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De effectiviteit van boekrecensies: Een onderzoek naar de invloed van de bron en de taalintensiteit op de overtuiging, attitude en koopintentie van de consument

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Figure

Tabel 1: Demografische gegevens van de respondenten, per versie van de vragenlijst (n=210)
Tabel 2: Chronbach’s Alpha bij de vorming van de constructen per boekrecensie (n=210)
Tabel 3: aantal respondenten dat een bepaalde krant leest (n=210).
Tabel 6: Identificatie met de bron bij recensie één op een 7-punts Likert Scale, waarbij 1= helemaal mee eens en 7= helemaal mee oneens (n=208)
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