STEP 1:
Create a “low-branded” lead generation website
Most homebuyers (especially first time homebuyers) start their home search online. They want information on properties for sale, but many are reluctant to commit to a Realtor® prior to doing their homework. To capture more
of these leads, create a “low-branded” website. This simple website has very little branding and promotes “home searches” in your community, rather than promoting your services as a Realtor®. Homebuyers will be more willing
to give you their contact information in exchange for receiving updates on properties for sale if they don’t feel like they are committing to a specific Realtor®.
In today's real estate world, technology plays a key role. If you want to generate
online leads, it is more important than ever to be well positioned on the internet.
Attract more internet leads using this
3-step process:
STEP 2:
Create a “branded” lead generation website
The best quality leads are those that come to you via your branded website. When visitors give you their contact information through your branded website, you know it is a high quality lead because they know who you are, what services you offer and which company you represent. The key to getting more leads from your branded website is to offer great information, which they can download in exchange for their contact details.
STEP 3:
Drive traffic to your websites
You can build the best website, but it is only good if people can find it. Drive traffic to your websites using: • Marketing (put your website address on all print and online marketing pieces)
• Free Classified Ads (e.g. Craigslist, Kijiji) – works best with “low-branded” websites • Pay Per Click Ads (e.g. Google, Yahoo, Bing) – works best with “low-branded” websites • Targeted Keyword Search Engine Optimization (SEO) – works best with “branded” websites • Blogs – works best with “branded” websites
STEP 1:
Low-branded Websites
• Low-branded website (example: http://london.realtyvalues.info/areas)
• Non-threatening lead generation site (targets home searches in your area)
• Attracts high volume of leads, but requires good phone skills to convert.
Includes:
• Template website customized for your target market • Monthly website hosting
• Backend system to manage leads * $199 one-time set-up fee not included
* Only $29.99 per month if paid annually in advance
Call today for your
FREE consultation!
STEP 2:
Branded Websites
• Branded website Ex: www.huntsville-real-estate.ca
• Strategic lead generation pages to capture more leads
• Ability to add downloadable reports and videos
Includes:
• Template website customized for your target market • Monthly website hosting
• Ability to change headers and download videos/reports • Backend system to manage leads
• $199 one-time set-up fee not included
• * Only $29.99 per month if paid annually in advance
Call today for your
FREE consultation!
BUNDLE Package
Get both the “Gold Rush Leads” low-branded website and the “Performance Webpage” branded
website for one low monthly or annual fee. Create unlimited webpages for yourself and team
members. PLUS, get several additional resources for free:
Call today for your
FREE consultation!
800-409-9850
Low-branded lead generation websites. Best used with Google, Yahoo
and Bing pay-per-click advertising.
Personal branded website designed to promote you and your listings,
and capture buyer and seller leads. It is enhanced with video and
lead capture technology.
Can be used as a personal branded or low-branded website. Designed
for split testing or single property websites. Very successful at lead
capture with online classified ads (e.g. Craigslist, Kijiji).
Used on your listing presentations to educate your sellers on how to
send you the referrals of all the people that they will be meeting over the
course of their buying and selling.
Your blog is an essential component of this prospecting system.
When used correctly, It allows you to keep in contact with your list
without the appearance of selling.
Free internet-based training videos showing you how to shoot, edit
and prospect with video, driving 1000s of visitors to your website.
Includes:
• Unlimited webpages (for yourself and team members) • Website Hosting
• Video training tutorials
• Backend system to manage leads * $199 one-time set-up fee not included
$100
Leader’s Edge
STEP 3:
Drive traffic to your sites
• SEO Services (be on the 1
stPage on Google) using:
1)
Targeted keyword search engine optimization (SEO)
2) Backlink Campaigns
• PPC Services (drive more leads) using:
1) Pay-per-click ad campaigns for Google, Yahoo & Bing
2) $10 per day = 2-5 leads per day
3) Ability to set spending limit per day/week/month
4) Ongoing tracking to ensure best quality leads for your target market
STEP 3:
Drive traffic to your websites
You can build the best website, but it is only good if people can find it. You must drive traffic to your websites using print marketing, online classified ads, pay-per-click campaigns, backlinks, targeted keyword search engine
optimization and blogs. For Realtors® who are not “tech savvy”, it can be a daunting task to set up and manage
these online marketing efforts. SellingToolz Inc. has the expertise to drive your websites to the first page of Google searches. You set a budget for how much you want to spend on advertising and Selling Toolz Inc. will do the rest.
Includes set up and management of: • SEO Services listed above • PPC Services listed above
Cost of PPC ads is additional (costs will vary by market)
