How We Are Different. We think differently about our business and what defines us.

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Who We Are

Stitch Design and Development was born from a desire to

fearlessly pursue creative ideas that reflect the individuality of

our clients culture, identity, and business. We are invested in

understanding your unique opportunities and viewpoints and

reflecting those in an environment that is both functional


How We Are Different

As a small team we have the opportunity to be fully involved in each and every one of our projects from conception to completion. We offer a single source for a concise and comprehensive design vision.






noun \kän-te-’nü-e-te,-’nyü-\

: We are the team, there is no pass off. What you see is what you get.






noun \e-,kaün-te-bi-le-te,-\

: Working within the parameters of an established budget and schedule. Our work is our word. We stand behind it.






noun \,kre-(,)a-’ti-ve-te-\

: Putting our heads together to create tailored solutions and memorable environments.






noun \flek-se-bi-le-te,-\

: The ability to assemble a unique team of professionals catered specifically to the project needs.


What We Do

Stitch provides services for projects of any size, including new construction, tenant upfits and renovation. We are capable in every step of design and execution, no detail is overlooked.

Project Assessment Planning and

Zoning / Entitlements Understanding Your brand, culture, and identity Establish Project Goals Program Development Space Planning Conceptual Design Budget Analysis Documentation Technical Detailing Specifications Trade Coordination Project Management

Finish and Furniture Selections

Construction Administration Problem Solving

Master Planning

Vision Execution Verification


Interior Design


What We Create


Hospitality & Retail



Workplace design is about creating dynamic and flexible spaces that reflect the company's culture, brand and goals.

Design that is focused on guest experience and embodiment of the company's brand. This is achieved through the creation of a cohesive environment, both visually and functionally.

Working within existing space to develop creative solutions. A thorough understanding of existing space and building systems are needed to maximize potential opportunities.

Distilling complex building requirements into a memorable patron experience. Our knowl-edge of systems integration and interior design work to create a cohesive environment.


How We Are Innovating

We are passionate about delivering custom, cost effective,

modern design to the Winston-Salem residential market

through a custom design/build process


Who We’ve Worked With

Atlantic Coast



Boeing Company


North Carolina

State Bar





County, NC

Healthcare / Corporate

Vail Resorts

Development Company

Hospitality / Corporate

Hotel Indigo


Liberty Healthcare


Daniel Corporation

Senior Living

The Forest at Duke

Senior Living

Presbyterian Homes

Senior Living

Wake Forest University

Higher Education

North Carolina

State University

Higher Education

UNC at Chapel Hill,

Kenan Flagler School

of Business

Higher Education

Museum of

the Marine


Winston Salem




Ben Schwab

Ben's childhood consisted of early mornings detasseling corn in the expansive fields of Iowa. With an upbringing in the heartland, he learned many lessons of perseverance, determination and countless hours on the wrestling mat. Ben received his Bachelor's Degree in Land Use Planning from Iowa State University and then headed West to the Rocky Mountains to purse his Masters degree. As a licensed architect and land use planner, Ben is experienced in all phases of commercial architecture. He has been involved in a wide range of projects, overseeing the success of smaller tenant upfits to a $95M hospitality building in the mountains of Colorado.

Ben's passions have led him to be a founding partner of Stitch design + development. These passions include land use planning, architecture and interior design, project management and research and analysis.

When not engaged in the development of a project you can find Ben spinning vinyl at home or enjoying live music in Winston-Salem's performance venues.

Iowa State University

Bachelor of Community and Regional Planning, 1999

University of Colorado at Denver

Master of Architecture, 2005 Education

Registered Architect

Colorado - License # ARC.0040163 North Carolina -License #126550

LEED Accredited Professional


Member, American Institute of Architects Member, National Council of Architectural Registration Boards





Pete Fala

Pete is a licensed architect, certified interior designer, husband and father. He spent the formative years of his life in wild West Virginia leading to his stint at the University of Charleston where he received a Bachelor's Degree in Interior Design. While at UC he was also a member of the baseball team.

With fading hopes of playing in the "Bigs" Pete moved to Colorado where he obtained his Master's Degree in Architecture. Pete has been in Winston-Salem for the past 8 years working as an interior designer and Architect on a number of award winning Commercial and Residential projects in this Region. Pete has coordinated projects of all scales, ranging from a restaurant upfit to Winston-Salem's new Professional League Baseball park.

Pete is a founding member of Stitch design + development and is eager to build on the success fostered through rewarding relationships with clients and peers working toward an aligned vision. If Pete is not in the office or with his wife Traci and daughter Ollie, you can find him on one of the many trout streams in the North Carolina mountains.

University of Charleston

Bachelor of Arts in Interior Design, 2002

University of Colorado at Denver

Master of Architecture, 2005 Education

Registered Architect

North Carolina - License #11504

National Council for Interior Design Qualification

NCIDQ Certificate No. 023053

LEED Accredited Professional


Member, American Institute of Architects Affiliations



Project List

Atlantic Coast Conference: Greensboro, NC

Headquarters Expansion

Weaver Cooke: Greensboro, NC

New Corporate Headquarters, first LEED Gold Certified Commercial Building in North Carolina

Boeing Delivery Center: North Charleston, SC

New 60,000 SF Delivery Center / Corporate Office

Boeing Welcome Center: North Charleston, SC

New Welcome Center for North Charleston Campus

BB&T Ballpark Office Building: Winston-Salem, NC

6 story Class A office building including team functions

North Carolina State Bar Headquarters: Raleigh, NC

New building for the State Bar agency regulating practice of law in NC Corporate


Project List Continued

UNC at Chapel Hill,

Kenan Flagler School of Business: Chapel Hill, NC

McColl Building Attic Expansion Main Floor Renovation

North Carolina State University: Raleigh, NC

Alumni Center

Kenan-Flagler Business School

Rizzo Conference Center: Chapel Hill, NC

97,000 sf conference facility addition Higher Education

BlackFinn: Wilmington, NC

New Restaurant at Northern Riverfront Marina

Vida: Wilmington, NC

New Restaurant at Northern Riverfront Marina

Village Tavern: Various Locations

New Restaurant Prototype

Crystal Peak Lodge: Breckenridge, CO

109,000 sf ski-in/ski-out resort lodge

Sam's Knob Restaurant: Snowmass, CO

7,800 sf restaurant access via chair lift on

Cumberland County Public Health Center: Fayetteville, NC

New construction for County Public Health Department Healthcare

Hotel Indigo: Wilmington, NC

New 10-story Hotel with Rooftop Pool and Bar

Hotel Indigo: Asheville, NC

New 14-story Hotel and Condominium Building with Underground Parking Deck


Blowing Rock Art Museum: Blowing Rock, NC

New Art Museum

Museum of the Marine: Jacksonville, NC

Museum, LEED Silver (targeted)

Havelock Tourist and Event Center Expansion: Havelock, NC

Expansion for Aviation Exhibits

Carolina Air and Auto Center: Winston-Salem, NC

Facility Assessment and Conceptual Design

North Carolina Maritime Museum: Beaufort, NC

Master Planning & Schematic Design for Old Beaufort Seaport

Rocky Mountain Repertory Theatre: Grand Lake, CO

300 seat theater/$5M construction costs Cultural


BB&T Ballpark: Winston-Salem, NC

New Minor League Baseball Park

YWCA: Winston-Salem, NC

New Central Facility at Winston-Salem Gateway Recreational

PepsiCo: Winston-Salem, NC

Corporate office upfit

Wake Forest University: Winston-Salem, NC

Business School renovation to UCC The Bridge: IT help desk & service center in Z. Smith Reynolds Library

Waterwheel Condominiums: Smith Mountain Lake, VA

Residential and marina development

Abrams Residence: Mountain Village, CO

7,500 sf private residence

Shock Hill Townhomes: Breckenridge, CO

Speculative residential development

See Forever Village - Phase 1 and 2: Mountain Village, CO

Two (2) condominium buildings (27 units) & 7 single-family residences


The Forest at Duke: Durham, NC

Master planning, community center renovation and cottage development

Patrick Square: Clemson, SC

Master planning for new CCRC - health care facility, assisted living, special care and clubhouse

Presbyterian Homes - Glenaire CCRC : Cary, NC

Health care renovation, independent living apartments and master planning

Senior Living

UNC at Chapel Hill,

Kenan Flagler School of Business: Chapel Hill, NC

Main Floor Renovation

Rizzo Conference Center, McLean Hall: Chapel Hill, NC

Renovation including commercial kitchen, dining venue, meeting room and sports bar

Rizzo Conference Center, Loudermilk Office Upfit: Chapel Hill, NC

Business school office upfit

Forsyth County: Winston-Salem, NC

Phillips Building Renovation

Hotel Indigo: Asheville, NC

Conversion of condominiums to 16 guest rooms

Xia: Winston-Salem, NC

Schematic Design for Restaurant Upfit Renovation / Upfit

Projects completed by Ben Schwab, Pete Fala and Lindsay Osman while at CJMW Architecture and O'Bryan Partnership


Architecture l Interiors l Development l Design-Build

Images contained within represent projects designed by Pete Fala and Ben Schwab while at CJMW Architecture and O'Bryan Partnership


North Carolina Architectural License #52822

Stitch design + development, PLLC 3070 Kinnnamon Road

Winston-Salem, NC 27104

BB&T Insurance Services, Inc.

Cindy Cagle, Primary Account Manager 336.547.2137 Insurance Carrier: XLDP

Limits per claim/annual aggregate $1,000,000/1,000,000 *proof of insurance provided under separate cover North Carolina Board of Architecture

Professional Liability Insurance


Pete Fala

Ben Schwab