App and Desktop Virtualization XenDesktop delivers virtual apps and desktops as mobile services

(1)

Jürgen Wand

XenDesktop delivers virtual apps and desktops as mobile services

App and Desktop Virtualization

Senior Systems Engineer – Citrix Systems GmbH

September 2014

(2)

$2.9B+ Revenue

9,000+ Employees

330,000+ Customers

10,000+ Partners in 100

Countries

By the Numbers

(3)

#1 App & Desktop Virtualization

#2 Cloud Networking

#1 Public Clouds

#2 Web Collaboration

Market Leadership

(4)

Remote

Access

Connecting

people to

remote apps

Separating

physical from

logical

Transforming

workplace

& workforce

Virtual

Computing

Mobile

Workstyles

(5)

Data

Desktops Collaboration

Personal Apps

Mobile Virtual Secure

(6)

Mobile Workspaces

data and services on any device

Securely unite apps,

over any network or cloud

(7)

Empowering people to

work when, where and

how they choose

Mobile

(8)

Mobile workstyles are about

people

, not devices

Mobile workstyles are about

how people

work better

With mobile workstyles, people

are more

productive,

collaborative and creative

Work Better

(9)

(10)

End user computing is increasingly complex

Telecommuting

Device Innovation

Consumerization

Security Risks

The percent of employees purchasing devices for work:

SMARTPHONES TABLETS PCs

1 IN 10

Laptops is lost or stolen

From 2005 to 2014, telecommuting increased by nearly 85%.

2005 2014

Tablet shipments are expected to exceed notebook PC shipments as soon as 2014.

(11)

Challenges for business

Rewriting apps to support mobile OS which is costly and time consuming No mobile apps

Designers & Engineers stuck to workstations

Can’t access/share designs remotely in real time

Employees/Contractors bringing own devices regardless of BYOD policy Organization exposed to risks from security, compliance gaps and IT complexity

Mobile Apps

Designers & Engineers BYOD

Critical data replicated between headquarters and branch office

Network connection between headquarters and branch office gets congested

Remote & Branch Workers

(12)

Operating system upgrades, updates & patches on

individual distributed PCs Can’t redirect funds towards more innovative IT initiatives

Maintain large set of desktop images to deal with complex mix of laptop hardware Problems supporting users offline or on intermittent connections

Maintain expensive office real estate

No flexibility to keep up with increasing business needs

PC Refresh Corporate Laptops

Call Centers

Access and modify files locally on external devices that don’t adhere to corporate standards No data security

Contractor & Partner Access

(13)

Apps

Traditional app and desktop management

Data

Devices

Tightly coupled

apps and data

managed on device

IT forced to

manage and

secure devices

(14)

Virtualization delivers workforce mobility

Deliver apps and desktops

as an on-demand service

Secures data for

anywhere access

Eliminate / Reduce device

support / Support BYO

Data

Devices

(15)

What is driving IT demand for app & desktop virtualization?

14% 16% 21% 22% 23% 38% 38% 45% 48% 48% 53%

Supporting use of Apple Mac computers Enabling employees to use their personal PCs…

Supporting access for tablets Reducing PC energy consumption expenses Improving compliance Better security Improving our ability to restore functionality and…

Providing flexible remote access Lowering costs Increasing manageability, including patching Supporting employees to work from anywhere

Sample Size = 977 IT Decision Makers who are interested, planning, or adopted PC alternative

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Reduce cost

and complexity

of app and

desktop

management

Simplify

support and

enable choice

of BYO

devices

Centralized

security to

protect

sensitive

information

Increase

employee

productivity

with anywhere

access

(17)

Citrix is the

clear leader

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

IDC MarketScape: Worldwide Client Virtualization Software Vendor Assessment, doc #245100, December 2013

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Increase employee

productivity with

anywhere access

• Cut transaction times of client/server

applications by as much as 300%

• Simplify app compatibility by delivering 5

generations of windows apps on-demand to

any Windows or non-Windows device

• Accelerate product design cycles by 50%

through secure, centralized any time access to

2D and 3D designs

• Improve business continuity by maintaining

operations in redundant datacenters for

(19)

Increase employee productivity with anywhere access

HDX user experience technology delivers better than local performance

HDX™ Mobile

Transforms

Windows apps for tablets and

smartphones by hosting and securing sensitive client /server apps for low-cost mobile delivery

HDX 3D Pro™

optimizes 2D and 3D graphics for secure, global access to sophisticated design apps and data

HDX™ user

experience

optimization

Industry leading performance with multimedia redirection, collaboration, and USB device support

Unified

Communications

optimization

takes secure collaboration anywhere, reducing latency with local voice and video media processing

WAN optimized

networking with fine-grained QoS

eliminates need for local support while leveraging low-cost public network connections

(20)

Drive productivity, employee retention

and recruiting by supporting BYO

demands

Nearly eliminate costs of employee

onboarding, moves and exits

Eliminate “best-efforts” support for

executives and top performers

already using BYO

Leverage new devices without needing

to support the hardware

Simplify IT

support of BYO

devices

(21)

Simplify IT support of BYO devices

Any device access with

“follow-me apps” secures

apps and data from over a

billion devices including

Windows, Mac, iOS, and

Android or any

HTML5-enabled browser

Universal Printing services

speeds workflow delivering a

bandwidth optimized,

print-anywhere solution eliminating

the need for native drivers

Enterprise app store

eliminates support tickets

offering user self-service

selection of authorized apps

Broad compatibility with

support for 16, 32, 64-bit apps

on Windows Server or

Desktop minimizes migration

challenges

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Centralized security to

protect sensitive

information

Secure against data loss of

intellectual property and

sensitive private information by

keeping data off the device

Reduce the risk of intrusion

through insecure devices or

network connections leveraging

granular access policy

enforcement and eliminating

(23)

Centralized security to protect sensitive information

User authorization required

Enable local USB devices

Allow local storage

Control cut-and-paste

Control audio/video record

Local Printing allowed

Control geographic location

Centrally secured apps or

desktops in the data center

delivered to any device

eliminates VPN holes with ICA /

NetScaler proxy

Multi-factor authentication, including

SafeWord, SecureID, and RADIUS;

smartcards and biometrics with activity

logging for auditing and compliance

SmartAccess™ fine-grained

context-based policy controls for scenario-context-based

access restrictions with NetScaler end

point analysis

ShareFile integration for optimized

on-demand, on or off-premise data

sync and sharing (ShareFile

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• Eliminate costs of moves, adds,

and changes

• Reduce application management

labor costs by as much as 90%

• Improve success rate of desktop

image updates to nearly 100%

• Eliminate capex for excess capacity

for seasonal workloads and

unexpected demand

• Resolve end user issues on the first

call and decrease expensive

support escalations

Reduce cost and

complexity of app and

desktop management

(25)

1-2-3

Reduce cost and complexity of desktop management

Simple to deploy workflows

minimizes training costs with industry leading Studio™ console

Simplify operations with DirectorTM helpdesk console and built-in EdgeSight performance analytics with NetScaler HDX Insight technology

Hybrid Cloud Provisioning eliminates

CAPEX for excess capacity and seamlessly flex or grow from the datacenter to nearly any public cloud

Automated app and desktop thin provisioning reduces the time and

effort to provision and update

Microsoft AppV integration

streamlines provisioning and updates for physical and virtual management

Integrated Profile Management reduces

need for expensive dedicated desktops by streaming personalization on-demand

AppDNA™ app compatibility

testing and migration tools cuts 90% of app testing and packaging effort

NetScaler load-balancing (optional) for

99.999% high availability

Microsoft System Center integration

streamlines lifecycle operations and reduces training costs

Open Architecture protects your investments

and options allowing any hypervisor, storage and 3rd_{party management integration}

(26)

Microsoft and Citrix better together

User State

Virtualization

Application

Virtualization

OS Virtualization

Jointly Integrated,

Unified Management

(27)

Deliver Windows apps to any device with the

best user experience, security and manageability

(28)

Instant Access to Apps

Superior User Experience

Security by Design

Simplified App Management & Monitoring

Hybrid Cloud-Ready Platform

(29)

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XenApp virtual apps and desktops

Extreme efficiency and scalability

(31)

One touch access to your virtual apps

Any

Windows app

Any

Network

Any

Device

(32)

HDX User Experience

Superior app performance on any device

Real-time voice and multimedia optimization

Industry leading bandwidth utilization and

latency tolerance

Industry leading peripheral support

Advanced quality of service metering

Point to point unified communications

Industry’s only shared GPU accelerated 3D

(33)

Secure by design

Keep data safe – keep it in the datacenter

No data on device

No data through the

firewall

NetScaler Gateway

• Seamless remote access

• Granular access policies

• End point analysis

(34)

Granular Control

Connect

Scan

SmartAccess

Is Anti-virus updated? Is malware present?

Granular security control

Turn On/Off multiple channels

Print Screen

USB peripherals

Client drive mapping

Powerful security policies keep information secure

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Design philosophy

People-centric

Embrace consumer devices

Bandwidth is precious

Secure by design

Open architecture

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Mobilize

Windows

Apps

Empowers workforce for:

 Apps requiring large amounts of data

 Apps requiring frequent data transactions

 Apps leveraging sensitive data

 Existing apps too complex to rewrite for

mobile platforms

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HDX Mobile

Touch navigation for Windows apps

Multi-touch gestures

Touchpad or direct curser

Inertia-sensed scrolling

Pop-up keyboards

HDX Mobile SDK:

• GPS

• Sensors

• Cameras

(38)

Mobilizing Windows Apps

HDX Mobile

Translates

keyboard / mouse

tasks to a touch

environment

Edit box Keyboard Pop-up Combo Box Picker Pop-up

(39)

Mobile SDK for Windows Apps

HDX Mobile: Autosense and refactors hosted apps

Optimized for screen resolution

and orientation

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Mobile SDK for Windows Apps

HDX Mobile: Local device features translated for virtual apps

Citrix Mobility Pack

permits:



GPS data access

(41)

What’s New

Instant Access to Apps

Superior User Experience

Improved Security

Simplified App Management & Monitoring

Breakthrough Storage Performance

Hybrid Cloud-Ready Platform

(42)

Instant Access to Apps

Providing users with fast, instant-on access to mission-critical apps

Pre-Launch and Session Linger

Expedite user logon

Easy to configure

(43)

Anonymous Access

Fast, secure access to healthcare apps

Healthcare professionals need fast,

instant access to healthcare apps

• No user logon process

• Two-step admin configuration

• Anonymous and authenticated apps, together

• Troubleshoot issues with Director

(44)

Highly Available Connectivity

Ensure user access to apps & desktops, even in the event of a database failure

Apps

Desktops

(45)

Superior User Experience

Extending HDX Technology

What’s New

Accelerated graphics performance

Improved USB Integration

Virtual IP loopback

HDX Mobile SDK v2

(46)

Laptops

Tablets

Smartphones

Desktops

(47)

XenApp

6.5

Key Highlights of StoreFront 2.6

Enriching the XenApp and XenDesktop user experience

Increased Usability

• Improved Receiver for HTML5 (apps & desktops)

• Receiver for Web access on mobile browsers

• My Apps folder

• Simplified configuration

• FQDN

Extended Functionality & Security

• XenApp & XenDesktop 7.6 updates

• Advanced RSA Adaptive Authentication

• Extensible authentication SDK

• Smart Card authentication options

(48)

Improved Security

Worldwide recognition as the industry standard for app security

FIPS 140-2

Compliant

&

Common Criteria

evaluation

XenApp & XenDesktop

has achieved

Common Criteria

evaluation milestone,

first & only in industry

XenApp & XenDesktop

are

FIPS compliant

,

simplifying highly

regulated compliance

(49)

Balance Security with Productivity

Granular policy control of clipboard content

Enabling professionals to

securely work from anywhere

• Read-only setting for local files

Read local files, but restrict saving edits

• Read-only setting for clipboard

(50)

Simplified App Management and Monitoring

What’s New

App Usage Reporting (Platinum)

Real-time License Alerts

Hotfix Inventory

Monitoring of Anonymous users

Machine Details

Enhancements to Citrix Director and EdgeSight

XenApp

(51)

Simplifying App Management and Monitoring

Deploy software

to XenApp & XenDesktop

Create

published apps

using Conf Manager

Operational enhancements

like user logoff

Support

Citrix

provisioning

(PVS and MCS)

Unified

policy control

for published app, MSI

and App-V

App Folders

Citrix Connector

(52)

AppDNA 7.6 simplifies App Migration for Windows EOL

What’s New

Dependency Mapping

Interoperability Testing

Build Assessment

WorxWeb Compatibility Analysis

A robust tool integrated into XenApp and XenDesktop Platinum

XenApp

6.5

Free AppDNA Training Course

http://training.citrix.com/mod/ctxcatalog/course.php?id=857

(53)

Breakthrough Storage Performance

New provisioning services obliterates the need for expensive shared storage solutions

Shared Storage

Reduces IOPS by

99%

Improves storage

performance by

20X

XenApp 6.5

Shared Storage

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Estimated Storage Cost Savings

New ‘Overflow’ technology cuts costs by more than 95%

XenApp

(55)

XenApp 6.5 customers immediately benefit from new features

New StoreFront support for

SmartCards and folders

Updated HTML 5 and

Chrome Receivers

Enhanced profile

management

Enhanced Lync support

New app usage reports

and monitoring

Breakthrough storage

(56)

XenApp 7 Product Line

Packaged and priced for broad adoption for all users

Platinum

Edition

Enterprise

Edition

Advanced

Edition

High-performance

hosted shared app

and desktop

virtualization solution

with HDX™

technology

Enterprise-class

desktop virtualization

with FlexCast™

delivery technology

Comprehensive

desktop virtualization

solution with

advanced

networking,

management and

security

(57)

 Integrated Secure Access Layer  Virtual, Cloud or Physical Provisioning

and Image Management  5 generations of Windows apps  Simple to deploy and

operate

 HDX User Experience  Integrated Personalization

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Top Business Drivers for

Cloud

40%

Greater Flexibility and agility

38%

Improving customer support

39%

Speed of Deployment

43%

Enabling business Continuity

Source: IDG Cloud Computing: Key Trends and Future Effects Report, 2013

37%

(59)

Only XenApp and XenDesktop

enable you to easily harness the

flexibility, elasticity and

economics of the largest, most

popular public clouds

Hybrid Cloud Provisioning

Delivery Controller

(60)

Tactical or Strategic Use Cases

Flex

Examples:

Seasonal Workers Citrix migrations testing

Grow

Examples:

On-board M&A Organic usage growth

Transform

Examples:

“Don’t Own Stuff” Hardware Refresh

Optimize

CAPEX

Build for

Speed

Think

Differently

(61)

XenDesktop with CloudPlatform Deployment Models

XenDesktop & XenApp

CloudPlatform

Private Cloud

SP/Public Cloud

Enterprise Lighthouse Program Citrix Ready XD IaaS Managed XD IaaS CSP DaaS

Desktop, Image Management

Customer Customer Customer SP Managed

XD, XA Farm Management Customer Customer SP SP

IaaS Management Customer SP SP SP

(62)

Top Use Cases for App and Desktop

Virtualization

(63)

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Mobilize Apps

for Windows apps and tablets

64 Tablet shipments are expected to exceed notebook PC shipments as soon as 2014.

Forecast: Desk-Based PCs, Notebooks, Ultramobiles and Tablets, Worldwide 2011-2017, 3Q13 Update, Gartner, September 2013

Personal and corporate-owned mobile devices are flooding the workplace. XenDesktop with HDX

Mobile translates apps built for use with a mouse and keyboard to use on any touchscreen device.

(65)

Multi-national Mining Corp

Challenges & opportunities

• Used traditional time card/clock to report worker entry and exit

time

• Provide automated audit trail of worker entry & exit from mine

sites

Solution

• Implemented mobile device access to XenApp hosted

employee time clock app named FacePunch

• Pop-up keyboard makes it easy to enter login credentials from

smartphone display

• Leverages GPS radio to capture mine location of workers

during entry and exit

Results

• Provides more complete and accurate audit trail of worker

entry, exit and mine location

(66)

Designers & Engineers

using 3D graphics is no problem

66

of engineers work late nights or on weekends fixing design data.

XenApp with HDX 3D Pro enables IT to:

of organizations miss project deadlines because of design data problems.

Host apps and desktops in the data center

for secure, real-time, remote collaboration

Keep pace with fast-moving competition,

accelerate time-to-market and protect

valuable IP

(67)

Challenges & opportunities

• Bridge the distance between India and Switzerland – Engineers in India needed to be able to work as if they were sitting in

Switzerland

• Infrastructure bottleneck - latency & bandwidth issues

Solution

• Deployed Citrix XenDesktop 3D Pro to deliver E• Series, Solid Edge, SAP GUI to engineers worldwide

Results

• Central deployment of CAD workstations to worldwide distributed locations

• Good application performance when accessed through WAN links • High security for sensitive design data

(68)

Contractor & Partner Access

where data security is toughest

68 Percentage of contingent workers in American

workforce by 2020:

Contractors and partners need access to your data to be

productive and that number is increasing.

XenApp improves security with:

• Granular access control

• Advanced system monitoring

• Secure-by-design architecture

(69)

Transform Call Centers

where minimizing cost is key

Virtualizing the workforce allows managers to:

XenApp transforms call centers for

centralized, agile capacity on demand.

Gain flexibility Reduce costs

Move away from large facilities

(70)

PC Refresh

to make it simple and reduce costs

70

Thin clients are rapidly gaining in popularity. Annual shipments are almost doubling in the next few years.

IDC Market Spotlight, sponsored by Citrix, Mobile Devices: The New Thin Clients, June 2013

Traditional PC refresh is becoming a thing of the past. XenDesktop with FlexCast technology helps IT

deliver desktops and apps to any device – including thin clients – enabling IT to:

2012

2017

5 million

8.8 million

Streamline desktop

management

Control PC refresh

budgets

Simplify the

provisioning process

(71)

Challenges & opportunities

• Migration to Windows 7 for 1,600 people across various locations and divisions

• Needed to consolidate costs and management efforts across the whole organization

Solution

• Migrate from distributed XP desktops to centralized Windows 7 virtual desktops with Citrix XenDesktop

• Utilize NComputing N500 terminals with SoC technology as the end point to reduce power consumption and maintenance

Results

• Simplified and expedited the migration from XP to Windows 7 • Reduced costs and energy consumption

• Centralized management of desktop and end points • Delivered a high performance user experience

(72)

Corporate Laptops

offline or online doesn’t matter

72 1 IN 10

Top places laptops are lost or stolen:

LAPTOPS IS LOST

OR STOLEN

WORK CONFERENCE MEETING ROOM

Keep data out of the wrong hands. XenApp extends

the benefits of desktop virtualization to corporate

laptops, on or off the network, to centralize and

secure corporate apps and data.

(73)

Remote & Branch Workers

for branches of one to many

1 IN 5 AMERICANS

XenDesktop with FlexCast delivers a

work-from-anywhere solution that

provides secure access to business

resources on-demand.

works from home at least once a week.

In fact, the growth of telecommuting is

rapidly becoming the norm.

From 2005 to 2012, telecommuting increased by nearly 80%.

(74)

Large Financial Institution

Challenges & opportunities

• Employee productivity on the go

• Protecting sensitive corporate data

• Migration to Windows 7 initiative

Solution

• Secure PC access for remote employees

• Any employee-owned devices

Results

• Work gets done at the office, at home & while traveling

• Corporate apps and data secure in the datacenter

• Leverage existing investment in Desktop Virtualization

(75)