The impact of deceptive advertising on Customer loyalty: A case of Telecommunication industry in Karachi, Pakistan

This research study proves that the use of electronic commerce practices such as care, contact interactively and customization increases the satisfaction and loyalty of the

The main aim of this study is to investigate how customer satisfaction, perceived service quality, perceived value, corporate image and switching costs affect customer

We therefore reject the null hypothesis, and concluded that there is a medium positive (r = .491) relationship between Efficiency and customer Perceived value

Tujuan penelitian ini yaitu untuk mengetahui Pengaruh Brand Credibility dan Brand Identity terhadap Customer Loyalty dan Word Of Mouth melalui Customer Satisfaction

The hypothesis for this study was formulated as H1: High level of customer satisfaction will result in high level of customer loyalty for Ghana Telecom

This reveals that, service quality within retail outlet, service quality on helpline, price, customer relationship management and customer loyalty is

The first four components are the components of customer satisfaction with the significance values are SCQ1CS1 (.151)- OVERALL SERVICE QUALITY OFFERED, SCQ1CS2 (.483)- SATISFIED

Similarly, cognitive satisfaction is positively correlate with all other variables (attitudinal loyalty, behavioral loyalty and word of mouth).So we can say that null