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Antecedents and Benefits of the Preferred Customer Status in a Buyer supplier Relationship: a multiple case study at Gebr Becker GmbH

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Figure

Figure 1: Cycle of preferred customership
Figure 2: mapping the benefits of a preferred customer status
Figure 3: Structuration of interviews   4.  ANALYSIS AND FINDINGS  4.1  Gebr. Becker GmbH is a Leading  Manufacturer of Vacuum Pumps and  Compressors

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