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Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana Drezgic

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BOEING

AIRBUS

1916 – William Boeing formed Boeing in Puet Sound, Washington

1927 – First ever passenger service plane Model 40A

1928 – Boeing renamed itself in United Aircraft and Transportation Corporation

1934 – Boeing split into three parts – the Boeing Airplane Company, United Airlines and United Aircraft

1947 – First jet airplane, B-47 bomber

1957 – First jet tanker and first Boeing passenger jet, 707

1962 – Launching Air Force One – Boeing 707 320B for the president

1968 – Launching 737 – low capacity short range plane – best selling passenger plane ever ( aproximately 5000 units )

1969 – Launching of Apollo 11 equiped with Boeing overall systems integration

1970 – Making of 747 – high capacity long range plane

1996 – Boeing merged with Rockwell International Corporation aerospace and defense units – operating now as Boeing subsidiary

1997 – Boeing merged with its North American component, Mcdonell Douglas Corporation

2000 – Boeing purchased Highes Electronics Corporation’s space and communications business

2002 – Boeing merged the company’s space, defense,

government, intelligence and communications into one business

1969 – Sud Aviation and Deutsche Airbus decide to launch Airbus A 380

1970 – Creation of Airbus Industrie

1971 – Casa joins Airbus Industrie

1978 – A 300 launched (short version of A 300)

1979 – British Aerospace becomes fourth Airbus partner

1984 – Launch of A 320

1987 – A 330/A 340 programme launched

1989 – A 321 launched (extended A 320)

1993 – A 319 launched ( short A 320)

1999 – Launch of A 318, smallest Airbus plane

1999 – Plans for EADS merger announced

2000 – Commercial launch of A 3XX

2000 – Airbus consortium to become a corporation

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Leadership, Integrity quality, Customer satisfaction, People working together

A diverse and involved team, Good corporate citizenship, Enhancing shareholder value

Detailed customer knowledge and focus

Large-scale system integration

Lean enterprise

Run healthy core businesses.

Leverage strengths into new products and services.

Open new frontiers

To value and leverage multiple perspectives, experiences and capabilities by driving the integration of

diversity, equity and fairness principles into all practices and processes to achieve enterprise

objectives

People working together as a global enterprise for aerospace leadership.

MISSION

VISION

STRATEGY

VALUES

(4)

More comfortable, more efficient aircraft

that meet passengers’ expectations and airlines’ business requirements

.

New ideas, new techniques and new materials

Thinking ahead and listening –

to customers, passengers and employees

Improve our customer's lives and our community

through passenger transportation services.

Make it convenient, enjoyable and beneficial for all who use our services.

To exceed our customers expectations and

enable them to achieve their travel and transportation goals.

MISSION

VISION

STRATEGY

OUTPUT

(5)

2004 FACT SHEET

BOEING

AIRBUS

2004 Revenue

$50485,00 mil $ 24225,40 mil

Revenue growth (1Yr)

-6,60%

19,10%

Employees (2004)

157 000

52 000

Employee Growth (1 yr)

-5,40%

8,70%

Aircraft deliveries

285

320

Number of aircraft models

11

12

2004 Revenue

0 10000 20000 30000 40000 50000 60000 BOEING AIRBUS

Million $

Revenue growth (1Yr) 2004

-10,00% -5,00% 0,00% 5,00% 10,00% 15,00% 20,00% 25,00% BOEING AIRBUS

(6)

THE CIVIL AIRCRAFT INDUSTRY MARKETS

Commercial aircraft

Maintenance, repair and overhaul

(MRO)

Jet engines

Key systems

Aviation electronics and electrical

systems

AIRBUS

BOEING

BOMBARDIER

EMBRAER

GENERAL ELECTRIC

PRATT & WHITNEY

ROLLS-ROYS

SNECMA

TEXTRON

GULFSTREAM AIR

Less than 100 seats

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BOEING GROWTH AND DIVERSIFICATION

1994 Revenue $22 Billion CA 73% IDS, CC, C 27% 2003 Revenue $50 Billion IDS, CC, C 55% CA 45% 2004 Revenue $52,5 Billion IDS, CC, C 60% CA 40%
(9)

Based in Toulouse, France, Airbus is an EADS joint Company with BAE SYSTEMS, incorporated

under French law as a simplified joint stock company or “S.A.S.” (Société par Actions Simplifiée). Airbus’

design and production sites are grouped into four wholly-owned subsidiaries, Airbus France, Airbus

Deutschland, Airbus España and Airbus UK.

(10)

AIRBUS

COMMERCIAL

AIRPLANES

AIRBUS ACTIVITIES

ENGINEERING

MANUFACTURING

Customer

Support Engineering & Technical Support Technical Data Support & Services Spares support and services Training Flight Operations Support & Line

Assistance

Business Operations

(11)

AIRBUS WORLD PRESENCE

Toulouse, France Toulouse, France Hamburg, Germany Frankfurt, Germany Hamburg, Germany

AIRBUS North America

Miami, Florida Washington AIRBUS China AIRBUS Japan Beijing Beijing Singapore Training Centres Subsidiaries

Spare Parts Centres

AIRBUS International Operations

130 FIELD SERVICE OFFICES AROUND THE WORLD

EUROPEAN OPERATIONS France: Toulouse, St. Nazaire, Nantes, Me-aulte Germany: Hamburg, Bremen, Stade, Nordenham,

Varel, Lauphheim, Buxtehude

Spain: Getafe, Illeskas, Puerto Real UK: Filton, Broughton

(12)

BOEING WORLD PRESENCE

USA: Everett, Wa Tulsa, Ok Hawthorne, Ca El Segundo, Ca Wichita, Ks Renton, Wa Boeing Factories

Boeing Training Centres

Commercial Airplane Subsidiares

Boeing Canada Winnepeg

Boeing Canada

Boeing Australia Limited

Europe: Manchester London Palma de Mallorca Asia: Kunming Korea Australia: Brisbane Africa: Johannesbur g Latin America: Rio de Janeiro Mexico City Buenos Aires North America: Atlanta Miami St. Louis Denver Long Beach Salt Lake City Louisville Seattle Atlanta Seattle New York El Segundo, California

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AIRBUS BOEING

Model type No. seats Range in km Model type No. seats Range in km

A 300 266 7.700 km 177 5.084 km A 300 F freighter 4.800 km 737-900 189 5.084 km A310 220 9.600 km 162 5.425 km A318 100 6.000 km 737-800 189 5.425 km A 319 124 6.800 km 416 13.450 km A 320 150 5.500 km 747-400 524 13.450 km A 321 185-220 5.550 km 416 14.205 km A 330-200 253 12.500 km 747-400 ER 524 14.205 km A 330-300 295 10.500 km 243 6.287 km A340-200 261 14.800 km 757-300 280 6.287 km A340-300 295 13.700 km 200 7.222 km A 340-500 313 16.700 km 757-200 228 7.222 km A 340-600 380 14.700 km 245 10.454 km A 380 A 380 F 3 decks 555 14.800 km 10.400 km 767-400 ER 304 10.454 km 375 10.454 km 368 11.029 km 451 11.029 km 777-300 555 11.029 km 787-3 296 6.500 km 787-8 223 15.700 km ___ 100 – 200 seats competitor ___ 200 – 280 seats competitor ___ 280 – 375 seats competitor ___ 375 – 520 seats competitor ___ 520 – XXX seats competitor

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AIRCRAFT DELIVERIES

0

100

200

300

400

500

600

700

Year

BOEING DELIVERIES

620

489

527

380

281

285

320

AIRBUS DELIVERIES

294

311

325

303

305

320

355

1999

2000

2001

2002

2003

2004

2005

(18)

AIRBUS vs. BOEING MARKET SHARE

AIRBUS; 57%

BOEING; 43%

(19)

INNOVATIONS

707

– World’s first commercial jet (set the pattern for all commercial jets)

727

– First commercial jet with completely powered flight controls, high-lift systems

and auxiliary power unit

737

– World’s best selling commercial jet (more than 5500 orders)

747

– First jumbo jet

747-400

First with flight crew rest area, sitcom capability, two-crew, wide body

commercial jet with 4 engines

757/767

Pioneer in concept of cooperative certification from “glass cockpit”

717

First to receive concurrent and cooperative certification from FAA and JAA

B

O

E

I

N

G

777

– First completely digitally designed and pre-manufactured, first ETOPS certified

before delivery

A300

– First twin-engine, twin-aisle commercial jet, equipped with CAT IIIA auto land

A300FFOC

First twin-aisle jet to be piloted by two-man crew

A310

– Introduction of composite materials in secondary structures

A310

-

300

– First to feature drag – reducing wingtip devices, introduction of

composite materials in primary structures

A320

– First “fly-by-wire” service and side stick controller

A300

-

600

World’s most voluminous cargo hold

A

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MAIN COMPETITIVE PRODUCT ORDERS

BOEING 787 DREAMLINER

AIRBUS A380

AIRLINE aircraft No. of Aircraft type AIRLINE aircraft No. of Aircraft type ANA - All Nippon Airways 30 20 787-300 787-800 Emirates 41 2 A380-861 A380F

Japan Airlines 30 787-300/800 Lufthansa 15 A380

Primaris Airlines 20 787-800 Quantas 12 A380-841

Air China 15 787-800 Air France 10 A380-861

China Eastern 15 787-800 Federal Express 10 A380-800F

China Southern Airlines 13 787-800 Singapore Airlines 10 A380-841

Continental Airlines 10 787-800 UPS 10 A380-800F

Hainan Airlines 8 787-800 ILFC 5 A380

First Choice (uk) 6 787-800 Finance Corp. 5 A380F

Shanghai Airlines 6 787-800 Korean Air 8 A380

Blue Panorama 4 787-800 Malaysia 6 A380-861

Vietnam Airlines 4 787-800 Virgin Atlantic 6 A380

Xiamen Airlines 3 787-800 Thai Airways 6 A380

Air New Zeland 2 787-800 Etihad Airways 4 A380-840

Icelandair 2 787-800 Qatar Airways 2 A380

(21)

BOEING SUPPLIERS OF THE YEAR

AVIONICS CATEGORY ELECTRONIC, HYDRAULIC AND MECHANICAL SYSTEMS CATEGORY MAJOR STRUCTURES CATEGORY PURCHASED OUTSIDE PRODUCTION CATEGORY PROPULSION CATEGORY Harris Corporation Department of Defense Programs

Kidde Technologies Inc.

Wilson, North Carolina Stork Fokker AESP J. D. Ott Company, Inc. Seattle, Washington Pratt & Whitney Commercial Engines East Hartford, Connecticut COMMON AEROSPACE COMMODITIES CATEGORY INTERIORS CATEGORY AEROSPACE SUPPORT CATEGORY NON-PRODUCTION CATEGORY SMALL BUSINESS CATEGORY TECHNOLOGY ADVANCEMENT CATEGORY Radiall

Rosny Sous Bois, France

Drager Aerospace and Carleton Technologies Orchard Park, New York ST Aviation Services Company Pte Ltd (SASCO) Singapore Dell, Inc. Round Rock, Texas Helicomb International, Inc. Tulsa, Oklahoma Creative Management Technology, Inc. Cocoa Beach, Florida Patriot Machine, Inc. St. Charles, Missouri Waveflows LLC Glenview, Illinois

(22)

BOEING MAJOR CIVIL AIRCRAFT SUPPLIERS

Landing gear

Goodrich, Menasco, Dunlop, Messier Bugatti, Haneywell,

Fuji, Cleveland Pneumatic,

Wings stabilizers

Short, CASA, Hawker de Haviland, Alenia, Vought

Aircraft

Fuselage

Kawasaki, Mitsubishi, Fuji, Northrop Grumman, Short

Brothers, Kaman, Singapore Aerospace Industry, ASTA,

Canadair

Others

Northrop Grumman, IAI, Schweizer, Honeywell Air

Conditioning

Aircraft interiors

BE Aerospace

In-flight entertainment

Airlines Choice

Surfaces

Alooa – Boeing

Avionics

Honoywell, Rockwell, Collins,

Engines

BMW Rolls Royce, CFM International, Pratt&Whitney,

GE, Rohr Industries,

Hydraulic

Honeywell

(23)

AIRBUS MAIN SUPPLIERS

AEROSTRUCTURE MATERIALS EQUIPMENT SYSTEMS PROPULSION SYSTEMS

ENTERPRISE CONSUMABLES AND SERVICES PROCUREMENT PRODUCT RELATED SERVICES PROCUREMENT

IT & TELECOM EQUIPMENT CAPITAL

& FACILITIES Alenia, BAE SYSTEMS, Belairbus, Boeing Hawker de Havilland, Bombardier, EADS Military Aircraft, Elbe Flugzeugwerke, Eurocopter, Fairchild Dornier, Fokker, GKN, Labinal, Latecoere, PFW, Ratier-Figeac, SAAB, Sabca, Socata, Sogerma, The Aerostructures Corporation Alcoa, Corus, Fairchild, FORTECH (Eramet group), GFI Group (Blanc Aero), Hexel, Otto Fuchs, Pechiney, Sarma, VSMPO B/E Aerospace, Cobham, Collins, Diehl, Driessen, Eaton, Goodrich, Honeywell, Jamco, Liebherr, Matushiba Corp General Electric Company, Goodrich, Pratt-Whitney, SNECMA, Rolls Royce, Northrop-Grumman, Parker, Pratt & Whitney, Canada, Recaro, Sagem, Smiths, Snecma SA, Thales, Hamilton –Sundstrand, Zodiac, Engine Alliance (GE & P&W), IAE (PW & RR), CFMI (GE & SNECMA)

Adecco, Adia, Courriers de la Garonne, Cromwell Tools Ltd, Daher, Danzas, Debis, Emery, Euro RSCG, Guilbert, Havas, Isor, KPMG, Price Waterhouse, Securitas, Sodexho, Sud Espace Aerotec, Askon, ASSYSTEM, DGA/DCE/CEAT, Clairis Technologie, Comecad (Group Labinal), Engage (Group GKN), Etude Documentation Impression, Ferchau, Inbis, Latecoere, Mayflower Technical Services, ONERA, Penauille Polyservices, Piper, Rücker AG, Sonovision, Studec-Seta, STN Atlas, Teuchos (Group Labinal), TGA, Transiciel

IT, Compaq, Dell, Hewlett Packard SUN, IBM, Microsoft, NEC, Oracle, Toshiba, T-Systems, Telecom/Network, CISCO, CSC, France Telecom, MATRA NORTEL, SITA, SAP, SUN

Atlas Copco, Broetje, Cooper Tools, DS Technologie, Electro Impact, Forest Liné, Hyde Group, Henri Liné, Makino, M Torres, Scholz, Starrag-Heckert Technology AG

(24)

MAIN BOEING AND AIRBUS COMMON SUPPLIERS

General Electric

Pratt & Whitney

B/E Aerospace

Rolls Royce

Dell

Honeywell

Collins

Hamilton – Sundstrand

Hawker de Havilland

(25)

PERFORMANCE RATING

AIRBUS

BOEING

EXTREME

OUTPERFORMER

OUTPERFORMER

MARKET PERFORMER

UNDERPERFORMER

EXTREME

UNDERPERFORMER

(26)

TOP TEN END-USER NATIONS

PASSENGER AIRCRAFT DELIVERED

BY $ VALUE (2004 $ BILLION)

1

United States

5,210 United States

412.7

2

People’s Republic of China 1,790 People’s Republic of China

241.7

3

United Kingdom

1,150 United Kingdom

119.2

4

Germany

989 Japan

106.4

5

Japan

640 Germany

96.6

6

Italy

543 France

57.5

7

France

482 Republic of Korea

52.5

8

Spain

446 Italy

52.1

9

Canada

434 Spain

47.5

(27)

17,328

New passenger

and freighter

deliveries over

the 2004-2023

period

Passenger

Fleet Freighter Fleet

16,601 727 3,268 1,029 Recycled 3,520 Delivered 17,328 Converted 2,412 Retired 4,297

(28)

North America 2004-2013 2014-2023 % of world deliveries 3,048 2,596 28% Europe 2004-2013 2014-2023 % of world deliveries 3,290 3,113 32% Latin America 2004-2013 2014-2023 % of world deliveries 810 413 6% Africa 2004-2013 2014-2023 % of world deliveries 411 230 3% Middle East 2004-2013 2014-2023 % of world deliveries 396 299 4% Asia – Pacific 2004-2013 2014-2023 % of world deliveries 2,928 2,587 27%

World-wide demand will be more even between major

regions

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BOEING vs. AIRBUS

BOEING

AIRBUS

It will deliver about 285 jets this year

It will deliver about 315 jets this year

Boeing 787 carrying about 250

passengers

A 380 potential seating of 555

Profit from standard models and develop

military aircrafts & satellite program

Invest in development of new passenger

aircraft

Airbus A380 floor area has 49% more floor space than Boeing 747-400

Airbus has 20% less of operational costs than Boeing

It has longer tradition until 1995 had the

monopoly on aircraft market

Airbus holds now some 57% of the world

market for passenger aircraft

Pilot of Boeing 737 needs 3-5 months of

(31)

FUTURE PRODUCT FOCUS

B787 DREAMLINER

A380

MODEL 787-3 – 2 class configuration 787-8 – 3 class configuration 787-4 – 3 class configuration

A380-200

A380-100

A380-50R

TYPE Single-deck, long range Twin-deck, four-aisle, wide body, long range

RANGE 787-3 - 3500nm 787-4 - 8500nm 787-5 - 8300nm

A380-200 - 7650nm A380-100 - 8150nm

PASSENGER NUMBER 787-3 - 289 passengers 787-4 - 271 passengers 787-5 - 257 passengers

A380-200 - 656 passengers A380-100 - 555 passengers A380-50R - 480 passengers

ENGINES 2 engines – GE / Rolls Royce 4 engines – Pratt / GE, Rolls Royce

MATERIAL Plastic composite and very little aluminum Mixture of aluminum and epoxy-fiberglass

CARGO VOLUME 5 pallets or 5 LD3s 13 pallets or 38 LD3 containers

FIRST FLIGHT

FIRST DELIVERY 2007 2008 2005 2006

FUEL SAVINGS 20% more fuel efficient (than similar sized plane) 13% lower fuel burn than closest competitor

MAINTENANCE 30% maintenance benefit because of its plastic composite and only 2 engines 4 engines – higher maintenance

CREW TRAINING No need for additional crew training Minimal additional training

AIRPORT CAPABILITY Similar in this aspect to its previous models Designed in collaboration with 60 major airports

ETOPS Satisfy ETOPS standards Exceeding the standards for ETOPS

PASSENGER COMFORT

quieter, wider aisles

30% larger windows(than comparable model)

significant reduction of noise and emission levels

49% more floor area

(32)

BOEING SWOT ANALYSIS

S T R E N G H T S Experience

Only company in world with 4 front-line fighters in current production New plane (speed of sound) Reduction of gasses and noise Good education system and social program

Taking care of environment and society

?

Big planes

?

Canceling 747x and sonic cruiser programs (bad picture of company)

?

Not taking serious AIRBUS from the beginning

?

Increase in speed is not necessary reduction in travel time

W E A K N E S S E S O P P O R T U N I T I E S

Help from the USA government Supplier diversity

New technological breakthroughs in computers and electronics during this time frame

Growth in secondary routes

?

A380

?

New entries (Japanese are working for years on supersonic passenger plane)

?

Substitutes such as

teleconferencing and high speed trains

?

Total passenger traffic will double – need for bigger planes

T H R E A T S

FUTURE RISKS!!! Big planes, new entries, new technologies, depreciation of Airbus, and their management who is not open for new revolutionary technologies

(33)

AIRBUS SWOT ANALYSIS

S T R E N G H T S A380 introduction

New technologies and materials Growing sale

Cross Crew Qualification Mixed Fleet Flying

?

Relatively new company

?

Smaller scope of activities than Boeing

?

They invest almost everything in A 380 W E A K N E S S E S O P P O R T U N I T I E S

Passenger traffic is doubling, there is a need for bigger planes

Expanding to Japan (new subsidiary)

Strong connection with EU aircraft industry

Supplier diversity

?

Firm orders but not enough

?

Pilots need additional training

?

Airports need adjustments for A380

?

New entries T H R E A T S

FUTURE RISKS!!! Is there going to be enough orders to cover expenses?, Will airports adapt for A380?, What is Boeing new step?, Will there be new entries?, How people would react to new big airplane?

(34)

INFORMATION SOURCES

www.airbus.com

www.boeing.com

www.avionics.com

www.thetravelinsider.info

www.finance.yahoo.com

References

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