U i
it C
i
ti
&
University Communications &
Marketing
Marketing
Web Workshop Day
2010
Tips & Tricks for Facebook &
Y
T b P
Ad i i t
t
YouTube Page Administrators
Presenters: Presenters:
Lin Danes, ldanes@kent.edu
Director, Web Services & Interactive Media Cathie Hurd, churd@kent.edu
Coordinator, Electronic Communications & Web Content Services
Tim Priester, tprieste@kent.edu, p @
Coordinator, Electronic Communications & Web Content Services
Facebook & YouTube
B
Pl
i
Strategy
gy
• Five Primary Goals/Objectives
Business Aligned How Things Are Different with Function Groundswell
Objective
Groundswell
Research * Listening Monitor customer conversations with h th
each other
Marketing * Talking Participate in conversations
Sales * Energizing Make it possible for customers to ‘sell’ each other
Support * Supporting Enable customers to help each th
other
Development Embracing Help customers help each other to come up with ideas to improve services and products
– “Groundswell,” pg. 69, Charlene Li, Josh Bernoff; *Kent State Goal
• Kent State Institutional Page Goal(s)
Kent State Institutional Page Goal(s)
Supported by:
Content maintenance plan
– Content maintenance plan
– Content administrator to review, track down
and respond to questions
Facebook Tactics
• Rules of Thumb
Monitor wall daily
– Monitor wall daily
– Respond within in 48 hours
St t
thl
12 000+ f
l
t i ht
– Stats monthly – 12,000+ fans last night
• Monthly content updates
E
Vid
– Events
- Video
– Photo albums
Analytics
y
• Monitor Analytics Via
– Insights– Create a segment in Google Analytics (covered in Google Analytics session)
Google Analytics session)
– Tealium, social media web analytics plug in with Google (2,000 one-time set up fee, $250/month)g ( , p , )
• What to Monitor
– Fans followers
Fans, followers
– Activity
Tone of discussions
– Tone of discussions
Facebook In More Depth,
Tim Priester
Facebook Definitions
Types of Facebook Pages
• Profile
F
P
• Fan Page
• Group
Facebook Tips
Facebook Tips
Connecting with Other Kent State Groups
Connecting with Other Kent State Groups
Facebook Tips
Facebook Static FBML
Facebook Static FBML
Video In More Depth,
Cathie Hurd
Why Use Video?
•
People watch them
Research shows that videos were 50 times more likely to receive an organic first page ranking than traditional text pages
organic first page ranking than traditional text pages.
•
Posting online is inexpensive
g
p
Services like YouTube allow you to post video for free
•
Viral
•
Viral
Social media sites encourage video posting and sharing; integration of social media sites with video sharing sites
Optimization
Making Sure Your Video
Reaches Its Core Audience
Video Tips
• Search engines use video title and description to find your video so make your title count and include tags your video so make your title count and include tags and a description.
P id ll t t t d k id h t
• Provide excellent content and keep your videos short (average video is 3.8 minutes long)
•
Include your URL in your video so users can godirectly to your website
•Take advantage of branding opportunities by including your logo
• Provide a link to your website in your video description Go be ond Yo T be b enbedding o r ideo on o r • Go beyond YouTube by enbedding your video on your own website and your other social media sites, like
YouTube Tricks & Tips
YouTube Tricks & Tips
• Create your own YouTube account to
t id
b d
id
t
post videos; embed your videos to your
own website
Or
• Use Kent State videos from YouTube
d
b d
b
Go to http://www.youtube.com/kentstatetv
1. Locate the
video you want to use
2. Click on its title to get to its
actual YouTube
location this location – this is where you’ll find the embed code
Once you’re at its YouTube location, find the Embed
b tt l t d b l id
Once you click on the embed button, you’ll see button, you ll see the embed code and all the
different options you can use for you video.
When you have everything set the way you want copy the want, copy the embed code. We typically use We typically use the 560 x 340 size.
If you’re working in CommonSpot:
1.Insert a new element on your page
2 S l t th Y T b 2.Select the YouTube element from the Video category
3 Paste your embed code 3.Paste your embed code into that element
YouTube Resources
Y
T b H l f
tti
t
• YouTube Help for setting up an account
http://www.google.com/support/youtube/
• Successful Online Video Marketing
http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/
Facebook Resources
• Facebook Developer Website –
http://developers.facebook.com/
• 9 Ways to Enhance Your Facebook Fan Page
http://www socialmediaexaminer com/9 ways
http://www.socialmediaexaminer.com/9-ways-to-enhance-your-facebook-fan-page
• Top branded Facebook sites -
Top branded Facebook sites
http://www.ignitesocialmedia.com/top-50-branded-facebook-pages-june-2010-clear-
p g
j
winners-emerge
/Social Media Resources
• “Groundswell,” Charlene Li & Josh Bernoff,
• Making the Most of Social Media Marketing
-
http://www.siliconbeachtraining.co.uk/free-/ i l di k ti li k /
resources/social-media-marketing-links/
• PR Daily e-newsletter - http://prdaily.com
• UCM will develop a Guide to Social Media this fiscal year • UCM will develop a Guide to Social Media this fiscal year
– * Colorado State: http://socialmedia.colostate.edu/page/Social-Media-Policy.aspx(could be very helpful guide/model as other departments continue to create social media presences) – Ball State:
http://cms bsu edu/~/media/DepartmentalContent/UMC/pdfs/BallState SocialMediaPolicy as http://cms.bsu.edu/~/media/DepartmentalContent/UMC/pdfs/BallState_SocialMediaPolicy.as hx
– Depaul: http://brandresources.depaul.edu/vendor_guidelines/g_socialmedia.aspx
– University of Kansas:
http://smbpls ning com/forum/attachment/download?id=3517484%3AUploadedFi35%3A703 http://smbpls.ning.com/forum/attachment/download?id 3517484%3AUploadedFi35%3A703
