RMS Postal Workout Program

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RMS

Postal Workout Program

Workout #8 –

Reply & Return Mail

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Postal Workout

1. RMS Introduction & Processes

2. Mail Classification

3. Processing Category – Size & Shape

A. Letter & Postcard B. Flat & Parcel

4. Addressing

5. Barcodes

A. Barcode Introduction

B. Intelligent Mail Barcode, CRID/MID, Business Customer Gateway/PostalOne!

6. Postage and Payment Methods

7. Postal Software – Data & List Processing

8. Reply & Return Mail

9. Mail Preparation & Distribution

10. Ancillary Service Endorsements – ASE 11. Address Change Service – ACS

12. Canadian Post

13. International Mail

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Postal Workout



Workout Implementation

– You can view and listen to a exercise in your own timeframe

– The workout presentation can be paused, stopped, or backed up at any time

– You can do these exercises individually or in groups

– The slides are available as a .pdf that you can print for reference

– Each individual must fully complete the On-line Achievement Certification Quiz to complete the exercise

– Look for the KEY slide in every exercise

 Provides information on key postal elements that are affected by the exercise

– Postage

– Mailpiece Design – Barcodes

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Training Objective



Reply Mail

– Types of Reply Mail

 CRM, MRM, PRM, BRM, QBRM

– Mailpiece design requirements

– Intelligent Mail barcode

– Postage



Returned Mail

– UAA – Undeliverable As Addressed

– Reasons

– Impact

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Reply & Return Mail



Reply Mail

– Mail is delivered to the addressee

– Recipient of the mailpiece responds to the offering or request by mailing the response piece back to the client

 Such as sale of a product or service, solicitation, bill payment

– Reply Mail is handled as single piece First-Class Mail



Return Mail

– Mail is not delivered to the addressee

– Undeliverable As Addressed - UAA

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Reply Mail - USPS Requirements

 Requirement –

All letter-size reply cards and envelopes – Business Reply Mail – BRM/QBRM

Courtesy Reply Mail – CRM Meter Reply Mail – MRM Permit Reply Mail – PRM

Provided as enclosures in automation First-Class Mail, Periodicals, Standard Mail and addressed for return to a domestic delivery address must

meet the applicable standards for automation-compatible mail

 Each reply piece must include the appropriate facing identification mark (FIM)  Each QBRM and PRM piece must bear the correct IMb ZIP+4 barcode

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Reply Mail - USPS Requirements

 Reply Mail Design

– Sizes

 Cards  Letters  Flats

– FIM Code

 Required for postcards and letters  FIM not required for flats

– RMS standard is to put FIM on Flats

– Barcodes

 Intelligent Mail® barcode – for QBRM and PRM

 IMb preferred but POSTNET™ barcode allowed for CRM, MRM and regular BRM

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Facing Identification Mark - FIM

 FIM A -

A

for Courtesy Reply Mail - 5 bars

 FIM C -

C

for Business Reply Mail (BRM/QBRM) - 6 bars

 Placement of FIM Bars: upper right corner next to the postage area

– RMS Copy Design and Production Templates

 RMS set up at 1/16" from top edge

– Can wrap to back as long as meets space/size requirements on the front

Bar top must be within 1/8" of the envelope and may extend to the edge.

Clear Zone FIM bars must be 5/8" ±1/8" long

(between 1/2" and 3/4" long).

FIM bars supplied by the USPS are 5/8" long and should not be reduced or

5/8"

3" from edge of envelope to Clear Zone 2" + or - 1/8" from edge of envelope to FIM Bar

1 3/4" 1 1/4"

1/8"

FIM MARK LOCATION

Use RMS Template to verify exact placement

Right most bar must be in grid area

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Reply Mail - POSTNET Barcode

 Business Reply Mail - BRM

– ZIP+4 Barcode - 52 bars

 ZIP+4 Code, check character

– Cannot look up address on USPS website

 Courtesy and Meter Reply Mail – CRM and MRM

– Delivery Point Barcode - 62 bars

 ZIP+4 Code, 2 digits for delivery, check character – ZIP+4 barcode - 52 bars

 ZIP+4 Code, for unique ZIP Codes

– May be able to look up address on USPS website

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QBRM versus BRM Copy



There is no way to tell by copy or by the IMb content if a reply

piece is QBRM or BRM



Only the client will know

– By the original application

– By the reply mail prices paid



RMS Standard is to put the IMb on all Business Reply Mail

PETCO Industries PO Box 1834 Animal, AR 75653-9843 PETCO Industries PO Box 1834 Animal, AR 75653-9843

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Reply Mail - IMb Contents

 The Barcode ID is always "00"

 The Service Type ID (STID) specific to Reply Mail

– Not the same as outgoing First-Class Mail

 The Mailer ID - Numeric identification number used to identify the mailer: Mail Owner, Vendor or Mail Preparer

– 6-digit or 9-digit field

– Data provided by Mail Owner, Vendor - for IMb Tracing

 Serial Number

– Static

 Same serial number/barcode on every reply piece  Preprinted Reply pieces

– Variable

 Using the Serial number portion to uniquely identify each reply piece  Imaging variable information on each Reply piece

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Reply Mail - IMb Contents

Barcode

ID Service Type Identifier Mailer ID Number Serial

Routing Code BRM QBRM 00 708 6 or 9 6 or 9 Digit 9-Digit ZIP + 4 Code Assigned to BRM CRM MRM 703* Digit Unique #

Optional _{Delivery Point}11-Digit Code** PRM 701 11-Digit Delivery Point Code**

Reply Mail STIDs, Without IMb Tracing Services

* Mailers should transition to Courtesy Reply Mail Service Type ID Code 703 from the old STID of 700, in future mailings.

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Reply Mail - IMb Contents

Reply Mail STIDs with Origin IMb Tracing

does Not require a MID or Serial Number

*9 or 5-Digit may be used if the ZIP Code is unique

Barcode ID

Service Type

Identifier Mailer ID Serial Number

Routing Code BRM QBRM 00 052 9-Digit ZIP + 4 Code Assigned to BRM CRM MRM 050 9 or 11-Digit Delivery Point Code* PRM 051 11-Digit Delivery Point Code**

Open digits to uniquely ID each mailpiece

Mailer ID is not required with Origin IMb Tracing*

The only service available with Reply Mail is Origin IMb Tracing

No address corrections are available

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Reply Mail - IMb Contents



Routing Code

– ZIP+4 for BRM/QBRM – 9 digits only

– Delivery Point for CRM, MRM, PRM – 11 digits

 Unless it is a unique ZIP Code

– Regardless of the number of digits in the Routing Code field, the barcode is always 65 bars

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Reply Mail - IMb Contents

 IMb Uniqueness

– Reply mail itself does not need to be unique but must not interfere with the

uniqueness of the outgoing mail

– Uniqueness for outgoing mail is determined by the MID and Serial Number within

class of mail

– Outgoing First-Class Full-Service IMb mail cannot have the same MID/Serial

numbers as Reply Mail

 Clients should consider having separate MIDs for Reply Mail

– Outgoing Standard Mail may have the same MID/Serial numbers as Reply Mail

PETCO Industries PO Box 1834 Animal, AR 75653-9843

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Reply Mail Choices

Meter Reply Mail - MRM Business Reply Mail - BRM/QBRM

BUSINESS REPLY MAIL

FIRST-CLASS MAIL PERMIT NO 1234 CLEVELAND OH

NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

POSTAGE WILL BE PAID BY ADDRESSEE

ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH 44114-9876

C

Permit Reply Mail - PRM

NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY

ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH 44114-1234 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

C

A

Courtesy Reply Mail - CRM

B

A C

PLACE STAMP HERE ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH 44114-1234

A

$00.46

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Reply Mail Choices

 Definition of different types of Reply Mail ... in layman terms -

– MRM - Meter Reply Mail - Reply mail that the originator (our client) pays up-front to add a

Meter Imprint onto the reply mailpiece, the person/target receiving the mailpiece then does not have to pay postage to send the reply back to the originator (our client).

– PRM - Permit Reply Mail - Only applies to First-Class Mail - Not Standard Mail. Postage is

paid on all mailpieces at the time of the outgoing mailing.

– CRM - Courtesy Reply Mail - Reply mail that the person/target sending the reply back to

the originator (our client) needs to provide their own postage, such as a First-Class Stamp. – BRM - Business Reply Mail - Clients sign-up and have a annual permit fee - each reply

mailpiece that is sent back through the "system", the Post Office charges our clients a First-Class price and a handling fee - this amount is deducted from our clients account.

 BRM Basic – No minimum

 BRM High Volume – Need a minimum of 900 reply mailpieces per year

– QBRM - Qualified Business Reply Mail - is similar to the BRM Program - but, it has

additional discounts .... there are 2 types of QBRM

 QBRM Basic - To qualify client need to have a min of 900 reply mailpiece per year

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Meter Reply Mail - MRM

 Used for smaller mailings with an assured response

– Selective Customer Satisfaction Surveys

– Small event invitations

 Client prefunds the postage for the meter

– Meter postage is applied by RMS and piece is then inserted into the

outgoing mailpiece

– Extra charges for separate metering

– No date in the meter imprint

 USPS requires specific copy elements

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Permit Reply Mail - PRM



Used for First-Class mailings with an assured response

– Continuity programs



Postage for all mailpieces is paid by the company at the time of

outgoing mailing



Required Elements

– FIM Code

– Barcode

– Postage permit imprint

– Specific copy elements



Common elements

– Return address area

NO POSTAGE STAMP NECESSARY POSTAGE HAS BEEN PREPAID BY ABC INDUSTRIES 1220 LAKESIDE AVE E CLEVELAND OH 44114-1234 NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

C

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Courtesy Reply Mail - CRM



Primary hard copy payment mechanism for invoicing efforts



Accelerates receipt of payments



Nonprofit donation payments



Ensure that replies and payments reach the correct address quickly

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Courtesy Reply Mail - CRM



No fees or authorization



Required Elements

– FIM Code – Delivery address



Common elements

– Barcode – Postage area

 Must not imitate postage

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Courtesy Reply Mail - Copy

SAME basic requirements

as outgoing mail with the

addition of the FIM

Top of FIM A must be within 1/8" of envelope edge, and may extend to the edge: RMS set up at 1/16" from top edge

Barcode Placement -

Address Block or Barcode Clear Zone

4 ¾"

5/8"

(not drawn to scale)

A

Telly Marketing 568 Caller Ct

Salesman, SC 29765-1345

3"

Return Address Area Place

Stamp Here FIM Code A Postage comment is optional



Telly Marketing 568 Caller Ct Salesman, SC 29765-1345

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Business Reply Mail - BRM

 Primary hard copy response mechanism for many Direct Mail efforts

– Insert Cards

– Surveys

– Renewals

 Client pays the postage plus handling fees

– Client only pays for Reply Mail that is returned

 Business Reply Mail has 2 different options

– BRM Basic

 No minimum per year, annual permit fee

– BRM High Volume

 To benefit client need to have a minimum of 900 reply mailpiece per year, annual permit fee & accounting fee

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Business Reply Mail - BRM

 Contents and placement are very strict

– Facing Identification Mark (FIM)

– NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES

– BUSINESS REPLY MAIL legend

– FIRST-CLASS MAIL PERMIT NO. nnnnn CITY, STATE

 Or the CITY ST portion without the comma

– POSTAGE WILL BE PAID BY ADDRESSEE

– Horizontal bars

– Positioning of address

 Cannot be sent to Foreign Countries for return to the USA

– There is separate copy and regulations for International Business Reply Mail

 Incorrect contents or placement could cause the client to lose Qualified Business Reply Mail discounts

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Business Reply Mail - Copy

C

PERMIT HOLDER'S USE

3" from edge of envelope to left edge of the Clear Zone.

BUSINESS REPLY MAIL

FIRST-CLASS MAIL PERMIT NO.0000 MISSING MO

Min Between

3/4" and 2-1/8"

POSTAGE WILL BE PAID BY ADDRESSEE

1-1/4"

Minimum 1/2" between the ZIP Code and horizontal bars

1-3/4"

(not drawn to scale)

NO POSTAGE NECESSARY IF MAILED IN THE UNITED STATES 3/16" Min

Horizontal bars end above delivery address 1/16" to 3/16" equal bar height and length

DEWEY, FINDIT & HOWE 123 DETECTIVE DR MISSING, MO 04089-9222 RMS Min 5/8"

Top of FIM C must be within 1/8" of envelope edge, and may extend to the edge: RMS set up at 1/16" from top edge

ZIP+4 Barcode Placement:

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Qualified Business Reply Mail - QBRM

 Qualified Business Reply Mail - QBRM is a subset of Business Reply Mail – Significantly less cost than regular BRM

 There are 2 different options

– QBRM Basic

 To benefit clients need to have a minimum of 900 reply mailpieces per year

– QBRM High Volume

 Financially, clients need to have 42,000 reply mailpieces per quarter  QBRM

– Mailers distribute automation-compatible letter-size pieces that qualify for

automation postage rates and reduced per piece fees

– QBRM postage and per piece fees must be deducted from a BRM advance

deposit account

 QBRM provides an automated method of processing and postage accounting for postcards and letters, at a reduced fee

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Qualified Business Reply Mail - QBRM

 QBRM must be barcoded and meet all mailpiece design requirements for Business Reply Mail

 Postcards and Letters only

– No Flats

 Client needs a unique ZIP+4 Code and IMb for each price category

– Postcard

– 1 oz Letter

– 2 oz Letter

 Submit 50 samples for testing prior to using the first time

 Postage payment through an Advance Deposit Account

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BRM & QBRM Client Costs

 Required

– Annual Permit Fee

 $200



Account maintenance fee - accounting fee

– BRM High volume

 $635 annually

– QBRM Participation

 $635 annually or  $2,125 quarterly

 Postage and Handling Fees

– First-Class mail postage is collected for returned pieces

– Plus per piece handling charge

 The annual permit fee and other annual or quarterly fees for each permit account type are non-refundable

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BRM & QBRM Costs

Business Reply Mail Prices for January 27, 2013

BRM Annual Fees

Annual BRM permit fee $ 200.00

Business Reply Mail (BRM)

Annual Fee Extra Ounce

Accounting Quarterly BRM rate Letter Card Letter Flat High Volume $ 635.00 $ - $ 0.091 $ 0.46 $ 0.33 $ 0.20 $ 0.92 Basic (Postage Due) $ - $ - $ 0.790 $ 0.46 $ 0.33 $ 0.20 $ 0.92

Qualified BRM (QBRM)

High Volume $ 635.00 $ 2,125.00 $ 0.009 $ 0.443 $ 0.313 $ 0.20 NA Basic $ 635.00 $ - $ 0.060 $ 0.443 $ 0.313 $ 0.20 NA Note: Final Postage is the BRM Rate PLUS either the Letter or Card Rate, Surcharge and/or extra ounce rate. Number of Pieces for Breakeven

Basic QBRM over Basic BRM 908

High Volume QBRM over Basic QBRM - per quarter 41,667 Note: It is always cheaper to do Basic QBRM over BRM High Volume

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Reply Mail Applications and Fees

No Application Fee

 CRM and MRM do not have any applications

 PRM

– Authorization through the district manager of Business Mail Entry at the office

where the permit imprint account is held

 QBRM

– Application Form 6805 to the postmaster or manager, Business Mail Entry at

the Post Office to which the QBRM pieces are to be returned

BRM/QBRM Permit Fees

– NOT the same number or system as Permit Numbers for outgoing mail

– Application form PS 3615 for Permit Number

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Reply Mail - Summary Chart

Service Best For Features Fees

MRM - Meter Reply Mail

Small businesses with limited reply needs Assured responses

 Prepay return postage via metering on every reply piece inserted into the outgoing mailing

 Single piece First-Class prices

None

PRM – Permit Reply Mail

Assured responses typically with continuity programs

 First-Class outgoing mail only

 Client prepays reply postage for all pieces included in the outgoing mailing at the time of the outgoing mailing

 Single piece First-Class prices

Permit Number

CRM - Courtesy Reply Mail

Bill or invoice payments. Also for nonprofit donations

 Single piece First-Class prices None

BRM - Basic Business Reply Mail

Fewer than 900 returned pieces expected annually

 Postage paid by the client at the time the replies are received.

 Pay only for responses received

 Single piece First-Class prices plus BRM handling fee

Annual Permit Fee: $200

BRM - High-Volume Business Reply Mail

More than 900 returned pieces expected annually

 Single piece First-Class prices plus BRM handling fee

 Advanced Deposit Account funded to postage

Annual Permit Fee: $200 Annual Account Maintenance Fee: $635 QBRM - Basic Qualified Business Reply Mail

More than 900 responses expected a year

 Discounted First-Class postage plus QBRM handling fee

Annual Permit Fee: $200 Annual Account Maintenance Fee: $635 QBRM - High-Volume Qualified Business Reply Mail

More than 42,000 replies expected in a quarter with automation-compatible mailpieces

 Discounted First-Class postage plus QBRM handling fee

Annual Permit Fee: $200 Annual Account

Maintenance Fee: $635 Processing Fee (paid quarterly): $2,125

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USPS Reply Mail - Tools

 Intelligent Mail Barcode - IMb

 RMS or Clients can create a .pdf for plate printed reply device on-line via the USPS website

– BRM or CRM

 Must have:

– A valid Mailer ID and a Serial Number

– Company name and a valid business address

– A valid Permit Number

 Business Reply Mail or Qualified Business Reply Mail

– Valid ZIP+ 4 Code

 9-digit Business Reply Mail ZIP+4 code

– Business Reply Mail or Qualified Business Reply Mail

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USPS Reply Mail - Tools

 Access the website at:

 https://www.usps.com/business/reply-mail-solutions.htm

 Sign in or create an account for the USPS Business Customer Gateway

 Select the type of mailpiece to create – CRM, BRM, or QBRM

 For BRM, Enter the Permit number, associated Post Office ZIP code where the permit is held

 Design your mailpiece – Select the delivery address, return address, mailpiece size, font, logo, and other details

 Review an image of the artwork immediately, live on your computer screen

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Verifying the ZIP+4 and Barcode

 BRM and QBRM

– There is NO WAY to verify the ZIP+4 and

Barcode via any on-line tool

– Would have to contact the receiving Post

Office for verification

 USPS does not have a national database for BRM/QBRM

 Courtesy Reply Mail

– USPS Website can verify the address

– www.usps.com/ZIP4

– Including if it is a unique ZIP Code

– Lookup by company name may give the

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RRD Tools – RMS Postal Information Library

 RMS Postal Information Library

http://inside.rrd.net/insiderrd/pages/products_services/response_marketing/marketing_programs_for_sales/rms_pos tal_information_library.aspx

– IMb Reply Mail Summary

http://inside.rrd.net/insideRRD/_documents/products_services/response_marketing_services/postal_info/imb/im b_reply_mail_summary.pdf – CRM Check List http://inside.rrd.net/insideRRD/_documents/products_services/response_marketing_services/postal_info/rms_p ostal_checklists/rms_courtesy_reply_mail_checklist.pdf – BRM Check List http://inside.rrd.net/insideRRD/_documents/products_services/response_marketing_services/postal_info/rms_p ostal_checklists/rms_business_reply_mail_checklist.pdf – BRM Cost Calculator http://inside.rrd.net/insideRRD/_documents/products_services/response_marketing_services/postal_info/postal _calc/brm_costs_calculator.xls

– Canada Post Business Reply Mail Requirements

http://inside.rrd.net/insideRRD/_documents/products_services/response_marketing_services/postal_info/intern ational_mail/canada_post_business_reply_requirements.pdf

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RRD Tools - BRM Cost Estimator

 Excel Spreadsheet

 Aids Clients in determining BRM/QBRM costs

http://inside.rrd.net/insideRRD/_docume nts/products_services/response_marketi ng_services/postal_info/postal_calc/brm _costs_calculator.xls

Business Reply Mail LETTERS Prices for January 27, 2013

Client ABC Company

Estimated Outgoing Volume 1,000,000 Annual volume if over 4 quarters Response Rate: Estimated Number of pieces 15,000 Annual volume if over 4 quarters 1.5% Number of Quarters 1 Used for High-Volume QBRM

Weight 1 Ounces - in whole ounces - Maximum 3 ounces

USPS Rates and Fees Basic BRM High-Volume BRM Basic QBRM High-Volume QBRM

Annual Permit Fee: $ 200.00 $ 200.00 $ 200.00 $ 200.00 Annual Accounting Fee $ - $ 635.00 $ 635.00 $ 635.00 Quarterly Fee $ - $ - $ - $ 2,125.00 Per Piece Fee $ 0.790 $ 0.091 $ 0.060 $ 0.009 First-Class Postage $ 0.46 $ 0.46 $ 0.443 $ 0.443 Extra Ounce $ 0.20 $ 0.20 $ 0.20 $ 0.20

Total Postage for Responses

Annual Fees $ 200.00 $ 835.00 $ 835.00 $ 2,960.00 Handling Costs $ 11,850.00 $ 1,365.00 $ 900.00 $ 135.00

Postage $ 6,900.00 $ 6,900.00 $ 6,645.00 $ 6,645.00

Total $ 18,950.00 $ 9,100.00 $ 8,380.00 $ 9,740.00

Average BRM cost per return $ 1.263 $ 0.607 $ 0.559 $ 0.649 Average BRM cost per outgoing piece: $ 0.019 $ 0.009 $ 0.008 $ 0.010

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Return Mail

 All Return Mail is considered UAA mail or Undeliverable as Addressed by the Postal Service

 UAA is mail that cannot be delivered to the address on the mailpiece

 The UAA mailpiece is handled in one of three ways

– Forwarded

– Trashed

– Returned

 Handling of UAA mail is determined by

– Class of Mail

– Ancillary Service Endorsement



Unendorsed Mail

 No Ancillary Service Endorsement

Ancillary Service

Endorsements along with the USPS handling of the

mailpiece will be covered in the ACS workout module

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Return Mail

 Almost 5 out of every 100 mailpieces are UAA Mail

– First-Class Mail UAA Rate: 3.4%

– Standard Mail UAA Mail Rate: 6.4%

 Standard Mail accounts for almost 63% of all UAA Mail

 Yearly –

– 45 million American’s Move

– 1.8 million New Addresses

– 149 million Total Addresses

 75% of UAA Mail is move-related

– First-Class Mail Move UAA Rate: 2.6%

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Return Mail

Return 51.3¢/ pc 1.593 billion pieces $817.5 million Waste 6.0¢/ pc 4.120 billion pieces $246.2 million Forward 23.9¢/ pc 1.234 billion pieces $294.7 million 6.948 billion pieces $1,358.4 million* * Source USPS 2010

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Return Mail - Undeliverable As Addressed

 Moved, Left No Address

 PO Box Closed – No New Address

 Foreign Move

 No Such Number or Street

 No Mail Receptacle

 Returned for Postage

 Temporarily Away

 Attempted — Not Known

 Illegible

 Forwarding Order Expired

– Move is older than 12 months

ABC Company 123 Main St Anytown, St 12345 !215551865543! Allison Wonderland 654 Rabbit Rd Wishing, WV 21555-1865 Wond568 T123450589 2009 04 07/10/2009 NOTIFY SENDER OF NEW ADDRESS Allison Wonderland

185 Downhole Dr Madhatter, MA 20101-1845 !2021011845853!

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Return Mail - UAA

 Standard Mail

– UAA Unendorsed mail is thrown away

 No information provided to the client

– UAA Endorsed mail (Ancillary Service Endorsement) is handled per the ASE

 Information provided based on the ACS service requested  Costs for the return of the mailpiece

 First-Class Mail

– No cost for returned mail

– UAA mail that is not forwarded is returned to sender

– UAA Endorsed mail (Ancillary Service Endorsement) is handled per the ASE

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Return Mail - Loop Mail



Mail that is barcoded to the Return Address and then delivered to

the Return Address



Usually happens when:

– Delivery address is not readable by MLOCR, but the return address is

– Delivery address is not a quality address, but the return address is a good address

– Return address is located immediately above or to the right of the delivery address Miss Information 1234 Data Dr Addressing, AL Return Company 153 Business Blvd Corporation, CT 06060 Standard U.S. Postage Paid Return Company

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Return Mail – Reduction Strategy

Total UAA Mail = 6.4% Still UAA After NCOA 2.8%

After NCOA -

3.6% Moves Captured 2.8% Remain UAA

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Return Mail – Reduction Strategy

Options and Consequences (costs) Move Update Calculator

Standard Mail January 27, 2013 prices

Mailing Quantity 250,000 Weight in ounces1.9 Letter

Percent Mailpieces Costs Percent Mailpieces Costs Description

USPS UAA Statistics 6.4% 16,000 UAA

Move Related UAA 4.8% 12,000

Not Move Related UAA 1.6% 4,000

NCOALink Processed through NCOALink first

Captured through NCOALink 3.6% 9,000

Pieces captured and Deliverable

Cost of NCOALink $ 312.50 Minimum

If ACS processing is done with Ancillary Service Endorsements

Process and Captured through ACS 1.2% 3,000 4.8% 12,000

Pieces captured and Deliverable

ACS Move Update Costs

IMB Full-Service $0.00 3,000 $0.00 $0.00 12,000 $0.00 USPS Costs

OneCode first two notices OR $0.07 3,000 $210.00 $0.03 12,000 $360.00 USPS Costs

Traditional Electronic OR $0.23 3,000 $690.00 $0.25 12,000 $3,000.00 USPS Costs

Traditional Manual OR $0.55 3,000 $1,650.00 $0.50 12,000 $6,000.00 USPS Costs

Additional Mailpiece Handling Costs dependent on ASE chosen

IF Return is at Full First-Class fee $ 0.66 4,000 $2,640.00 $ 0.66 4,000 $2,640.00 USPS Costs

Not processed through NCOALink Prior to Mailing

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Postage Impact



Reply Mail

– Incorrect barcode can cause the loss of QBRM discounts

– Incorrect barcode can cause the misdelivery or return of mail

– Incorrect permit number could cause BRM money to be withdrawn from the wrong account

– Incorrect copy can cause the loss of all BRM/QBRM prices



Return Mail

– Incorrect barcode can cause the misdelivery or return of mail

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Reply Mail & Return Mail Summary



Reply Mail

– Types of Reply Mail

 CRM, MRM, PRM, BRM, QBRM

– Mailpiece design requirements

– Intelligent Mail barcode

– Postage



Returned Mail

– UAA – Undeliverable As Addressed

– Reasons

– Impact

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RMS Postal Workout Exercise

Pillar Bank is in the process of mailing their Affinity Credit Card Acquisition program.

Package consists of a 2/1 #10 Closed Faced OE, 2 page 2/1 ProteusJet Duplexed Letter w/ Lift Note, Personalized Application and Business Reply Envelope.

Mailing as First-Class Mail with Full Service IMb and to help with call center volume - IMb Tracing on both the outgoing and the reply mailpieces.

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RMS Postal Workout Exercise

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RMS Postal Workout Exercise

– Pillar has requested to use the same Mailer ID (MID) on both the outgoing and reply mailpieces.

– Since this is First-Class Mail, you advise them that this may cause the outgoing and reply mailpieces to have the same Class of Mail, MID and Serial number.

– Effecting the uniqueness requirement for Full-Service IMb

– You suggest that they use a different MID for the reply mailpieces, but they can use the same serial number, if they choose to, as the outgoing pieces.

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RMS Postal Workout Exercise

 Pillar Bank agrees and supplies you with a different MID to print on their BRE.

–Pillar retains their Full-Service IMb discounts

• Preserving $1,500 in discounts

–Mailing can be tracked using IMb Tracing for both the outgoing and reply mailpieces

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RMS Postal Workout Exercise

RR Donnelley has won the Kingston Animal Society Acquisition program for 1mm pieces.

Package consists of a 2/1 Mini-Flat 8 ½ x 8 ½

Closed Faced OE, 2 page 2/1 ProteusJet Duplexed Letter w/ Lift Note, 2/1 Bangtail Business Reply Mail envelope.

KAS has supplied the camera ready artwork for the BRM, including the IMb.

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RMS Postal Workout Exercise

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RMS Postal Workout Exercise

 Using the RMS checklist and template, you decode the IMb barcode and discover that the barcode

supplied does not match the address listed on the Business Reply Envelope.

– This would cause the Reply mailpiece to be delivered to

the wrong address

– In addition, KAS would also lose their QBRM Discount

 You advise KAS that they will need to correct either the IMb Barcode or the address printed on the

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RMS Postal Workout Exercise

 KAS requests the IMb barcode modified to match the address printed on the Business Reply Form

– The reply envelope is delivered back to the intended

location and receives a 3% response rate

– KAS retains their discounted QBRM Rates vs. BRM

Basic saving them $22,410

• QBRM basic price for a 1oz letter is

$0.06 fee + $0.443 postage = $0.503

• BRM basic for a 1oz letter

$0.79 fee + $0.46 postage = $1.25

• KAS saves $22,410 on a 3% response rate

– RMS receives revenue on the copy change

– KAS is also impressed on the thoroughness and quality

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