Phil Sheehan
ISV Partner Executive
(Cloud Computing)
IBM Australia & New Zealand
Using the Cloud
to Transform the
Economics of
Innovation
ISV Partner Forum
Learn. Grow. Engage
2
Commitment to open standards and a broad ecosystem
Private & Hybrid Clouds
Cloud Enablement Technologies
Managed Cloud Services
Infrastructure and Platform as a Service
Cloud Business Solutions
Software and Business Process as a Service
Business Process as a Service Software as a Service
Platform as a Service
Infrastructure as a Service
Design Deploy Consume
IBM’s strategy encompasses all aspects of cloud
ISVs are critical to IBM’s 2015 Roadmap
Smarter Planet
Cloud
Analytics
$164 billion
opportunity
$66 billion
opportunity
$181 billion
opportunity
ISVs engaged in these opportunities
PureSystems
Smarter Cities
Cloud
Smarter Analytics
139 ISVs enabled on PureSystems. 64
new ISV solutions “Ready for PureSystems”
100 new ISVs
leveraging analytics
2,000 client projects, many including
partners
Themes for today
•
Pay-as-you-go computing
•
Create personalised recommendations
•
Get to market sooner
•
Innovate with Less
•
Shift innovation back to the centre of your
business
5
• Highly scalable integrated
cloud service management
solution
• Secure multi-tenant and
isolated cloud infrastructure
• Image management
capabilities
• Charge-back and
accounting for IT services
• Offer flexible billing models
to customers
• Integrate cloud application
with other SaaS or existing
on premise applications
• Expand client base by
incorporating business
analytics into cloud
application
• Augment existing SaaS
offerings with social
business and mobile
delivery
• Enable new or existing
applications to be
delivered on private or
public cloud
• Utilise system built-in
expertise to quickly scale
out application
• Expose web app as APIs
to allow quick
application and
cross-cloud integration
Build a cloud
infrastructure
Enable applications
in the cloud
Extend applications
in the cloud
Our solution roadmap addresses
Pay-as-You-Go computing
•
Monthly software rental
•
Infrastructure as a Service
–
Virtual Server Services (VSS): Australia
–
SmartCloud Enterprise: Global
–
SmartCloud Enterprise+: Australia/Global
•
Platform as a Service
–
IBM SmartCloud Application Services
(in pilot)
A unified, global approach across IBM software
–
Over 650 IBM software products available as Monthly Rental
–
Recent acquisitions including Worklight and Mobile also available as
Monthly Rental
Cloud-friendly pricing expedites
enablement for ISVs
8
What IBM provides:
Benefits to ISV:
Agreement allows ISVs to
rent licensed software
OpEx vs. CapEx
Billing is monthly in arrears
based on ISV's actual
deployment above a
minimum commit level
Better cash flow
management:
inflows align with
outflow, which
results in rapid ROI
“We appreciate the flexibility and simplicity of IBM’s cloud-friendly pricing model”
- Roberio Lima, Director of Operations, TOTVS
Partners have
Partners have
responded positively!
responded positively!
Over 120 successful deals in
12 months, 85% of which are
Create personalised recommendations
•
PureSystems
–
PureFlex
–
PureApplicationSystems
–
PureData
•
Smarter Commerce
•
Smarter Analytics
Integration by
Design
Deeply integrating and tuning
hardware and software
Built-in
Expertise
Capturing and automating
what experts do
Simplified Experience
Making every part of the IT lifecycle easier
It is time for a new class of expert
integrated systems
IBM PureSystems deliver client value
200% increase
in performance of
critical applications
66% faster
setup time
Days to
minutes
for
virtual machine
deployment time
72% lower
systems costs over
3 years
Up and running in
less than 4
hours
Deploy and
automatically scale
applications in
less than 15
minutes
*
Concurrent
management of
100s of VM’s
on a single system
Handles
more than
100 databases
on 1 system
10-100x faster
than traditional
custom systems
Continuous data
ingest and up to
1000+ concurrent
operational queries
Database services that handle
large volumes of transactions with
high availability, scalability and integrity
Data Warehouse services for
complex analytics and reporting
on data up to petabyte scale
-with minimal administration
Operational Warehouse services for
continuous ingest of operational data,
complex analytics, and a large volume
of concurrent operational queries
Different data workloads have different
characteristics
System for Transactions
System for Analytics
System for
Operational Analytics
powered by
Get to market sooner!
•
IBM Workload Deployer
•
SmartCloud Enterprise
–
tinyurl.com/SmartCloudAussie
–
BYOL
–
Developer Use Only (DUO) licences
•
Software Access Catalog subscription
–
Download the latest versions of IBM software
products for demonstration, evaluation, development,
testing, education, and limited internal use
IBM SmartCloud Enterprise can
support a myriad of workloads
Application development
Transient applications
• Demo and Proof of Concept • Training
• Migration of technology
Testing and quality assurance
Regression, build and verification, endurance etc. tests
Cloud deployment of IBM Rational quality manager - test management
Operations and infrastructure
Spillover or burst infrastructure Disaster recovery
Quick deployment of new projects
‘What if’ scenarios to evaluate results of swapping out components
Move development and test environments out of data center to free up resources for production use
Production workloads
Web applications
Social media/Information Sharing Batch processing
Transcoding and rendering Projects and labs on the cloud
15
Workload Deployer
Simply Deploy and Manage On-Premise Clouds
Efficiently deploy and manage new,
innovative applications and
services in a private cloud
Pre-optimised for high performance and
scalability
with pre-configured workload
patterns for ease of use
Helps clients more easily and quickly
develop, test and deploy business
applications
Can also be used by service providers
providing hosted public clouds and
software-as-a-service environments to simplify and
standardise repeated deployments.
Fully integrates with development and
service management tools from IBM Rational
and Tivoli brands for a seamless end-to-end
process.
Innovate with less
•
Mobile Foundation
–
Worklight
–
WebSphere Cast Iron
–
Tivoli Endpoint Manager
•
Social Business
–
Connections Suite
–
Sametime
–
Unified Telephony
–
Social Analytics
54.0% 44.5% 41.7% 39.5% 37.9% 36.2% 29.6% 17.0% 2.6%
Top Solutions for Next 12 Months
17
Mobile is a priority where IT
spending will occur
Source: 2011 IBM Tech Trends Report https://www.ibm.com/de veloperworks/mydevelop erworks/blogs/techtrend s/entry/home?lang=en
Mobile App
focus shifts to
the enterprise
A12. Please select the solutions in which you plan to invest in the next 12 months. [choose all that apply] Source: IDC Partner Profitability 2011, Changing Business Models and Requirements in the Evolving IT Channel Ecosystem
Mobile 39.5%
Build
mobile applications
Connect
to, and
run
backend systems in support
of mobile
Manage
mobile devices, services
and applications
Secure
my mobile business
Manage & Secure
Build & Connect
IBM strategy addresses client
mobile initiatives
Extend & Transform
Extend
existing business
capabilities to mobile devices
Transform
the business by
creating new opportunities
Develop apps for Native, Hybrid
or Browser (HTML5) based
delivery from a single source!
iOS/Android/Windows
deployment.
Free Dev Download:
http://www-01.ibm.com/software/mobile-solutions
/
Most organisations will require a range of
cloud consumption models and integration
across those and traditional IT
On premises or hosted
On premises or hosted
Shift innovation back to the centre
of your business
•
Major technology trends driving business
change
•
Cloud offers six potentially “game
changing” business enablers
Mobile revolution
Connectivity, access and participation are growing rapidly Smart devices are becoming the primary route to get connected
Devices are getting smarter as they are increasingly enriched by mobile apps
Major Technology Trends driving Business Change
Social media explosion
Social media is quickly becoming the primary communication and collaboration format
GenY’s or “digital natives” use of technology and social media platforms is accelerating adoption Enterprises are adopting social media but are struggling to realise the value and manage risk
Hyper digitization
Digital content is produced and accessed more quickly than ever before
Internet traffic is growing globally driven by consumer use of video, mobile data, interconnectedness An increasing number of connected devices and sensors is further driving growth
The power of analytics
New capabilities for real time analysis, predictive analytics and micro-segmentation are emerging Top performing companies use analytics to drive action and business value
Analytics are making information “consumable” and is transforming all parts of the organisation, from customer intimacy to supply chain management
Source: IBV Analysis
Mobility, social media, increasing digitization and new
analytics capabilities are conspiring to drive broad
Source: IBV Analysis
Cloud’s Business Enablers
Cost
Flexibility
1
Shifts fixed to variable cost Pay as and when needed
Business
Scalability
2
Provides limitless, cost-effective computing capacity to support growth
Masked
Complexity
4
Expands product sophistication Simpler for customers/users
Context-driven
Variability
5
User defined experiences Increases relevance
Ecosystem
Connectivity
6
New value nets
Potential new businesses
Market
Adaptability
Faster time to market Supports experimentation
3
Cloud harnesses the capabilities borne out of these trends to
empower six potentially “game changing” business enablers
VAR, SI, MSP,
Consultant
Next steps…
Let’s grow revenue together
Step 1
Help
your clients move
beyond virtualisation to
higher value cloud
infrastructure
Step 2
Attend
a private cloud
bootcamp
Step 3
Earn
margins selling
and implementing IBM
Cloud Foundation
capabilities
Cloud Builder
Step 1
Enable
your
applications to be
delivered as cloud
services
Step 2
Use
SmartCloud
Enterprise to deliver
reliable cloud services
Step 3
Integrate
your cloud
services with Cast Iron.
Look for Analytics or
Social opportunities.
Cloud Application
Provider
Step 1
Identify
the SmartCloud
Services and Solutions
that complement your
core competencies
Step 2
Earn
margins providing
customised solutions
based on SmartCloud
Services
Step 3
Consider
co-marketing
benefits
Cloud Services
Solution Provider
ISV, SI
VAD, VAR, SI
How will you innovate with the power
of the cloud?
•
Email me:
[email protected]
for the following
resources:
–
Cloud Asset Listing
(xls: 384kb)
Links for Cloud Overview, IaaS, PaaS, SaaS, Security, You
Tube videos and much more!
–
IBM Cloud Portfolio
(ppt: 22.5mb)
One pager on every IBM Cloud product by Brand, Framework
and Adoption Pattern. 190 slides!
–
ISV Self Assessment Tool
Are you ready for Cloud? Web based assessment.
Cloud Specialty Program from Nov 1
•
Simplifying program for 2013
–
No longer accepting new applications for Cloud Application
Providers, Cloud Infrastructure Providers, or Cloud Technology
Providers.
•
Existing qualified partners can still use the mark until June 2013
–
Cloud Application Providers and Cloud Infrastructure & Managed
Service Providers
•
review the requirements for the Managed Service Provider initiative
–
Cloud Technology Providers
•
evaluate the Ready for SmartCloud Services initiative.
–
Questions?
•
Please contact Dottie Bernatos at [email protected] or
Bonnie Durkin at [email protected].
Anton Lak
IBM Cross-Brand Cloud Team
IBM Australia & New Zealand
Cloud Deep Dive:
Deploying on
SCE and SCE+
ISV Partner Forum
Learn. Grow. Engage
Agenda
•
SmartCloud Enterprise and SCE+ on the
spectrum of IBM’s key Cloud offerings
•
SCE overview
•
SCE+ overview
•
Deployment models
•
SCE and SCE+ roadmap
•
Discussion and close
28
SCE and SCE+ on the spectrum of
IBM’s key Cloud offerings
Complete DIY
• Data Centre services • Plan, build • Hardware
• x, p, storage • Software
• Tivoli, Websphere Purchase and implement separately
IBM SmartCloud Entry
Systems software providing entry level Cloud capability on IBM system p and x • Create images • Deploy VM’s • Operate & manage • Basic Metering IBM PureSystems • PureFlex • IaaS • PureApps • PaaS • SaaS • PureData
Drop in DC and run in hours. High level of
self-management. Instant “Private Cloud”
IBM SmartCloud Enterprise
• “Vanilla” servers
• Linux (RHEL, SUSE) • Windows 2003, 2008 • Servers + software
• IBM products • ISVs
Standard IBM agreement. Essentially virtualised HW/SW out of the cloud, fully managed by IBM client. Charged by the hour, no minimum term or usage.
IBM SmartCloud Enterprise+
• Fully Managed • Higher SLAs • System p & x • Linux • Windows 2003, 2008 • AIX • Middleware • Database (DB2, Oracle, SQL) • Webservers
Standard IBM agreement. Minimum 1 year contract with baselines, fully managed by IBM.
Strategic Outsourcing
• Traditional contract • Private cloud,
IBM-owned
• Unit rates with ARCs and RRCs
• IBM and others well known in this business for some time
IBM Cloud Service Provider Platform
• Service Automation and Management
• Network Management • Security Management • Storage Management • Advanced monitoring
and service level management
Enables Service Providers to become CloudService Providers, with the features and management expected in the CSP environment
SmartCloud Enterprise overview
•
IBM’s offering in the Public Cloud space (others
being AWS, Rackspace etc)
•
Servers from $0.095 per hour. Windows 2003,
2008. Linux RHEL and SUSE
–
Less expensive than others
•
99.5% availability SLA, measured
monthly
•
Pay-As-You-Go, minimum charge is for 1hr
–
“Agreement” with no “Contract” baseline or term
•
Pure IaaS, we provide virtual hardware and you
manage everything on top
SmartCloud Enterprise+ overview
•
Managed “Private Cloud”
•
Windows, RHEL and AIX. Middleware including
databases and WebSphere
•
Portal for Service Management
•
Contract not Agreement
–
Minimum 1 year
–
Baseline
•
SLAs determine Price
–
Bronze: 98.5%, 24 hour instance creation
Comparison of SCE and SCE+
IBM Provides as Integrated Service Client Responsibility
Backup and recovery
3-year contract. Minimum baseline usage and charge. Setup charges apply.
No contract. No minimum term for the agreement. Usage-only hourly charges, no setup charge
Contract term
Onshore – Sydney (4Q2012) Offshore – US or Germany Offshore – US, Canada, Japan, Singapore, Germany
Geographic location
SmartCloud Enterprise SmartCloud Enterprise+
Core Technology KVM, x86 only (Windows server and Linux) VMware, AIX (x86 and Power Platform)
Application Applicability
Applications that scale horizontally for availability and increased capacity.
Non mission-critical workloads.
Production, with full stack enablement for existing application designs
Service Scope
Unmanaged – IBM provides OS and storage with no further managed support. Cost optimized to compete with public IaaS providers
Managed Hosting service scope, 30%+ more efficient than traditional managed hosting deployments
Service Activation Performance
Self-service, 20 minutes for Windows, <8 minutes for Linux and SAN
~ 1 day, including full service activation. Shorter than hosted BAU today (2-4 weeks)
VM Guest Server Management
Client responsibility Complete ITIL process support
Service Portal Integration SCE only. APIs available for integration into other
management systems.
Integrated across client‘s non-cloud and cloud environments
Compliance IBM internal security standards up to hypervisor.
Client responsibility for OS and above.
International standard, (ISO/IEC 27002:2005) OS and above (within IBM Managed Services scope).
SLA 99.5% for portal and for VMs up to hypervisor level 98.5 - 99.9% for VM availability at OS level
Service management Below hypervisor Above and below the hypervisor
IBM Provides as Integrated Service Client Responsibility
Backup and recovery
3-year contract. Minimum baseline usage and charge. Setup charges apply.
No contract. No minimum term for the agreement. Usage-only hourly charges, no setup charge
Contract term
Onshore – Sydney (4Q2012) Offshore – US or Germany Offshore – US, Canada, Japan, Singapore, Germany
Geographic location
SmartCloud Enterprise SmartCloud Enterprise+
Core Technology KVM, x86 only (Windows server and Linux) VMware, AIX (x86 and Power Platform)
Application Applicability
Applications that scale horizontally for availability and increased capacity.
Non mission-critical workloads.
Production, with full stack enablement for existing application designs
Service Scope
Unmanaged – IBM provides OS and storage with no further managed support. Cost optimized to compete with public IaaS providers
Managed Hosting service scope, 30%+ more efficient than traditional managed hosting deployments
Service Activation Performance
Self-service, 20 minutes for Windows, <8 minutes for Linux and SAN
~ 1 day, including full service activation. Shorter than hosted BAU today (2-4 weeks)
VM Guest Server Management
Client responsibility Complete ITIL process support
Service Portal Integration SCE only. APIs available for integration into other
management systems.
Integrated across client‘s non-cloud and cloud environments
Compliance IBM internal security standards up to hypervisor.
Client responsibility for OS and above.
International standard, (ISO/IEC 27002:2005) OS and above (within IBM Managed Services scope).
SLA 99.5% for portal and for VMs up to hypervisor level 98.5 - 99.9% for VM availability at OS level
