How 'social-savvy' spa's can
double their profits
Adrian Marks
Spa Life 2015
Effectively, acquiring New Business
In The Social-Digital Age
TRADITIONAL ADVERTISING
AS YOU KNOW IT IS DEAD…
IT HAS NEVER BEEN EASIER
TO BUILD A SUCCESSFUL
To survive and thrive in this
new social-digital economy you have to
master
3 key strategies
…
There is now a new world order,
where the customer is in control
CONVERSION MARKETING 1. ORGANIC SELLING 2. PUSH MARKETING 3. TRIGGER PROMOTIONS
Over 125,000 leads so far
for my Clients in 2015
THIS 3 STEP PROCESS HAS GENERATED…
Over £90,000,000 for
my Clients in the last 12 months
1. First things first…
UNDERSTANDING WHY PEOPLE
BUY ANYTHING AT ALL IN THIS
MODEN SOCIAL-DIGITAL WORLD
PEOPLE NO LONGER HAVE ANY
REAL INTEREST IN YOUR ACTUAL
PRODUCT OR SERVICE
YOUR CLIENTS AND CUSTOMERS ARE
ONLY INTERESTED IN HOW THEY WILL
ALL THAT PEOPLE LOOK AT IS
AFFORDABILITY
& VALUE
85% of the BUYING decision is
emotional
ONLY 15% is LOGIC!
ONLY 4% OF MEN BUY A WATCH TO
TELL THE TIME
THE MOST EXPENSIVE DRESS
YOU’LL EVER BUY IS THE ONLY ONE
YOU’LL WEAR ONCE
THE AVERAGE FEMALE
HAS 32 PAIRS OF SHOES
BUT ONLY ONE PAIR OF FEET
YOU MUST ALIGN
YOUR MARKETING
WITH HOW PEOPLE
NOW
BUY
People are now looking for
products and services
sooner and in completely
different ways……
Smart Phones & Tablets – Google
Facebook – 4G & Broadband
HOW PEOPLE NOW
BUY…
Indifference Awareness Preference Intention Purchase
Traditional marketing focuses on driving
contact only when the customer reaches
the purchase point…
Ultimately traditional marketing is simply
preaching to the converted
Indifference Awareness Preference Intention TraditionalPurchase
BUT people are now looking for the
solutions you offer long before you go
searching for them
Indifference Awareness Preference Intention TraditionalPurchase
Marketing Modern consumer search & purchase patterns – ‘The Underwear Conundrum’
