New York
9. King (Seattle)
10. Wayne (Detroit)
5. SAN DIEGO
$80,600
Average
Household
Income 2012
$90,382
Projected
Average
Household
Income 2017
12%
SAN DIEGO OVERVIEW: Income & Employment
The 2012 average household income in San Diego County was $80,600 and is
projected to increase 12% over the next five years. This compares favorably to the
national average household income of $67,303.
Source: Claritas
San Diego County’s unemployment rate is decreasing faster than many major metropolitan areas in the country due to the region’s diverse economic base, strong
tourism draw and the continuous influx of business interests, investors and new
residents. The region’s unemployment rate dropped nearly 1.6 full percentage points over the past year to 7% in April 2013. The county reported a net gain of 20,300 positions to the workforce in 2012 and is projected to add another 30,600 jobs in 2013. San Diego County’s unemployment rate would be more than one-half
percentage point lower if Navy and Marine Corps personnel were included in official employment figures. Source: California Employment Development Department
JOBS!
+
30,600
in 2012
+
24,000
in 2013 (projected)
DIVERSE
ECONOMIC
BASE
STRONG
TOURISM
DRAW
BUSINESS
INTERESTS
INVESTORS
RESIDENTS
NEW
SAN DIEGO EMPLOYMENT
STRENGTH
1.6%
unemployment RATE DECREASE
April 2012 - 2013
Source: California Employment Development Department Source: Claritas
March 2012
March 2012
19%
San Diego Central
Median Home Price
SAN DIEGO OVERVIEW: Housing Market
San Diego housing prices have increased for 12 straight months clearly signaling a brisk recovery. From March 2012 to March 2013, the median home price in San Diego County rose 19% to $380,000 and the sales activity increased 16% over the same time. Compared to other major metropolitan areas, San Diego’s housing market is recovering at a much faster rate. Source: Data Quick
90
90%
+
W
< 20 Employees
OF SAN DIEGO BUSINESSES
SAN DIEGO OVERVIEW: Major Industries
San Diego’s economy is driven by an entrepreneurial spirit. According to the California Employment Development Department, 90% of San Diego businesses employ less than 20 people. San Diego’s location also creates a unique synergy with manufacturers on both sides of the U.S./Mexico border. Combined with the region’s military/defense industries,
an elite healthcare industry, the third largest biotech cluster in the country and one of the world’s strongest tourism industries, San Diego’s economy is one of the most diversified in
the United States. Source: California Employment Development Department
Federal Government
45,500
UC San Diego
27,391
County of SD
15,050
10,057
City of SD
Scripps Health
14,097
42,900
State of California
Sharp Healthcare
15,231
Qualcomm Inc.
11,400
14,603
SD Unified
School District
133
U.S. Department of Defense
46
+
43
+
+
27
+
15
15
+
15
+
+
14
+
11
+
10
133,323
San Diego Largest Employers
9
$180 B
+
91
+
x
9%
#50
California GDP
World Economy
SAN DIEGO
SAN DIEGO OVERVIEW: Gross Domestic Product
San Diego County’s Gross Domestic Product (GDP), the region’s estimated total value of California’s economy, reached $172 billion in 2011 after two years of declines during the recession and increased to an estimated $180 billion in 2012. San Diego’s economic output accounts for more than 9.0% of California’s Gross State Product (GSP) and 1.2% of the national Gross Domestic Product. If San Diego County were a country, it would rank as the 50th largest economy in the world. Source: Bureau of Economic Analysis, U.S. Department of Commerce, National University System Institute Policy Research.
Source: Bureau of Economic Analysis, U.S. Department of Commerce, National University System Institute Policy Research.
$7 Billion
Total Economic Impact of
San Diego MANUFACTURING
ELECTRONICS
COMPUTERS
INDUSTRIAL MACHINERY
AEROSPACE
SHIPBUILDING
INSTRUMENTS
SAN DIEGO OVERVIEW: Manufacturing
Manufacturing remains the largest economic sector with electronics, computers and industrial machinery, aerospace and shipbuilding, and instruments leading local production. The San Diego Military Advisory Council reports that the manufacturing industry is the largest business sector that provides goods and services to the military in San Diego County. The total economic impact of output for manufacturing is over $7.0 billion. Source: San Diego Military Advisory Council, South County Economic Development Council.
Source: San Diego Military Advisory Council, South County Economic Development Council.
US Navy Pacific Fleet
JOBS
Supported by
Defense Spending
US Marine Corps Ops
60%
30%
25%
25
+
75
San Diego Jobs and the Military
SAN DIEGO
SAN DIEGO
SAN DIEGO OVERVIEW: Defense
San Diego has one of the strongest defense-based R&D sectors in the world with an economic impact that generated $32 billion of gross regional product and $20.6 billion of
direct spending in fiscal 2012. Military and defense is responsible for approximately 311,000 jobs. About 142,000 people get Pentagon or Veterans Affairs paychecks and another 169,000 jobs are tied directly or indirectly to military spending. San Diego has the largest military complex in the country and is a leader in homeland security efforts. One-fifth
of the US Naval Fleet is stationed here, including two Navy supercarriers, as well as the Space and Naval Warfare Systems Center (SPAWAR) with an annual operating budget of approximately $4 billion.
San Diego is home to the largest concentration of defense assets in the world. The San Diego region is the homeport of more than 60% of the US Navy Pacific Fleet, and more than
30% of the US Marine Corps operations. Source: San Diego Military Advisory Council, Ferrmian Business & Economic Institute
60
+
40=
30
+
70=
Source: San Diego Military Advisory Council, Ferrmian Business & Economic Institute
San Diego
Visitors
2012
32 Million
Spending
Economic Impact
$8 B
$18.3 B
SAN DIEGO OVERVIEW: Tourism
Tourism and travel constitute the fourth largest industry in the region. In 2012, 32.3 million people visited San Diego and spent close to $8.0 billion. The overall annual economic impact of the visitor industry on the San Diego regional economy is more than $18.3 billion. Convention booking service Cvent ranked San Diego as the sixth most popular destination for conventions in 2012. At the San Diego Convention Center, 180 total conventions and trade shows were held in 2012 with an estimated attendance of 811,223 individuals creating a $1.5 billion economic impact and $22.1 million in tax revenue. San Diego has approximately 461 hotel and motel properties with over 56,000 rooms available to visitors. Source: San Diego Tourism Authority
Top United States Life Science Locations
1. San Francisco
2. Boston
3. SAN DIEGO
500
Companies
36,000
Employees
$7.5 Billion
Annual Economic Impact
SAN DIEGO OVERVIEW: Biotechnology
San Diego’s biotechnology cluster is the third largest concentration of life science companies in the United States behind San Francisco and Boston. There are over 500 life sciences companies employing 36,000 people in the San Diego region with a $7.5 billion annual economic impact. Due to the region’s strong concentration of life science and biotech companies, San Diego has earned the moniker Biotech Beach. The region is one of the largest recipients of NIH funding for new projects and advancements in life science research.
SAN DIEGO OVERVIEW: Cleantech
Over 800 cleantech companies have a major presence in the region. San Diego’s culture of collaboration combined with the area’s resources and climate create the ideal setting for sustainable businesses and practices. From solar power and advanced biofuels to start-up companies and established corporations, San Diego is a hub for cleantech advancements. To further enhance the region’s cleantech status, the Environment California Research & Policy Center ranked San Diego as the #1 Solar City in the United States.
Source: CleanTECH San Diego, Environment California Research & Policy Center
800
Cleantech Companies
SERVING
in San Diego
#1
Solar City in the U.S.
Source: CleanTECH San Diego, Environment California Research & Policy Center
SAN DIEGO OVERVIEW: Education & Research Institutions
San Diego is home to many world-class educational institutions including University California San Diego, University of San Diego, San Diego State University, CSU San Marcos and Point Loma Nazarene College. The region’s colleges and universities collaborate on ground-breaking projects with research institutions such as Scripps Research Institute, Scripps Institution of Oceanography, Salk Institute, Sanford Consortium for Regenerative Medicine, Moores Cancer Center and Burnham Institute.
~
University of California, San Diego was ranked the 8th best public school by U.S. News & World Best Colleges and Universities and USD tied for 14th among schools ranked as “up and coming.”~
University of California, San Diego was ranked 30th in the World Reputation Rankings, a new ranking from the London-based Times Higher Education.~
The National Science Foundation ranked the University of California, San Diego 6th among top U.S. universities in total research and development expenditures with $580,279,000 in federal R&D money and $943,219,000 in total R&D expenditures.~
Bloomberg Businessweek ranks USD’s evening MBA 14th in the country.San Diego Venture Capital
expanding cleanTECH =25
1,748 Awards for
+
75
+
$852 M
2012 California NIH
funding
San Diego:
$1.1 B
2012
$927 M
2011
20%
SAN DIEGO OVERVIEW: Venture Capital
San Diego County’s entrepreneurial environment combined with the region’s mature life science cluster and expanding CleanTECH industry continue to draw venture capital. As a Metropolitan Statistical Area, San Diego County (population 3 million) consistently ranks as one of the top venture capital regions in the country. In 2012, San Diego companies
received over $1.1 billion in 101 deals, a 20% increase over 2011. San Diego’s consistent venture capital funding ranks the region as the fifth largest market in America behind NY Metro (pop. 19 million), LA/Orange County (pop. 13 million), New England (pop. 11 million), and the top venture capital market of Silicon Valley (pop. 7 million). According
to PricewaterhouseCoopers, San Diego venture capital funding is focused on strong early stage investment concentrated in the life sciences.
Source: PricewaterhouseCoopers
California received the bulk of national NIH funding in 2012 with over 7,600 awards totaling more than $3.3 billion. Companies and institutions in San Diego received 1,748 NIH awards totaling approximately $852 million, representing close to 25% of California’s total.
Source: National Institute of Health
#8
Most popular destination for
international travelers
6#13
Best surfing town in the world:
ENCINITAS
8#2
#1
Most tolerant community in America
1~ For active and athletic people
~ Weather
~ Family vacations
~ Pet friendly vacations
~ 4th of July destinations
~ Attractive People
~ Valentine’s day getaways
#4
Most racially diverse region in the
United States
5#1
Best beach in the world:
CORONADO
3#2
Most playful city in America
4#1
Solar City in the United States
2#9
Best Places to Live
7#4
Most popular destination for
U.S. travelers
6In the latest “America’s Favorite Cities”
survey by Travel + Leisure Magazine,
San Diego was voted sixth overall
and ranked highly in the following....
categories:
#1
LA JOLLA
SAN DIEGO OVERVIEW: Accolades & Attractions
1) The Martin Prosperity Institute named San Diego as the most tolerant community in America. 2) The Environment California Research & Policy Center ranked San Diego as the #1 Solar City in the United States. 3) Dr. Beach ranked San Diego’s Coronado beach as the best in the world in 2012. 4) Sperling’s Best Places ranks San Diego as the #2 Most Playful City in America. 5) According to the Brookings Metropolitan Policy Program, San Diego County is the fourth most racially diverse region in the United States. 6) San Diego is the fourth most popular destination for U.S. travelers in 2012 and the eighth most popular destination for international travelers (September 2012). 7) Bloomberg BusinessWeek’s list of “Best Places to Live” ranked
SAN DIEGO OVERVIEW: Attractions
LA JOLLA
Coronado
Island
SeaWorld San Diego entertains over 4,000,000 visitors each year. The 200-acre water park features a variety of shows, rides and animal exhibits highlighting the park’s
collection of magnificent sea life. SeaWorld San Diego is
ranked as the 23rd top tourist destination in the United States by Forbes magazine.
La Jolla is San Diego’s pristine jewel. Fine-dining restaurants are situated on the beach community’s rugged cliffs while specialty boutiques, luxury car dealerships, and art galleries line the historic streets. The soft sand beaches of La Jolla Cove and La Jolla Shores are premier destinations for residents and tourists alike.
The Gaslamp Quarterin downtown San Diego is a hot spot for nightlife activities including clubs, bars, live music, and a wide array of gourmet restaurants – all in close walking distance.
The world-famous San Diego Zoo is home to over 4,000 rare and endangered animals representing more than 800 species and subspecies. The San Diego Zoological society is the second largest in the world with over 500,000 members and also operates the San Diego Zoo’s Wild Animal Safari, an expansive 1,800-acre wildlife sanctuary that is home to 3,500 animals and a botanical garden featuring 3,500 species of rare and exotic plants.
The San Diego Zoo is located in Balboa Park, a 1,200-acre urban cultural park that was dedicated to public recreational usage in 1845. Balboa Park features no less than 18 museums, 19 gardens, and one of the largest outdoor organs in the world, the Spreckels Organ Pavilion.
LEGOLAND California is a 128-acre family theme park located in Carlsbad, a seaside community 30 miles
north of downtown San Diego. The Park is the first theme
park in the United States created by Danish toy maker, the LEGO Company. LEGOLAND California offers more than 60 interactive rides, shows and attractions, as well as restaurants, shopping and beautiful landscape features
specifically geared for families with children ages 2 to12.
Coronado is home to the luxurious Hotel Del Coronado,
an historic Victorian-style beach resort. The Travel Channel
rated Hotel Del Coronado as the number one wedding destination in the nation and USA Today calls it one of the top ten resorts in the world. Dr. Beach ranked Coronado as the best beach in the world in 2012.
At one time, San Diego was considered to be a remote, secondary metropolitan area due to the region’s location in the United States. Over the last 30 years, that perception has changed due in part to the extensive development of regional transportation corridors and the growth of San Diego International Airport. As a result, San Diego is now considered a primary market for commerce, travel and trade.
Freeways
San Diego is well-served by a large network of interstate freeways and state highways. The four major interstates serving San Diego include I-5, I-15, I-8, and I-805. Over the
past five years, regional access has been greatly improved with several improvements
including the creation of the I-15 Reversible Lane Control System, a system that switches
the direction of traffic in several lanes from the morning commute to the afternoon rush hour to accommodate the daily changes in the north/south flow of traffic on I-15. Freeway improvements in San Diego East County include a five-mile extension of SR-52 to SR-67
and in San Diego South County, a new extension of State Route 905 opened at the end of July 2012.
Rail/Mass Transit
Passenger rail service in the region is provided by the San Diego Trolley, Amtrak, and the COASTER and SPRINTER commuter lines. The San Diego Trolley runs from downtown, south to the Mexican border, and to Santee in the East County, with future connections planned to University Town Center and beach communities. The San Diego Trolley operates over 53.5 miles on three routes that served 30.5 million riders in 2010. According to a report by the Federal Transit Administration, the San Diego Trolley is the most cost effective public transit system in the country, recouping 54% of the system’s operation costs through rider fees.
In San Diego North County, the COASTER commuter train provides breathtaking coastal scenery as it runs north-south through San Diego County, serving eight stations between Oceanside and downtown San Diego. More than 20 trains run on weekdays, with additional service on the weekends. The east-west SPRINTER light rail train system runs
between Oceanside, Vista, San Marcos and Escondido. The 22-mile long rail system runs
along the Highway 78 corridor, serving 15 stations.
Municipal bus service is provided by the Metropolitan Transit System, which operates 29 bus routes, covering 635 miles and serving approximately 2 million people annually.
SAN DIEGO OVERVIEW: Transportation
P P P P P P P P P P P P P P P P $P * P P P P P P P Massachusetts Avenue Encanto/62nd Street Lemon Grove National City Chula Vista San Ysidro Imperial Beach Mission Valley El Cajon Washington Street Middletown County Center/ Little Italy Old Town 25th & C omm ercia l Park & M arke t City Col lege Fifth Ave nue Gas lamp Qua rter Conv entio n Ce nter Seap ort V illage Civic Cen ter America Plaza 12th & Imperial Mor ena/Linda V ista Hazar d Center Rio V ista
Fenton Parkway Grantville Mission V
alley Center
Mission San Diego SDSU 70th Str eet Alvarado Medical Center Fashion V alley 32nd & C omm ercia l 47th Stre et Eucli d Av enue Santee Downtown Tijuana, MEXICO Grossmont Arnele Avenue Amaya Drive La Mesa Blvd. Gillespie Field El Cajon La Mesa Santee
Lemon Grove Depot Spring Street Orange Line Green Line Santa Fe Depot Blue Line Barrio Logan Harborside Pacific Fleet 8th Street 24th Street E Street H Street Palomar Street Palm Avenue Iris Avenue Beyer Blvd. San Ysidro
NMap not to scale ©MTS 2012
Connecting Bus Routes
Conexión de rutas de autobús
Amtrak and/or COASTER
Amtrak y/o COASTER
Parking (Free)
Estacionamiento (Gratis)
Pay Parking
Estacionamiento de cuota
Parking Nights and Weekends
Estacionamiento las noches y los fines de semana
P *P $P LEGEND P P Qualcomm Stadium
Trolley Map
Port of San Diego
The Port of San Diego is the fourth-largest of 11 deep water ports in California and the top port in the state for the movement of breakbulk cargo. The Port of San Diego is comprised of 3,415 acres of land and 3,402 acres
of water located within the cities of San Diego, National City, Chula Vista, Imperial Beach and Coronado .
The Port District oversees two maritime cargo terminals, two cruise ship terminals, 18 public parks, the Harbor Police Department, and the leases of more than 600 tenant and subtenant businesses around San Diego Bay. The Port also serves as home to one of the largest United States Navy bases in the world.
The Port’s businesses are divided into two major categories. First is the travel and visitor sector, which includes
15 waterfront hotels, 21 marinas, five yacht clubs, four cruise lines, restaurants, retail shops, boat charters, sport fishing and other recreational businesses. The second includes industry and trade sector, which includes
manufacturing, cargo handling, wholesale trade and trade services.
The Port’s top trading partners include China, Japan, Mexico, Canada, Korea, Australia, Chile and the Pacific
Northwest. Top imports include dry bulk such as cement and sand, breakbulk such as lumber and wind turbine products, automobiles and liquid bulk such as diesel and jet fuel. Top exports include dry bulk and automobiles. (Source: Port of San Diego)
Airports
San Diego County is home to 16 public use and military airports. San Diego International Airport (SAN) is the nation’s busiest single-runway, commercial airport, with 24-hour-a-day activity. Also referred to as Lindbergh
Field, 22 passenger carriers and five cargo carriers are served by two terminals, plus a separate commuter terminal. In 2012, Lindbergh Field serviced more than 17 million passengers and offloaded 156 tons of freight
and mail. Lindbergh Field today creates jobs for nearly 5,000 people, and its operations contribute almost $5 billion annually to the regional economy.
California/Mexico Border
San Diego serves as a gateway to Mexico, capitalizing on NAFTA trade agreements, expanding imports through maquiladora factory operations on both sides of the border. Mexico and NAFTA are key factors in San Diego’s continued economic prosperity, export production and growth. International trade accounts for more than one-third of San Diego manufacturing dollars.
San Diego County is home to three border crossing terminals including San Ysidro, Otay Mesa and Tecate. According to the Bureau of Transportation Services, over 30 million people crossed the border from Mexico into the United States through the San Ysidro border crossing in 2011.
