WILLIAMSVILLE New York BUFFALO New York SAN ANTONIO Texas
NIAGARA FALLS New York FREDERICK Maryland AMHERST New York
01 Cover 02 Photo Gallery 03 Photo Gallery 04 Table of Contents 05 Our Purpose 06 Highlights 07 Our Edge 08 History 09 The Model 10 Site Guidelines 11 On the Fly 12 Our Menu 13 Sample Menu
14 Add’l. Menu Selections
15 Marketing 16 Advertising 17 Social Media 18 Awards 19 Recent Awards 20 By the Numbers
21 Training & Support
22 Training & Support
23 FAQ’s
24 Next Steps
OUR PURPOSE
Though best known for its award-winning, world- famous wings and sauces, Anchor Bar has a diverse menu consisting of pizza, burgers, Buffalo staple beef on weck, great appetizers, salads and desserts. Our sports bar area features traditional and craft beer popular in the area along with specialty drinks and wine.
OUR LOCATIONS BLEND FAMILY FRIENDLY CASUAL DINING, SPORTS BAR ATMOSPHERE AND GREAT FOOD AND DRINK.
We believe in quality service and food and a culture of treating our franchisees, employees and customers with respect.
• Over 85 years in business
• The originators of the
buffalo wing
• Comprehensive training
and support
• All phases of operations
• Site selection and lease
negotiation assistance
• Menu and recipes
• Marketing plan and
assistance
• Sauces sold in over 5,000
supermarkets
• Franchise Fee $50,000
• Royalty 5% of gross sales
• Ad fee 1% of gross sales
Our group was seeking a quality bar and restaurant concept within one of our several hotels. Being in Niagara Falls, many of our guests would ask about the historic Anchor Bar at the front desk; this led us down the path of considering a location in the Falls. The team was great in assisting with a quick conversion from the prior concept in the hotel – we opened in less than a month and have never looked back. Our sales have grown year over year and our Anchor Bar significantly outperforms the prior restaurant. Working with Anchor Bar is very team-oriented. Being a franchised hotel, we are required to offer breakfast. Though not part of the traditional Anchor Bar model, they were creative and willing to help us create a great “Buffalo Style” breakfast buffet that is far more appealing than your typical lobby style continental fair found in many hotels. This has increased our revenues and pleased our guests. We look forward to continued growth with the Anchor Bar brand.”
– MICHAEL MARSH, NIAGARA FALLS NY
KEY DIFFERENTIATORS
• Inventor of the Chicken Wing
• A broad demographic appeal
• Family friendly dining with sports bar
atmosphere and separate bar area
• Diverse menu, “not just a wing specialist”
• Deep history: only brand that lay claim to
having originated the buffalo chicken wing
• Numerous awards and recognitions
• Numerous TV appearances
• Abundant support in every aspect of
development and operations
ON MARCH 4TH, 1964, Dominic Bellissimo was tending bar at the now-famous Anchor Bar Restaurant in Buffalo, NY. Late that evening, a group of Dominic’s friends
arrived at the bar with ravenous appetites.
DOMINIC ASKED HIS MOTHER, TERESSA, TO PREPARE SOMETHING FOR HIS FRIENDS TO EAT.
They looked like
chicken wings, a part of the chicken that
usually went into the stockpot for soup.
Teressa had deep-fried the wings and
flavored them with a secret sauce. The
wings were an instant hit and it didn’t take long for people to flock to the bar to experience their new taste sensation. From that evening on, Buffalo wings became a regular part of the menu at the Anchor
Bar. THE PHENOMENON CREATED IN 1964 BY
TERESSA BELLISSIMO HAS SPREAD ACROSS THE GLOBE. Although many have tried to
duplicate the Buffalo wing, the closely guarded secret recipe is what makes Frank & Teressa’s the proclaimed “Best Wings in the World”.
DEMOGRAPHICS
• Minimum residential population
25,000 in trade area
• Daytime (Workplace) population
10K people within a 2 mile radius
• Average Household Income
$50,000
• Daily Traffic Counts: 30,000
Vehicles Daily Minimum
LEASE TERMS
• 5-10 year lease term with two (2)
five (5) yr. options
• Tenant Improvement Allowance
VENUES
• Free standing (5000-6500
plus sf with patio)
• Outdoor retail centers,
lifestyle centers
• Indoor mall if outside access
is available
• Hotel Restaurant
• In-Line Shopping Centers
SI T E GUIDELINE S
• 5000-6500 plus sf
• High visibility from two directions, class A locations
• Current or former restaurant or end cap with patio preferred
• Adequate parking with direct access to building entrance
• Strong retail trade area
• High concentration of restaurants
• Close proximity to entertainment centers, theaters,
universities, office parks, lifestyle centers
• Ability to incorporate patios, awnings and umbrellas
adjacent to the space
• Ability to separate dining and bar area with full or half wall
On the Fly has been concept proven by our Multi-Unit, San Antonio based franchisee in Shertz, TX. This location launched in September 2018 and has demonstrated success and sustained growth.
On the Fly locations place a strong emphasis on take-out and delivery implementing the major third- party delivery services, in-house delivery and takeout enhanced by the Anchor Bar online ordering system.
ON T HE FLY
WE HAVE DEVELOPED A MODEL THAT OFFERS THE SAME GREAT ANCHOR BAR MENU AND AURA YET DELIVERS IN A SCALED-DOWN VERSION.
• 2,000 – 4,000 sq feet, fee standing, main street,
in-line shopping centers
• Seating for approximately 75
• Initial investment range $375,000 to $575,000
• Minimum financial qualifications: $200K liquid
capital and ability to secure financing up to $500K
• Outdoor seating preferred
• Optimal for candidates wanting to start smaller,
existing franchisees wishing to grow through a
smaller footprint and those that want a foot-in-the-door but cannot fund a traditional Anchor Bar
OUR MENU
WHILE KNOWN FOR OUR WORLD-FAMOUS WINGS AND SAUCES WE OFFER FAR MORE. Other
signature items include the Buffalo staple Beef on Weck which has been well received in our other locations, a variety of specialty pizzas, burgers pastas, salads, appetizers and deserts as well as a full drink menu featuring local craft beers, buffalo favorites and specialty drinks. Our locations also feature lunch,
ADD’L. MENU SELECTION
MARTINIS | $9
CHOCOLATE MARTINI
Chocolate Vodka, Baileys, Kalhua, half & half, garnished with chocolate syrup
APPLETINI
Titos, apple pucker, simple syrup, fresh lemon juice, garnished with a cherry
COSMO
Absolut citron, triple sec, splash of cranberry juice
LEMON DROP
Deep Eddy Lemon, lemon juice, simple syrup, garnished with a lemon
ANCHOR BAR MARTINI
Tanqueray or Grey Goose & dry vermouth, garnished with an olive
BERRY COSMO
Three Olives Orange, razzmatazz schnapps, cranberry juice, splash of lime juice
COCKTAILS | $7
ANCHOR BAR RUSSIAN
Kahlua, Absolut & half n’ half
MINTY MOJITO
Bacardi-white, mint, lime juice, simple syrup, soda water, garnished with a lime
BUFFALO BLITZ
Malibu, pineapple juice, cranberry juice garnished with a cherry
PEACHY SWEET TEA
Absolut, peach schnapps, sweet tea, cranberry & lemonade
SPECIALTY COCKTAILS | $9
ANCHOR BAR BLOODY MARY
Titos, Bloody Mary mix, Anchor Bar hot sauce, garnished with one chicken wing
CLASSIC MARGARITA
Patron, lime juice, triple sec, garnished with salt and a lime
WHITE SANGRIA
A blend of pinot grigio, peach schnapps, a splash of sprite, garnished with a lemon,lime, orange slice, and a maraschino cherry
MANHATTAN
Canadian Club, sweet vermouth, garnished with a cherry
HURRICANE
Bacardi-white, Captain Morgan-spiced, grenadine, simple syrup, lime juice & orange juice
OLD FASHIONED
Southern Comfort, bitters with muddled sugar, cherry, and an orange rind
A N C H O R B A R H A N D C R A F T E D C O C K T A I L S & D R I N K S
WINE
BOTTLE | $22 WHITE: Pinot Grigio, Riesling,
Chardonnay, Sauvignon Blanc
RED: Shiraz, Cabernet, Pinot Noir GLASS | $7
WHITE: White Zinfandel,
Pinot Grigio, Chardonnay, Riesling, Sauvignon Blanc
RED: Merlot, Cabernet,
Pinot Noir, Shiraz
FROZEN COCKTAILS | $10 STRAWBERRY DAIQUIRI
Bacardi-white, blend of strawberries, lime juice
ANCHOR BAR PINA RITA
Jose Cuervo, Malibu, lime juice, pineapple juice, garnished with a cherry
MARGARITA
Patron, lime juice, triple sec, garnished with salt and a lime
PINA COLADA
Malibu, pina colada mix, pineapple juice, garnished with a cherry
MUDSLIDE
Absolut, Baileys, Kahlua, ice cream mix, garnished with chocolate syrup
MIAMI VICE
Bacardi-white, Strawberry Daiquiri mix & Pina Colada mix
MULES | $9
AMERICAN MULE
Titos, ginger beer, fresh squeezed lime juice
IRISH MULE
Jameson, ginger beer, fresh squeezed lime juice
O R A N G E , C A
M E N U
DRINK
DOMESTIC DRAFT BEERS$5 PINT | $6.50 TALL | $18 PITCHER
Labatt Blue • Labatt Blue Light • Coors Light Bud Light • Genesee Cream Ale
Ask your server for additional domestic draft selections.
CRAFT BEER SELECTIONS
$7 PINT | $8.50 TALL | $24 PITCHER
Ask your server for our current seasonal craft selections on tap!
BOTTLED BEERS
$4.50
Bud Light • Budweiser • Labatt Blue • Labatt Blue Light • Labatt N/A Miller Lite • Michelob Ultra • Molson Canadian
• Rolling Rock
$5
Corona Extra • Heineken • Sierra Nevada Pale Ale
Ask your server for additional bottled beer selections.
HARD CIDERS & SELTZERS
$5
Angry Orchard • Truly • White Claw
NON-ALCOHOLIC BEVERAGES
$3.25
Coke • Diet Coke • Cherry Coke • Sprite • Fanta Orange • Barq’s Root Beer Seagram’s Ginger Ale • Minute Maid Lemonade Fuze Sweetened Lemon Iced Tea • Fuze Unsweetened Iced Tea
$2.75
Coffee • Tea • Hot Chocolate
MONDAY - FRIDAY | 11AM-2PM
(Frederick, MD Location Only)
LUNCH Specials
6 CHICKEN WINGS (choice of sauce) & FRIES 6 BONELESS WINGS (choice of sauce) & FRIES PERSONAL PIZZA CHEESE/1 TOPPING & 3 WINGS
LUNCH SALAD & BLT
LUNCH CAESAR SALAD WITH GRILLED CHICKEN
8
$ 99
GRILLED CHICKEN SANDWICH WITH FRIES BUFFALO CHICKEN SANDWICH WITH FRIES
MEATBALL HOAGIE WITH FRIES VEGGIE BURGER (with lunch salad) BEEF ON WECK (lunch portion with fries)
9
$ 99 (240) 651-5580 5605 Spectrum Drive FREDERICK, MD W W W . A N C H O R B A R . C O M• BUFFALO ORIGINALS •BAR
ANCHOR®
We want our loyal customers to know that we use only unsaturated zero gram trans fat to fry our wings.
Frank & Teressa’s
ANCHOR BAR’S WORLD FAMOUS WINGS
All of our World Famous Wing orders are served with traditional celery and bleu cheese, just like Mother served us that famous night in 1964.
RUBS
CAJUN - JERK - HABANERO SPICE ORIGINAL BUFFALO - BUFFALO RANCH
SAUCES
MILD - MEDIUM - HOT - X-HOT - SPICY HOT BBQ HONEY BOURBON BBQ - CHIPOTLE BBQ SPICY GARLIC PARMESAN - HONEY GARLIC
EXTREME HEAT IF YOU DARE!
: ANCHOR BAR SIGNATURE ITEMS
All flats/All drums +.99per 10 wings Char-grill your wings +.99 per 10 wings Extra Ranch or Blue Cheese +.59
BONELESS WINGS
Fresh hand cut and breaded
Single (10pc) $13.99 Double (20pc) $24.99
Bucket (50pc) $52.99
ANCHOR BAR CHICKEN TENDERS Fresh chicken tenders breaded in house and fried until golden brown. Tossed in your choice of Anchor Bar Wing Sauce or dry rub,
served with french fries and bleu cheese. 12.99 BUFFALO’S BEST- ANCHOR BAR WINGS & WECK Five wings tossed in your choice of Anchor Bar Wing Sauce or dry rub alongside Buffalo’s favorite sandwich — juicy roast beef piled high on a freshly baked kimmelweck roll.
Served with french fries and a pickle spear. 15.99
GRILLED TENDERS * Fresh chicken tenders grilled and coated in your choice of Anchor Bar Rubs or Sauces. Served with french fries and bleu cheese. 12.99
GF *gluten friendly sauce options TRADITIONAL WINGS Single (10pc) $13.99 Double (20pc) $24.99 Bucket (50pc) $52.99 GF*
FRIED PICKLES Large, juicy dill pickles fried and served with a side of ranch. 8.99
MOZZARELLA STIX (6pc) Breaded and fried mozzarella stix served with a side of marinara. 9.99
APPETIZERS
SAMPLER PLATTER Choose 3 of the following items to customize your own platter - pizza logs, mozzarella stix, fried pickles or loaded fries. 15.99
PIZZA LOGS Made in house! Egg roll wraps stuffed with mozzarella cheese and pepperoni. Served with a side of pizza sauce. 3pc for 7.99 or 5pc for 10.99
ENTREES
Onions • Sausage • Pepperoni (Cup & Char) • Bacon • Mushrooms • Black Olives • Hot or Banana Peppers
CHEESE PIZZA sm 12.99 | lg 15.99 WHITE PIZZA Olive oil, garlic, tomatoes, onions, parmesan and mozzarella cheese. sm 12.99 | lg 15.99
PIZZA
TRADITIONAL ANCHOR BAR STYLE!
SOUP OR SALAD
ANCHOR BAR DIP Velvety blend of cream cheese, Anchor Bar’s Original Bleu Cheese and our Original (Medium) Anchor Bar Sauce with chunks of chicken. Served warm with multi colored tortilla chips 10.99
BUFFALO CHICKEN WING PIZZA
Diced chicken breast tossed in our Original (Medium) Anchor Bar Wing Sauce topped with mozzarella and crumbled bleu cheese. sm 14.99 | lg 17.99
ALL MEAT PIZZA Sausage, bacon, pepperoni and mozzarella cheese. sm 15.99 | lg 18.99
SPAGHETTI OR RIGATONI Served with three meatballs, topped with our delicious homemade sauce. 11.99 • Add 1 more meatball for 1.99
All entrees served with a side salad. Olive oil and garlic can be substituted for any sauce option.
to any order + 6.99
ADD 5 WINGS
CHICKEN PARMESAN Tender chicken breast lightly breaded and fried. Topped with our homemade sauce and smothered in mozzarella cheese. Served with your choice of pasta. 16.99
FETTUCCINI ALFREDO
Creamy white sauce with parmesan cheese. 10.99 Add grilled chicken +3.99
WHILE WE OFFER GLUTEN FRIENDLY MENU OPTIONS, WE ARE NOT A GLUTEN FREE KITCHEN. CROSS-CONTAMINATION COULD OCCUR AND OUR RESTAURANT IS UNABLE TO GUARANTEE THAT ANY ITEM CAN BE COMPLETELY FREE OF ALLERGENS.
Gluten Free Pizza Dough Available! ADDITIONAL TOPPINGS - sm $1.49 | lg $2.99 VEGGIE SUPREME PIZZA
Our Original Anchor Bar Pizza Sauce topped with mushrooms, olives, green peppers, banana peppers and onions sm $12.99 | lg $15.99
CHOICE OF DRESSINGS:House Italian • Ranch • Light Ranch • Caesar • Creamy Peppercorn Bleu Cheese • Raspberry Vinaigrette • Honey Mustard • Balsamic Vinaigrette
BUFFALO CHICKEN MAC & CHEESE Heaping portion of our gooey mac and cheese topped with boneless wings coated with our Original (Medium) Anchor Bar Wing Sauce. Topped with crumbled bleu cheese and green onions. 11.99
ADD GRILLED CHICKEN+ 3.99
SPINACH SALAD Fresh spinach topped with chopped bacon, tomatoes, dried cranberries and crumbled egg. Served with your choice of dressing. 9.99
GF
CAESAR SALAD Crisp romaine lettuce with croutons and parmesan cheese tossed in a creamy Caesar dressing. 9.99 WEDGE SALAD Crisp iceberg
wedge with tomatoes, cucumbers, warm bacon crumbles and crumbled bleu cheese with bleu cheese dressing. 9.99
GF BLACK & BLEU SALAD Mixed greens topped with tomatoes, red onions, cucumbers and a 6oz. NY Strip Steak & crumbled bleu cheese. Served with your choice of dressing. 16.99
GF
GF GF
GF
LOADED FRIES A generous portion of our fries smothered in queso and topped with crispy bacon and sour cream. 9.99
Add jalapenos for .50¢
GF
QUESO Mouthwatering queso served with multi colored tortilla chips. 6.99
GF
GF BUFFALO SHRIMP Grilled shrimp tossed in Original (Medium) Anchor Bar Wing Sauce served with a side of celery and bleu cheese. 13.99
BUFFALO CHICKEN NACHOS
Multi colored tortilla chips loaded with diced chicken coated in Original (Medium) Anchor Bar Wing Sauce, topped with queso, tomatoes, lettuce, black olives and jalapenos. Served with sour cream. 10.99
GF CAULIFLOWER WINGS Fresh cauliflower
breaded and deep fried until golden brown. Served plain or tossed in your favorite Anchor Bar Sauce flavor. 8.99
SHRIMP DINNER Deep fried breaded shrimp tossed in Medium Anchor Bar sauce, served with french fries and your choice of potato salad or coleslaw. 14.99
SOUP OF THE DAY Ask your server bowl 5.99 | cup 4.99
BOWL OF CHILI (Seasonal) 5.99
ORIGINAL ANCHOR BAR SPICY HOT CHICKEN WING SOUP
bowl 5.99 | cup 4.99
FISH FRY Our 11oz beer battered Haddock served with french fries, and your choice of potato salad or coleslaw and tartar sauce. 14.99 GARLIC BREAD Toasted, crispy roll
topped with garlic butter and baked to perfection smothered in fresh mozzarella cheese. 7.99
BUFFALO CHICKEN SALAD
Crispy or grilled chicken strips tossed with Original (Medium) Anchor Bar Wing Sauce served over mixed greens, cucumbers, tomatoes and crumbled bleu cheese. 14.99 CAULIFLOWER CRUST NOW AVAILABLE! GF W W W. ANCHORBAR.C OM
BURGERS SANDWICHES & WRAPS
KIDS KIDS 12 YEARS & UNDER
YOUR CHOICE FOR 5.99 SIDE ORDERS
A M H E R S T W W W. ANCHORBAR.C OM A M H E R S T 4300 Maple Road (716) 833-WING
4300 Maple Road • (716) 833-WING BACON BLEU BURGER Our fresh Angus beef patty char
grilled and topped with caramelized onions, crispy bacon, crumbled bleu cheese, lettuce, tomato and red onion o
n a
fresh kaiser roll. 13.99
THE AMERICAN Our fresh Angus beef patty char grilled and topped with American cheese, lettuce, tomato and red onion on a fresh kaiser roll. 12.99
BUFFALO WING BURGER Our fresh Angus beef patty
char grilled and smothered in our Original (Medium) Anchor Bar Wing Sauce. Topped with our World Famous Chicken Wing, crumbled bleu cheese, lettuce, tomato and red onion on a fresh kaiser roll. 13.99
BBQ BACON BURGER Our fresh Angus beef patty char
grilled and topped with cheddar cheese, Anchor Bar’s Spicy
Hot BBQ Sauce, crisp bacon, lettu
ce, tomato and red onion on a fresh kaiser roll. 13.99
TURKEY BURGER A lean seasoned turkey burger char
grilled and topped with lettuce,
tomato and red onion on a fresh kaiser roll. 13.99 Add cheese for
+.99
Charbroiled 8oz. FRESH Angus Beef patty. Served with french fries and
a pickle spear. Add caramelized onions for +.99
Add bacon for +1.49
Gluten Free Rolls Available! For +.99
to any order + 6.99 ADD 5 WINGS
to any order + 6.99 ADD 5 WINGS
VEGETARIAN BURGERBeyond Burger char grilled and
topped with lettuce, tomato and red onion on a fresh kaiser roll. Served with a side
salad. 13.99
CHICKEN CAESAR WRAP Tender grilled c
hicken strips with crisp romaine lettu
ce, parmesan cheese and creamy caesar dressing wrappe
d in a flour tortilla. 11.99
BUFFALO CHICKEN WRAP Breaded chicken
strips with
our Original (Medium) Anchor Bar Wing Sauce, crumbled bleu cheese and lettuce wrapped in a flour tortilla. 11.99
Served with french fries and a pickle spea r.
Gluten Free Wraps Available! For +.99
CHICKEN PHILLYChicken breast grilled with mushrooms
and caramelized onions. Smothered in Quesso cheese and served on a baked hoagie roll. 12.99•
Make it Buffalo Style with our Original (Medium) Anchor Bar Wing Sauce!
BUFFALO CHICKEN SANDWICH Breaded chicken breast
tossed in Original (Medium) Anchor Bar Wing Sauce topped with lettuce, tomato and red onion. Served with bleu cheese dressing on a kaiser roll. 12.99
MEATBALL HOAGIE Perfectly seasoned hearty meatballs
covered with our own homemade sauce and smothered in melted mozzarella cheese served on a baked hoagie roll. 11.99
GRILLED CHICKEN SANDWICH Juicy chicken breast
grilled and topped with lettuce, tomato and red onion on a fresh kaiser roll. 11.99 • Add your choice of c
heese for +.99
BLT Crispy white toast piled high with bacon and topped with lettuce, tomato and mayo. 8.99
ROAST BEEF ON WECK Slow roasted, thinly sliced
roast
beef piled high and served on a freshly baked kimmelweck roll. 12.99
ANCHOR BAR CHICKEN FINGERS & FRIES (2pc)
Served plain or tossed with your choice of Anchor Bar Wing Sauce and bleu cheese.
PIZZA Mozzarella cheese and pepperoni. SPAGHETTIServed in our homemade pasta sauce. PIZZA LOGS & FRIES (2pc) Served with a side of pizza sauce.
MAC & CHEESE Pasta smothered in a creamy cheese sauce.
GRILLED CHEESE Served with fries.
GF
CHICKEN WINGS *(4pc) Served plain or tossed with your choice of Anchor Bar Wing Sauce with bleu cheese and celery.
CLUB SANDWICH Crispy bacon, fresh turkey, lettuce,
tomato and mayonnaise 10.99
GRILLED TUNA MELT Fresh tuna salad, aged swiss cheese,
crispy bacon strips, grilled on white bread 10.00
3.99 each SIDE SALAD • FRENCH FRIES • SWEET POTATO FRIES
POTATO SALAD • MAC & CHEESE • COLE SLAW
ANCHOR BAR WEDGES• TATER TOTS • SIDE OF PASTA
French fries can be seasoned with your choice of our signature dry rubs for
+.99
EXPIRATION 6/1/20
DINE IN ONLY - GRATUITY & TAX NOT INCL
UDED
1 coupon per table per visit. This offer cannot be combined with any other discounts offers or coupons.
MAPLE ROAD LOCATION ONLY
PURCHASE
$2 5O R M O R E
10% DISCOUNT TO
all Military, Police, Fire and EMS Customers.
4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464)
Delivery and pick up options are also available!
ADDITIONAL ANCHOR BAR PARTY FAVORITES
ANCHOR BAR WORLD FAMOUS WINGS
How Many Buckets?_______________ Please write in wing flavor choice per bucket.
• Mild • Original (Medium) • Hotter • Chipotle BBQ • Habanero Spice Dry Rub
Bucket 1: __________________________________________________ Bucket 2: __________________________________________________ Bucket 3: __________________________________________________
ANCHOR BAR PIZZA
Please write in pizza choice and toppings.
• Cheese Pizza • Cheese & One Topping of your choice • Cheese and Two Toppings of your choice • White Pizza • Buffalo Chicken Wing Pizza
How Many Pizzas? _______________ Pizza 1: __________________________________________________ Pizza 2: __________________________________________________ Pizza 3: __________________________________________________
PASTA WITH RED SAUCE - $24.99 PER TRAY (serves up to 10) How Many? ________________
ANCHOR BAR DIP - $22.99 EACH (1 serves up to 10 guests) How Many?_______________
ROAST BEEF ON WECK SLIDERS - $4.99 EACH How Many Sliders? (minimum order – 10 sliders) _______________
BUFFALO SHRIMP - $44.99 PER TRAY (20 shrimp per tray) How Many?_______________
CAULIFLOWER WINGS - $14.99 PER TRAY (approx. 20-25 pieces per tray) Plain/No Sauce – How Many? _____________________ Original Wing Sauce – How Many?________________
PIZZA LOGS - $19.99 PER TRAY (10 pieces per tray) How Many?_______________
MOZZARELLA STICKS - $15.99 EACH (10 pieces per tray) How Many?_______________
FRENCH FRIES - $10.99 (party tray for up to 10 guests) How Many?_______________ Party Date:_________________________________________Guest Count:____________
Contact Name:______________________________________________________________
Contact Phone:_________________________Group Name:_____________________ Mailing Address:_________________________________________________________ City:__________________________________State:___________Zip:_______________
TRADITIONAL ANCHOR BAR BANQUET
$18.95 PER PERSON
Includes Pizza, Anchor Bar Famous Chicken Wings, Pasta, Salad and Soda
PIZZA OPTIONS - Please place a next to your pizza choices.
If extra toppings, please list your topping choice. You can choose up to 2 pizza options per 10 guests.
Extra Topping Choices: • Onions • Sausage • Pepperoni • Bacon • Mushrooms • Black Olives • Hot or Banana Peppers
____Cheese Pizza
____Cheese Pizza w/ 1 Topping | List Topping Choice:__________________________ ____Cheese Pizza w/ 2 Toppings | List 2 topping choices:_______________________ ____White Pizza
____Buffalo Chicken Wing Pizza
WING CHOICES
Please circle wing choices. Choose up to 4 flavors.
• Mild • Original (Medium) • Hotter • Chipotle BBQ • Habanero Spice Dry Rub
SALAD DRESSING CHOICES
Please circle up to 3 salad dressing flavors.
• Italian • Ranch • Light Ranch • Caesar • Creamy Peppercorn • Bleu Cheese • Raspberry Vinaigrette • Honey Mustard • Balsamic Vinaigrette
SODA CHOICES
Please circle up to 3 soda choices.
• Coke • Diet Coke • Sprite • Root Beer • Orange • Sweet Tea • Unsweetened Tea
4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464)
Delivery and pick up options are also available!
BANQUET & LARGE PARTY
ORDER FORM
Party Date:_________________________________________Guest Count:____________ Contact Name:______________________________________________________________
Contact Phone:_________________________Group Name:_____________________ Mailing Address:_________________________________________________________ City:__________________________________State:___________Zip:_______________
TRADITIONAL ANCHOR BAR BANQUET
$18.95 PER PERSON
Includes Pizza, Anchor Bar Famous Chicken Wings, Pasta, Salad and Soda
PIZZA OPTIONS - Please place a next to your pizza choices.
If extra toppings, please list your topping choice. You can choose up to 2 pizza options per 10 guests.
Extra Topping Choices: • Onions • Sausage • Pepperoni • Bacon • Mushrooms • Black Olives • Hot or Banana Peppers
____Cheese Pizza
____Cheese Pizza w/ 1 Topping | List Topping Choice:__________________________ ____Cheese Pizza w/ 2 Toppings | List 2 topping choices:_______________________ ____White Pizza
____Buffalo Chicken Wing Pizza
WING CHOICES
Please circle wing choices. Choose up to 4 flavors.
• Mild • Original (Medium) • Hotter • Chipotle BBQ • Habanero Spice Dry Rub
SALAD DRESSING CHOICES
Please circle up to 3 salad dressing flavors.
• Italian • Ranch • Light Ranch • Caesar • Creamy Peppercorn • Bleu Cheese • Raspberry Vinaigrette • Honey Mustard • Balsamic Vinaigrette
SODA CHOICES
Please circle up to 3 soda choices.
• Coke • Diet Coke • Sprite • Root Beer • Orange • Sweet Tea • Unsweetened Tea
(Minimum 10 people per party booking)
4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464)
ADDITIONAL ANCHOR BAR PARTY FAVORITES
ANCHOR BAR DIP Velvety blend of cream cheese, Anchor Bar’s Original (Medium)
Anchor Bar Sauce with chunks of chicken. Served warm with multi colored tortilla chips.
$22.99
(serves up to 10 guests)
ROAST BEEF ON WECK SLIDERS Slow roasted, thinly sliced roast beef piled high and served
on a freshly baked kimmelweck roll.
$4.99 EACH
(minimum order 10 sliders)
BUFFALO SHRIMP Grilled shrimp tossed in Original (Medium) Anchor Bar Wing
Sauce served with celery and bleu cheese
$44.99 PER TRAY
(20 shrimp per tray)
CAULIFLOWER WINGS Fresh cauliflower breaded and deep fried until golden brown. Served plain or tossed in our Original (Medium) Anchor Bar Sauce
$14.99 PER TRAY
(approx. 20-25 pieces per tray)
PIZZA LOGS Egg roll wraps stuffed with mozzarella cheese and pepperoni.
Served with pizza sauce.
$19.99 PER TRAY
(10 pieces per tray)
MOZZARELLA STICKS Breaded and fried mozzarella stix served with marinara
$15.99 EACH
(10 pieces per tray)
FRENCH FRIES A generous portion of our golden deep fried french fries.
$10.99
(party tray for up to 10 guests)
4300 Maple Road | Amherst, NY 14226 | 716.833.WING (9464)
TRADITIONAL ANCHOR BAR BANQUET OPTION
(Minimum 10 people for banquet option)
$18.95 PER PERSON
Includes Pizza, Anchor Bar Famous Chicken Wings, Salad and Soda
PIZZA CHOICES
Choose from the following P(Choose up to 2 options)izza Options Cheese Pizza, Cheese & One Topping of your choice,
Cheese and Two Toppings of your choice, White Pizza & Buffalo Chicken Wing Pizza
WING CHOICES
Choose from our F(Choose up to 4 Options)amous Anchor Bar Wing Sauces Mild, Original (Medium), Hotter, Chipotle BBQ,
Habanero Spice Dry Rub
PASTA WITH RED SAUCE
A generous pan of pasta served in our Anchor Bar Pasta Sauce
SALAD
A crisp mix of greens topped with toma to, cucumbers and croutons with choice of 3 dressings: Italian, Ranch, Light Ranch, Caesar, Creamy Peppercorn, Bleu Cheese,
Raspberry Vinaigrette, Honey Mustard, Balsamic Vinaigrette
SODA / ICED TEA
Coke, Diet Coke, Sprite, Root Beer, Orange, Sweet Tea, Unsweetened Tea
ADD ADDITIONAL ANCHOR BAR W ORLD FAMOUS WINGS TO YOUR MENU
Mild, Original (Medium), Hotter, Chipotle BBQ, Habanero Spice Dry Rub
$49.99 EACH BUCKET
ADD ADDITIONAL ANCHOR BAR PIZZA TO YOUR MENU
Cheese Pizza, Cheese & One Topping of your choice, Cheese and Two Toppings of your choice, White Pizza & Buffalo Chick
en Wing Pizza
15.99 PER PIE
BANQUET & LARGE PARTY
MENU
Delivery and pick up options are also available!
KIDS MENU
MENU $5.99 ANCHOR BAR TRIVIA Trivia Answers: 1 . Anchor Ba r, Bu ffalo N Y • 2 . 1964 • 3 . F rank & Te ressa Bellissimo1. Can you name the restaurant that invented the Buffalo Wing? 2. What year was the Chicken Wing invented?
3. Who is the Original Anchor Bar Owner?
WHAT’S YOUR FAVORITE FOOD? DRAW IT HERE! TIC-TAC TOE WORD SEARCH
Wings • Pizza • Chicken • Burger • Pasta • Fries
A F I U K M P W R Y I Z W I J I Z Q M N Z E E V R G Y Z X S C S T W A O U R F V D C L I U E C H G E J Y A I P A S T A C N K U I G K Z I Y P O E B U R T A N V P E R I M B U R G E R COLORING ZONE! Chicken Wings
- (4pc) Served with bleu cheese and celery
Chicken Fingers & Fries
- (2pc) Served with bleu cheese & dip
Grilled Cheese - Served with fries Pizza – Cheese or pepperoni Pizza Logs - (2pc) with fries
Spaghetti – Served with our homemade pasta sauce Mac & Cheese
Anchor Bar has a dedicated Marketing Director that will assist with franchisees in customizing their local program based on ads, programs and methods that been proven effective. This begins with an initial grand opening marketing roll-out and follows through to other methods post opening. Some methods we have used before:
MARKE T ING
• Digital Marketing
• GEO Fencing
• Social Media
• Anchor Bar APP
• Online Ordering
• Loyalty Program
• In-Store Marketing
• Collaboration with
Bills Backers Chapters
• Radio
• Billboards
• Local Tourism Guides
• Sampling and Sponsorships ® - HOME OF THE - ORIGINAL BUFFALO CHICKEN WING 5605 Spectrum Drive | Fr ederick, MD 21703 Phone (240) 651-5580 WWW.ANCHORBAR.COM
Enjoy a variety of choices fr om our Award Winning Menu:
• Hot & Juicy Beef on W
eck • Hot Fresh Cheesy Pizza • Expanded Menu of Bur
gers, Salads & Wraps • Chicken Tenders served with our Famous Anchor Bar Sauce
Please vote again in the final r
ound between
Sept 6-12th to make us BEST of the BEST 2019!
Thank you Anchor Bar Wing Fans for voting us up to the T op 5! ANCHOR BAR PROGRAM BENEFITS ANCHOR BAR PROGRAM BENEFITS PROGRAM BENEFITS LOYALTY PROGRAM
* Point dollars can accumulate, but will not accumulate on alcohol, gift card or tax. Please go to our website to register your
Anchor Bar Family Loyalty Card
$15 Cost to Join
ANCHORBARLOYALTY.COM
• EVERY $1 SPENT IS A POINT
• EVERY 100 POINTS YOU GET $10
• EVERY $20 SPENT - RECEIVE A FREE 12” CHEESE PIZZA • EARN DOUBLE POINTS ON THURSDAYS!
• ENJOY $15 OFF YOUR MEAL DURING YOUR BIRTHDAY WEEK
Franchisees have access to a vast library of sample ads and artwork. We will always participate in developing advertising and artwork that a franchisee wants to run on their own.
Shared access to photos, social media posts and artwork is available to all Franchisees through our
SOCIAL MEDIA POSTING & CONTENT LIBRARY electronic media
system. Our digital library is continually populated and updated with photos and marketing posts.
“BEST SPORTS BAR IN SAN ANTONIO”.
– 2018 Yelp Award
BEST WING AWARDS in areas such as Buffalo, Burlington, Erie Country, San Antonio and Frederick, Maryland.
1ST PLACE – Best Rub 2019 Award”
at National Buffalo Wingfest
BEST IN SHOW Habanero Spice 2018 Award at National Buffalo Wingfest
FESTIVAL FAVORITE at 2016 at National Buffalo Wing Fest
NUMEROUS AWARDS FOR BEST SAUCE
at festivals and food shows across the country.
OF THE MANY DISTINCTIVE AWARDS EARNED BY ANCHOR BAR, PERHAPS THE MOST PRESTIGIOUS WOULD BE OUR TWO JAMES BEARD FOUNDATION AWARDS. APRIL 2003
Received the James Beard Foundation Award given to restaurants “that have timeless appeal, beloved for quality food that reflect the history and character of the community. It is for an American classic.”
MAY 2003
Received the Quality International Award for its sauces. Presented with the prestigious gold medal, the Anchor Bar was judged the “Best of the Best” in a
contest in which more than 1,000 sauces were entered. The judges were from the American Culinary and
Tasting Institute.
ANCHOR BAR HAS WON MANY AWARDS OVER THE YEARS. WE ARE PROUD OF THEM ALL. HERE’S THE MOST RECENT WINS.
RECEN T AWARDS
BEST CHICKEN WINGS
• New York City
– THRILLIST
• Buffalo, NY
– BEST OF BUFFALO & BUFFALO BEAT
• Burlington, ON – BURLINGTON POST • Las Vegas, NV – VEGASSEVEN.COM • Frederick, MD – FREDERICK POST
NATIONAL WING FESTIVAL
• Best Traditional Wings
– 2016 • Festival Favorite – 2017 • Best of Show – 2018 • Media Award – 2018
• Best Dry Rub
– 2019
BEST FOOD AND DRINK
– Burlington Post, 2016
BEST SPORTS BAR
– San Antonio Yelp
BEST OF NY STATE FOR WINGS
– Thrillist.com, 2017
NFL PLAYERS’ FAVORITE DINING ON THE GO
• $50,000 initial franchise fee paid at
agreement signing
• Total Investment Range
$495,000-850,000*
• Royalty 5%
• Ad Fee 1% (franchisor and franchisee
collaborate on where & how to spend)
• Number of units open & under
development: 20
• On the Fly model total investment
range $375K-575K;
financial requirements & data in dedicated section
• Financial requirements: minimum
of $350,000 liquid capital & ability to finance (good credit, collateral, partner, etc.)
*Assumes a restaurant conversion which is what most Anchor Bar’s are, investment can be higher if franchisee leases a vanilla box.
NOTE: Anchor Bar works closely with a large third party finance
company who offers different finance solutions including ROBS retirement rollover plans and SBA financing
T RAINING & SUPPORT
SUPPORT IMMEDIATELY BEGINS WHEN THE FRANCHISE AGREEMENT IS SIGNED. THE ANCHOR BAR FRANCHISE TEAM PROVIDES TOOLS FOR YOU TO BEGIN YOUR NEW FRANCHISE OWNERSHIP.
REAL ESTATE After signing the franchise
agreement, site selection begins
immediately. We assign a broker from our national group and come out for site visits once options are identified. Lease negotiations follow.
WELCOME PACKET Includes a recap on
what to expect moving forward with your Franchise.
TIME LINE CHECKLIST A Timeline
that will take you from beginning of the project through training and grand opening.
FRANCHISE MANUAL A guide to assist
you in running your Anchor Bar Franchise Business.
POST REAL ESTATE SUPPORT We will
provide assistance with securing architect, contractor and other key service providers in the opening process.
HIRING MANAGEMENT TEAM We will
provide assistance in the selection of the general manager candidates.
T RAINING & SUPPORT CON T.
ORIENTATION & TRAINING Owner(s) &
Management Training in Buffalo, NY.
ANCHOR BAR CORPORATE TRAINING Our
Franchise Team will support you
through the construction, operations, training and marketing process.
LAUNCH SUPPORT Buffalo Team will
train and support managers and staff at your location. Our team of trainers and operations specialists travel to your location for your opening. Specialist trainers in all aspects of operating your restaurant train you and your team and assist with the soft opening.
ONGOING SUPPORT AND COACHING We
continuously and regularly provide coaching and support in sales and cost evaluation through our software
systems, ongoing marketing and social media support as well as menu
Q: DO I NEED RESTAURANT EXPERIENCE?
A: No, but helpful. We have a comprehensive Owner
Training and Support Program where you will gain knowledge to operate your restaurant. You will have a General Manager that will run the daily operation and will participate in the Anchor Bar General Manager Training Program.
Q: DOES SITE SELECTION OCCUR BEFORE
OR AFTER EXECUTING THE FRANCHISE AGREEMENT AND SUBMITTING THE FRANCHISE FEE?
A: Site selection occurs only after a candidate becomes
an official franchisee. An enormous amount of work, effort and resources are expended by the franchisor in site selection and considered a main area of support. Furthermore, many commercial brokers will either not work with non-franchisees or give less than full effort. All parties need to be fully committed for a successful site selection to ensue.
Q: HOW DO I FIND A VIABLE LOCATION FOR
MY RESTAURANT?
A: We are involved in every aspect of location selection
including assigning a commercial broker from our na-tional network, lease negotiations and ultimate approval.
Q: DO I RECEIVE A PROTECTED AREA
A: Yes, the protected area will be based on the
demographics of your market.
Q: HOW LONG WILL IT TAKE TO OPEN MY
ANCHOR BAR LOCATION ONCE I BECOME A FRANCHISEE?
A: Typically ten months with the first phase being site
selection. We have had franchisees open in as little as three months and some go past the ten months. We will work as expeditiously as possible but bear in mind there are many factors and third parties involved. While we want franchisees to open quickly it should not be at the expense of choosing a great location.
Our group was seeking a nationally known brand with systems and pedigree but which also has room to grow as our goal is to be the regionally franchisee opening five locations over the next several years. Mark Dempsey and his team have been instrumental from day one, leading us in every aspect beginning with our site selection and through our recent launch. There is not much in the restaurant world this group has not seen and they have been available remotely and in person throughout giving us great ideas and steering us away from ill-ad-vised ones. We look forward to a long and fruitful relationship with the Anchor Bar family.”
– RAGIN RAJENDRAN, KENNESAW, GA
NE X T S T EPS
• Initial Discussion with Joel Neumann,
Franchise Director to determine interest and qualifications, Q & A
• Complete the application
• Conference Call with Joel Neumann,
Franchise Director and Mark Dempsey, CEO
• Receive and review Franchise Disclosure
Document (FDD)
• Discovery Day Visit in Buffalo, NY
