HP Flash Storage as part of the Converged Infrastructure

(1)

HP Flash Storage as part of the

Converged Infrastructure

Aggelos Vlachopoulos

Storage Sales Specialist

(2)

The value of time for

an average enterprise

€250K per hour

1. Source: Gartner Report; Ensure Cost Balances Out With Risk in High-Availability Data Centers (Published: 11 February 2013). Calculations performed by HP based on Gartner data. $5,600 per minute is $336K USD per

Time is Money

“While there is no magic answer to how much impact downtime will have on your business, current industry

surveys have shown that the average enterprise estimates that there is an impact of approximately $5,600.00

for every minute of unplanned downtime in their primary computing environment.” - Gartner

(3)

Virtual and ITaaS Datacenters

Performance with Tier-1 QoS

matters

Time

Is

Mone

y

When transactions equal revenue and uptime is critical

60% more transactions per day with response time assurance?

€1.2M Additional Revenue

(4)

Backup, Recovery, & Archive

Fast search for realtime big data value

Time

Is

Mone

y

500 million files. 5 million changes ever hour.

Enabling new analytics on changed files?

1.4 Seconds vs. 42 Hours

€10M Competitive

(5)

Traditional storage use cases

Database optimization

Microsoft Exchange

ERP solutions

Virtualized

private cloud/VDI

Server

virtualization

Host

service providers

ROBO

Analytics/Industr

y Solutions Etc

(6)

0.0 Seconds

0.1 Seconds

0.2 Seconds

0.3 Seconds

0.4 Seconds

0.5 Seconds

Elapsed

Time

$21.01

$21.00

Share Price

9:31.00.30 A.M.

Mutual Funder Order

Executed

High frequency traders sell their

shares at 21.01 netting $50.

9:31.00.00 A.M.

Investor Submits Order

Mutual fund submits an order

to purchases 5K shares of

company XYZ

9:31.00.05 A.M.

Traders Buy

The high frequency traders

scoop up all available shares

of XYZ at $21.00

9:31.00.01 – 9:31.00.03

A.M.

Fast Traders Get to Preview

Orders

30 milliseconds advantage

OLTP: High Frequency Trading

High-frequency traders generated about $21B* in

2008

(7)

Business Analytics

Batch

Processing

Ad Hoc

Queries

Analytical

Modeling &

Data Mining

Event

Based

Triggering

WHAT

happened?

WHY did it

happen?

What WILL

happen?

What do I

WANT to

happen?

Stage 1:

Reporting

Stage 2:

Analyzing

Stage 3:

Predicting

Stage 4:

Active Data

Warehouse

BI-00131c

How fast can I churn the data?

• Data Warehousing Environment

−

10-15 million transactions a day

• Challenge

−

Address the bottleneck caused by

processing and consolidating huge

volumes of transactions into production

data mart

• Retail Example Benefits:

−

3x faster batch processing

−

Analyze data and information in real

time

−

Decision making in days vs weeks

Faster decision making

in Days vs Weeks

(8)

VDI Demands Responsive, High-Performance

Storage

0 2000

4000

6000

8000

10000

12000

14000

IOPS

Writes

Reads

VDI Storage Requirements for Hundreds Desktops

9:00 AM

6:00 PM

10:00 PM

Boot Storm

Work Day

(9)

Flash Example Benefits

Accelerate specific I/O bound applications

OLTP / Database

Web 2.0

Business Analytics

QUERY

PROCESSING

THROUGHPUT

9 x

FASTER DATA

WAREHOUSE

QUERIES

40 x

AV E RAGE

PERFORM ANCE

5-10

x

FASTER RESPONSE

TIMES

4 x

FAS T E R

SE AR C HE S

6 x

IMPROVEMENT

IN DATA LOAD

6 x

(10)

SSD vs. HDD: Price/Performance/Power

Advantage

_250,000

IOPS

SSD

HDD

SSD Advantage

Latency at system level

0.3 – 0.6ms

Tens of milliseconds

> 10 times faster

response time

Spindle Count

~24

~864

1 _{>95% space efficient}

Rack space

2U

72U

2 Power Consumption

~95W

~7KW

Reduce power costs by

90%

IOPS/Watt

~2500 IOPS/W

~35 IOPS/W

1

Assumes 300 IOPS per 15K RPM Spindle

(11)

HP Flash storage as part

of the 3PAR storage family

(12)

HP 3PAR StoreServ Storage Vision

One Architecture Midrange to

Enterprise:

• Supporting both Flash and HDDs

• Using Common Data Services

• For Block, Object and File

Polymorphic storage built on HP

innovation to deliver simplicity for any

need at any scale.

Polymorphic

Adj. \pä-lē-mȯr-fik\

(a) Existence in several forms, shapes, & sizes

High

End

Entry

1

(13)

When value

matters

Starting at $25K

3PAR StoreServ was designed for a new style of IT

7450

All flash array

7200

When performance

matters

Over 900K IOPS @ <.7 ms

latency

When scale

matters

Up to 3.2 PB

Polymorphic simplicity

ONE Architecture

• Midrange. Flash. High-end

• Common Tier-1 Feature Set

• Interoperability end-to-end

7400

10400

10800

5x

More volumes and snaps

for increasing demands

1.5x

Total raw

capacity

(14)

Peer

Motion

Peer

Motion

Data mobility to manage SLAs at a datacenter

level

Priority

Optimization

Adaptive

Optimizatio

n

• Move workloads to the right resource

• Manage service levels at a

datacenter

SCALE

COST

PERFORMAN

CE

(15)

Intra-Controller Scaling

HP 3PAR Architecture

Shared

controllers for front-end and

back-end traffic

Monolithic Architecture

Dedicated

controllers for front-end

and back-end traffic

point-to-point or switched connection

Host Connectivity

Data Cache

Disk Connectivity

Legend

Dependent upon faster and more CPU cores for

intra-controller performance scaling

Optimized CPU core usage minimizes

dependency on faster and more CPU cores for

intra-controller performance scaling

(16)

System-wide Striping

 Data and I/O for each volume striped

widely across all system resources

including CPUs, Ports, Cache and

Drives

 Avoids any single point of bottleneck

 Even a small volume can leverage

the performance of hundreds of flash

devices and all the system’s

controller nodes for optimal

performance

Benefits

 Accelerated performance at low and

uniform latencies

(17)

Improve efficiencies with HP 3PAR StoreServ

Thin Technologies

Get Thin

Start Thin

Stay Thin

Buy up to 75%

Less Storage Capacity

Reduce Tech Refresh

Costs by up to 60%

Thin Deployments

Stay Thin Over Time

Thin Persistence

• Free stranded capacity

• Automated reclamation for 3PAR offered

by Symantec, Oracle

• Snapshots & Remote Copies stay thin

Thin Conversion

• Eliminate time & complexity of getting

thin

• Open, heterogeneous migrations for any

array to 3PAR

• Service levels preserved during inline

conversion

The Provisioning

• No pool management or reservations

• No professional services

• Fine capacity allocation units

• Variable QoS for snapshots

4 TB

TRADITIONAL

PROVISIONING

3PAR THIN

PROVISIONING

1 TB

BEFORE AFTER DATA XXX XXX XXX DATA FAST

(18)

Edison Group: Thin Technologies

comparison

(19)

Uniquely delivers efficiency AND performance

Thin Deduplication on HP 3PAR StoreServ 7450

• INLINE

• No post processing ever

• PERFORMING

• Only solution in the industry to use

hardware acceleration with the Gen4 ASIC

• EXPRESS INDEXING

• Allows dedupe without capacity

compromise

• EFFICIENT

• 4:1 to 10:1 savings with Thin Dedupe and

Thin Clones

1111100

0001100

0001101

0001100

1111100

_{Only unique}

data is written

to disk

0001100

0001101

1111100

(20)

Manual or Automatic Tiering

HP 3PAR Dynamic and Adaptive Optimization

Tier 0

Tier 1

Tier 2

3PAR

Dynamic

Optimization

3PAR Adaptive

Optimization

- Region

Sub-LUN Block Movements

between Tiers based on Policies

LUN Movement

between Tiers

CPG 1

CPG 2

CPG 3

CPG A

CPG B

CPG C

(21)

Assure Service Levels with Priority

Optimization

QoS Controls

Max threshold: IOPS, BW

NEW:

Min Goal: Latency, IOPS, BW

NEW:

Relative Priority: High, Medium, Low

Configurable by Application and Tenant

Use Cases for Virtual and Cloud Data

Centers

1. Protect mission critical applications

2. Deliver predictable service levels on shared array

3. Assure service levels for Premium Tier

4. Deliver Bronze service level for low-cost tenants

5. Consolidate test/dev on production system

App A

_{App B}

App

C

All

Other

s

Applications

P

erforma

nc

e

Hig

h

Medium

Low

Configured Array Performance

Max

Threshold

Min Goal

Consolidate massively with confidence

Bandwidt

h

(22)

HP 3PAR StoreServ 7450

vSphere Integration

HP 3PAR StoreServ

7450

Silicon-level integration



vMSC certification



VAAI Integration



VMware SRM support



vCenter plug-in



VMware VASA support



(23)

5 Year Warranty!

HP 3PAR SSDs have 5 year warranty

SSDs with 5 Year Warranty

480GB and 920GB SSDs

Starting when

March 31, 2014

Warranty terms

Unconditional, will cover wear

outs (like today)

New SKUs or existing SKUs

New SKUs will be introduced

Platforms that will benefit

7450/7000/10000

• Customers who have purchased 480/920GB SSDs or will purchase them before March

31, 2014, will get free service coverage that will replace the above SSDs should they fail

in year 4 or year 5 (first three years are covered by standard warranty anyway).

(24)

6-Nines Availability Guaranteed

Products covered: Any 4-node+ 3PAR StoreServ system

• 10400, 10800, 7400, and 7450 (all-flash)

Industry’s

1st

6-Nines

guarantee

across midrange,

enterprise, and

all-flash storage

The Fine Print

• Follow recommended practices

• Get on the right support level

• Size the system appropriately

(25)

Gartner praises 3PAR as

#1

(26)

DCIG

Enterprise Midrange Array Buyer’s

Guide

(27)

DCIG Ranked 39 All-Flash Systems From 20

Companies

(28)

3PAR 7450: Better Performance, Lower Cost

Legacy HDD

based

144x300GB 15K

7450

12x1.9TB cMLC

ASP including Support

Drive Warranty

Raw Capacity

Usable Capacity*

Performance

*Assumes 25% overheads, and (4:1 data compaction ratio on 7450, 2:1 data compaction ratio on

Legacy)

~$140K

3 Years

5 Years

43TB

23TB

~65TB

~69TB

~30K @

>5ms

~200K @

<1ms

90%

less Drives

85%

less SW license cost

80%

less Datacenter space

70%

less Power & cooling

costs

10X more IOPs and 5X

better latency = higher

transaction per second.

$/GB

(29)

Futureproof:

Move data seamlessly to balance performance and cost

Polymorphic simplicity across Tier 1, midrange, and flash with federated data mobility

Accelerated:

5x increase in appl. performance with 90% less drives

Massively parallelized architecture, flash-optimized cache algorithms and QoS

HP 3PAR StoreServ 7450

Performance without compromise

Efficient:

Reduce capacity requirements 50% and extend flash lifespan

Multi-layered and fine-grained virtualization with hardware-accelerated data compaction

Bulletproof:

Eliminate downtime for performance-critical applications

Quad-controller design with persistent cache and ports, peer failover, and multi-site

replication

(30)

Thank you