IBM PureApplication Service

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IBM PureApplication Service

Jose Ortiz

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Please Note

IBM’s statements regarding its plans, directions, and intent are subject to change

or withdrawal without notice at IBM’s sole discretion.

Information regarding potential future products is intended to outline our general

product direction and it should not be relied on in making a purchasing decision.

The information mentioned regarding potential future products is not a

commitment, promise, or legal obligation to deliver any material, code or

functionality. Information about potential future products may not be incorporated

into any contract. The development, release, and timing of any future features or

functionality described for our products remains at our sole discretion.

Performance is based on measurements and projections using standard IBM

benchmarks in a controlled environment. The actual throughput or performance

that any user will experience will vary depending upon many factors, including

considerations such as the amount of multiprogramming in the user’s job stream,

the I/O configuration, the storage configuration, and the workload processed.

Therefore, no assurance can be given that an individual user will achieve results

similar to those stated here.

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IBM delivers value across the Cloud continuum

Fuel the front and back office Rapidly develop new

Cloud applications Accelerate existing

applications to the Cloud

Create

Create _Consume_Consume

License ……. Application

……. Idea ……. Customers

Bring your own

100+

SaaS

Applications

Easily provision new infrastructure

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Public or Private? Dynamic is the future

Private Cloud & IT

Benefits:

• Fully customizable • Robust management • Secure by design

Best of both worlds.

Better outcomes.

Maximize return on existing IT investments Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly

Benefits:

• Low entry cost • Pay-per-use • Highly elastic

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PureApplication System On-premise & PureApplication on SoftLayer

brings cloud economics & hybrid cloud together

Deploying AND managing software quickly and easily

across Hybrid Cloud options with proven “patterns” of expertise

Private

On-Premise

Public

Off-Premise

Patterns: Create Once Deploy Anywhere

System

Service

on on

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Extend enterprise apps with mobile

Test and learn – rapid

experimentation

Optimization: Dev/Test, Offloading,

Etc.

Market Expansion and Globalization

on

System Service

Using Hybrid Cloud Options Together Strategically

Off-Prem

On-Prem

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Focus on your application, while PureApplication automates the

application lifecycle to accelerate time to market, simplify IT and lower

TCO

From: MANUAL

Roll Your Own

To: AUTOMATED

Time to Value,

Simplicity & Lower

TCO

OS On-Prem Off-Prem MANUAL • Provisioning • Monitoring • Maintenance • SW Scaling • HW Scaling MANUAL • Provisioning • Monitoring • Maintenance • SW Scaling AUTOMATED • HW Scaling PureApplication Service PureApplication System AUTOMATED • Provisioning • Monitoring • Maintenance • SW Scaling • HW Scaling

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What is PureApplication Service on SoftLayer?

Service on

Run

applications

you have

with the

cloud economics

you want

and the

isolation

you need

Separate

Built with dedicated SoftLayer hardware to isolate compute,

network & storage to keep applications safer off-prem

Simple

Easiest way to run, scale and manage traditional enterprise

applications and the underlying infrastructure

Speed

Fastest way to adopt off-prem cloud for traditional enterprise

applications via Patterns

Seamless

Portability of traditional enterprise applications across

on-prem and off-on-prem clouds without re-architecting system

topology, storage, network designs, etc. via Patterns

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PureApplication Service comprises three components

on on Service

Off-Prem

1

2

3 Pattern workloads

Individual software patterns for specific workloads (same patterns that run on PureApp System)

PureApplication Service platform

Includes administration, management, monitoring, elastic scaling, maintenance, foundation patterns (caching, proxy, monitoring) and IBM pattern engine

PureApplication Service infrastructure

Dedicated bare metal servers of 4, 8 or 16 cores, 1TB storage expansion packs, virtualization, Firewall, VPN, Red Hat base OS image

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PureApplication Service is globally available on SL data centers

IPv4/IPv6 dual stack Global DNS Global DDOS Mitigation Global Internet Exchanges & Peering

Hong Kong Singapore Seattle San Jose Houston Dallas Washington D.C.

Toronto London _Amsterdam

SoftLayer has 10 data centers in 6 countries across the globe

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Client On-boarding Experience to PureApplication Service

6 TB storage

SoftLayer Datacenter A (e.g.

Dallas05)

sSeries ClientA-1.PureApplication.com sSeries 10 TB storage

System 1

System 2

3 TB storage

SL Datacenter B

(e.g. Seattle)

System 3

PureApp Service Account

PureApp Service User:

1. Establishes an Account, isolated from other users

2. Populates their Account with one or more dedicated, isolated, Standard Server Instance or Express Server

Instances and storage

3. Deploys Patterns from a catalog into their System

sSeries

sSeries mSeries mSeries mSeries

ClientA-2.PureApplication.com ClientA-3.PureApplication.com

eSeries eSeries eSeries

Each Server Instance comes with 1TB of storage, with option to add more in 1TB increments

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So in a Nutshell – What do I get with PureApplication Service?

PureApplication Management Console

• Client gets a URL with a console with same interface as PureApplication

System + pre-installed and pre-configured hardware, network, storage,

virtualization, firewall & VPN, and select pre-entitled & pre-loaded patterns

Select Pre-entitled patterns

• Clients get Foundation Shared Services (e.g. Caching, Proxy, Monitoring),

Base OS Image

• WAS & DB2 is not pre-entitled or pre-loaded

Pre-installed & Pre-configured Infrastructure

• Pre-installed and pre-configured 4 core or 16 core compute nodes, at least 1

TB storage per compute node, Virtualization, Base OS Image, VPN, Firewall,

Storage, Network

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Workload VMs

Secure & Isolated Dedicated Instances in Dallas DataCenter

PureApplication Service* on SoftLayer – Details

PureApp Service

Management

iSCSI SAN

VMWare Virtualization

Secure VPN Connection Client • Resilient Management & Infrastructure

• Isolated & Dedicated secure resources • Firewall and

VPN-based protected environment

Client accessed secure VPN Connection

IBM accessed & managed connection

Client Managed

Managed

Application with public IP

Protected Yellow Zone Managed by IBM

Legends

*Illustration with 2 Express Configuration

Express Express

Firewall & VPN VPN Gateway

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Expert Selected Dedicated PureApp Infrastructure Configurations

eSeries (e24)

mSeries (m128)

sSeries (s256)

Processor Single Processor Quad Core Xeon 3450

Single Processor Octo Core Xeon 2670

Double Processor Octo Core Xeon 2670

Processor Speed 2.66 GHz 2.60 GHz 2.60 GHz

Processor Cache 8 MB 20 MB 20 MB

Cores 4 cores 8 cores 16 cores

PVUs 280 PVUs (4 x 70 PVU) 560 PVUs (8 x 70 PVU) 1,120 PVUs (16 x 70 PVU)

Memory Type DDR3 Registered 1333 DDR3 Registered 1333 DDR3 Registered 1333

Memory Amount 24 GB 128 GB 256 GB

Public Bandwidth Unlimited Bandwidth Unlimited Bandwidth Unlimited Bandwidth Uplink Port Speed 1 Gbps Private

1 Gbps Public

2 Gbps Private 2 Gbps Public

2 Gbps Private 2 Gbps Public Storage Type HDD SAN (iSCSI) HDD SAN (iSCSI) HDD SAN (iSCSI)

Storage Amount 1 TB 1 TB 1 TB

Storage Redundancy

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DevOps Flow (cont.)

Each new environment is provided to the customer with these details: • VPN Keys for accessing the Pattern Engine

• Pattern Engine Endpoint • Userid (Workload Admin) The URL listed to the right is the

URL for the Pattern Engine (https://10.108.111.136/)

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IBM Software Pattern Inventory for PureApplication Service

• IBM SOA Policy Gateway 2.0, 2.5

• IBM Software Delivery and LifeCycle Patterns • Collaborative Lifecycle Mgmt 4.0.2 • Rational Application Developer 8.5

• Test Virtualization Server and Workbench • IBM Sterling Order Management System

• IBM Transactional Database Pattern 1.1 (vApp) • IBM Web Application Pattern 1.0, 2.0 (vApp) • IBM Web Content Manager 8.0

• IBM WebSphere App Server HV 7.0, 8.0, 8.5, 8.5.5 • IBM WebSphere Message Broker 8.0

• IBM WebSphere Cast Iron 6.4, 7.0

• IBM WebSphere Commerce Pattern 1.0 (for WC Enterprise 7.0)

• IBM WebSpere Datapower XG45 V5.0, V6.0 • IBM WebSphere Datapower XI52 V5.0, V6.0 • IBM WebSphere MQ 7.5

• IBM WebSphere Portal Server 8.0

• IBM WebSphere Transformation Extender Launcher 8.4, 8.4.1 • Microsoft Dynamics v2008

• Microsoft Exchange for Intel

• Microsoft Sharepoint V2010 • Microsoft SQL Server V2012

• Oracle DB Enterprise Edition v11g, R2 • IBM API Management 2.0

• IBM Application Pattern for Java 1.0 (vApp) • IBM Business Intelligence 1.0, 2.0 (vApp)

• IBM Business Process Manager 8.0.1, 8.5 (8.5 is vApp and vSys)

• IBM Connections 4.0

• IBM Content Foundation Pattern 5.2

• IBM Data Mart Pattern 1.1.0.8 (with BLU Acceleration) (vApp) • IBM DB2 9.7 FP5, 10.1, 10.5 with BLU Acceleration

• IBM Domino 9.0

• IBM Encryption Pattern for Guardium Encryption Expert • IBM Encryption Pattern for SecurityFirst SPxBitFiler • IBM Informix 11.7, 12.10

• IBM InfoSphere Information Server 9.1

• IBM InfoSphere Master Data Management Standard Edition and Advanced Edition, 11.0

• IBM Integration Bus 9.0 (evolution of Message Broker) • IBM Maximo Asset Management 7.5

• IBM Messaging Extension for Web App Pattern 2.0 (vApp) • IBM Mobile Application Platform 5.0.6, 6.0 9 (vApp) • IBM Operational Decision Manager 8.0.1, 8.5 (8.5 is vApp) • IBM Pattern for SAP Business Suite (vApp)

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Pre-Entitled and Pre-loaded Patterns with PureApp Service on

SoftLayer

Pattern

Pre-entitled

Pre-loaded

Caching Service Y Y

Proxy Service Y Y

ITM Monitoring Service Y Y

IBM Image Construction & Composition Tool Pattern

Y Y

Red Hat Base OS Image Y Y

IBM Application Pattern for Java Y Y

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Purchasing PureApplication Service on SoftLayer

Component BYOSL BYOL Monthly

Partner Patterns

•Utilize existing entitlements or purchase new

IBM Patterns

•Utilize existing entitlements or purchase new •WAS & DB2 are not pre-entitled

•*Monthly pricing subject to availability

PureApplication Service Platform

•Management layer hardened in PureApplication System, now available in PureApplication Service •Acquire “PureApplication Service Platform” part #

•Can utilize “PureApplication Software” part # for BYOL

PureApplication Service Infrastructure

•Rent one or more dedicated Express or Standard Server Instances and 1 TB/storage per Server Instance •Optionally rent additional storage in 1 TB increments

YES

YES*

P u re A p p li c a ti o n S e rv ic e P a tt e rn s

BYOSL: Bring your own software and license BYOL: Bring your own license

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Try PureApplication Service for No-charge!!

www.ibm.com/hybridcloudapps

www.pureapplication.com

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Through the technology of

Patterns

,

PureApplication delivers a

faster

and

simpler

way to deploy & manage workloads in your

enterprise.

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What the business wants…

What’s required…

Monitoring Lifecycle Management

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What will be needed tomorrow…

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Patterns of Expertise:

Proven best practices and expertise for complex tasks learned

from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

What is a Pattern?

• The pre-defined architecture of an application

• For each component of the application (i.e. database,

web server, etc)

• Pre-installation on an operating system • Pre-integration across components • Pre-configured & tuned

• Pre-configured Monitoring • Pre-configured Security • Lifecycle Management

• In a deployable form, resulting in repeatable deployment with full lifecycle management

• Delivering superior results:

• Agility: Faster time-to-value

• Efficiency: Reduced costs and resources • Simplicity: Simpler skills requirements • Control: Lower risk and errors

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Setup Dynamic Auto-Scaling for Applications – in just few seconds

OR…. choose to write 100s of lines of proprietary code + incur CapEx for

unused capacity reserved for peak loads

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Service

on

PureApplication System + IBM Business Intelligence Pattern

A proven approach

3+ weeks of manual effort

250+ opportunities for errors

Deploy IBM BI _Pattern

A new approach

< 30 minutes with automated best practices

0 Errors

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on

Example: PureApplication System + IBM BPM Pattern

Weeks of manual effort &

documentation and ongoing

maintenance

• < 90 minutes to deploy IBM highly available golden topology in a repeatable fashion. Ability to customize and extend the

pattern

• Easier management and maintenance with ability to monitor and apply maintenance at the pattern level vs. individual server instances

A proven approach

A new approach

Process Center HTTP Server ServerHTTP Process Server

Deploy

BPM

Service

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Business Analytics & Data Warehousing Information Integration and Governance Data Management Asset and Facilities Management Social Collaboration Mobile Development and Connectivity

Connectivity, Integration and SOA Application

Infrastructure

Business Process Management

More than 130 leading ISVs have optimized more than 155 applications as IBM PureApplication “Patterns of Expertise” to automate deployment, simplify management, and accelerate time to value

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“Patterns of Expertise”

spanning various industry segments with

170+

patterns* & growing!!!

Banking Energy & Utilities Insurance Government Retail Telecom Financial Markets Healthcare * * Consumer Products

Download Patterns from IBM PureSystems Centre:

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PureApplication Service on SoftLayer Terminology

Term Definition

Account A PureApplication Service on SoftLayer client account which can span multiple SoftLayer datacenters; unique from a client’s existing SoftLayer account

PureApplication Service Infrastructure

Marketing description for the dedicated hardware infrastructure offered by PureApplication Service, which is linked to an Account

System A collection of Server Instances and Storage which act together as a logical system

Server Instance A dedicated physical server on SoftLayer, isolated from other users

Express Server Instance

A dedicated 4 core, 24GB memory physical server and 1TB or more of SAN storage on SoftLayer, available as PPA part #

Standard Server Instance

A dedicated 16 core 256GB memory physical server and 1TB or more of SAN storage on SoftLayer, available as PPA part #

Storage Expansion Dedicated SAN storage which can be added to a Server Instance in 1TB increments, available as PPA part #

PureApplication Service Platform

Management layer, hardened on PureApplication System, now available in PureApplication Service, available as PPA part #

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Consolidate a broader range of applications on

PureApplication Service, including those which

require Microsoft Windows

Deploy patterns with one or more components on

Microsoft Windows 2008 R2 & 2012

• virtual system and virtual application patterns

Bring-your-own-license

design allows you to

leverage existing investments

Patterns

made available for select Microsoft products

• Microsoft SQL Server • Microsoft Sharepoint

Use extend/capture or provided tooling to

create your

own

Windows-based patterns!

Increased flexibility with an

application platform

for

Windows

and

Linux

Simplicity of 3

rd

party Patterns on Windows

Service

on

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Smooth response times under load with automated vertical scaling

PureApplication Service offers options for scaling patterns to address demand spikes:

• Vertical: increase CPU/memory resource allocated to existing nodes/server instances

• Horizontal: add additional VMs, start additional nodes/server instances, tie into existing

environment

• Combination: try vertical scaling first, then move to horizontal scaling

Decision to scale a pattern up is made based on policies specified by user

• Types of policies available differ by pattern

Faster response times

during usage spikes

VM

Adding a VM

takes

minutes

VM

Adding resource to an

existing VM

takes

seconds

Vertical Scaling

Horizontal Scaling

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OS view

DB2 view WAS view

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Produce license usage reports which meet

subcapacity licensing

requirements

Prevent license overages

by optionally taking

action when a requested deployment would

exceed entitlement:

• Warn: send email to user and admin, but allow deployment

• Enforce: reject deployment

PureApplication System now supports the

following

license metrics

:

• Processor Value Unit (PVU) • Virtual Instance / VM

• Compute Node / Physical Server

• Processor Core

Improved governance

through new license management and OS

maintenance capability

License

Inventory

License

Allocation

License

Overage

Protection

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User & Group Management

Users & Groups are able to be used to:

• Restrict access to resources such as:

Individual patterns (great for ensuring consistency within teams) Specific pools of hardware, storage, IP addresses

• Restrict rights such as:

Create/Modify pattern Deploy pattern

• Report usage

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What is PureApplication System?

Deploying AND managing software quickly and easily

across Hybrid Cloud options with proven “patterns” of expertise

Private

On-Premise

Public

Off-Premise

Patterns: Create Once Deploy Anywhere

System

Service

on on

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Deploy

Data POS Kiosk Web

B2B sites Tele, mobile

Customer procurement / systems Fulfillment Suppliers Retailers Distributors

Resellers / Dealers Legacy systems Back-end

B2B / Partners

Quickly deploy cloud-ready business solutions with

Patterns of Expertise

Mobile Pattern

BPM Pattern

Business Intelligence Pattern DevOps Pattern Commerce Pattern Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata HTTP Server Operatin g system Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata HTTP Server Operatin g system Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata Ap plicati on Server Operatin g system Virt ual Ap plia nce Metadata HTTP Server Operatin g system V i r tu a l A p p li a n c e Metadata Ap plicati o nServer Operatin g system V i r tu a l A p p li a n c e Metadata Ap plicati o nServer Operatin g system Vi r t u a l A pp l i a n c e Metadata HTTP Server Operatin g system V ir t u a l Ap p l i a n c e Metadata Ap plicati o n Server Operatin g system V ir t u a l Ap p l i a n c e Metadata Ap plicati o n Server Operatin g system V i r t u a l A p p l i a nc e Metadata HTTP Server Operatin g system V ir t u a l Ap p l i a n c e Metadata Ap plicati o n Server Operatin g system V ir t u a l Ap p l i a n c e Metadata Ap plicati o n Server Operatin g system V i r t u a l A p p l i a nc e Metadata HTTP Server Operatin g system Pattern-based deployment Catalog of services User-based self-service Service level management Usage-based reporting Common cloud platform Dynamic resource scalability Multi-tenancy Virtualization Automated IT resource provisioning

Automated IaaS

IBM PureApplication System: A Cloud Application Platform

Key Values

• Simplicity

• Speed & Agility • Lower TCO

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PureApplication System x86 & Power - Generation 2 HW

Up to

10% better price/performance

with new Intel and Power

compute nodes for Mini and Enterprise configurations

Up to

2x better price/performance

for consolidation & memory

intensive applications on Enterprise configurations, now with

2x memory per core

Up to 10% reduction in power requirements

for Enterprise

configurations, now able to utilize

single phase power

Simpler datacenter onboarding

for Mini configurations, now in a

42U rack

Utilizes the same

high performance networking and storage

design as Gen 1 for Mini & Enterprise configurations

Investment protection

for Gen 1 clients with ability to add Gen 2

W2500: x86 W2700: Power

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Fault tolerant

hardware infrastructure

Enterprise-class

cloud application platform

with integrated

pattern engine

Broad, open, and extensible ecosystem of

available

pattern content

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IBM PureApplication System

patterns of expertise add unique value

How does PureApplication

System do this?

Patterns of Expertise

Labor Hours Spent*

9612 hrs Deployment Change Management Security Management Asset Management Incident/capacity Mgmt 0 10000 5000

Do It Yourself PureApplication System Pre-integrated Competitor Coalition Competitor 5815 hrs

153%

More 4843 hrs

110%

More

Labor Hours Spent*

2302 hrs

*Note: Coalition competitor used 9 competitor blades (144 cores). Pre-Integrated competitor used 18 pre-integrated nodes (288 cores). IBM PureApplication System used 3 nodes (96 cores). Each system has the capacity to run 72

9612 hrs Deployment Change Management Security Management Asset Management Incident/capacity Mgmt 0 10000 5000

Do It Yourself PureApplication System Pre-integrated Competitor Coalition Competitor 5815 hrs

153%

More 4843 hrs

110%

More

Labor Hours Spent*

2302 hrs

76%

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© 2014 IBM Corporation 45 Business Analytics & Data Warehousing Information Integration and Governance Data Management Asset and Facilities Management Social Collaboration Mobile Development and Connectivity

Connectivity, Integration and SOA Application

Infrastructure

Business Process Management

More than 130 leading ISVs have optimized more than 155 applications as IBM PureApplication “Patterns of Expertise” to automate deployment, simplify management, and accelerate time to value

(46)

“Patterns of Expertise”

spanning various industry segments with

170+

patterns* & growing!!!

Banking Energy & Utilities Insurance Government Retail Telecom Financial Markets Healthcare * * Consumer Products

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2.4 TB SSD 24 TB HDD

Upgrade configurations

without taking an outage

96 Cores 1.5 TB RAM 192 Cores 3.0 TB RAM 6.4 TB SSD 48 TB HDD 384 Cores 6.0 TB RAM 608 Cores 9.5 TB RAM

x86

Small Rack (25U) Large Rack (42U) 32 Cores 0.5 TB RAM 64 Cores 1 TB RAM

PureApplication System x86 Configurations (W1500)

All configurations include:

• Rack, Chassis, PDUs

• Networking (Top of Rack, Chassis & Fibre)

• Pre-integrated software entitled for full capacity of configuration: OS, Hypervisor, application server, database, Java runtime, cloud provisioning, management and full stack monitoring *Additional 32 core increments available to 128 cores *Additional 32 core increments available

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“All you can eat” entitlement to run the following software on the full capacity of the purchased System • Full stack monitoring (hardware, OS, entitled middleware)

• Virtualization & virtualization management • Tooling for creating patterns

• Virtual System Patterns:

IBM OS Image for Red Hat Linux Systems v1 (RHEL 64-bit v6.2)

IBM WebSphere Application Server Hypervisor Edition v7 with IMP (WAS 7.0) IBM WebSphere Application Server Hypervisor Edition v8 with IMP (WAS 8.0) IBM WebSphere Application Server Hypervisor Edition v8.5 with IMP (WAS 8.5) IBM DB2 9.7 FP5 Enterprise Server Edition HV*

IBM DB2 10.1 Enterprise Server Edition HV*

Automation Framework HV (for migrating applications)

• Virtual Application Patterns:

Java Pattern v1 (64-bit Java 7 SDK)

IBM Workload Deployer Pattern for Web Applications v1 (with WAS v7) IBM Web Application Pattern v2 (with WAS v8)

IBM Transactional Database for Cloud v1.1 (with DB2 9.7 FP5 & 10.1) IBM Data Mart for Cloud v1.1 (with DB2 9.7 FP5 & 10.1)