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Media Data CHARACTERISTICS & DISTRIBUTION. Characteristics. autoexpert. Distribution CONTACT

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M e d i a D a t a

M A G A Z I N E l I N T E R N E T

2 0 1 6

Characteristics

Specialist magazine for all professionals in the Polish motor trade. The editorial concept is tailor-made to specifically suit this market and provides articles from all the major market segments of the motor trade. Supplemented by detailed training and further training section featuring the latest syllabus subjects.

Target group

autoEXPERT readerships: managers and chief technicians of workshops, maintenance and repair personnel, managing directors of car dealers, managers in the field of automotive accessories and spare parts as well as the top management of the automobile industry.

Topics

The magazine informs about new technologies and products, market trends, management, finance, environmental and legal topics, as well as other interesting issues essential for executives in the Polish automotive business. The inner part work section provides practical and theoretical professional information.

Editorial content

Sections in the magazine:

„News & products review – presenting its latest products launched on the automotive market and informations from the current branch events,

„Technique for the automotive - describing modern solutions in automotive technology,

„Practical knowledge for professionals - articles written by practitioners, describing the methods of diagnosis and repair of cars,

„From the automotive world - in this section we present the latest information from the national and the international automotive market,

„The market – informations about equipment and tools for car worksops, presentations firm and their offers.

autoEXPERT

Launched: 1994

Circulation: 8000 copies

Size of the magazine: 210 x 297 mm (A4)

Frequency: monthly (11 issues per year)

The Polish edition of autoEXPERT magazine is licensed by the Vogel Business Media GmbH & Co. KG. (located in Wϋrzburg, Germany). AutoEXPERT sister magazines are: “kfz betrieb”, “autofachmann” and “autokaufmann”.

CHARACTERISTICS & DISTRIBUTION

Media Data 2016

The circulation and method

of distribution are audited by ZKDP

Distribution

Free of charge – via controlled circulation, the readership is specifically selected (from automotive market database) according to the editorial content of each issue. The magazine is also distributed by subscription, at trade fairs and branch events.

Związek Kontroli Dystrybucji Prasy (non-profit organization) is a member of the International Federation of the Audit Bureaux of Circulations. Its principal aim is helping to establish the ethical and business standards regulating the Polish press market by supplying objective and carefully verified press circulation and distribution data. Each of the members submits a monthly statement of the circulation and distribution of the controlled title. Following the end of each year, auditors authorized by the Board verify the data declared by the publishers against their financial records.

1

C O N T A C T

Maciej Blum

Editor-in -chief Phone: + 48 71 78 23 190, Mobile: +48 608 600 110 E-mail: maciej.blum@autoexpert.pl www.autoexpert.pl licensed by

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Issue

Dates

Submission of ads Submission of materials Publication of issue

Technic and service

Workshop equipment

Market and

management

Thematic

supplement

PUBLICATION PROGRAM

Media Data 2016

1/2016

17.12.2015 21.12.2015 05.01.2016

 Diagnostics

 Electronics & Electromechanics  Batteries

 Engine - overhaul & diagnostics

 Wheel alignment tools  Special tools

 2015 summary (opinions, plans, forecasts)

 Investments financing

 Legal issues at the garage Professional trainings

2/2016

19.01.2016 22.01.2016 05.02.2016

 Spare parts  Brake systems  Clutch  Paints & Lacquers

 Pneumatic tools  Brake system testers

 Customer relations

 Keeping the garage clean

 Energy efficiency Bodywork & painting

3/2016

18.02.201622.02.2016 04.03.2016

 Spare parts

 Engine and drivetrain - repair

 Cooling systems

 Diagnostic equipment

 Exhaust systems (catalisators, DPF, FAP, SCR)

 Wheels & Tires

 Motorsport in automotive business

Oils and greases TTM Trade fair issue

31.03 - 03.04, Poznan

4/2016

15.03.2016 18.03.2016 01.04.2016  Spare parts  Painting materials  Air filters  Infotainment systems

 Body work tools  AC equipment

 Spare parts renewal  LPG market

AC Customer relations

International trade show - GasShow 2016, Warsaw

5/2016

18.04.2016 20.04.2016 01.05.2016

 Spare parts & accessories  Diagnostics

 Special repairs  Tools & Toolboxes

 Diagnostic testers  Automotive chemicals

 Investments financing

 ProfiAuto Show trade fair issue, Katowice

Spare parts market Commercial vehicles

6/2016

16.05.201619.05.2016

02.06.2016

 Spare parts  Turbochargers  Shock absorbers & springs

 Turbo- balancers  Tools and equipment

for injectors  Service networks  Customer relations  Energy efficiency Drivetrain

7-8/2016

20.06.201623.06.2016 05.07.2016  Timing  Electronics  Filters

 LPG - Parts & systems

 Tuning, Dynamometers  Diagnostic equipment

 Environment, health and safety  New technologies

Product Of The Year 2016

Special issue

(September 2016) Automechanika Frankfurt 2016, Supplement for “kfz-betrieb”

9/2016

18.08.2016 22.08.2016 02.09.2016

 Spare parts

 Clutches

 Paints & paintshops

 Sensors & control units

 Paintshop equipment

 Professional trainings  Internet commerce  Customer relations

Brakes & Suspension

10/2016

15.09.201619.09.2016 03.10.2016

 Electronics & Electromechanics

 Batteries

 Electric drive

 Generators

 Wheels & tires

 Lights & lamps

 Tire mounting and balancing

machines

 Wheel & Tire services on the market

 Ecology

 Investments financing Automotive oils

11/2016

18.10.2016 21.10.2016 04.11.2016

 Timing

 Electronics

 Filters

 LPG - Parts & systems

 Light testers

 Diagnostic lines

 Grinding- and polishing machines

 Law in workshop

 Motor vehicle inspection stations

 Energy efficiency Automotive IT

12/2016

18.11.2016 21.11.2016 02.12.2016

 Diesel - Injection & ignition

 Commercial vehicles

 Gearboxes

 Diagnostic equipment  Battery chargers

 Recycling in workshop

 Customer relations Lifting equipment

Special issue

(December 2016) Mechanician’s Calendar 2017 - products & services catalogue

1/2017

16.12.201620.12.2016 03.01.2017

 Diagnostics

 Electronics & electromechanics  Batteries

 Engine - overhaul & diagnostics

 Wheel alignment tools  Special tools

 2016 summary (opinions, plans, forecasts)

 Legal issues at the garage Professional trainings

The edit

ors r

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igh

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ations

.

FAIR/PREVIEW

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ADVERTISEMENT FORMATS

Bleed charges

10 % of the gross price of a b/w page. Standard page size plus 3 mm bleed per edge. This extra charge also applies for single-side bleed only.

S P E C I A L O F F E R S

C O N T A C T

Krzysztof Faściszewski

advertising sales director

Phone: +48 (71) 782 31 85, Mobile: +48 608 600 118 E: krzysztof.fasciszewski@autoexpert.pl

Agnieszka Myga

key account manager Phone: +48 (71) 782 31 86

E: agnieszka.myga@autoexpert.pl

Bellyband

A bellyband in the form of thin paper strip is manually placed around the complete magazine and fixed with a transparent adhesive dot.

Postcard Inserts

Postcards can be inserted in the magazine in different ways e.g. as loose supplement, glued on the advertisement, printed on an extended cover or as bound insert with perforation.

Calendar Supplement

Calendars folded to different formats are also a suitable supplement. Readers can take them out and use them unfolded to full size.

Extended Front or Back Cover

Extended, unfoldable page at the front and rear cover – the ideal presentation for companies. Your order a minimum 3 pages.

Booklet on Carrier Advertisements

A small booklet of different volume and size is glued on carrier advertisement with removable glue. The number of pages depends on the paper weight.

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R A T E C A R D

Media Data 2016

Sizes and prices of insertions

Size Price Width x Height in mm (symbol)

1/1 page 2 825 € 210 x 297 (A) 3/4 page 2 100 € 149 x 297 (C) 210 x 220 (D) 2/3 page 1 890 € 133 x 297 (E) 210 x 197 (F) 1/2 page 1 420 € 102 x 297 (G) 210 x 148 (H) 1/3 page 1 050 € 71x 297 (I) 210 x 94 (J) 1/4 page 795 € 55 x 297 (K) 102 x 148 (L) 210 x 70 (M) 1/8 page 460 € 55 x 148 (N) 102 x 70 (O) 210 x 36 (P) II cover (1/1 page) 3 190 € 210 x 297 (A)

III cover (1/1 page) 3 190 € 210 x 297 (A) IV cover (1/1 page) 3 550 € 210 x 297 (A)

All prices are net in EUR.

Printing and binding process, printing materials:

„please send printing materials in digital form,

„format of graphic file: PDF, TIFF or JPG,

„printing quality, resolution: min. 300 DPI,

„colour: CMYK,

„proof printout for colour advertisements (if not, no colour guarantee can be given).

Surcharges

10% for special position.

Discounts

According to the series and space contracts

(for advertisements placed within a period of 12 months).

Series contract Discounts

full page other sizes

6x1 20% 10%

9x1 25% 15%

11x1 30% 20%

A sample must be submitted before order can be confirmed.

Loose inserts

Weight Price per copy Whole circulation (8000 copies)

25 g 0,30 € 2 400 €

26-50 g 0,45 € 3 600 €

51-75 g 0,60 € 4 800 €

Over 75 g On request

Maximum size – 200x285 mm. For non-standard inserts: please inquire.

All prices are net in EUR.

1/4 55 x 297 plus 3 mm trim

K

C

3/4 149 x 297 mm plus 3 mm trim 1/1 210 x 297 plus 3 mm trim

A

Cover 2/3 133 x 297 plus 3 mm trim

E

1/3 71 x 297 plus 3 mm trim

I

1/2 102 x 297 plus 3 mm trim

G

1/8 55 x 148 plus 3 mm trim

N

1/4 102 x 148 plus 3 mm trim

L

1/2 210 x 148 plus 3 mm trim

H

1/8 102 x 70 plus 3 mm trim

O

1/4 210 x 70 plus 3 mm trim

M

1/8210 x 36plus 3 mm trim

P

1/3 210 x 94 plus 3 mm trim

J

2/3 210 x 197 mm plus 3 mm trim

F

3/4 210 x 220 mm plus 3 mm trim

D

Renata Świderska

key account manager Phone: +48 (71) 782 31 93 E: renata.swiderska@autoexpert.pl

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D I G I T A L P O R T R A I T

Classic online advertising formats

Online advertising rate

Name Size (px) Weight (max) Main page Catego-ry page Subcat-egory

page Article Price (EUR) (per month) BILLBOARD 750 x 100 50 KB 1700 € SKYSCRAPER 120 x 600 50 KB 1700 € BANNER 270 x 60 35 KB 690 € FULL BANNER 468 x 60 45 KB 820 € RECTANGLE 210 x 150 40 KB 450 € LARGE RECTANGLE 300 x 250 45 KB 790 € EDITORIAL ADVERTISING 750 €

All prices are net in EUR.

Advertisements can be published in rotating system (max 50/50).

Technical requirements and additional information:

„standard of advertising creatives: GIF, JPEG, SWF, HTML Flash,

„ad unit sizes & file size should be in accordance with specifications,

„linking URL should be provided,

„ads must be tested before for approval,

„advertising should be provided at least 3 days before planned emission.

Category page Main page

Article

– publication zone

1. Web adress (URL):

www.autoexpert.pl

2. Brief profile:

At www.autoexpert.pl the publisher’s »autoEXPERT« magazine presents a mul-timedia, interactive online offering of technical, corporate and product information. The diverse portal profits from the know-how associated not only with »autoEXPERT« but also with the trade companies and associations, which are active on the Polish automotive market. Online service www. autoexpert.pl is thus able to maintain its focus on the entire automotive trade and provide daily news from the branch. The large range of news and specialist information is well structured into topic channels, and articles are easy to find using the built-in search function, true to the motto: “Finding is better than searching”. Content is supplemented with photo galleries, brand filters, a company and products database and other handy database functions.

3. Target group:

owners, managing directors, and supervisors in automotive trade and service.

Media Data 2016

billboard

full banner banner

banner banner rectangle sk yscraper full banner large rectangle billboard sk yscraper large rectangle banner banner banner full banner full banner rectangle billboard sk yscraper billboard large rectangle skyscraper Subcategory page

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N E W S L E T T E R

Krzysztof Faściszewski

(advertising sales director) Ph: +48 (71) 782 31 85 M: +48 608 600 118

E: krzysztof.fasciszewski@autoexpert.pl

Renata Świderska

(key account manager) Ph: +48 (71) 782 31 93 E: renata.swiderska@autoexpert.pl 1. Newsletter 2. Publisher: 3. Editorial office: 4. Frequency:

The »autoEXPERT« newsletter contains the latest weekly news from the automotive branch compiled by the editors of magazine.

Raven Media Sp. z o.o.

ul. Grabiszyńska 163, 3-439 Wrocław Ph: +48 (71) 782 31 90, F: +48 (71) 782 31 84 Weekly, Monday, approx. 12:00 am

The following formats are available:

BILLBOARD

FULL BANNER

BOX

750x100 px

max: 50 KB 468x60 pxmax: 50 KB 180x150 pxmax: 50 KB

A D V E R T I S I N G

In section “The most important information”

Text ad

In one from the sections: “Products”, “Production”, “Management & Market”

Text ad

Rates per mailing for the booked period:

Format Weight (max) Size (px) per mailingPrice (EUR)

BILLBOARD 50 KB 750 x100 390 €

FULL BANNER 50 KB 468 x 60 190 €

BOX 50 KB 180 x150 290 €

TEXT AD

section “The most important

information” 290 €

TEXT AD

sections: “Products”, “Production”,

“Management & Market” 190 €

BANNER + TEXT AD 5%

2-5 mailings 10%

6-10 mailings 15%

>10 mailings 20%

Discounts:

Weekly newsletter with news from the last 7 days

Media Data 2016

billboard box full banner text ad text ad Magazine Newsletter WWW Facebook text ad

Agnieszka Myga

key account manager Ph: +48 (71) 782 31 86

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C O N T A C T

Media Data 2016

Editorial and office address

ul. Grabiszyńska 163, 53-439 Wrocław, Poland phone: +48 71 78 23 180, fax: +48 71 78 23 184 e-mail: autoexpert@autoexpert.pl

www.autoexpert.pl

© Copyright of the trademark „Auto Expert” by Vogel Business Media GmbH & Co. KG, 97082 Würzburg/Germany.

Publisher:

Raven Media sp. z o.o.

ul. Grabiszyńska 163, 53-439 Wrocław NIP 897-17-67-168, REGON 021366963

Paweł Kruk (editorial director)

Contact languages: Polish, English phone: +48 71 78 23 195 e-mail: pawel.kruk@autoexpert.pl

Finances & administration:

Anna Kruk (marketing director)

Contact languages: Polish, English phone: +48 71 78 23 180 e-mail: anna.kruk@autoexpert.pl

Vogel Business Media is one of the major German specialist publishers for trade and industry. The numerous specialist media created by Vogel are nearly always among the leading names in their sector. These provide access to markets and industrial sectors, pick up on interdisciplinary topics and keep their communities of professionals well-informed in a competent and targeted manner.

Vogel was founded as a publishing company in Pössneck in the German state of Thuringia in 1891 by Carl Gustav Vogel and has been based in Würzburg/ Germany since 1952. It is also located in five other towns in Germany. The company activities are focused on German-speaking countries and the emerging markets in Eastern Europe and Asia. Apart from traditional printed publications, since 2006 Vogel brand names can also be found on the Internet in the form of innovative, digital information portals, offering lead generation possibilities. Vogel’s portfolio comprises over 100 printed publications and some 60 correspond-ing websites, partly in the form of business efficiency portals offercorrespond-ing users a high level of efficiency.

Unternehmen. Verantwortung. Gesellschaft. CSR MAGAZIN Raven Media is a licensed business partner of Vogel Business Media. Its publishing activity on the Polish market includes magazines: autoEXPERT (on the license of titles: „kfz-betrieb”, „autoFACHMANN”, „autoKAUFMANN”) and “MM Magazyn Przemysłowy” (on the license of “MM MaschinenMarkt”). Raven Media is also a sales representative of Vogel’s magazines: „Automobil Industrie”, „kfz-betrieb”, „Konstruktionspraxis”, „Elektronikpraxis”, „Elektrotech-nik”and international magazines from the “MM” brand, which are published in 12 different countries.

Editorial staff

Maciej Blum (editor-in-chief)

Contact languages: Polish, English, German phone: +48 71 78 23 190, mobile: +48 608 600 110 e-mail: maciej.blum@autoexpert.pl

Sylwia Lewandowska-Klauza (editorial secretary)

Contact languages: Polish, English phone: +48 71 78 23 191

e-mail: sylwia.lewandowska@autoexpert.pl

Robert Ocetkiewicz (editorial)

Contact languages: Polish, English phone: +48 71 78 23 181

e-mail: robert.ocetkiewicz@autoexpert.pl

Advertising

Krzysztof Faściszewski (advertising sales director)

Contact languages: Polish, English

phone: +48 71 78 23 185, mobile: +48 608 600 118 e-mail: krzysztof.fasciszewski@autoexpert.pl

Renata Świderska (key account manager)

phone: +48 (71) 782 31 93

e-mail: renata.swiderska@autoexpert.pl

Agnieszka Myga (key account manager)

phone: +48 (71) 782 31 86

References

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