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** Minimum Duration assumes no vacation quarters taken and no English course requirements.
Approximate cost is for entire program and includes courses, books, materials, and international student fee. The actual amount you spend will depend on the courses you enroll in and the course fees. TOEFL score required for admission is 79 iBT unless otherwise indicated. Minimum required IELTS is 6.5 unless otherwise indicated.
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explore. experience. expand. explore. experience. expand.
Business, Management & Legal
Marketing Certificate
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bodyText_white bodyText_subhead_clr02_5bfr bodyText_subhead_black_3bfr bodyText_subhead_black_5bfrhead_clr01
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bodyText_black sbodyText_bullets_black bodyText_subhead_black_5bfr bodyText_subhead_black_3bfrCertificate Curriculum
Courses are 4 units unless otherwise specified.Core Courses
X 160 Marketing Principles and Practices X 460 Ethics in Marketing and Advertising (2 units) X 460.41 The Power of Brand: Brand Management X 460.52 Integrated Marketing Communications X 461A Writing for Marketing and Advertising (2 units) X 466 Consumer Market Research
X 460.35 Strategic Marketing
Electives (12 units required)
X 163 Advertising Principles and Practices X 460.16 Principles of Professional Selling X 460.3 Consumer Behavior
X 460.394 New Media Marketing+ X 460.398A Social Media Marketing+ X 460.43 Extreme Marketing
X 460.483 Global Marketing and Strategy X 460.484 Internship in Marketing and Advertising X 460.494 New Business Development and Pitching the
Perfect Presentation
Electives (cont’d)
X 460.86 Customer Relationship Management X 463.01 Advertising in the Digital Age+ X 463.13 Media Sales in a Cross-Platform World X 463.4 Media Planning and Analysis X 470.10 Web Analytics+
X 476.99 Marketing Entertainment: Strategies for the Global Marketplace+
X 480.5 Green Marketing Strategies
X 414.5 Entertainment Public Relations (2 units)
X 478.5 Crisis Management and Communications (2 units)+ X 490.8 Cross-Cultural Communication and Management
in a Global Workforce
+ Elective course in Social Media and Web Analytics Concentration. For more information visit uclaextension.edu/marketing.
Sample Certificate Schedule
Marketing Certificate (no concentration)
1st Quarter 2nd Quarter 3rd Quarter
Marketing Principles and Practices Writing for Marketing and Advertising Ethics for Marketing and Advertising The Power of Brand: Brand Management
Consumer Market Research
Integrated Marketing Communications Social Media Marketing
Strategic Marketing
Global Marketing and Strategy Consumer Behavior
12 Units 12 Units 12 Units
Courses and schedules change quarterly. For the latest information, check the current UCLA Extension catalog or visit uclaextension.edu/marketing.
Program Cost
Students pay the individual fee for each course as they progress through the certificate. The total course and textbook fees will vary according to which courses and program format are chosen. Following is the range of costs.
sCourse Fees: $4,160-$5,630
sCertificate Candidacy Fee: $150 (nonrefundable)
sTextbooks: $900-$1,100
Plus international student fees*, living expenses, transportation, and parking costs.
*International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.
explore. experience. expand.
Business, Management & Legal
General Business Studies Certificate
A professional program for today’s evolving business world.
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bodyText_white sbodyText_bullets_white_5bfr sbodyText_bullets_white_3bfr bodyText_subhead_black_5bfr bodyText_subhead_black_3bfrCustomize your business education
The General Business Studies Certificate is a 36-unit program that helps you achieve professional and personal goals through a series of courses in various management fields. This flexible program lets you design a course of study that meets your unique interests and needs.
Program Benefits
sDesign an individualized course of study with or without a concentration.
sAccelerated, daytime format option.
sExperienced instructors who are real-world professionals.
sAdvisory services to help certificate students select courses based on their needs and schedules.
sChoice of live, classroom courses or instructor-led online classes.
sCareer development through internship program, networking events, and professional association affiliations.
Certificate Overview
You must complete 36 course units within the academic disciplines of Management or Communications (courses are numbered X 1-199 or X 400-499), plus one ethics course at any time during the program. To receive credit, certificate students must complete courses with a letter grade of “C” or better. Candidates who complete this certificate are awarded the Gold Seal Certificate of the University of California signed by the Dean of UCLA Extension.
Concentrations
You have the option of selecting a General Business Studies Certificate that focuses on a specific subject area by taking at least 12 units in your chosen concentration.
sAccounting
sAdvertising
sEntrepreneurship
sFinance
sHuman Resources Management
sInternational Trade & Commerce
sMarketing
sPersonal Financial Planning
sReal Estate
sTaxation
Sample Certificate Schedule
General Business Studies Certificate with Marketing Concentration
1st Quarter 2nd Quarter 3rd Quarter
Introduction to International Business Management Theory, Policy, and Process Marketing Principles and Practices
Dynamics of Interpersonal Communication
The Power of Brand: Brand Management Global Marketing and Strategy
Social Media Marketing Developing a Business Plan Doing Business in the U.S. Business Ethics (1 day)
12 Units 12 Units 12 Units
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bodyText_black sbodyText_bullets_black bodyText_subhead_black_5bfr bodyText_subhead_black_3bfrEarn a Certificate in 6 Months!
The Business, Management & Legal Department offers an accelerated, daytime format for this certificate where courses meet 9am-5pm for 4-6 weeks. Each course meets at least twice a week for at least 3 hours per class.
By blending accelerated, daytime courses with selections from our wide variety of evening courses, students can complete the General Business Studies Certificate in just 2 quarters (6 months).
Sample Accelerated Daytime Certificate Schedule 2 quarters
Students must also take 1 ethics course (not shown in schedule)
1ST QUARTE R
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Marketing Principles and Practices (M, W)
Introduction to International Business (Tu, Th)
Fundamentals of Business Administration and Management (Tu, Th)
Management Theory, Policy, and Process (M, W) Social Media Marketing (Tu, Th)
2N D QUARTE R
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Week 12 Entrepreneurship and New Venture Formation (M, W)
Business Economics (Tu, Th)
Fundamentals of International Trade (M, W) Global Marketing and Strategy (Tu, Th)
Program Cost
Students pay the individual course fee as they progress through the certificate. The total course and textbook fees will vary according to which specific courses and program format are chosen. Following is the range of costs.
sCourse Fees: $4,000-$8,500
sCertificate Candidacy Fee: $150 (nonrefundable)
sTextbooks: $900-$1,050
Plus international student fees*, living expenses, transportation, and parking costs.
*International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.
explore. experience. expand.
International Trade
& Commerce Certificate
Certificate Curriculum
Sample Certificate Schedule
International Trade and Commerce Certificate with Import/Export Operations Concentration
1st Quarter 2nd Quarter 3rd Quarter
Introduction to International Business Fundamentals of International Trade Import Operations and Techniques
Global Business Planning Skills International Business Management Global Supply Chain Management 1-Day Business Ethics Seminar
International Business Policies and Strategies
Export Documentation, Traffic, and Banking
Doing Business in the U.S.
Courses and schedules change quarterly. For the latest information, check the current UCLA Extension catalog or visit uclaextension.edu/internationaltrade.
Program Cost
Students pay the individual fee for each course as they progress through the certificate. The total course and textbook fees will vary according to which courses and program format are chosen. Following is the range of costs. Course Fees: $4,000-$5,630
Certificate Candidacy Fee: $150 (nonrefundable) Textbooks: $900-$1,050
Plus international student fees*, living expenses, transportation, and parking costs.
* International students must submit an application to the International Student Office at UCLA Extension. For more information about international student requirements visit uclaextension.edu/iso.
Core Courses
X 460.902 Introduction to International Business X 460.903 Fundamentals of International Trade X 460.961 Global Business Skills: Planning and
Negotiating Strategies
X 460.99 International Business Management
X 460.95 International Business Policies and Strategies Ethics Requirement
891.02 Business Ethics
Electives (4 Required)
X 130A Basic Managerial Finance
X 163 Advertising Principles and Practices X 190 Management Theory, Policy, and Process X 423.4 International Accounting
X 427.121 International Taxation X 430.135 Money and Banking
X 450.65 International Human Resources Management X 460.483 Global Marketing and Strategy
X 460.91 Export Documentation, Traffic, and Banking X 460.912 Global Supply Chain Management X 460.913 Import Operations and Techniques X 460.923 International Finance
X 460.94 Law in International Business
X 460.951 Internship in International Trade and Commerce X 460.952 Doing Business in the U.S.
X 460.983 International Investing
X 460.987 Doing Business in Latin America X 460.989 Doing Business in China X 460.988 Global Currency Management X 460.998 Doing Business in India X 497.80 Creating a Successful Business
“
The Human Resources Management Certificate has opened doors for me in professional organizations and added credibility to my resume. Most importantly, I’ve learned the most current HR practices from all of the instructors in the program. I was given the opportunity to network with others, making long-term friendships and professional strides toward a new career.”
Nancy Lee Carnahan
“
I completed the Human Resources Management Certificate entirely online and truly enjoyed the experience. I learned from instructors who are highly qualified and have vast experience in this field. UCLA Extension has honed my human resources management skills and I look forward to beginning my career.”
Laura Sahagun-Herren
explore. experience. expand.
Human Resources Management
Certificate
A 9-Course Professional Program
Business, Management, and Legal Programs
Internship in
Human Resources Management
The internship provides practical experience in human resources management with companies or institutions within the private or public sectors. Projects and assignments include, but are not limited to, employment recruitment and selection, employee relations, training and development, performance appraisals, compensation, and benefits. Qualified students are placed in job settings for a minimum of 75 hours. Companies offering internships do so with no obligation to provide compensation to interns. The internship is a practical application of material studied previously in various classes in the Human Resources Management Certificate.
For more information about eligibility requirements, application and enrollment processes, or any other questions regarding internships, please call (310) 206-4271. For companies wishing to provide internship opportunities, please call (310) 206-4271.
Recertification Credit for
Human Resources Professionals
These courses have been approved for recertification credit hours toward PHR,® SPHR,® and GPHR®
recertification through the Human Resources Certification Institute (HRCI). HRCI is an affiliate of the Society for Human Resources Management. For information about recertification visit hrci.org.
The use of this seal is not an endorsement by HR Certification Institute of the quality of the program. It means that this program has met HR Certification Institute’s criteria to be pre-approved for recertification credit.
Career Resources
and Industry Certifications
PIHRA
Professionals in Human Resources Association
550 Continental Blvd., Suite 120 El Segundo, CA 90245 Telephone: (800) 734-5410 Fax: (310) 416-9055 Website: pihra.org SHRM
Society for Human Resources Management
1800 Duke Street Alexandria, VA 22314 Telephone: (800) 283-SHRM Fax: (703) 535-6490 Website: shrm.org
Professional Associations
Members of the following receive a 10% discount on fees for UCLA Extension courses in human resources management.
Get started in Human Resources now!
10995 Le Conte Avenue, Suite 515, Los Angeles, CA 90024-1333 | uclaextension.edu/humanresources 11851-11. Not printed at state expense. Printed with green ink on recycled paper.
Start a Career in Human Resources
Human Resources practitioners are faced with unprecedented challenges and opportunities in meeting the needs of competitive business organizations. To meet these challenges successfully requires up-to-date information and current perspectives on the strategic alignment of the HR function with corporate objectives.
The Profession
Workers are as critical an asset to an organization as financial or material resources. HR professionals help a company manage its employees and enhance their performance and therefore are integral to the success of businesses across all industries. The field of human resources management offers a
wide range of potential career paths, including: s2ECRUITINGAND0LACEMENT-ANAGER s$EVELOPMENTAND4RAINING3PECIALIST s#OMPENSATION3PECIALIST s"ENElT3PECIALIST s%MPLOYEEAND,ABOR2ELATIONS3UPERVISOR s(EALTH3AFETYAND3ECURITY3PECIALIST s$ISPUTE2ESOLUTION3PECIALIST
Human resources management positions tend to be well-paying with room for growth and career advancement. As a result, competition for jobs can be fierce but the U.S. Bureau of Labor Statistics predicts that the field will grow faster than average in the coming years. Advanced training and certification can certainly boost the job prospects of aspiring human resources professionals.
Prepare for your Career with
UCLA Extension
UCLA Extension professional certificates are recognized by businesses and organizations throughout the U.S. and abroad based on their academic excellence and emphasis on real-world learning. The 9-course Human Resources Management Certificate is designed to meet the market demand for qualified human resources professionals and the desire by individuals to increase their knowledge in human resources management.
UCLA Extension works closely with industry professionals, advisory boards, and professional associations to ensure that the curriculum is relevant to current trends and practices. s!CADEMIC%XCELLENCE#ERTIlCATESANDCOURSESTHATARE approved by the UCLA Anderson School of Management s"ROADAND#OMPREHENSIVE#URRICULUM#HOOSEFROM
dozens of courses that provide students with a current and comprehensive grounding in the major areas required for today’s HR professional
s2EAL7ORLD,EARNING)NSTRUCTORSWHOAREINDUSTRY experts, leaders, and professionals with extensive hands-on experience
s&LEXIBILITYAND#ONVENIENCE,IVECLASSROOMSESSIONS on the UCLA campus or at our facility in downtown Los Angeles, as well as instructor-led online courses s.ETWORKING/PPORTUNITIES!DVANCEYOURCAREER
prospects by networking with peers, instructors, and industry professionals
Whether you are considering career transition or are currently in the field and wish to expand your career options, UCLA Extension has the program options to meet your professional needs!
The Human Resources Management Certificate offers a current, comprehensive, and practical grounding in the major areas required of a human resources professional. The courses for this 36-unit program are conveniently scheduled and offer direct skills practice along with expert guidance from instructors who are practitioners or consultants in the field.
Candidates completing this program are awarded the Gold Seal Certificate of the University
of California signed by the Dean of UCLA Extension.
Program Features
and Benefits
s)NSTRUCTORSWHOAREHIGHLYEXPERIENCED
human resources professionals and current practitioners in the field
s/NGOINGCERTIlCATEADVISORYSERVICESTO
help students plan their course of study based on their needs and schedules
s&LEXIBILITYTOCOMPLETECOURSEWORK
through live, classroom sessions or instructor-led online classes
s#AREERDEVELOPMENTOPPORTUNITIES
through an internship program and professional association affiliations
Program
Requirements
Students must:
s3UBMITAN!PPLICATIONFOR#ANDIDACY
with a nonrefundable application fee
s#OMPLETEALLSEVENCORECOURSES
and two elective courses for a total of 36 units
s2ECEIVEAGRADEOFh#vORBETTERINALL
of the required courses
s#OMPLETETHETWODAYSEMINAR%THICS
for Human Resources Professionals, at any time during the program
s#OMPLETETHECURRICULUMWITHIN
five years
Transfer of
Courses
A maximum of two courses may be transferred into the Human Resources Management Certificate. Courses must have been completed within the last five years from an accredited institution
INTHE5NITED3TATES/UR#ERTIlCATE
Program Advisor will work with you to answer your specific questions.
UCLA Extension’s
Custom-Designed Programs
7HATISAhCUSTOMDESIGNEDPROGRAMv!T5#,!%XTENSION it is a program tailored to meet the specific needs of a particular domestic or international group of participants. Many custom-designed programs are adaptations of other courses and programs that UCLA Extension has offered in the past.
The content of each course or program can be expanded, contracted, and/or adapted to meet the needs of specific clients. Instruction typically runs from one-to-three weeks; however, more intensive programs can last up to 12 weeks. Custom-designed programs can be offered on the
UCLA campus in Los Angeles or delivered at the client’s chosen site. When programs are held in Los Angeles, relevant course-related site visits can serve to reinforce and complement classroom lectures and discussions. Experienced interpreters can also be provided as needed. UCLA Extension has access to instructors who are leaders in areas such as digital media, education, entertainment, entrepreneurship, environmental issues, financial services, international trade, law, transportation, and many other topics. The majority of our instructors are working
professionals who are practitioners in their respective fields and who bring a practical, hands-on perspective to our courses and programs. As part of the University of California, Los Angeles, UCLA Extension has a direct link to one of the finest universities in the world.
The Manager’s Tool Kit
This complete training package of practical, up-to-date, and relevant courses is aimed at equipping you with the basic set of skills to manage — and lead — in today’s workplace. The individual one- and two-day seminars address such vital issues as communications, team building, employer/employee rights, workforce diversity, and conflict resolution. They serve as building blocks to help create a foundation of knowledge for new supervisors and managers, and as refresher courses for those with experience. Models, case studies, and interactive and small-group exercises are utilized throughout the series to help you apply what you are learning to your own situation on the job.
Contact Our Corporate/
Custom Program Unit
/RGANIZATIONSSEEKINGTOEXPANDMANAGEMENTAND leadership expertise, as well as encouraging entrepreneurship, innovation, and creativity, will surely benefit from UCLA Extension custom-designed programs.
Learn how we can help your organization meet its
professional development and corporate training objectives by contacting us today. Call (310) 206-4149 or email customprograms@uclaextension.edu.
Corporate and Custom Training
Program Overview
Program Curriculum
Group A: Seven Core Course
X 450 Elements of Human Resources Management X 450.03 Financial Aspects of Human Resources
Management X 450.2 Talent Acquisition
X 450.31 Compensation Programs: Administration and Design
X 450.32 Benefits Programs: Administration and Design X 450.34 Employee Relations and Legal Aspects of
Human Resources Management X 482.201 Human Resources Development
Group B: Electives (Two Required)
X 450.35 Strategic Human Resources Management X 450.36 Human Capital Management
X 450.50 Internship in Human Resources Management X 450.65 International Human Resources Management X 482.203 Advanced Human Resources Management Ethics Requirement
