Convertible Debt vs. Priced Equity Rounds:
Evaluating the Preferred Deal Structure for
Early Stage Financing
Pros and Cons of Different Financing Options for Entrepreneurs and Investors
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TUESDAY, MAY 11, 2021
Presenting a live 90-minute webinar with interactive Q&A
Terrence M. (Terry) Kerwin, Partner, Fox Rothschild LLP, Exton, PA Elizabeth D. Sigety, Partner & Chair, National Emerging Companies & Venture Capital Practice,
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© 2021 Fox Rothschild Elizabeth D. Sigety, Esq.
Fox Rothschild LLP
(215) 918-3554
May 11, 2021
Startups: Convertibles
Early Stage Funding for
The Market
• 2020*
– VCs deployed over $164 billion
-– Capital deployed across 16,042 US venture deals Trend increasing every year. Almost 5000 deals done to date in 2021
Total Investment by All Angel Groups Per
Year Nationwide?
Approximately $3 billion in 2020
• (Pitchbook)Early Stage Funding Ecosystem
Credit Cards
Friends & Family,
CrowdFunding Incubators,
Angel Financing vs. Venture Financing
ANGELS VENTURE FINANCING
Source of $$$$$$ Invest own money (volunteers) Raise money from others and their job is to invest that money.
Stage of company Early-Stage Businesses Later-stage businesses. Emphasis on high growth industries (e.g., tech, life science but others too).
Size of investment/Average
Representing a Startup Venture
What is the Attorney’s Role? • Attorneys should be prepared to
advise on:
– Types and stages of startup funding – Strategies to attract venture capital
financing and evaluate investors (know your deal terms!)
– How to prepare for due diligence and avoid common pitfalls
– Entity structure, IP ownership, restrictive covenants, etc.
– Negotiating and preparing term sheets and definitive documents
Investors May Purchase Debt or
Equity
(but what are SAFEs and convertible debt really?)
Private Equity Private Equity
Public Stock Markets (IPO, SPAC, DO)
Public Stock Markets (IPO, SPAC, DO) Debt /
Promissory NotesDebt / Promissory Notes Equity Financing Equity Financing Non-Equity Financing Non-Equity Financing Angel Financing / Venture Capital Angel Financing / Venture Capital
In Common
Angel Financing / Venture Capital Angel Financing / Venture Capital Equity Financing Equity Financing Non-Equity Financing Non-Equity Financing Debt /Promissory NotesDebt / Promissory Notes
Creates partnerships with people who have “skin in the game” Creates partnerships with people who have “skin in the game” Sources for practical advice, access to networks and other assistance Sources for practical advice, access to networks and other assistance Investors may be able to provide additional rounds of funding Investors may be able to provide additional rounds of funding Leverage their experience preparing a company for an exit Leverage their experience preparing a company for an exit
Distinctions
Angel Financing / Venture Capitall Angel Financing / Venture Capitall Equity Financing Equity Financing Non-Equity Financing Non-Equity Financing Debt /Promissory NotesDebt / Promissory Notes
What are you selling? What are you selling? Debt – a future promise
to pay later with either Equity or Cash Debt – a future promise
to pay later with either Equity or Cash
Stock – true ownership today Stock – true ownership today
Documentation Documentation Promissory Note
Note Purchase AgreementPromissory Note Note Purchase Agreement
Stock Purchase Agreement Charter Amendment Investors Rights Agreement
Stock Purchase Agreement Charter Amendment Investors Rights Agreement Deployment
Deployment Perception that Faster
SAFE: A hybrid security
SAFE - an agreement that if a company raises money (or is sold or has an IPO), the investor will get an amount of preferred stock valued at the price of the new round of financing (or the sale price of
company).
• Introduced by Y Combinator in 2013.
(see https://www.ycombinator.com/documents/ for forms)
• Historically used for early-stage friends and family – pre-angel investing. Small bridge rounds to a priced round of financing • Recent trends - increased acceptance in the angel community,
especially in the West, and early-stage venture capital. Now, many use a “post money” SAFE where the SAFE ownership is measured after all of the SAFE money is converted into the equity round. This is due to SAFE rounds being viewed as independent fundraising rounds.
SAFE: Varieties
There are four flavors of SAFEs:
• Valuation cap, no discount • Discount, no valuation cap • Discount & valuation cap
Other SAFE Terms
All can be coupled with a Pro Rata Agreement, giving
participation rights to the SAFE holder in the next preferred stock financing.
No control rights.
SAFE vs. Convertible Debt
– Convertible debt-like features:
• Valuation of the company is delayed
• Investment will convert into securities upon a future event
– Differences from convertible debt: • It’s not debt – no debt priority.
• There’s no maturity date so no repayment obligation. • There’s no interest.
• Therefore, if there is no future equity financing, the SAFE holder has no rights.
SAFE vs. Preferred Stock
– Same: Owner of the safe usually ends up with preferred stock
– Difference: SAFE holder doesn’t have rights of preferred stockholder until a conversion event (votes, board seat, control, etc.)
SAFE: Good and Bad
For Company, SAFE Advantages:
• No risk of funds not being available to pay debt at maturity date • No interest that’s accruing
• Fast and simple – lower legal fees.
For Investors, SAFE Disadvantages:
• No guarantee contracts ever convert and no maturity date • Don’t know what they are buying – valuation issue
Historically, many Angels and VCs would NOT invest in SAFEs though seen more at angel/early VC level
SAFE – More information
For more information, download the SAFE User Guide
from:
Convertible Note
•
Generally, a convertible note is a debt
instrument that is convertible into equity of
the issuer or another entity at a future point
in time.
•Like a promissory note, it has terms
governing principal, interest and a
maturity date.
Convertible Note – Bridge to Equity
• Start-ups and investors typically view convertible notes as a security that will convert into the same preferred equity security the start-up issues to its first institutional venture capital
investor in the company’s fixed price round (Series Seed or Series A).
• With the general goal of having a higher valuation in a following round of financing, convertible notes serve as a “bridge”
between the need for immediate capital to the point in time that the company is ready for a proper valuation.
When are Convertible Notes Used?
• Pre-Valuation Start-ups
– Used in seed-stage financing.
• Developed Start-ups
– Used to bridge need in capital to later-stage or subsequent fixed price round financing.
–BUT
increased use for multiple independent rounds – put off need for valuation and giving up control. Think before over-using this security.Convertible Note – A Security
• Convertible notes are securities
–Section 5 of the Securities Act mandates that every
time a security is sold, it must either be registered
with the SEC or exempt from registration.
• Common exemptions:
–Regulation D (“Safe Harbor”)
–Section 4(5) (Accredited Investors)
Why Convertible Notes?
• Defer company valuation
– Generally, valuation determines what percent of the company is being offered. This valuation, however, can be difficult to determine for many early-stage start-ups.
– Deferring valuation provides the start-up an opportunity to establish proof-of-concept, data points, and other key metrics.
• Simple/Efficient/Fast
– Perception that will reduce legal and accounting fees. – Less features to negotiate than a fixed price round.
Terms of Convertible Notes
• Interest Rate
• No Prepayment without Noteholder Consent • Conversion Discount
• Valuation Cap
• Qualified Financing Defined – Mandatory Conversion • Optional Conversion upon non-qualified financing
• Conversion upon Change of Control/Maturity • Most Favored Nation
Interest Rate
• Subject to negotiation – presently 4%-8%
typical
• Interest not paid periodically – accrues on the
principal and is added to purchase price for the
shares received upon conversion.
• Beware of simple annual interest vs.
compounding interest.
Prepayment
• The investors purchase convertible notes for
the upside in the Company, not to get their
principal and interest.
• Therefore, no prepayment at the Company’s
option. Noteholders must consent – either a
majority of the convertible note round or each
holder – if Company wants to prepay.
Conversion Discount
• Grants noteholder the right to purchase stock
upon the closing of the next equity financing at
a discount. So, if the discount is 20% and the
price of a share of stock in the equity financing
is $1.00, the noteholder gets the share for
$0.80.
• Rewards the noteholder for the risk they took in
investing early.
Conversion Calculation
• Example:
–Conversion discount of 20%
–Convertible note valued at $100,000 (not including
interest)
–Subsequent fixed price financing round sets price of
share at $1.00
–Note holder would convert the note at an effective
price of $0.80 per share resulting in 125,000 shares
($100,000 divided by $0.80 per share)
Valuation Cap
• A provision that creates a cap on the valuation
of the Company for the purpose of calculating
the conversion price at the time the note
converts (the next equity financing).
• Protects noteholder against a sharp increase in
valuation – rewards them for risk of early
Valuation Cap Calculation
• Example:
– Note purchased for $100,000 and includes $5,000,000 valuation cap provision
– Fixed price round at $10,000,000 – Price per share set at $1.00
– Note holder would convert at an effective price of $0.50 per share ($5,000,000 divided by $10,000,000)
– Note holder would get 200,000 shares (This is a 2x return, not including any accrued interest)
– The previous discount example only gave the note holder 125,000 shares after the 20% conversion discount.
Qualified Financing – Mandatory
Conversion
• Qualified Financing
–A mechanism that automatically converts the
convertible note debt into equity upon the equity
financing of over a certain funding amount. So, for
example, if the Company raises $2,000,000 in a
preferred stock financing, the note would
automatically convert at a discount or at the valuation
cap price.
–Adds protection to the note holder from having note
converted to equity prematurely during a small fixed
pricing round and the Company gets the debt off its
balance sheet.
Optional Provisions
• Optional Conversion upon non-qualified financing – consider size of convertible note raise.
• Conversion upon Change of Control – different options to
calculate conversion rate. Fixed valuation, multiple of return, or as if note converted immediately prior to sale of company.
• Maturity – Offer to allow conversion to “Plain Vanilla” preferred rather than pay principal/interest.
Other provisions
• Most favored nations – allows holder to obtain more favorable terms offered to subsequent investor.
• Participation Rights – the right to purchase additional securities of future offerings on a pro rata basis.
• Warrants – a “sweetener” – can be offered to a lead investor, investors over a certain amount or if valuation cap deemed to high, etc.
Moral of the Story
•Moral of the story – not all convertible
notes are alike. Do not treat them like a
form – close legal review and financial
modeling are critical
Risks of Convertible Notes vs.
Equity
• Straight Equity financing has gotten faster and cheaper.
• Many angel and nearly all venture capital investors prefer fixed price equity rounds.
• If no fixed price round occurs, company stuck with debt on balance sheet at an early stage. • The interest of the founders and the investors
can be “misaligned” with Convertible Notes. –Founders’ interest is to maximize company
valuation vs. noteholders’ interest is to
minimize company valuation. (Noteholder will get more % of company with lower valuation.)
Risks of Convertible Notes
Company Side Danger of a low subsequent fixed price round
– Companies usually assume their company valuation will be higher at the time of a delayed fixed price round.
– Companies do not consider the effects of a discounted convertible note if the company valuation is lower than expected or goes down.
Investor Considerations
Is delaying valuation in the interest of the convertible noteholder?
– Investor goal is the upside achieved through equity ownership not interest on debt
– If the subsequent fixed price round is at a valuation higher than expected, the noteholder is not rewarded for the risk of their early
stage investment. (the reason why most sophisticated investors require a valuation cap)
Investor Considerations
Valuation Cap (the monster in the room…)– Conversion discount may not adequately reward the note holder for their early-stage risk.
– A valuation cap provides added value to protect investors from an inflated company valuation. – Most Angel Groups will not take a convertible
note without a valuation cap.
– But for Companies, this begs the issue of avoiding valuation negotiations.
Perils of Convertible Debt
Multiple Liquidation Preference
• Convertible Note investor puts in $100k with $5M cap • Series A investor puts in $2.0 million at $10 million
pre-money valuation (price of $1/share)
• Seed investor gets $200,000 worth of shares, which would typically then have 1x liquidation preference as preferred stock
• Result = convertible note investor has twice the value put in and an effective 2x liquidation preference
Perils of Convertible Debt
Liquidation Cap Issues
• No cap - Risky for investors
– If note investment made when company is worth
$1,000,000 and company valued at $10,000,000 upon later equity raise, investor who took early-stage risk to get a 20% discount off the $10M raise is not fairly
compensated vs. investor buying in after the company’s value increased ten-fold.
• With cap – Risky for founders
– Since convertible notes never have a minimum price, with a cap the founders have all the pricing risk
Summary: Perils of Convertible
Debt
PROS CONS
Simple, efficient, fast (but forms like series
seed and SAFE may lessen this advantage) If you don’t have qualified financing by the maturity date of the note, you have to repay debt
Traditionally low cost Convertible notes may be disfavored by potential investors in subsequent fixed price round
Postpones company valuation (but the cap
begs the issue) May have “misaligned” incentive between start-up and investors Maintain control over company Some provisions difficult to negotiate
(conversion discount, valuation cap, most favored nation)
Most angels and VCs will not invest without a valuation cap
A word on taxes…
• Qualified Small Business Stock (QSBS – Section 1202 of IRC) – investors in emerging businesses formed as corporations can get capital gains forgiveness on the sale of stock if hold the
stock for 5 years. Investment in a convertible note or SAFE will not toll that holding period.
• Many state tax credits also do not apply to convertible notes and SAFEs.
Recent Trends
• The Angel Capital Association’s 2019 Angel Funders Report indicated a growing acceptance by Angel Investment Groups of the Convertible Note (44% of early stage fundings in 2018 up from 36% in 2019). SAFEs under 2%.
• BUT AngelList reports a large increase in SAFEs (80% in the first half of 2019 – especially on the West coast BUT AngelList caters more to individual investors.
• So – know your customers (F&F, angels or VCs. East coast vs. West coast)!!
Venture Capital and Onwards
For some, equity is the only
road …
Thank you and Good Luck!
Elizabeth D. Sigety, Esq.
Co-Chair, National Emerging Companies & Venture Finance Group
Fox Rothschild LLP
© 2019 Fox Rothschild
Early Stage Funding for Startups:
Priced Equity Rounds
May 11, 2021
Terrence M. Kerwin, Esq.Fox Rothschild LLP
[email protected] (610) 458-6186
What is a Priced Equity Round?
• Investment round in which a company sells equity interests to investors.
• Typically preferred stock.
• Requires the company to be valued.
• Typically involves at least one sophisticated lead investor capable of negotiating a meaningful valuation and other investment terms.
• In 2020 VCs deployed over $164 billion in capital in over 16,000 transactions, trend increasing year over year.
Key Features of Priced Equity Rounds
A. Offering Terms
B. Governance Rights C.Economic Rights
Offering Terms –
Angel Financing vs. Venture Financing
ANGELS VENTURE FINANCINGSource of $$$$$$ Invest own money Raise money from others and their job is to invest that money.
Stage of company Startup and Early Stage Businesses
Later-stage businesses. Emphasis on high growth industries (e.g., tech, life science).
Size of investment/Average investment round
$500,000-$1.5 million $2 million +
Series Seed vs. Series A Terms
Industry Accepted Model Documents
• www.seriesseed.com
• https://nvca.org
• Industry spends estimated $200 million/year in legal fees on private financing rounds
• Model documents include footnoted commentary; intended to reflect current practices and customs (West and East Coast)
Offering Terms
• Amount to Raise
(including/excluding convertible debt)
• Pre-Money Valuation / Price Per Share
• Size of Equity Incentive Pool Share price is calculated on a pre-money basis.
Ownership stakes are
calculated on a post-money basis.
Offering Terms - Valuation
Methodologies:
• Venture Capital Method (5 year terminal value to get 10X)
• Discounted Cash Flow or Net Present Value • More art than science
Offering Terms - Valuation
• Existing shareholders care about the pre-money valuation.
• VCs care about the post-money valuation.
Founders Employee Pool Series A Investors Series B Investors Series C Investors
Offering Terms - Valuation
Suppose (a) the existing shareholders ask for $15 million in new money on a $25 million valuation and (b) the VCs require a 5X valuation pop, then:
Pre $ $25 million
+
New $ $15 million=
Post $ $40 millionX
5=
FV $200 millionWhat if the $15 million produced a $125 million company?
FV $125 Millio n
÷
5=
Post $$25 million -New $ $15 million=
Pre $ $10 millionOffering Terms –
Size of Equity Incentive Pool
• VC: “$10 mil of new money on a $20 mil pre-money valuation.”
• Company: “Great, we have a deal.” • VC: “We’ll need to refresh the stock
option pool for employees,
consultants and key partners. 20% should be sufficient.”
Governance Rights –
Series Seed vs. Series A
SERIES SEED SERIES A
Board Seat Y Y
Investor Director Veto N Y (but not always)
Shareholder Veto (Protective Provision)
Y (fundamental decisions, decisions adversely affecting Series Seed)
Y (same as Series Seed plus additional protections)
Governance Rights - Board Seats
• Approval of Investor Director(s): – Lending – Guarantees – Cap on debt – Conflict of interest transactions – Executive compensation/hiring/firing – Major corporate/business decisions.Governance Rights – Shareholder Veto
• Protective Provisions:
– Fundamental transactions – Amending governance
documents
– New equity securities (senior or pari passu) – Purchasing, redeeming,
paying dividends on
existing securities prior to preferred
– Cap on debt
Economic Rights –
Series Seed vs. Series A
SERIES SEED SERIES A
Dividends Y (typically pari passu with common)
Y (cumulative or non-cumulative)
Liquidation Preference Y (typically 1x, typically non-participating)
Y (typically 1x, participating or non-participating)
• Current trends are toward a non-participating preferred and dividends paid only as, if and when declared by the Board.
Economic Rights - Dividends
• Pari passu with Common • Non-cumulative (if and when
declared)
• Cumulative: accrue until exit (liquidation or redemption)
• Non-compounding (typical)
The impact of dividends matters most if the company is eventually sold for a modest amount, or if the investment is held for many years.
Economic Rights –
Liquidating Preference
Guarantees VCs recoup investment prior to common equity investorsStraight Preference Return of entire investment (plus any accrued dividends) prior to the
distribution of any proceeds to common or VC can convert to common equity, participating pro-rata in the common equity proceeds.
Participating Preference Return of entire investment (plus any accrued dividends) prior to the
distribution of any proceeds to common holders. Then, treated like common and share pro-rata in remaining proceeds.
Multiple Participating VC entitled to a multiple (typically 2-3x) of original investment (plus any
accrued dividends) prior to distribution of proceeds to common. Then, treated like common and share pro-rata in remaining proceeds.
Capped Participating
Preference VC gets same right as participating preferred but aggregate return is
Other Rights –
Series Seed vs. Series A
SERIES SEED SERIES AConversion to Common Y Y
Economic Anti-Dilution Protections
N Y
Drag-Along Y (may require approval of preferred and common holders and board)
Y (may only require approval of preferred holders)
ROFR and Co-Sale N (may require company to maintain ROFR and assign if not exercised)
Anti-Dilution Protections
• Weighted Average (accounts for magnitude of down-round) • Full-Ratchet (conversion price reduced to price of new shares)
Q: What kind of “issuance” can trigger anti-dilution protection?
A: Selling preferred stock at a lower price; issuing stock or stock options
beyond the pool that has been set aside; issuing warrants or convertible notes that can be exercised into stock
Q: How do anti-dilution provisions work? A: Adjust the conversion price downward.
Protects existing investors from the adverse impact experienced when a company issues new securities at a lower price than that paid by existing investors.
Drag-Along Rights
• The new investor can require existing stockholders to vote in favor of a
merger or sale of assets, or otherwise to sell their stock to a third party.
• Rationale: (1) added security that a negotiated M&A event can be closed; (2) avoid/minimize dissenters rights, which interferes with tax-free
ROFR and Co-Sale Rights
Right of First Refusal and Co-Sale Rights limit the incentive and ability of the founders to dispose of a significant portion of their holdings.
Right of First Refusal A repurchase right, exercisable by the company or preferred holder
Co-Sale Right The right to tag along with a founder or junior preferred stockholder who is selling
Other Rights –
Series Seed vs. Series A
SERIES SEED SERIES A
Redemption N Maybe (more common in PE investment than VC)
Participation Y Y
Registration N (but Series Seed may negotiate to receive same rights as next round)
Y
Key Person and Employee Matters
Y (vesting; double trigger acceleration, etc.)
Y (vesting; restrictive covenant agreements, etc.)
Redemption
• Uncommon
• Redemption allows VCs to require the company to repurchase the investors’ shares after a set period of time, typically 5 years. It’s a put right.
• The redemption price is typically the higher of the original purchase price [+ accrued dividends] and fair market value.
Other Rights and Terms
Participation Rights Gives investors the right to purchase equity in future rounds pro rata based on their ownership percentage. Allows investors to maintain pro rata share of company. Often limited to “Major Investors”.
Registration Rights Demand Registration: Permit investors to require the company to register the offer and sale of securities under the Securities Act, under certain circumstances. Piggyback Registration: Permits investors to include their securities if the
company is effecting a registration.
Key Person / Employee Matters
Employment Agreements / Restrictive Covenant Agreements (Sign early, sign often: don’t let employees leverage against closing)
Founder stock and stock option vesting.
Regulation Crowdfunding
Regulation Crowdfunding (Reg CF) enables eligible companies to offer and sell securities through
crowdfunding to accredited and non-accredited investors. The rules:
• require all transactions under Reg CF to take place online through an SEC-registered intermediary (either a broker-dealer or a funding portal);
• permit a company to raise a maximum aggregate amount of $5 million through crowdfunding
offerings in a 12-month period;
• limit the amount individual non-accredited investors can invest;
• require disclosure of information in filings with the SEC and to investors and the intermediary
facilitating the offering; and
• securities purchased in a crowdfunding transaction generally cannot be resold for one year.
Federal Securities Law Compliance
Type of OfferingOffering Limit within 12-month Period
General Solicitation Investor Requirements SEC Filing or Disclosure Requirements Restrictions on Resale Preemption of State Registration and Qualification Rule 506(b) of Regulation D None No Unlimited accredited investors Up to 35 sophisticated but non-accredited investors in a 90 day period Form D Financial statement requirements for non-accredited investors consistent with Regulation A Yes. Restricted securities Yes Rule 506(c) of Regulation D
None Yes Unlimited
accredited investors Issuer must take reasonable steps to
verify that all purchasers are accredited investors Form D Yes. Restricted securities Yes
Federal Securities Law Compliance
Type of OfferingOffering Limit within 12-month Period
General Solicitation Investor Requirements SEC Filing or Disclosure Requirements Restrictions on Resale Preemption of State Registration and Qualification Rule 504 of Regulation D
$10 million Permitted in limited circumstances
None Form D Yes. Restricted securities except in limited circumstances No Regulation Crowdfunding; Section 4(a)(6)
$5 million Testing the waters permitted before
Form C is filed
Permitted with limits on advertising after Form C is filed Offering must be conducted on an internet platform through a registered intermediary No investment limits for accredited investors Non-accredited investors are subject to investment limits
based on the greater of annual
income and net worth Form C, including two years of financial statements that are certified, reviewed or audited, as required. Progress and annual reports 12-month resale limitations Yes
Accredited Investors
• Whether investors are considered “accredited investors” is an important fact in connection with registration exemptions.
• Definition that has changed over time. • One reason offerings may be limited
to accredited investors is to ensure that all participating investors are financially sophisticated and able to fend for themselves or sustain the risk of loss, thus rendering unnecessary the protections that come from a registered offering.
Accredited Investors
• An accredited investor, in the context of a natural person, includes anyone who: – earned income that exceeded $200,000 (or $300,000 together with a spouse or spousal
equivalent) in each of the prior two years, and reasonably expects the same for the current year, OR
– has a net worth over $1 million, either alone or together with a spouse or spousal equivalent (excluding the value of the person’s primary residence), OR
– holds in good standing a Series 7, 65 or 82 license; OR
– is a “family client” of a “family office” (as defined in the Investment Advisors Act of 1940) who has assets under management in excess of $5 million.
• There are other categories of accredited investors, including the following, which are often relevant:
– any trust, with total assets in excess of $5 million, not formed specifically to purchase the subject securities, whose purchase is directed by a sophisticated person, OR
– certain entity with total investments in excess of $5 million, not formed to specifically purchase the subject securities, OR
Conclusions
• Priced equity rounds require the company to be valued, which attracts and requires more sophisticated investors.
• Amount of $$ invested drives terms.
• The most frequently negotiated terms involve:
– valuation (including size of equity incentive pool);
– control and economic rights and economic anti-dilution provisions; – transfer of shares, redemption and key person/employee matters.
• Always be cognizant of federal and state securities laws and applicable filing requirements.