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Characterizing and predicting early reviewers for effective product marketing on e commerce websites

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Figure

TABLE 1Notations and Descriptions.
Fig. 2. An illustrative example on the stage division using Roger’stheory [8]. The x-axis denotes the adoption time
Fig. 4. The percentage of Amazon users posting early reviews in differ-ent bins by product categories.Three bins are considered, i.e., [0, 50],(50, 100] and (100, +∞).
TABLE 2Comparisons of the helpfulness scores by the three categories of
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