As the flagship newspaper of the American Society for Public Administration (ASPA), PA TIMES covers news in the public administration community and connects ASPA members to emerging trends across the U.S. and around the globe. It features original articles written by public managers and other experts.
ASPA Chapters and Sections are offered special resources to promote activities, events and share information with the wider ASPA and PA community within PA TIMES. This guide explains the advertising and marketing resources marketing available to ASPA Chapters and Sections. Any Section or Chapter wishing to make use of these resources must follow the instructions outlined. If you have questions, please contact the PA TIMES editor at [email protected].
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GENERAL PAPER LAYOUT
The PA TIMES has three sections in each issue.
Thematic Articles- Each issue of PA TIMES includes at least 10 original articles that discuss
the theme of the issue. The theme is a broad public administration topic that is either emerging or trending in the field.
Society News - The Society News section of the newspaper features ASPA-specific
information, like Chapter-Section News, member spotlight and the President’s Column.
Recruiter – While advertising runs throughout the newspaper, the last two pages are
specifically assigned for classified advertising. Vacancy positions are usually placed here.
THEMATIC ARTICLES
Each issue of PA TIMES focuses on a specific topic/issue within public administration. The editorial calendar released each December for the upcoming year is available at www.aspanet.org and www.patimes.org. Questions regarding the editorial calendar or suggestions for topics for the calendar can be directed to the PA TIMES editor at [email protected].
TYPES OF ARTICLES
• Best Practice/Lessons Learned Articles–These are articles written about a new program or policy that has worked well (or not) for a federal, state or local government entity. Written as news items, many of these articles are considered for lead articles (i.e., front page one). Articles are between 800-1200 words in length. ASPA members and non-members are both encouraged to submit articles for this area.
• Special Section Articles/Editorial Calendar– Articles should relate to the topics outlined in the editorial calendar. This is a good resource for sections, in particular, to make submissions as topics are general enough to hit several section interests at once. Sections are encouraged to submit point/counter-point and regular articles for special sections.
The PA TIMES editorial calendar can be found online on the ASPA website at www.aspanet.org. Articles should focus on the editorial topic and be between 1000-1300 words in length. ASPA members and non-members are both encouraged to submit articles for this area.
• Commentary Articles– These are op-ed type articles. These are accepted on discretion of the editor. Articles are between 1000-1200 words in length. ASPA members and non-members are both encouraged to submit articles for this area.
• International Commentary– These articles written about any topic in the international arena the author wishes to discuss. Articles are between 1000-1200 words in length. ASPA members and non-members are both encouraged to submit articles for this area.
• Solutions for Public Managers– These are articles written in a “how-to” manner about any topic. Some past topics have included “How to Write a
Letter of Reference” and “Benefits of Drafting a Public Relations Strategy.” Articles are between 1000-1200 words. ASPA members and non-members are both encouraged to submit articles for this area.
SOCIETY NEWS
Chapters and Sections are encouraged to utilize this section to give information about their activities, including award recipients, programs and announcements of new officers. Listed below are examples of the types of information that would be considered for inclusion in the ASPA TIMES section of PA TIMES. Chapters and sections are encouraged to submit photos along with text.
• Members on the Move–This is an area for ASPA members to let others know about job changes, awards won, etc. Submissions are very brief and should be no longer than 250 words.
• Chapter/Section News–This is an area for chapters and sections to share their news with others. Common submissions are annual awards ceremony pieces, guest speaker pieces, etc. Submissions should be between 500-850 words.
News Article Submission Guidelines
• Deadline: The deadline for each issue differs. Please review the editorial
calendar available on www.aspanet.org to confirm when articles are due for the issue. Our typical print schedule is below. The highlighted month indicates when that issue is published.
• Jan/Feb/March
• April/May/June
• July/Aug/Sept
• October & Education Supplement
• Nov/Dec.
• Submit articles and questions to: PA TIMES editor at [email protected].
• Article length: Most articles submitted for Society News should be between 500-850 words, unless otherwise noted by editor.
• Submissions should include: Author name, email address (for printing and contact), 1-3 line bio. When available, photos and captions for photos should be provided.
4 ADVERTISING
FREE
PA TIMES offers free advertising exclusively to ASPA Chapters and Sections for promotion of their events and relevant vacancies. This arrangement is only applicable to the print and online editions of PA TIMES. For the online edition, advertising will be accommodated when there is not any paid advertising.
• Chapters and Sections are offered the equivalent of one half page advertisement in PA TIMES print each calendar year. This can be used as a single half-page, two quarter-pages, or four eighth-page ads. The calendar year begins in January and ends in December. The ad space does not roll over but renews each calendar year.
• Deadline: Advertising deadlines are listed in the editorial calendar. Please view at www.aspanet.org.
• Sample ad uses: chapter events, section events, membership solicitation, meeting notification, congratulating award winners, etc.
• Submissions: Complete the included insertion order and submit ad to Tim McCormack with Ascend Integrated Media. Ads should be submitted camera ready otherwise there will be a cost for ad creation.
• Ad must be submitted by authorized Chapter - Section officer with a completed insertion order for tracking purposes.
• Free ad space can only be used by or for Chapter/Section related events or initiatives. Free ad space cannot be used by a Chapter or Section for a member’s personal or
organizational gain.
PAID
Once the free advertising is used, Chapters and Sections may purchase additional advertising.
• PA TIMES regular ad rates are available on www.aspanet.org on the PA TIMES
ASCEND INTEGRATED MEDIA ADVERTISING AGREEMENT
Subject to acceptance by Ascend Integrated Media LLC
All advertising subject to ASPA approval.
AMERICAN SOCIETY FOR PUBLIC ADMINISTRATION 2014
Please fill out this form to place an order and TO BE INVOICED according to the Terms below:
Advertiser: Agency (if applicable): Billing Information: ❑ Agency ❑ Advertiser Contact Name: Billing Address: City, State, Zip: Phone: Fax: E-mail:
PA TIMES 2014
Please write your initials next to selected ad sizes. Total Amount: $
PA TIMES ONLINE 2014
THE BRIDGE eNEWSLETTER 2014
GOVMANAGEMENT eNEWSLETTER 2014 ASPA Website 2014 Sales Contact Tim McCormack 913-344-1367 • Fax: 913-344-1417 tmccormack@ascendintegratedmedia. com
Please remit payments to:
Ascend Integrated Media LLC Attn: ASPA 2013
P.O. Box 870939
Kansas City, MO 64187-0939
Sign and return to: Tim McCormack
Fax: 913-344-1417
tmccormack@ascendintegratedmedia.
Rectangle Ad, 1st position _______$500 Rectangle Ad, 2nd position _______$425
Sponsorship _______$750
Leaderboard Ad _______$500 per week Road Block Ad _______$375 per week Trailer Banner Ad _______$300 per week Text Banner Ad _______$350 per week
Leaderboard Banner _______$2,780 (entire site)/month 985 x 90 Rotates among three advertisers,
includes ROS
Vertical Skyscraper _______$2,200 (entire site)/month 120 x 600 Rotates among three advertisers,
includes ROS Bottom Centered _______$1,500 (entire site)/month Horizontal Banner Rotates among three advertisers, 468 x 60 includes ROS
Size One-time Three-run Five-run
Full Page ___$1,050 ___$945 ___$850 1/2 Page ___$660 ___$595 ___$535 1/4 Page ___$440 ___$396 ___$356 1/8 page ___$220 ___$198 ___$178
Premium options (includes four-color)
Half-Page Back Cover ___$1,250 ___$1,125 ___$1,013 Inside Back Cover ___$1,250 ___$1,125 ___$1,013
Specialty options
Classified Advertising ___$0.99 ___$10 border and/or logo Section Display Ad
ANNUAL CONFERENCE PROGRAM 2014
Size Exhibitor Nonexhibitor Standard options Full Page ___$1,450 ___$1,600 1/2 Page ___$975 ___$1,075 1/4 Page ___$775 ___$875 Premium options Back Cover ___$1,990 ___$2,250 Inside Front Cover ___$1,670 ___$1,930 Inside Back Cover ___$1,670 ___$1,930
Four-color = $300 additional Premium page placement (pages 3,5,7,9) = $100 additional
All ad positions in Conference Program are four-color
Need more information?
Contact Tim McCormack, media sales representative,
today at 913-344-1367 or
to reserve your preferred placement.
TO PAY BY CREDIT CARD, please contact your sales representative by phone or e-mail. Credit card payment is quick, easy and secure.
I have read and agree to the terms as set forth on this document.
Authorized Advertiser/Agency Signature & Title PO# (if necessary)
Terms
• Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A signed copy of this agreement is binding.
• Advertising agency and/or client are liable should one or the other default. Cancellations are nonrefundable. • All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. A minimum $500 late
fee will be
charged for materials received after the materials deadline.
• Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which the error occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.
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ARTICLE SUBMISSION GUIDELIENS
Detailed guidelines are available at www.aspanet.org.
Author Guidelines
When writing your article, please note:
• Submission format. Articles should be submitted via e-mail.
• Deadline: Please check the editorial calendar listed at www.aspanet.org under Publications for specific deadlines for each issue. Editors like to remain flexible, if you are close to a deadline please contact the editor to inquire about a possible extension.
• Article length. Articles must remain within the 1000-1200 word limit, unless otherwise advised by editor. Articles grossly violating the length limit will be returned for author revision.
• Inverted Pyramid. Editors prefer the inverted pyramid style of writing (the way newspaper articles are written)–get key points and facts in the first few paragraphs.
• AP style. The PA TIMES uses AP style in all but noted instances.
• Author bio. At the end of the story, please include the title, affiliation and an e-mail address for all authors of the article so that readers may contact you for more information.
• References/Bibliography. The PA TIMES does not print references or bibliographies. All citations must be made within the body of the article. For details and samples, see Editorial Guidelines below.
• Rewriting. Editors may ask for a second draft of a story, particularly if you have not written for the PA TIMES before. This may delay publication of your article.
• Accuracy checks. Editors expect authors to check all names, titles, dates and facts for accuracy before your story is submitted.
• Copyright. PA TIMES holds all rights for publication (including publication on the World Wide Web) and all reprint rights.
Editorial Guidelines
• Cutting Text from Articles: The PA TIMES reserves the right to cut text, while retaining article intent and meaning, in order to make article fit space. Any article with more than 500 words cut will be shown to author for approval.
• Ethnic Descriptions: We do not use ethnic descriptions unless it is relevant to an article’s topic.
Hyphenate and capitalize African-American. Capitalize Latino, Chinese, American, etc. when referring to a proper noun. Lowercase any other reference.
of articles;
when quoting or paraphrasing text, citations should be made within the article. All cited titles must list author first and last name. When quoting or
paraphrasing the spoken word, please cite speaker first and last name, title and affiliation.
Please use the following examples as a guide:
o “I like the noise of democracy,” said James Buchanan, U.S. president.
o “Legal principles tell individuals the right way to act in order to live with one another, whereas ethical principles,” according to Ralph Clark Chandler, in a 1998 International Journal of Public Affairs
article titled “Conclusion: Exploring the Heart of Civic Darkness,” tell individuals the right way to act in order to live with their own
consciences.”
o John Rohr, as stated in his book Ethics for Bureaucrats: An Essay on Law and Values, believes that the answer to the pressure to distort ethics does not lie in always doing the right thing.
• Publication titles and articles: Newspaper, book, magazine and journal titles are to be italicized. Article titles are to be in quotes (newspaper, magazine, and journal).
ARTICLE SUBMISSION DISCLAIMERS
The PA TIMES encourages ASPA members and non-members to submit articles and advertising to the PA TIMES. All articles receive fair and unbiased consideration for publication in the paper. Having said that, we must print the following disclaimers:
• PA TIMES staff makes every attempt to publish submitted articles and
advertisements in the issue that authors/chapters/sections request, however, space limits and deadline constraints may make that impossible. In such cases, staff will make a decision about the next relevant issue in which the article can be
published. This may include on PA TIMES online.
• in rare instances, some submitted articles are deemed inappropriate or not of good quality and therefore not printed in PA TIMES. The only set criteria for print consideration are article size and deadline. The remaining three criteria: relevance to topic, quality of writing and interest to readers are subjective. Space constraints and relevance/quality are always issues for PA TIMES therefore, the editorial staff considers all submitted articles for publication, but cannot promise that because an article is submitted it will be published.
