To Cloud or not to Cloud

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To Cloud or not to Cloud

Jacob van Kokswijk emeritus hoogleraar Virtualisatie


Jacob van Kokswijk IAF MoS MsC LLM PhD

KPN Research, Overheden, NOS, Life wire, Edutel, Capgemini Fontys, U-Twente, Yonsei U, KAIST, Strathclyde U, KU Leuven


Digital Identity

• Everything and everybody can be copied, manipulated, and abused 2.500 years of identity change: Epicharmus in Greece 509 BC “I am now not the same as I was”


Virtual identity is a digital copy of your real


Every one has multiple digital identities, even you...


Every time your name is entered in a computer a new identity is generated.

Your fourth ID, ...sixth, tenth, and so on


Computers can’t select human identities. If your name is already in the database, you have to choose a new name.


Me, myself and my identities

Social and profile websites offer the possibility to connect your electronic ID to your other virtual identities


And today, We are all connected within six degrees of separation


Virtueel is 'schijnbaar aanwezig' en

de tegenhanger van reëel.

Virtualiseren is daarom het

"schijnbaar aanwezig maken van een

stoffelijke of niet stoffelijke zaak".



Insight University 25-9-2012


Definitie: (in de netwerkomgeving)

Virtualisatie is een techniek voor het

verbergen van fysieke

karakteristieken van

computerbronnen voor de manier

waarop andere systemen, applicaties

of eindgebruikers met deze bronnen








What have we learned from the

vision 50 years ago?

1. Predicting the future comes true

2. It’s all about communication

3. The bank talks to the woman about money

4. There are real and virtual customers

5. There is always newer technology

6. Services are pulled

7. Teleworking @ home stays difficult

8. Business enabling is important


Predicting the future comes true

• Pagers • Answering machines • Fax • Interweb • Digital transmission • Document transmission

• Spurs serve side streets

• Anyone a cable modem

• International video calls

• Automatic call back

• Calling ID cards (SIM)

• Every home connected

• Online bank statements

• Online share prices

• Online mortgage calculators • Online library • Online governmental services • Cable-wireless connection

• Working from home


What did they NOT predicted

• Spam, Adware, et cetera

• Behavioral targetting

• Cyber criminals

• Virtual stock manipulation

• Bonus for bad behavior

• Users want keep control

• Customers want less

• Social Media

• The limit of virtualization

• A global recession • Computer keyboard • Mouse • Touch screens • Finger wiping • Face recognition • Nano technology

• Everyone a mobile phone

• Mobile phone as lifeline

• Trade in call minutes





clientvirtualisatie, private of hybrid

clouds, informatiemanagement,

practice cases, SDD, security...

Veel woorden om weinig



De start, de inhoud, Cloud 4 Crowd,

de ballast, de verantwoordelijkheden,

de regels, de kloof, de toekomst.

Weinig woorden om veel














Use the Crowd to fuse the Cloud

Most of the intractable challenges we face today are complex.

The more people we can involve looking at the issues from a range of perspectives, the more

likely we are to find wise solutions.

And the people who identify the solutions are more likely to implement them.


Cloudsourcing vs Crowdsourcing


Cloudsourcing vs Crowdsourcing

Crowdsourcing is the process of creating

something new of value by tapping into groups of people with desired characteristics

(like using Twitter, Facebook, Linkedin etcetera)

Cloudsourcing is the process of creating

something new of value by tapping into the cloud and mashup apps with desired characteristics (like using multiple sources for Iphone app TREIN,


Mashup needs Cloudsourcing

A mashup is a web page or application that uses and combines data, presentation or functionality from two or more sources to create new services. The term implies easy, fast integration, frequently using open APIs and data sources to produce

enriched results that were not necessarily the

original reason for producing the raw source data. Main characteristics are combination, aggregation and visualization. Mashup is important to make


Why companies should


 Gain hard-to-obtain experience without a lot of

investment, e.g.

Utilize your customers in developing new content and applications creates a sense of

ownership of your product/service among your stakeholders.

• Cloudsourcing apps are new, sticky and engaging services in and of themselves


Crowd- en Cloud-sourcing applications

can be subdivided into five categories:

1. Creation

2. Invention

3. Organization

4. Prediction



• Create new applications that are owned and maintained by your clients

• Generate new content by soliciting the masses – Mechanical Turk (divide a task into thousands of subtasks)

– Crowdspring (ask many designers to offer design suggestions)



Source ideas and have the community rank them

– (Suggest the US president’s agenda)

– (Asus and Intel community product development)

– Ideastorm (Dell community product development)

– Innocentive (Procter & Gamble community product development)

– My Starbucks Idea (Customer offering product ideas



Create new apps by making users part of the app – Digg, reddit, yahoo buzz (vote on articles/news) – Stumbleupon (vote on articles sites)



• Predict trends by inviting users to submit and vote on


– (users bet on media trends, such a TV

viewership, books that are likely to sell well) – Rasmussen Markets (Predicts political


Freaking Features 1






Elk nieuw medium leidt tot

meer regels


Freaking Features 2


Nieuwe media bieden

nieuwe uitdagingen


If you can't open it,

You don't own it !


I thought how unpleasant it is to be

locked out; and I thought how it is


Haalt deze Cloud 2020?



The rise of digital death: from

cyber wills to sharing iTunes



Companies can meet their organizational goals by turning their customers into assets.

This is achieved by developing applications with online social experiences that are rewarding to both parties

Companies can identify the right opportunities and customize and implement cloud software solutions that meet their business needs.


The Cloud is dead;



Prof. Dr. Ir. Jacob van Kokswijk




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