Brochure
More information from http://www.researchandmarkets.com/reports/1603984/
Mobile Advertising Networks 2009 – 2013: Gross Media Spend and Revenue
Analytics
Description: Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend, and earning $254.3 million in net platform and media services-related revenue. This sector report analyzes total inventory by network, geography, billing models, pricing (CPC, CPM, CPA and eCPM) by ad format, fill rates, click-through rates and participation percentages. Gross media spend is calculated against each network's inventory, fill rates, pricing, billing and click-through rates. Net revenue is calculated against gross media spend and participation percentages by network to yield the market's value. The report's extensive data sets, augmented by informative Q & A's with the sector's leading mobile ad networks, indicate that following a year when gross billings increased by 190% and network revenue grew by 180%, that triple-digit growth in 2011 can be projected persuasively. Mobile ad network Q & A's and analysis contained in this report include Aditic, AdMarvel, AdFonic, BuzzCity, Greystripe, InMobi, MobileTheory, Moolah Media, MobGold, Millennial Media, Jumptap, Smaato and Zestadz, among many others. A billed impression analysis when calculated as an eCPM reveals the market is valued, on average, at $2.34, the U.S. falling within that range, Europe higher (at $3.45), Asia and Latin America lower. The U.S. market generated 49.1% of gross media spend, Europe 25.7% and Asia 20.7%, based on analysis of each network's billed impressions by geography. Video impressions currently make up approximately 4% of total inventory served. This sector report is an essential resource for assessing the market opportunity in the mobile ad network space, the competitive landscape, as well as understanding the business fundamentals, models and investment potential.
Contents: Executive Summary
Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011
Global Mobile Paid Impressions: 2009 - 2011
Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010 Mobile Ad Network Gross Billings and Net Revenue: 2009- 2011
US/North America Generate 491% of Paid Impressions in 2010 Mobile Ad Network Paid Impressions by Geography: 2010
Mobile Ad Networks Forecast to Generate $5636 Million in Top Line Revenue in 2011 Glossary of Terms
Section One
Mobile Ad Network Sector Overview
Making Mobile Advertising a High Growth Business: Impressions, Reach, Gross Media Spend and Network Revenue are Rising
Global Mobile Ad Network Sector Dynamics
Business Models are Working, and Venture Finance Abundant Global Mobile Ad Network Net Revenue: 2009 - 2013
Mobile Ad Network Market Position Diversity Helps Spur Demand: Inventory, Fill Rates and Gross Billings are Increasing
Mobile Media Buy Sophistication: Who, How Much and Where Global Mobile Media Spend: 2010
Media Spend Going into App Environments and Being Made Against the Mobile Web OS Platforms and Media Spend
Mobile Ad Network Pricing and ROI: Actionable and Accountable eCPM Market Value by Geography: 2010
eCPM Sample Pricing Conversion Grid
Video Avails in Single Digits, Though Becoming More Prevalent Global Pricing and Inventory Sell Out by Geography
eCPM Pricing by Region Section Two
Mobile Advertising Networks: Campaign Management Platforms with Sophisticated Serving and Device Detection Technologies
Global Mobile Advertising Networks and Platforms: Impression Formats by Type Mobile Ad Network Business Building Blocks: Billing Models, Fill Rates and Participation Percentages
Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages
Mobile Advertising Network Inventory is Typically Non-Exclusive
Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009 - 2011 Mobile Ad Networks Reach Audiences in the Tens of Millions Globally
Global Mobile Advertising Network Estimated Unique User Reach 2009 - 2011
Global Mobile Ad Impressions See Triple-Digit Growth: Filled Inventory by Year 2009 – 2011 Global Mobile Paid Impressions: 2009 - 2011
Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009 - 2011 Mobile Advertising Networks Serve Gross Media Spend Worth $794 Million in 2010
Global Mobile Ad Network Gross Billings and Net Revenue: 2009 - 2011 Global Mobile Advertising Network Gross Media Spend: 2009 - 2011
Gross Media Spend Delivered by Mobile Ad Networks Forecast to Grow by 1219% in 2011 Global Mobile Ad Network Gross Billings and Net Revenue Growth: 2009 - 2011
US/North America Generate 491% of Paid Impressions in 2010 Mobile Ad Network Paid Impressions by Geography: 2010 Total Mobile Media Spend Estimated At $127 Billion in 2010
Mobile Advertising Network Billed Impressions Delivered by Geographic Region: 2010 eCPM Market Value by Geography: 2010
eCPM Pricing by Region
eCPM Sample Pricing Conversion Grid Section Three
Mobile Advertising Network Revenue Structure and Sector Business Fundamentals Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages
Mobile Ad Networks Forecast to Generate $5636 Million in Top Line Revenue in 2011 Global Mobile Ad Network Net Revenue: 2009 - 2013
Global Mobile Advertising Network Revenue and Gross Media Spend: 2009 - 2013 Global Mobile Advertising Network Revenue Analysis and Market Share: 2009 -2013 Mobile Advertising Network Market Share: Revenue Percent by Year 2009 - 2013 Mobile Advertising Network Market Share: Revenue Percent Ranking 2009 Mobile Advertising Network Market Share: Revenue Percent Ranking 2010 Mobile Advertising Network Market Share: Revenue Percent Ranking 2011 (Est) Section Four
Q & A's Adfonic
Aditic (A Division of Sofialys)
Admarvel (A Unit of Opera Software) Amobee Buzzcity Greystripe Inmobi Jumptap Millennial Media Mobgold Mobile Theory Moolah Media Smaato Trumpia Zestadtz Addendum Q & A's
Rhythm New Media
Global Mobile Advertising Networks Analytics Incorporating Rhythm Newmedia Global Mobile Advertising Networks and Platforms: Impression Formats by Type Global Mobile Advertising Network Billing Models, Fill Rates, Ad Unit Pricing and Participation Percentages
Global Mobile Advertising Network Inventory Total (Non-Exclusive): 2009-2011 Global Mobile Advertising Network Estimated Unique User Reach 2009-2011
Global Mobile Advertising Network Inventory Fill Rates and Paid Impressions by Year: 2009-2011 Global Mobile Paid Impressions: 2009 - 2011
Global Mobile Advertising Network Revenue and Gross Media Spend: 2009-2013 Global Mobile Ad Network Gross Billings and Net Revenue: 2009-2011
Global Mobile Ad Network Net Revenue: 2009-2013
Global Mobile Advertising Network Revenue Analysis: 2009-2013
Mobile Advertising Network Market Share: Revenue Percent by Year 2009-2013 Mobile Advertising Network Market Share: Revenue Percent Ranking 2010
Ordering: Order Online - http://www.researchandmarkets.com/reports/1603984/
Order by Fax - using the form below
Order by Post - print the order form below and send to Research and Markets,
Guinness Centre, Taylors Lane, Dublin 8, Ireland.
Page 1 of 2
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to 646-607-1907 (from USA) or +353-1-481-1716 (from Rest of World). If you have any questions please visit
http://www.researchandmarkets.com/contact/
Order Information
Please verify that the product information is correct and select the format(s) you require.
Product Formats
Please select the product formats and quantity you require:
Contact Information
Please enter all the information below in BLOCK CAPITALS
Product Name: Mobile Advertising Networks 2009 – 2013: Gross Media Spend and Revenue Analytics
Web Address: http://www.researchandmarkets.com/reports/1603984/
Office Code: SC
Quantity
Electronic (PDF)
-Single User: USD 2495 Electronic (PDF)
-Enterprisewide: USD 3490
Title: Mr Mrs Dr Miss Ms Prof
First Name: Last Name:
Email Address: * Job Title: Organisation: Address: City:
Postal / Zip Code: Country:
Phone Number: Fax Number:
Page 2 of 2
Payment Information
Please indicate the payment method you would like to use by selecting the appropriate box.
Please fax this form to:
(646) 607-1907 or (646) 964-6609 - From USA
+353-1-481-1716 or +353-1-653-1571 - From Rest of World
Pay by credit card: You will receive an email with a link to a secure webpage to enter yourcredit card details.
Pay by check: Please post the check, accompanied by this form, to: Research and Markets,
Guinness Center, Taylors Lane, Dublin 8, Ireland.
Pay by wire transfer: Please transfer funds to:
Account number 833 130 83
Sort code 98-53-30
Swift code ULSBIE2D
IBAN number IE78ULSB98533083313083 Bank Address Ulster Bank,
27-35 Main Street, Blackrock, Co. Dublin, Ireland. If you have a Marketing Code please enter it below:
Marketing Code:
Please note that by ordering from Research and Markets you are agreeing to our Terms and Conditions at http://www.researchandmarkets.com/info/terms.asp
